SlideShare a Scribd company logo
PAR-BPB10111-031
Cetelem Models
December/2012
Churn performance – Logistic regression model
Cetelem-BGN Page 2
Churn: performance table
Built in May/11
#
Não
Churn
Churn Total
Total
acumulad
o
% Total
acumulad
o
Predito Não Churn Predito Churn
% Acum.
Churn/
Total
Lift
Churn/
Faixa
KS GainNão
Churn
Churn
Não
Churn
Churn
1 53.804 14.697 68.501 68.501 9,5% 91,9% 75,3% 8,1% 24,7% 21,46% 2,60 21,46% 16,57% 15,21%
2 59.316 11.499 70.815 139.316 19,3% 82,9% 56,0% 17,1% 44,0% 18,80% 2,28 16,24% 26,94% 24,72%
3 63.629 7.016 70.645 209.961 29,1% 73,3% 44,2% 26,7% 55,8% 15,82% 1,92 9,93% 29,12% 26,72%
4 67.069 4.981 72.050 282.011 39,1% 63,2% 35,8% 36,8% 64,2% 13,54% 1,64 6,91% 27,36% 25,11%
5 68.888 4.407 73.295 355.306 49,2% 52,8% 28,4% 47,2% 71,6% 11,99% 1,45 6,01% 24,37% 22,36%
6 67.736 3.948 71.684 426.990 59,2% 42,6% 21,8% 57,4% 78,2% 10,90% 1,32 5,51% 20,78% 19,06%
7 70.311 3.923 74.234 501.224 69,4% 31,9% 15,2% 68,1% 84,8% 10,07% 1,22 5,28% 16,75% 15,37%
8 69.735 3.420 73.155 574.379 79,6% 21,4% 9,4% 78,6% 90,6% 9,38% 1,14 4,68% 11,97% 10,98%
9 70.806 3.079 73.885 648.264 89,8% 10,7% 4,3% 89,3% 95,7% 8,79% 1,07 4,17% 6,45% 5,92%
10 71.010 2.541 73.551 721.815 100,0% - - 100,0% 100,0% 8,24% 1,00 3,45% 0,00% 0,00%
Total 662.304 59.511 721.815
Cetelem-BGN Page 3
Churn: gain chart
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
1 2 3 4 5 6 7 8 9 10
Faixas
Gain Chart
Aleatório
Modelo
Cetelem-BGN Page 4
Churn: lift chart
0.00
0.50
1.00
1.50
2.00
2.50
3.00
1 2 3 4 5 6 7 8 9 10
Faixas
Lift
PAR-BPB10111-031
Cetelem Models
December/2012
Churn performance – Logistic regression model

More Related Content

Similar to Churn-Gain-Lift

Monthly Review April-2023.pptx
Monthly Review April-2023.pptxMonthly Review April-2023.pptx
Monthly Review April-2023.pptx
VIVEKSRIVASTAVA691356
 
Jj srb7100 c_val
Jj srb7100 c_valJj srb7100 c_val
Jj srb7100 c_val
Rachel Byrd
 
Summary modified RE.pdf
Summary modified RE.pdfSummary modified RE.pdf
Summary modified RE.pdf
AbhishekAnand640
 
Opportunity Cost to Your Operation
Opportunity Cost to Your OperationOpportunity Cost to Your Operation
Opportunity Cost to Your Operation
National Pork Board
 
2Q13 Results Presentation
2Q13 Results Presentation2Q13 Results Presentation
2Q13 Results Presentation
AluparRI
 
Advanced Energy Storage Sizing
Advanced Energy Storage SizingAdvanced Energy Storage Sizing
Advanced Energy Storage Sizing
ViktorSinenko
 
Advanced energy storage sizing case RTSoft
Advanced energy storage sizing case RTSoftAdvanced energy storage sizing case RTSoft
Advanced energy storage sizing case RTSoft
ViktorSinenko
 
Résultats élections régionales 20151206
Résultats élections régionales 20151206Résultats élections régionales 20151206
Résultats élections régionales 20151206
Grégory MACÉ
 
Rentabilidade acumulada fundos imobiliários outubro 2015
Rentabilidade acumulada fundos imobiliários outubro 2015Rentabilidade acumulada fundos imobiliários outubro 2015
Rentabilidade acumulada fundos imobiliários outubro 2015
claudiusinhos
 
Valuation of Indian hospitality industry
Valuation of Indian hospitality industryValuation of Indian hospitality industry
Valuation of Indian hospitality industry
Shivani Chaluvadi
 
Review W24 & Plan Week 25 2022 MUM_BAS.pptx
Review W24 & Plan Week 25 2022 MUM_BAS.pptxReview W24 & Plan Week 25 2022 MUM_BAS.pptx
Review W24 & Plan Week 25 2022 MUM_BAS.pptx
noelmanroe1
 
week 3 August Prod.report rev 2.pptx
week 3 August Prod.report rev 2.pptxweek 3 August Prod.report rev 2.pptx
week 3 August Prod.report rev 2.pptx
AbdurRahman990630
 
C&W - MONTREAL OFFICE MARKET STATISTICS - Q4 2012
C&W - MONTREAL OFFICE MARKET STATISTICS - Q4 2012 C&W - MONTREAL OFFICE MARKET STATISTICS - Q4 2012
C&W - MONTREAL OFFICE MARKET STATISTICS - Q4 2012
Guy Masse
 
mar 2008 sayed abdall
mar  2008 sayed abdallmar  2008 sayed abdall
mar 2008 sayed abdall
Sayed Helal
 
