User experience research and User Centred Design must account for not only the user but also where they live. The surrounding culture, including traditions, language and even religion can have a big impact on the best user experience research methods, design recommendations and also the general uptake of solutions. For multi-national organisations with digital channels, getting this aspect right can mean the difference between a highly effective and enjoyable experience and one that underperforms and confuses users. The talk will explore some ways in which user-centred design research and recommendations can account for local cultures and international factors. How can local culture affect what methods work best and how design ideas can be presented most effectively? We will use examples from various parts of the world, including a case study of researching web accessibility in the Middle East. The project showed how some local cultural factors impacted web accessibility provisions, and recommends an approach to create a viable accessibility “market” including organisations, digital suppliers and people with disabilities. User Vision has worked with several multinational organisations from offices in the UK and the UAE, and will share experiences that they and others in the UX community have gained.
Health Care Knowledge Transfer Using The Online EnvironmentAnita Hamilton PhD
I gave this presentation to a group of health care managers in Alberta Canada (February 2009). The goal of this presentation was to increase awareness around the possibilities that Web 2.0 tools offer the managers to enable their teams to network, collaborate and share knowledge. It was well received and I have been asked to present it again in December 2009.
Muhammad Yunus, the 2006 Nobel Peace Prize winner and founder of Grameen Bank, discusses his vision for the world in 2050 in his book "Creating a World Without Poverty". He believes that by 2050, poverty will be eliminated from the world through social business and microcredit programs that empower people with very little resources. Local communities around the world will be self-sustaining using innovative solutions tailored to their needs. Information and communication technologies will help connect people globally to access education, healthcare and financial services.
Today it's very common for companies to design global websites and applications. This means people with many different cultural backgrounds will use your product. How can we as designers & consultants take care of people's needs & goals and business goals when creating something for a global, cultural diverse audience like e.g. China and the US ? What do we need to consider if we do not have the resources to do a detailed user research for all the cultural diverse user groups? We will take a look at Hofstede's theory about cultural dimensions which could be applied to elements in User Interface Design and which can serve as a starting point and a rough guideline when we design for people with very different cultural backgrounds.
Inclusive Design in the Recruitment Process – and Wider Applications3Play Media
During this session, we will discuss how the principles of inclusive design can be applied to the recruitment process to reduce access barriers for disabled applicants. We will discuss how inclusive design can be applied in other areas of workplace policy and practice.
A Presentation made by A.H. Monjurul KABIR during XII International Anti-Corruption Conference (IACC) at the strategic session on sharing information and knowledge to fight corruption. The key presentation focuses on strtaegies deployed UN - UNDP in particular..
- challenges and opportunities
Health Care Knowledge Transfer Using The Online EnvironmentAnita Hamilton PhD
I gave this presentation to a group of health care managers in Alberta Canada (February 2009). The goal of this presentation was to increase awareness around the possibilities that Web 2.0 tools offer the managers to enable their teams to network, collaborate and share knowledge. It was well received and I have been asked to present it again in December 2009.
Muhammad Yunus, the 2006 Nobel Peace Prize winner and founder of Grameen Bank, discusses his vision for the world in 2050 in his book "Creating a World Without Poverty". He believes that by 2050, poverty will be eliminated from the world through social business and microcredit programs that empower people with very little resources. Local communities around the world will be self-sustaining using innovative solutions tailored to their needs. Information and communication technologies will help connect people globally to access education, healthcare and financial services.
Today it's very common for companies to design global websites and applications. This means people with many different cultural backgrounds will use your product. How can we as designers & consultants take care of people's needs & goals and business goals when creating something for a global, cultural diverse audience like e.g. China and the US ? What do we need to consider if we do not have the resources to do a detailed user research for all the cultural diverse user groups? We will take a look at Hofstede's theory about cultural dimensions which could be applied to elements in User Interface Design and which can serve as a starting point and a rough guideline when we design for people with very different cultural backgrounds.
Inclusive Design in the Recruitment Process – and Wider Applications3Play Media
During this session, we will discuss how the principles of inclusive design can be applied to the recruitment process to reduce access barriers for disabled applicants. We will discuss how inclusive design can be applied in other areas of workplace policy and practice.
A Presentation made by A.H. Monjurul KABIR during XII International Anti-Corruption Conference (IACC) at the strategic session on sharing information and knowledge to fight corruption. The key presentation focuses on strtaegies deployed UN - UNDP in particular..
- challenges and opportunities
CBMI 2013 Presentation: User Intentions in Multimediadermotte
This document discusses user intentions in visual information retrieval and multimedia information systems. It begins by introducing query by example search and different low-level visual features that work better for some domains than others. It then discusses how determining the right features and defining visual similarity is challenging. The document defines context and intention, and discusses how a user's intention relates to their information need. It reviews taxonomies of user intentions in web search and proposes intentions in multimedia may include search, production, sharing, archiving. The document proposes several open PhD theses around developing a general model of user intentions in multimedia, using games and human computation to infer intentions, bringing context to queries, and creating adaptable applications based on user intentions.
Geotourism Means Accessible & InclusiveScott Rains
The document provides a list of questions for geotourism projects to consider regarding inclusiveness for travelers with disabilities. It asks if information is provided in accessible formats, if websites follow accessibility standards, if activities can be inclusive of all abilities, if marketing portrays people with disabilities respectfully, if employees with disabilities are hired in mainstream roles, and if universal design principles are followed to ensure accessibility for all. The questions also address legal obligations under the UN Convention on Rights of Persons with Disabilities and how sustainable tourism criteria can enhance experiences for travelers, employees and local residents with disabilities.
