Chumbak is an Indian lifestyle brand with 21 exclusive outlets across 16 Indian cities and 60 multi-brand stores. It sells accessories, apparel, home decor, and other products inspired by Indian culture. Chumbak has seen 300% sales revenue growth and operates in 7 countries. The company effectively uses its Facebook page to showcase new products and generate 25% of its online revenue, with high repeat purchases among fans. It offers various payment and return policies as well as loyalty programs for customers.

1. An Indian Imprint
-Forbes India Sept 2014
By
K.Roopanjali

2. Introduction
• Indian Inspired
• 21 exclusive outlets- 16 Indian Cities
• 60 multi-brand stores
• Store Layout- Kiosk (200 to 400 sq ft)
• Sales Revenue- Increased by 300%
• Presence in 7 countries; Japan, US, Uk, Middle-East

3. Products
• Accessories
• Apparel & Footwear
• Wall Art
• Bags & Wallets
• Cases & Wallets
• Décor & Furniture
• Lighting
• Tableware

4. • Chumbak is famous with the college students and
Working young adults.
• Chumbak Designs
• Approach
-Chumbak created a Facebook Page that is very vibrant
and resonates well with its brand personality.
-Cover picture/ Profile photo is updated regularly with
theme of its latest product line
- “Brand New!” tab showcases latest product catalogue
-25% of online revenue comes from Facebook, with a
very high degree of repeat purchases among Page fans

5. Chumbak.com
• Payment Options: Cash on Delivery (COD),
Credit card, Debit card and Net Banking
• Cancellations and return policy
Payment Method Order Value
Shipping & Handling
Charges
Non COD (Cash on
Delivery)
Below Rs.795 Rs.50
Rs.795 and Above FREE SHIPPING
COD (Cash on Delivery) Below Rs.795 Rs.100
Rs.795 and Above Rs.50

6. Loyalty Programs
• How to become Friend of Chumbak?
• 2 ways:
All the famous monuments in India and take a picture in your
Chumbak boxers
Visit Chumbak store and sign up for the program.

7. Benefits of Loyalty Program
• Encash the points to buy more from
Chumbak.
• Get early access to sales.
• Be the first to know when we launch
something new.