This document presents an exclusive branded entertainment property concept for Christmas from 2011-2015. It proposes using network TV specials, social media engagement, exclusive music and merchandising rights to strongly associate a brand with the Christmas holiday season. This would aim to build customer loyalty, market share and connect the brand to positive Christmas themes and memories during the peak retail period. Details of the sponsorship opportunities and how it could benefit from the warm Americana imagery and broad demographic appeal of Christmas are provided.