Knowledge about digital stewardship is distributed widely across disciplines, sectors, and communities. The National Digital Stewardship Alliance (NDSA) bridges boundaries and coalesces expertise to increase the capacity to preserve digital resources at a national scale for the benefit of present and future generations. The National Agenda for Digital Stewardship annually integrates the perspective of dozens of experts and hundreds of institutions provides funders and executive decision‐makers insight into emerging technological trends, gaps in digital stewardship capacity, and key areas for funding, research and development to ensure that today's valuable digital content remains accessible and comprehensible in the future, supporting a thriving economy, a robust democracy, and a rich cultural heritage
This meeting will be held in Amherst, M.A., and is open to the public. More information is available through the conference website:
http://sites.hampshire.edu/theharold/2014/10/02/ndsa-ne-regional-meeting-at-the-university-of-massachusetts-amherst-libraries/
This document provides information about developing a business proposal and case. It discusses gathering feedback, conducting health checks, identifying alternative funding sources, developing a compelling vision and value proposition, understanding customers and stakeholders, creating a clear plan with milestones and measures of success, designing for sustainability, and gaining support to scale the idea. The overall message is on building a rigorous yet flexible business case that considers all important factors.
The document discusses the link between migration and innovation from a development perspective. It defines innovation as new solutions introduced into a market or company. Important factors that foster innovation include exchange, integration into international networks, and mobility of skilled people. Migrants can contribute to innovation through investment channels like remittances and joint ventures, as well as through knowledge and network transfers. The influencing factors include conditions in both the country of origin, like education quality, and country of destination, such as immigration policy and discrimination levels. Examples of programs that promote investment and return of skilled diaspora are discussed from Honduras, Armenia, and Serbia.
The document provides an agenda and overview for a workshop on creating and producing high impact events. The workshop will cover event definitions, audiences and lifecycles, administration, design, operations, risk, marketing, hot topics, lessons learned, and allow time for discussion. It will include presentations, breakout sessions on supporting existing and creating new events, and aim to raise awareness of tourism, engage community leaders, and connect them with resources to develop new tourism products and experiences.
Members of the global vision community discussed the concept of a shared "vision portal" to meet the needs of eye care professionals. Over 180 individuals from 77 countries registered for the online discussion. Key points from the discussion included:
- Recognizing the diversity in users' needs, resources, and contexts around language, internet access, and technology availability.
- Building communities of practice would be more effective than content-driven sites alone.
- Incentives, standards, local champions, and technology support could encourage participation and sharing of knowledge.
- Future iterations of a vision portal could explore creative uses of mobile technology, real-time consultation, and revenue models to expand access and engagement.
Building 1000s of NextGen Leaders: Our Aspiration VSR *
The document outlines plans by V. Srinivasa Rao and others to establish a nonprofit organization to develop young leaders in India. Their goals are to conduct leadership training programs, establish 100 communities of practice by 2020 focused on topics like entrepreneurship and technology, and support academic institutions by providing expert talks, mentorship, and industry connections to help establish communities of practice on campus. The organization aims to develop thousands of qualified young leaders, family leaders, business leaders, and community leaders to improve socioeconomic conditions in India.
The document discusses redesigning the PreventionWeb platform. It provides background on the platform's first five years, including usage statistics. Research findings show audiences want practical DRR implementation guidance, risk data, and information in local languages. The redesign should clarify the brand positioning, better orient users, leverage risk data, enable social interaction, and provide more local-level data and information. The goal is to develop a platform that helps users understand, plan, and monitor DRR actions through reliable information and exposure to expert communities.
Open Development Presentation for ZOA (http://www.zoa.nl/). Some slides used are from IATI Speaker's Kit. Source: http://www.aidtransparency.net/resources/speakers-kit
Social Media Buzz for the IIAR 25 01 12Buzz Method
Dominic Pannell founded Buzz Method in 2009 to provide social media monitoring and influencer engagement services. Buzz Method uses tools like LinkedIn, Twitter and proprietary databases to identify influential stakeholders in sectors like IT and track online conversations. However, the document notes that relationships are still primarily built through in-person and phone conversations. It also cautions that social media is better for listening than broadcasting and that not all online metrics fully capture influence.
Dominic Pannell founded Buzz Method in 2009 to provide social media monitoring and influencer engagement services. Buzz Method uses tools like LinkedIn, Twitter and proprietary databases to identify influential stakeholders in sectors like IT and track online conversations. However, the document notes that relationships are still primarily built through in-person and phone conversations. It also cautions that social media is better for listening than broadcasting and that not all online metrics fully capture influence.
The document discusses Dell's strategy for building and sustaining online communities. It describes how Dell established a centralized Social Media and Community team to embed social media into the company. The team focuses on listening to customers, training employees, and establishing governance and metrics for online communities.
The document summarizes Peter Morville's presentation on information architecture at the Internet Librarian 2013 conference. The presentation covered topics including search patterns, governance and culture, search in libraries, cross-channel design, concepts, cases, and conversations. It provided an agenda and definitions of information architecture. It also included quotes and examples relating to categorization, building design, and user research methods.
WealthWorks Network Peer Learning Event: Workforce Development, Energy, and F...nado-web
On March 22, 2021, 40 members of the rural wealth creation network attended a peer learning event to discuss economic development and workforce development, forestry, and energy. Rural wealth creation, or WealthWorks, is a framework for doing economic development that focuses on building upon assets in the community and connecting to real market demand to create lasting livelihoods in rural communities. This video captures the introductory general session moderated by NADO Associate Director Carrie Kissel, and also reporting out from breakout groups, but not the individual breakout group discussions.
Leveraging the Web to Extend Global Reach: SHRM India Case StudyNavigationArts
If your organization has audiences or objectives that extend beyond U.S. borders, have you created a Web strategy that supports them? Have you considered users’ needs and expectations through different cultural lenses? Does your site have the content, functionality, and visual cues that will drive success in international markets? Join NavigationArts and the Society for Human Resource Management (SHRM) for answers to these questions and more – as these experts discuss the strategy, design, and development behind SHRM’s global expansion online.
To accomplish their objective of becoming the leading HR member association in India, SHRM realized that the most powerful platform they could leverage was the Web. While their existing Web site was optimized for their core membership base in the United States, they realized they needed to tailor the Web site so that the content and design would be engaging for an Indian audience. Learn how NavigationArts designed and developed an India-focused extension of their global Web presence, and the user research that supported their effort.
This presentation will supply key insights on how to create a user-centric Web site for international audiences – how to align with cultural expectations and present an experience that an international community can identify as theirs.
this was a keynote talk given to an audience of media experts from research and industry who were meeting to discuss the opportunities and challenges to the UK media sector related to the 2021 OFCOM report on the subject. It is a mix of perspectives based on two of my current roles - firstly as Reader in Innovation and MMU School of Digital Art and secondly as Head of Applied Research in Audience Experience.