Eastman Chemical Company
Eastman Chemical CompanyEastman Chemical Company
Eastman Chemical Company
Franklin Monzon
 
Amit Monthly Review Template.pptx
Amit Monthly Review Template.pptxAmit Monthly Review Template.pptx
Amit Monthly Review Template.pptx
VIVEKSRIVASTAVA691356
 

Similar to Churn-Gain-Lift (16)

Monthly Review April-2023.pptx
Monthly Review April-2023.pptxMonthly Review April-2023.pptx
Monthly Review April-2023.pptx
 
Jj srb7100 c_val
Jj srb7100 c_valJj srb7100 c_val
Jj srb7100 c_val
 
Summary modified RE.pdf
Summary modified RE.pdfSummary modified RE.pdf
Summary modified RE.pdf
 
Opportunity Cost to Your Operation
Opportunity Cost to Your OperationOpportunity Cost to Your Operation
Opportunity Cost to Your Operation
 
2Q13 Results Presentation
2Q13 Results Presentation2Q13 Results Presentation
2Q13 Results Presentation
 
Advanced Energy Storage Sizing
Advanced Energy Storage SizingAdvanced Energy Storage Sizing
Advanced Energy Storage Sizing
 
Advanced energy storage sizing case RTSoft
Advanced energy storage sizing case RTSoftAdvanced energy storage sizing case RTSoft
Advanced energy storage sizing case RTSoft
 
Résultats élections régionales 20151206
Résultats élections régionales 20151206Résultats élections régionales 20151206
Résultats élections régionales 20151206
 
Rentabilidade acumulada fundos imobiliários outubro 2015
Rentabilidade acumulada fundos imobiliários outubro 2015Rentabilidade acumulada fundos imobiliários outubro 2015
Rentabilidade acumulada fundos imobiliários outubro 2015
 
Valuation of Indian hospitality industry
Valuation of Indian hospitality industryValuation of Indian hospitality industry
Valuation of Indian hospitality industry
 
Review W24 & Plan Week 25 2022 MUM_BAS.pptx
Review W24 & Plan Week 25 2022 MUM_BAS.pptxReview W24 & Plan Week 25 2022 MUM_BAS.pptx
Review W24 & Plan Week 25 2022 MUM_BAS.pptx
 
week 3 August Prod.report rev 2.pptx
week 3 August Prod.report rev 2.pptxweek 3 August Prod.report rev 2.pptx
week 3 August Prod.report rev 2.pptx
 
C&W - MONTREAL OFFICE MARKET STATISTICS - Q4 2012
C&W - MONTREAL OFFICE MARKET STATISTICS - Q4 2012 C&W - MONTREAL OFFICE MARKET STATISTICS - Q4 2012
C&W - MONTREAL OFFICE MARKET STATISTICS - Q4 2012
 
mar 2008 sayed abdall
mar  2008 sayed abdallmar  2008 sayed abdall
mar 2008 sayed abdall
 
Eastman Chemical Company
Eastman Chemical CompanyEastman Chemical Company
Eastman Chemical Company
 
Amit Monthly Review Template.pptx
Amit Monthly Review Template.pptxAmit Monthly Review Template.pptx
Amit Monthly Review Template.pptx
 

Churn-Gain-Lift

  • 2. Cetelem-BGN Page 2 Churn: performance table Built in May/11 # Não Churn Churn Total Total acumulad o % Total acumulad o Predito Não Churn Predito Churn % Acum. Churn/ Total Lift Churn/ Faixa KS GainNão Churn Churn Não Churn Churn 1 53.804 14.697 68.501 68.501 9,5% 91,9% 75,3% 8,1% 24,7% 21,46% 2,60 21,46% 16,57% 15,21% 2 59.316 11.499 70.815 139.316 19,3% 82,9% 56,0% 17,1% 44,0% 18,80% 2,28 16,24% 26,94% 24,72% 3 63.629 7.016 70.645 209.961 29,1% 73,3% 44,2% 26,7% 55,8% 15,82% 1,92 9,93% 29,12% 26,72% 4 67.069 4.981 72.050 282.011 39,1% 63,2% 35,8% 36,8% 64,2% 13,54% 1,64 6,91% 27,36% 25,11% 5 68.888 4.407 73.295 355.306 49,2% 52,8% 28,4% 47,2% 71,6% 11,99% 1,45 6,01% 24,37% 22,36% 6 67.736 3.948 71.684 426.990 59,2% 42,6% 21,8% 57,4% 78,2% 10,90% 1,32 5,51% 20,78% 19,06% 7 70.311 3.923 74.234 501.224 69,4% 31,9% 15,2% 68,1% 84,8% 10,07% 1,22 5,28% 16,75% 15,37% 8 69.735 3.420 73.155 574.379 79,6% 21,4% 9,4% 78,6% 90,6% 9,38% 1,14 4,68% 11,97% 10,98% 9 70.806 3.079 73.885 648.264 89,8% 10,7% 4,3% 89,3% 95,7% 8,79% 1,07 4,17% 6,45% 5,92% 10 71.010 2.541 73.551 721.815 100,0% - - 100,0% 100,0% 8,24% 1,00 3,45% 0,00% 0,00% Total 662.304 59.511 721.815
  • 3. Cetelem-BGN Page 3 Churn: gain chart 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 1 2 3 4 5 6 7 8 9 10 Faixas Gain Chart Aleatório Modelo
  • 4. Cetelem-BGN Page 4 Churn: lift chart 0.00 0.50 1.00 1.50 2.00 2.50 3.00 1 2 3 4 5 6 7 8 9 10 Faixas Lift