Why Teams call analytics are critical to your entire business
Christian's HostingCon 2010 Presentation
1. Oh My God We're All Gonna Die
The Future of Webhosting...and What We Can Do About It
Christian Dawson – COO, ServInt
Christian Dawson - COO, ServInt
4. Prior to 1900...
• There were hundreds of car manufacturers
between 1800 and 1900
• Small, very profitable firms made custom motor
“wagons” on a case by case basis
Christian Dawson - COO, ServInt
5. Prior to 1900...
• There were hundreds of car manufacturers
between 1800 and 1900
• Small, very profitable firms made custom motor
“wagons” on a case by case basis
• No Standards for fuel
• Petroleum based/internal combustion engines,
Steam, and Electric cars were prevalent.
Christian Dawson - COO, ServInt
6. Prior to 1900...
• There were hundreds of car manufacturers
between 1800 and 1900
• Small, very profitable firms made custom motor
“wagons” on a case by case basis
• No Standards for fuel
• Petroleum based/internal combustion engines,
Steam, and Electric cars were prevalent.
• No Standards for roads
• Limited adoption to more developed regions
Christian Dawson - COO, ServInt
10. What happened?
• Before the assembly line, mass
production wasn’t feasible.
Christian Dawson - COO, ServInt
11. What happened?
• Before the assembly line, mass
production wasn’t feasible.
• After the assembly line, parts were
standardized and cars were made en
masse.
Christian Dawson - COO, ServInt
12. What happened?
• Before the assembly line, mass
production wasn’t feasible.
• After the assembly line, parts were
standardized and cars were made en
masse.
• Resulted in cheaper, more reliable
products that could seriously compete
with custom manufacturers.
Christian Dawson - COO, ServInt
14. Sound Familiar?
• Web Standards are finally being taken
seriously
Christian Dawson - COO, ServInt
15. Sound Familiar?
• Web Standards are finally being taken
seriously
• Resource (bandwidth and hardware)
demands are increasing
Christian Dawson - COO, ServInt
16. Sound Familiar?
• Web Standards are finally being taken
seriously
• Resource (bandwidth and hardware)
demands are increasing
• Broadband and wireless penetration is
growing worldwide
Christian Dawson - COO, ServInt
18. The Shift...
• Large companies could not handle the
level of personal interaction necessary to
support legacy products.
Christian Dawson - COO, ServInt
19. The Shift...
• Large companies could not handle the
level of personal interaction necessary to
support legacy products.
• With the wide adoption of virtualization,
that promptly changed.
Christian Dawson - COO, ServInt
22. Rapid advances in hardware were
the last barrier keeping the hosting
behemoths at bay.
Christian Dawson - COO, ServInt
23. Rapid advances in hardware were
the last barrier keeping the hosting
behemoths at bay.
But virtualization provided a way in.
Christian Dawson - COO, ServInt
27. Why Them? Why Now?
• Using virtualization, the large players
successfully commoditized cheap, easy
to support products that are universally
upgradable.
Christian Dawson - COO, ServInt
28. Why Them? Why Now?
• Using virtualization, the large players
successfully commoditized cheap, easy
to support products that are universally
upgradable.
• They have the resources to pick up
significant volume because of price and
ease of integration.
Christian Dawson - COO, ServInt
29. Why Them? Why Now?
• Using virtualization, the large players
successfully commoditized cheap, easy
to support products that are universally
upgradable.
• They have the resources to pick up
significant volume because of price and
ease of integration.
• As a result, they don’t need to build two-
way, longterm relationships with clients.
Christian Dawson - COO, ServInt
31. Virtualization brought two key advantages:
1.The further decentralization of computing
2.The abstraction of hardware
Christian Dawson - COO, ServInt
33. The Aftermath
• The large players will decimate the
industry as we know it.
Christian Dawson - COO, ServInt
34. The Aftermath
• The large players will decimate the
industry as we know it.