3 July 2017 - Opening slides from ION Costa Rica, introducing the Internet Society, the Deploy360 program, and our work in IPv6, DNSSEC, TLS, routing security, and the IETF
Ruth Sims - Co-design to generate innovative ideasUCDUK
This talk will discuss a research project undertaken to investigate whether co-design involving end-users (in this case people commuting to and from work) generates more ideas, and more innovative and novel ideas, than email participation only. The work concerned generating ideas to reduce single occupancy car travel on the commute to and from the university campus. Involving people in focus groups, interviews as well as questionnaires was more time-consuming and labour-intensive, but resulted in greater completion of the process and more innovative solutions being generated. Participants involved in the co-design reported finding it very interesting and informative to learn about each other’s commutes, and more importantly, the reasons why people made the commuting decisions that they did.
Matthew Ovington - Snakes and ladders: Trust and motivation in online gamingUCDUK
The building blocks of online trust are relatively well understood, especially with regard to eCommerce. Brand values, high street retail presence and customer-friendly policies all play a part in establishing trust in our online online gaming products. However, with online casino gaming, where the outcomes of games such as roulette or slots are governed by chance players are rightly sensitive to any real (or imagined!) house advantage. Establishing trust is only part of the solution. Trust must be nurtured in order to develop long and lasting relationships. The aim of this talk is to highlight findings with regard to what things engender feelings of trust and motivation in relation to online gaming.
More Related Content
Similar to Chris Rourke - Beyond our shores: UX Research and Design for International Cultures.
CBMI 2013 Presentation: User Intentions in Multimediadermotte
This document discusses user intentions in visual information retrieval and multimedia information systems. It begins by introducing query by example search and different low-level visual features that work better for some domains than others. It then discusses how determining the right features and defining visual similarity is challenging. The document defines context and intention, and discusses how a user's intention relates to their information need. It reviews taxonomies of user intentions in web search and proposes intentions in multimedia may include search, production, sharing, archiving. The document proposes several open PhD theses around developing a general model of user intentions in multimedia, using games and human computation to infer intentions, bringing context to queries, and creating adaptable applications based on user intentions.
Geotourism Means Accessible & InclusiveScott Rains
The document provides a list of questions for geotourism projects to consider regarding inclusiveness for travelers with disabilities. It asks if information is provided in accessible formats, if websites follow accessibility standards, if activities can be inclusive of all abilities, if marketing portrays people with disabilities respectfully, if employees with disabilities are hired in mainstream roles, and if universal design principles are followed to ensure accessibility for all. The questions also address legal obligations under the UN Convention on Rights of Persons with Disabilities and how sustainable tourism criteria can enhance experiences for travelers, employees and local residents with disabilities.
Knowledge about digital stewardship is distributed widely across disciplines, sectors, and communities. The National Digital Stewardship Alliance (NDSA) bridges boundaries and coalesces expertise to increase the capacity to preserve digital resources at a national scale for the benefit of present and future generations. The National Agenda for Digital Stewardship annually integrates the perspective of dozens of experts and hundreds of institutions provides funders and executive decision‐makers insight into emerging technological trends, gaps in digital stewardship capacity, and key areas for funding, research and development to ensure that today's valuable digital content remains accessible and comprehensible in the future, supporting a thriving economy, a robust democracy, and a rich cultural heritage
This meeting will be held in Amherst, M.A., and is open to the public. More information is available through the conference website:
http://sites.hampshire.edu/theharold/2014/10/02/ndsa-ne-regional-meeting-at-the-university-of-massachusetts-amherst-libraries/
This document provides information about developing a business proposal and case. It discusses gathering feedback, conducting health checks, identifying alternative funding sources, developing a compelling vision and value proposition, understanding customers and stakeholders, creating a clear plan with milestones and measures of success, designing for sustainability, and gaining support to scale the idea. The overall message is on building a rigorous yet flexible business case that considers all important factors.
The document discusses the link between migration and innovation from a development perspective. It defines innovation as new solutions introduced into a market or company. Important factors that foster innovation include exchange, integration into international networks, and mobility of skilled people. Migrants can contribute to innovation through investment channels like remittances and joint ventures, as well as through knowledge and network transfers. The influencing factors include conditions in both the country of origin, like education quality, and country of destination, such as immigration policy and discrimination levels. Examples of programs that promote investment and return of skilled diaspora are discussed from Honduras, Armenia, and Serbia.
The document provides an agenda and overview for a workshop on creating and producing high impact events. The workshop will cover event definitions, audiences and lifecycles, administration, design, operations, risk, marketing, hot topics, lessons learned, and allow time for discussion. It will include presentations, breakout sessions on supporting existing and creating new events, and aim to raise awareness of tourism, engage community leaders, and connect them with resources to develop new tourism products and experiences.
Members of the global vision community discussed the concept of a shared "vision portal" to meet the needs of eye care professionals. Over 180 individuals from 77 countries registered for the online discussion. Key points from the discussion included:
- Recognizing the diversity in users' needs, resources, and contexts around language, internet access, and technology availability.
- Building communities of practice would be more effective than content-driven sites alone.
- Incentives, standards, local champions, and technology support could encourage participation and sharing of knowledge.
- Future iterations of a vision portal could explore creative uses of mobile technology, real-time consultation, and revenue models to expand access and engagement.
Building 1000s of NextGen Leaders: Our Aspiration VSR *
The document outlines plans by V. Srinivasa Rao and others to establish a nonprofit organization to develop young leaders in India. Their goals are to conduct leadership training programs, establish 100 communities of practice by 2020 focused on topics like entrepreneurship and technology, and support academic institutions by providing expert talks, mentorship, and industry connections to help establish communities of practice on campus. The organization aims to develop thousands of qualified young leaders, family leaders, business leaders, and community leaders to improve socioeconomic conditions in India.
