The document analyzes customer segmentation data for a theater company called PRC Theater. It divides customers into 6 groups: Tried and Trues, Tried and Blues, Try no more, Searchers, Samplers, and Novices. It describes the characteristics, subscription tendencies, and satisfaction levels of each group based on their transaction history and relational motivation with PRC Theater. A figure then maps the 6 customer groups based on their relational motivation and satisfaction levels with PRC Theater.