• Small players won’t be able to compete at
their volume and price point.
Christian Dawson - COO, ServInt
35. The Aftermath
• The large players will decimate the
industry as we know it.
• Small players won’t be able to compete at
their volume and price point.
• Most of the hosts at this conference won’t
exist in a few years.
Christian Dawson - COO, ServInt
37. The Times They Are A-Changin’
Christian Dawson - COO, ServInt
38. The Times They Are A-Changin’
• The market will change drastically and
reward small-scale innovation.
Christian Dawson - COO, ServInt
39. The Times They Are A-Changin’
• The market will change drastically and
reward small-scale innovation.
• Web access will define web content.
Christian Dawson - COO, ServInt
40. The Times They Are A-Changin’
• The market will change drastically and
reward small-scale innovation.
• Web access will define web content.
• Virtualization is the vehicle that will drive
this shift.
Christian Dawson - COO, ServInt
41. The Times They Are A-Changin’
• The market will change drastically and
reward small-scale innovation.
• Web access will define web content.
• Virtualization is the vehicle that will drive
this shift.
• Success will come from a willingness for
smaller hosts to tackle harder problems
on a more personal basis.
Christian Dawson - COO, ServInt
42. Trends that will shape the future
Christian Dawson - COO, ServInt
44. Point of Access...It Matters
• As the point of access
changes, the hosting
needs of content changes
as well.
Christian Dawson - COO, ServInt
45. Point of Access...It Matters
• As the point of access
changes, the hosting
needs of content changes
as well.
• People expect different
experiences based on how
they access the web.
Christian Dawson - COO, ServInt
46. Point of Access...It Matters
• As the point of access
changes, the hosting
needs of content changes
as well.
• People expect different
experiences based on how
they access the web.
• More personal, customer
oriented hosting services
are better suited to deliver
those experiences than
cookie-cutter clouds.
Christian Dawson - COO, ServInt
47. The Cloud Is A Little Fluffy
• The movement is still investor driven, not
consumer driven.
Gartner Hype Cycle
Christian Dawson - COO, ServInt
48. The Cloud Is A Little Fluffy
• Practical applications can’t be ignored.
Christian Dawson - COO, ServInt
49. The Cloud Is A Little Fluffy
• Practical applications can’t be ignored.
• Cloud products have tremendous value-
add potential.
Christian Dawson - COO, ServInt
50. The Cloud Is A Little Fluffy
• Practical applications can’t be ignored.
• Cloud products have tremendous value-
add potential.
• Integration with traditional hosting
environments is still an opportunity.
Christian Dawson - COO, ServInt
51. Mods are SO In right now
Modular webhosting, a
combination of
dedicated resources,
virtual environments,
and cloud storage, are
the most obvious short
term solution.
Christian Dawson - COO, ServInt
53. Don’t Hate the Playaz
• We must use virtualization and provide
the same upgrade path as the big guys.
Christian Dawson - COO, ServInt
54. Don’t Hate the Playaz
• We must use virtualization and provide
the same upgrade path as the big guys.
• We have to work twice as hard as they
do, but the relationships we build are
worth far more than their transactions.
Christian Dawson - COO, ServInt
55. Don’t Hate the Playaz
• We must use virtualization and provide
the same upgrade path as the big guys.
• We have to work twice as hard as they
do, but the relationships we build are
worth far more than their transactions.
• We have to play the game.
Christian Dawson - COO, ServInt
57. Going Organic
• The big players will pick the low hanging
fruit, so we must find our niche now.
Christian Dawson - COO, ServInt
58. Going Organic
• The big players will pick the low hanging
fruit, so we must find our niche now.
• Innovate quickly, intelligently, and affordably.
Christian Dawson - COO, ServInt
59. Going Organic
• The big players will pick the low hanging
fruit, so we must find our niche now.
• Innovate quickly, intelligently, and affordably.
• We have to play the game to stay in
business.
Christian Dawson - COO, ServInt