The document discusses redesigning the PreventionWeb platform. It provides background on the platform's first five years, including usage statistics. Research findings show audiences want practical DRR implementation guidance, risk data, and information in local languages. The redesign should clarify the brand positioning, better orient users, leverage risk data, enable social interaction, and provide more local-level data and information. The goal is to develop a platform that helps users understand, plan, and monitor DRR actions through reliable information and exposure to expert communities.
Open Development Presentation for ZOA (http://www.zoa.nl/). Some slides used are from IATI Speaker's Kit. Source: http://www.aidtransparency.net/resources/speakers-kit
Social Media Buzz for the IIAR 25 01 12Buzz Method
Dominic Pannell founded Buzz Method in 2009 to provide social media monitoring and influencer engagement services. Buzz Method uses tools like LinkedIn, Twitter and proprietary databases to identify influential stakeholders in sectors like IT and track online conversations. However, the document notes that relationships are still primarily built through in-person and phone conversations. It also cautions that social media is better for listening than broadcasting and that not all online metrics fully capture influence.
Dominic Pannell founded Buzz Method in 2009 to provide social media monitoring and influencer engagement services. Buzz Method uses tools like LinkedIn, Twitter and proprietary databases to identify influential stakeholders in sectors like IT and track online conversations. However, the document notes that relationships are still primarily built through in-person and phone conversations. It also cautions that social media is better for listening than broadcasting and that not all online metrics fully capture influence.
The document discusses Dell's strategy for building and sustaining online communities. It describes how Dell established a centralized Social Media and Community team to embed social media into the company. The team focuses on listening to customers, training employees, and establishing governance and metrics for online communities.
The document summarizes Peter Morville's presentation on information architecture at the Internet Librarian 2013 conference. The presentation covered topics including search patterns, governance and culture, search in libraries, cross-channel design, concepts, cases, and conversations. It provided an agenda and definitions of information architecture. It also included quotes and examples relating to categorization, building design, and user research methods.
WealthWorks Network Peer Learning Event: Workforce Development, Energy, and F...nado-web
On March 22, 2021, 40 members of the rural wealth creation network attended a peer learning event to discuss economic development and workforce development, forestry, and energy. Rural wealth creation, or WealthWorks, is a framework for doing economic development that focuses on building upon assets in the community and connecting to real market demand to create lasting livelihoods in rural communities. This video captures the introductory general session moderated by NADO Associate Director Carrie Kissel, and also reporting out from breakout groups, but not the individual breakout group discussions.
Leveraging the Web to Extend Global Reach: SHRM India Case StudyNavigationArts
If your organization has audiences or objectives that extend beyond U.S. borders, have you created a Web strategy that supports them? Have you considered users’ needs and expectations through different cultural lenses? Does your site have the content, functionality, and visual cues that will drive success in international markets? Join NavigationArts and the Society for Human Resource Management (SHRM) for answers to these questions and more – as these experts discuss the strategy, design, and development behind SHRM’s global expansion online.
To accomplish their objective of becoming the leading HR member association in India, SHRM realized that the most powerful platform they could leverage was the Web. While their existing Web site was optimized for their core membership base in the United States, they realized they needed to tailor the Web site so that the content and design would be engaging for an Indian audience. Learn how NavigationArts designed and developed an India-focused extension of their global Web presence, and the user research that supported their effort.
This presentation will supply key insights on how to create a user-centric Web site for international audiences – how to align with cultural expectations and present an experience that an international community can identify as theirs.
this was a keynote talk given to an audience of media experts from research and industry who were meeting to discuss the opportunities and challenges to the UK media sector related to the 2021 OFCOM report on the subject. It is a mix of perspectives based on two of my current roles - firstly as Reader in Innovation and MMU School of Digital Art and secondly as Head of Applied Research in Audience Experience.
3 July 2017 - Opening slides from ION Costa Rica, introducing the Internet Society, the Deploy360 program, and our work in IPv6, DNSSEC, TLS, routing security, and the IETF
Similar to Chris Rourke - Beyond our shores: UX Research and Design for International Cultures. (20)
Ruth Sims - Co-design to generate innovative ideasUCDUK
This talk will discuss a research project undertaken to investigate whether co-design involving end-users (in this case people commuting to and from work) generates more ideas, and more innovative and novel ideas, than email participation only. The work concerned generating ideas to reduce single occupancy car travel on the commute to and from the university campus. Involving people in focus groups, interviews as well as questionnaires was more time-consuming and labour-intensive, but resulted in greater completion of the process and more innovative solutions being generated. Participants involved in the co-design reported finding it very interesting and informative to learn about each other’s commutes, and more importantly, the reasons why people made the commuting decisions that they did.
Matthew Ovington - Snakes and ladders: Trust and motivation in online gamingUCDUK
The building blocks of online trust are relatively well understood, especially with regard to eCommerce. Brand values, high street retail presence and customer-friendly policies all play a part in establishing trust in our online online gaming products. However, with online casino gaming, where the outcomes of games such as roulette or slots are governed by chance players are rightly sensitive to any real (or imagined!) house advantage. Establishing trust is only part of the solution. Trust must be nurtured in order to develop long and lasting relationships. The aim of this talk is to highlight findings with regard to what things engender feelings of trust and motivation in relation to online gaming.
1) Emerging markets matter due to high GDP growth rates, a new generation of consumers, and opportunities for infrastructure improvements and disruptive innovations.
2) Design is important for translating social needs and improving lives. Good design can help make the world better, especially in emerging markets.
3) Research in emerging markets must avoid common fallacies like thinking cultures are frozen in time, that users only need basic products, or that usability is universally important. Researchers must understand user needs in their own context.
Rolf Molich - “Five users will find 85% of the usability problems” – and othe...UCDUK
Rolf Molich owns and manages DialogDesign, a small Danish usability consultancy that he founded in 1993. Rolf conceived and coordinated the Comparative Usability Evaluation studies in which more than 100 professional usability teams tested or reviewed the same applications. Rolf was a principal investigator in the Nielsen Norman Group’s large-scale usability test of 20 US e-commerce websites, involving more than 60 users. He has worked with usability since 1984 and wrote the best-selling Danish book User Friendly Computer Systems, of which roughly 30,000 copies have been sold. The book is now available in English, with the title Usable Web Design. Rolf is also the co-inventor of the heuristic evaluation method (with Jakob Nielsen). Rolf is an experienced speaker. His 24 tutorials at the Nielsen Norman Group World Tour attracted roughly 1,000 participants. The overall average participant evaluation of his tutorials was 4.46 on a five-point scale.
