The document discusses two Indian films, Piku and Pink, that were game changers by focusing on women-oriented social issues. Piku explores the relationship between a father and daughter who cares for him. Pink addresses complex problems like inequities that women face. Both films presented realistic portrayals and powerful statements that resonated with audiences. This marked a shift where audiences appreciated serious social topics over typical Bollywood films. The document predicts that filmmakers will increasingly produce films focusing on social issues that audiences can relate to.

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Churning
In
Hindi Cinema
MOHD FAIZAN BAIG
MSc.(Mass Comm. In Science & Technology)
University Of Lucknow

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&

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Importance Of Cinema
Cinema has truly played a major role in
changing our society-
•Patriotic movies make us remember to love
our nation.
•Good comedic movies have treated many
patients through laugh therapy.
• Adventure movies have given us a sense of
adventure to explore new possibilities.

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The cinema exercises a great influence
on the mind of people.
The cinema has a great educative
value.

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PIKU & PINK – The Game Changer
• Both the movies are women oriented.
• PIKU explores the relationship between an old
father and his daughter on whom he completely
depends.
• PINK is essentially a simple story about the
complex problems issues like inequities and
hypocrisies the women in India face every day.

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PIKU
PIKU does not feel like movie, it might as
well have been a video recording of any
family with an ageing parents and single
child taking care of him.
PIKU presents a very realistic view of a
typical Indian family.
The beauty of PIKU lies not in the story but
way it is told.

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PINK
Pink is powerful statement on the existing feudal
mindset of majority of India, where men women
are judged by a different yardstick.
 It underlines a woman's freedom to her own
sexuality.
Pink is an evocative film about women, brimming
with messages relevant for society, and keeps
you riveted to the screen.

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Impact
• Audience are accepting these kind of subject.
• They are appreciating serious issues instead
of typical Bollywood Masala films.
• Audience thinks that subject of these movies
belongs to them and society.
• This is the first time directors and producers
taking risk by making movies on social topic
and getting good response from audience.

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Here are some dialogues which leaves strong impression on
audience-

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Prediction
After appreciative responses of audiences about
PIKU & PINK, film makers taking interest
In social issues.
Directors are taking issues of inside to the outside
on big screen.
In future, the craze of masala film will be over,
instead the audience would love to see
himself/herself or person like him/her as a hero.

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References
I. “Ideology of the Hindi film”. Book by
M. Madhava Prasad.
I. Hindustan Times, News paper
II. NDTV
http://movies.ndtv.com/movie-reviews/pink-movie-review-amitabh-
bachchan-shines-as-always-1317

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Thank You
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