Paul Dawson - Walking the line: The Role of Product Development.UCDUK
The document discusses the role of product development and the relationship between product development teams and design teams. It notes that product development should be user-centered but sometimes has a strained relationship with design teams. It will look at what the role of product development is and how companies are starting to think of digital services as products. It will also discuss the thin line product development has to walk between empowering design teams and potentially alienating them.
This document discusses Channel 4 personas created for designers and others at the broadcasting organization. The personas are based on a survey of 1,800 UK respondents segmented into 8 groups based on attitudes. The personas include details on demographics, interests, device usage, and favorite shows to help understand different audiences. The document notes the personas were updated in 2012 to reflect evolving behaviors and the addition of a social media dimension. It emphasizes using real data, engaging others to construct personas, keeping them visual and up to date through iteration.
Danny Bluestone - Agile UX – a digital agency’s view’.UCDUK
Digital producers often face the dilemma on whether to take a more agile approach (which can be more technically driven) or take a waterfall approach seeing development as a ‘bolt-on’. Cyber-Duck is a Hertfordshire based digital agency specialising in UX, Agile development and Marketing that produces user centric web portals and applications such as The EU & Me, The Knowledge Online, RetireEasy and NordicBet. In this talk, Cyber-Duck will reveal how it combines UCD and Scrum to deliver a technically phased approach whilst keeping the end user, marketing and business objectives at the forefront of the process via stakeholder interviews, user input and testing.
"Scaling RAG Applications to serve millions of users", Kevin GoedeckeFwdays
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How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
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Must Know Postgres Extension for DBA and Developer during MigrationMydbops
Mydbops Opensource Database Meetup 16
Topic: Must-Know PostgreSQL Extensions for Developers and DBAs During Migration
Speaker: Deepak Mahto, Founder of DataCloudGaze Consulting
Date & Time: 8th June | 10 AM - 1 PM IST
Venue: Bangalore International Centre, Bangalore
Abstract: Discover how PostgreSQL extensions can be your secret weapon! This talk explores how key extensions enhance database capabilities and streamline the migration process for users moving from other relational databases like Oracle.
Key Takeaways:
* Learn about crucial extensions like oracle_fdw, pgtt, and pg_audit that ease migration complexities.
* Gain valuable strategies for implementing these extensions in PostgreSQL to achieve license freedom.
* Discover how these key extensions can empower both developers and DBAs during the migration process.
* Don't miss this chance to gain practical knowledge from an industry expert and stay updated on the latest open-source database trends.
Mydbops Managed Services specializes in taking the pain out of database management while optimizing performance. Since 2015, we have been providing top-notch support and assistance for the top three open-source databases: MySQL, MongoDB, and PostgreSQL.
Our team offers a wide range of services, including assistance, support, consulting, 24/7 operations, and expertise in all relevant technologies. We help organizations improve their database's performance, scalability, efficiency, and availability.
Contact us: info@mydbops.com
Visit: https://www.mydbops.com/
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For more details and updates, please follow up the below links.
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Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Conversational agents, or chatbots, are increasingly used to access all sorts of services using natural language. While open-domain chatbots - like ChatGPT - can converse on any topic, task-oriented chatbots - the focus of this paper - are designed for specific tasks, like booking a flight, obtaining customer support, or setting an appointment. Like any other software, task-oriented chatbots need to be properly tested, usually by defining and executing test scenarios (i.e., sequences of user-chatbot interactions). However, there is currently a lack of methods to quantify the completeness and strength of such test scenarios, which can lead to low-quality tests, and hence to buggy chatbots.
To fill this gap, we propose adapting mutation testing (MuT) for task-oriented chatbots. To this end, we introduce a set of mutation operators that emulate faults in chatbot designs, an architecture that enables MuT on chatbots built using heterogeneous technologies, and a practical realisation as an Eclipse plugin. Moreover, we evaluate the applicability, effectiveness and efficiency of our approach on open-source chatbots, with promising results.
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
This talk will cover ScyllaDB Architecture from the cluster-level view and zoom in on data distribution and internal node architecture. In the process, we will learn the secret sauce used to get ScyllaDB's high availability and superior performance. We will also touch on the upcoming changes to ScyllaDB architecture, moving to strongly consistent metadata and tablets.
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...DanBrown980551
This LF Energy webinar took place June 20, 2024. It featured:
-Alex Thornton, LF Energy
-Hallie Cramer, Google
-Daniel Roesler, UtilityAPI
-Henry Richardson, WattTime
In response to the urgency and scale required to effectively address climate change, open source solutions offer significant potential for driving innovation and progress. Currently, there is a growing demand for standardization and interoperability in energy data and modeling. Open source standards and specifications within the energy sector can also alleviate challenges associated with data fragmentation, transparency, and accessibility. At the same time, it is crucial to consider privacy and security concerns throughout the development of open source platforms.
This webinar will delve into the motivations behind establishing LF Energy’s Carbon Data Specification Consortium. It will provide an overview of the draft specifications and the ongoing progress made by the respective working groups.
Three primary specifications will be discussed:
-Discovery and client registration, emphasizing transparent processes and secure and private access
-Customer data, centering around customer tariffs, bills, energy usage, and full consumption disclosure
-Power systems data, focusing on grid data, inclusive of transmission and distribution networks, generation, intergrid power flows, and market settlement data
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...Alex Pruden
Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
AppSec PNW: Android and iOS Application Security with MobSFAjin Abraham
Mobile Security Framework - MobSF is a free and open source automated mobile application security testing environment designed to help security engineers, researchers, developers, and penetration testers to identify security vulnerabilities, malicious behaviours and privacy concerns in mobile applications using static and dynamic analysis. It supports all the popular mobile application binaries and source code formats built for Android and iOS devices. In addition to automated security assessment, it also offers an interactive testing environment to build and execute scenario based test/fuzz cases against the application.
This talk covers:
Using MobSF for static analysis of mobile applications.
Interactive dynamic security assessment of Android and iOS applications.
Solving Mobile app CTF challenges.
Reverse engineering and runtime analysis of Mobile malware.
How to shift left and integrate MobSF/mobsfscan SAST and DAST in your build pipeline.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
What is an RPA CoE? Session 1 – CoE VisionDianaGray10
In the first session, we will review the organization's vision and how this has an impact on the COE Structure.
Topics covered:
• The role of a steering committee
• How do the organization’s priorities determine CoE Structure?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
Dandelion Hashtable: beyond billion requests per second on a commodity serverAntonios Katsarakis
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsDianaGray10
Join us to learn how UiPath Apps can directly and easily interact with prebuilt connectors via Integration Service--including Salesforce, ServiceNow, Open GenAI, and more.
The best part is you can achieve this without building a custom workflow! Say goodbye to the hassle of using separate automations to call APIs. By seamlessly integrating within App Studio, you can now easily streamline your workflow, while gaining direct access to our Connector Catalog of popular applications.
We’ll discuss and demo the benefits of UiPath Apps and connectors including:
Creating a compelling user experience for any software, without the limitations of APIs.
Accelerating the app creation process, saving time and effort
Enjoying high-performance CRUD (create, read, update, delete) operations, for
seamless data management.
Speakers:
Russell Alfeche, Technology Leader, RPA at qBotic and UiPath MVP
Charlie Greenberg, host
3. International cultures and UX
A case study: accessibility in a different culture
Localisation and culture in design
Conducting International UX Research
3
4. Introduction to Abu Dhabi & the UAE
Wealthy, oil-based economy
Culturally conservative
Ambitious eGovernment plans
Raise awareness of accessibility
amongst Government Entities
For Counter, Kiosk, Phone & Online
4
5. Three Key Phases
1. Baseline of Current Accessibility Landscape
2. Develop National Accessibility Guidelines
3. Evaluate Current sites
5
6. 1. Baseline of Current Landscape
Assess current accessibility awareness, provisions
Meetings with stakeholders, disability groups
Low awareness of web accessibility among
People with disabilities
Government departments
Digital agencies
Can’t we just Its not a problem.
Do we create a If it was we would
create an
separate page have heard about
information
for each it.
page for disabled
disability?
people?
6
7. 2. Develop Guidelines
Created Mandatory & Optional Guidelines
Rationale & technical details provided for each
Guidelines ordered by element type:-
Use of images and colour
Navigation
Forms and form validation
etc
Rather than by the 4 “POUR” principles of WCAG 2.0
7
8. 3. Evaluate Current Infrastructure
1. Assess Sites
All sites tested failed to meet mandatory guidelines
2. Assess Vendors / Digital agencies
Interviews, tests and meetings to select a shortlist
8
9. Job done!!
Insight into accessibility within Abu Dhabi government
Detailed review of several sites
A list of suppliers who know accessibility
Easy to use guidelines, checklist & technical guide
So….…We’re all set then, right?
9
10. NO
Guidelines on their own don’t make a site accessible
Need to have
Motivation to make sites accessible
Skills to make accessible sites
Skills to review sites for accessibility
10
11. Web accessibility “Market”
Assistive Technology –
Provision, training &
People With • Raise awareness
• Work with NGOs
language support Disabilities • Campaign
• Sue?
NGO’s (e.g.
Specialists Guidelines (WCAG 2.0) RNIB, Zayed, ADA
Researchers Laws (E.g. Equality Act, ADA) )
Consultants Standards (BS8878) Awareness (e.g.
fixtheweb)
Suppliers / Company /
agencies organisation
• Hear the feedback
• Feel the pressure (from clients) • Feel the Pressure (PR, legal)
• See a competitive opportunity • Understand benefits
• Learn the requirements & guidelines • Learn what’s required
• Apply regularly • Fix the site & Future proof
Company standards
CSR efforts
11
12. 1. Bottom up or top down?
Tradition of disability activism
in the UK and US
See www.itsourstory.org
Not in Middle East
12
13. 2. Perceptions
“People with disabilities in this region still face obstacles
in being included in society alongside people without
disabilities.”
World Bank - Disability in Middle East and North Africa Region
Although hard to quantify, people with disability are often not
integrated or recognised as much as in the West
http://www.guardian.co.uk/commentisfree/2009/dec/05/middle-east-disability-poverty
13
14. 3. Expectations
What is the role of Disability Support groups / NGO’s?
To campaign on rights, to the government?
Provide skills & confidence to allow people with
MIDDLE EAST
WEST
disabilities to look after themselves?
Provide technology to help adapt?
To give money & care assistance?
14
15. 4. Other factors
Resources
National level
Project level
Consequences
Legal framework & tradition
In West there is more chance of scrutiny, legal action
Awareness
Among people with disabilities
Channels to report accessibility failures
15
16. Ending on a positive note…
It takes time for guidelines to take effect
Some agencies are talking about accessibility
Accessibility considered in regional eGov Awards
Official Arabic Translation of WCAG 2.0
Regional Centres of Excellence
16
17. UX , UCD and the wider world
Localisation and culture in design
Conducting UX research internationally
17
21. Travel - France
Localisation practicalities
Your name must be shown exactly as it
appears in your passport
21
22. Financial Services – Middle East
International bank selling Islamic banking products
“If this is Islamic Finance –
I should see images
relating to Islam.
Not…Bhuddism??”
22
23. Travel – Hotels - China
Users annoyed by the mixture of languages
23
24. Performing UX Research Abroad
Set your expectations
Takes more time
Is more expensive
Has many logistical complications
Can be exhausting
Expect to get less done in a research session - more chat
about weather etc before testing
Participants may not have a tradition of punctuality
Be aware of local customs and culture – e.g. Arab countries
Prayer times
Shaking hands
Crossed legs – soles showing
Ramadan
24
25. Performing UX Research Abroad
Use a cross-cultural research team
Use a mix of research methods
Gain access through local partners
Adapt sampling / recruiting strategies
Adapt data collection methods
25
26. Language – Devils in the detail
People in different countries and locations perceive
even the same words differently
“How often do you use the mobile Internet”
Asia- “mobile Internet” meant only web sites tailored for
mobile use
Europe and the United States - any web site accessed
through a phone
26
27. International Research
Understand context of where you are researching
Arrive a day or 2 early, observe, learn local news, events
All of your time in-country is part of your research!
Recruiting
Local partner for access
Adapt sampling strategies
“Screening” may not make sense,
Put participants at ease
Appropriate dress
Show interest in their culture
Consider inbuilt laptop camera
27 Be patient – pace of questions, rapport building
28. Usability AND ethnography inform each other
Consider ethnographic approach
E.g. Provide cameras to participants, they take photos of
their environment – great icebreaker
Artefacts
Walkthroughs, demonstrations, participatory
Design methods, cultural probes,
28
29. International Research - logistics
Keep an eye on the time
www.timeanddate.com
Plan in detail, backup to the cloud
Transporting equipment & data
International Customs
Use the cloud for backup
Pilot test at home first
Use bandwidth shaper to create typical speed
Same for OS, browser, resolution etc
29
30. One team or several partners?
Same team does all visits
• Perhaps with translator
• More consistent
• More time
• More travel
Different teams work in parallel
• Pre-test preps critical
• Quicker fieldwork
• Beware translation issues
• Careful analysis needed
30
31. My Wall of Thanks
General Sheikh Mohammed bin Zayed Al Nahyan, Crown Prince of Abu
Dhabi , Deputy Supreme Commander of the UAE Armed Forces, Chairman
of the Abu Dhabi Executive Council
Mark Palmer Whitney Quesenbery Dan Szuc Christina Li
David Banes
31
Jamie Sands Susan Dray Shadi Abou-Zahrah
32. Thank you
Chris Rourke
Managing Director
0131 225 0850
chris@uservision.co.uk
@uservision
@crourke
www.uservision.co.uk
We’re hiring!
32
33. Welcome to UCD2012
Sponsored by
Supported by
Supporters Sponsors Organiser
Editor's Notes
Why do research internationalIts neededIts interesting Its funWe have reached the point where the technology barriers are being removed and there are often more local nuanced issuesthe knowledge and wisdom start to diverse and the attention start to shift from a technical point, to a more humanity perspective, in other words, a human-centered-approach of UX. The complexity of practicing UX is no longer about learning all the tools to research or design innovation, but about the people using the technologies. Where Local issues can make a difference LanguageExpectation dangers of overlooking culture – examples – some of them head slapping. Jumeirah, Emirates, HSBC Amana – check these reports
Put in some images of AD
Among people with disabilities Limited access to assistive technologiesUnaware of enhancementsFew requests for enhancementsIn ADGEs - inability to verify the quality of work by vendorsPhase 2 Review of existing Accessibility Guidelines:-Existing Abu Dhabi Government accessibility guidelines and style guidesMajor international guidelinesWeb Content Accessibility Guidelines 2.0 (W3C)Section 508 (USA)Governmental/Public Sector GuidelinesAustralian GovernmentNew Zealand GovernmentWide range of guidelines from EU nations, including the EU itselfRNIB, BBC and Lloyds TSB Bank.Phase 2 findings Most guidelines are based loosely on existing international de-facto standards such as WCAG 1.0 or WCAG 2.0Key disability groups are catered forBlind and visually impairedCognitively impairedPhysically impairedHearing impairedSizeable overlap in the guidelines specified, which combined with previous experience of the difficulties disabled users encounter when using the web, allowed us to create an optimal set of blueprint guidelinesMandatory and optional guidelines were specified within the blueprint, broken down into the following element types:-Page structure and contentNavigationForms and error handlingData tablesScripts and eventsImagesColourGuidelines produced were only a blueprint and were subject to possible change or restructuring during the creation of the final guidelines (Phase 4)Te fact they did not hear of the issue – THAT IS THE PROBLEM there is no comms to the government to tell them there is a problem
suppliers to ensure future complianceStraightforward, clear processes and checklists for assessing sites against the guidelinesA sample set of 20 sites assessed which can serve as examples to other ADGEsA list of suppliers which have proven accessibility skillsImplementation timetable provided within audits for the addressing of the issues raisedShortlisted vendors will potentially be involved in implementation of recommendations
Certainly I have seen this type of market grow in the UKAsk the audience of what are some high profile cases of sites running into accessibility troublesRiver IslandBMI babyIn MENA A history of AT being simply imported without adequate training and support locally had created a degree of reticence amongst purchasers to invest further. One of the key limitations on further expenditure is the limited range of choices for solutions which support Arabic speakers and potential purchasers report strong preferences for Arabic or bilingual solutions that support both English and Arabic. AE, Saudi Arabia etc. Responses from potential purchasers again reports a strong preference for bilingual solutions which support Arabic script and languageEgypt, Syria etcOther Middle East states have a lower level of spend on assistive technology. Whilst there is some use of English based products, these have limited value as English is not as widely spoken within these states. Key purchasers such as libraries and public bodies report severe limitations on the availability of entry level, assistive technologies that support Arabic. A number of products are in development and include on screen keyboards, magnification packages and hardware communication aids. However choice is limited and there remain key gaps in the market such as Voice recognition, software to support Learning Disability and solutions to support people with a hearing impairment. ADA = American Disability Association
Disability Living Allowance (DLA) - GOV.UKPeople with disabilities formed a civil rights movement inspired by that of the 1960s, arguing that their isolation and segregation was not a natural result of disability, but rather of physical and attitudinal barriers. They said inaccessible spaces and people’s assumptions about their abilities were the problem. The Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990 now ask us to think of disability discrimination as we do race or gender discrimination.Dates for dda , equality actThis kind of protest (cameron) would not be very welcome in placed in the middle east
http://www.guardian.co.uk/commentisfree/2009/dec/05/middle-east-disability-povertyHanaaHelmy, an Ashoka fellow who runs a centre for children with cerebral palsy in a south Cairo suburb. "People often ask me why I bother," said Helmy. "The idea that children with cerebral palsy could be self-dependent and integrated with Egyptian society is completely alien; most people think they'd be better off dead.“As the NGO Handicap International says in its profile of Egypt, "ordinary" Egyptians "hardly consider [disabled people] as regular capable citizens having their own strengths and weaknesses, rights and duties".Prevents those with disabilities being taken seriously as independent agents, leaving them at the mercy of negative stereotypes.
In some developing arab countries – disabled people are the ones most likely to be the ones you see begging overnment – not going to rock the boat too muchIs the NGO finded by govt
Like a maslow hierarchy of needsNational level Developing countries are more worried about getting wide & stable internet access & infrastructureSome countries are more open to working with external expertsProject levelMay not be aware of the accessibility issueBudgets & projects don’t allow it Was in initial project plan but droppedThere is no legal framework there to allow something like a private lawsuit to happen – or any desire by NGOs to lock horns with companies like this Are there channels for them to point out accessibility failures?Are the NGOs aware of content related solutions (as opposed to plugins, software or assistive tech)?Do people receiving feedback relating to accessibility understand the nature of the complaint?
Also official aram translation wcag 2 The Mada National Web Accreditation Program is comprised of three levels. They are “Access Committed,” for organisations that make a concrete commitment towards establishing an accessible web presence by a certain date, “Access Certified,” to those organisations that have achieved a certain level of accessibility, and the “Access Award,” for those websites that have shown excellence in the field of e-accessibility.MADA & Qatara e accessibility There are three things that I would see as crucial to mention about the process 1. Need for end to end support in the early stages – audit, advice and training 2. Certification is important so Mada have launched a scheme to accredit web sites for levels of accessibility in the region. In the future we aim to offer accreditation to individual designers3. Assistive Technologies and eAccessibility are two sides of the same coin – one without the other is a barrier to digital inclusion MADA serviceseAccessibility PolicyWeb audits and reviews Funding accessibility related toolsWeb Accreditation Program & AwardAssistive Tech showcase for people with a disability in Qatar & regionPromote AT awareness & training Supporting development of Arabic language ATA wider ecosystem needs to be in place to make accessibility actually happenCulture and tradition is an important part to that ecosystem
Want to talk about 2 main topics for the rest1. How the international factgors affect user experience – where usability problems appear that are essentially due to culture, tradition, labnguageWhat this means for ou
We take with us our expectations of web style and how things should lookHere is a popular web portal in the UKHere is one in China – Sina.com personally I find it a bit anxiety inducing to look at , even without knowing the fact that half those images are moving around in one way or the otherAnd that that is just the top of a very LONG LONG pageSo in a similar way other cultures look at sites we think are fine – with their perspective here are some examples from different industries and places in the world
Image not well relating to Middle Eastern audience Thiose with English as 2nd language often rely more on the imagesProtecting business – not seen as insurance – its an abstraction too much. Many thought it waqs security servicesReading the stories of people - much more popular amoung local populatiopn than western expats
Why were the conversions so much lower in France for a Middle eastern airline? Various reasons “If the site does not work for me, I’d even question the safety of the plane”1. AttitudesTesting in France for airline - very proud of Air france - would pay more for that , built up levels of trust that dotn have with others. Middle east airlines have to work harder to earn their trustFound felt if the site does not work for them – they question the safety of the plane. And starting off from a difficult pointt anyway And more worried about Middle eastern onesEnglish Text
Some of these seem super obvious when you look back in hindsight or when you see thenm happening in the usability testing – but it takes the intenational research to show these problems, to convince the powers that be back home there is a problem There appears to be lower awareness of these than in other countries in which testing has been undertaken. Very few knew the regional code – and this issue was exacerbated by most wanting to enter a mobile number – which, of course, do not have regional prefixes.
Some of the images chosen were highly inappropriate and drew criticism. There was a very strong demand for images which reflect Islamic culture. Especially since they were not a local bank but a global one – they had to work harder to convince potential customers they had the creds for Islamic banking - this image undermined that Independent Shariah scholars ensure that our services are Shariah compliant and meet Islamic legal guidelines.
Mix of languages – very offputtingProbably some important messge in Chinese – followed by English buttonsFew things more annoying than having some cntent in local language some in English Especially when the Dropdown invites yuou in in Local language then – you see englishAll of these are the types of things that seem blingingly obvious when I show then here But they go on – they went on – as business as usual for a long timeThey are the silent lose4s that contriobuted to user confusion and lower conversion rates Until an overt effort is made to research this – they are unknown
Using UCD methods in international markets requires making some changes in the MethodologyAnd we would like to share them - and to learn what lessons YOU have learned as wellMethodological lessons to help planinternational user studiesRemote testing: when and how it canbe usefulPreparing yourself for internationalresearchSome top tips in performing international UCD research – some of these are cultural related some are just good adviceTradition punctuality – more no shows, late showsThis is some advice in terms of How to perform research in different culturesHow to recommend changes differently based on the cultureAccount for more time than expected between interviews
Use a cross-cultural research teamUse a mix of research methodsStart with a broad focusConduct inquiry in local languageGain access through local partnersAdapt sampling strategiesAllow sufficient timeAdapt data collection methodsBOTH Local AND “foreign” perspectives areneededLocal researchers can interpret“Foreign” researchers see things that are notapparent to local staff• “If you want to know about water, don’t ask afish”“Honored guests” and “Normal folks”together can make a visit run smoothlyCross-cultural learning should be 24 x 7!
Maybe mention how whitney was thrown when someone said they were “chuffed” with the interface while researching in the UK “Never Settle”US – Never settle for less, keep strivingMandarin – Don’t agree negotiationIndonesian – Don’t sit downOne ;arge phone company found there were differences in interpreting these words “How about some Learning Games on the site”US - OK, sounds fineJapan and Far East - no way!Mention the one about whitnet IEEE ideaof Games for learning engineering principles – idea went down very well in the US – in China and far east – NO!
Immersion day before doing research – get comfortable with the culture, habits – have locval contact tell you about things, turns of phrase etcConsider whether to take notes by notebook not pc. Or at all Appropriate dress – arab countries – especially conservative ones – less noticeable – yest you still have to tell them they are being videod. More for the camera consciousOpen ended interviewsLeads to personas & story boardsAdditional respect for elderly Work with an organization that already has tiesto local communitiesBe aware that you will be associated with thatorganization’s goals in the eyes of participantsMonitor potential impacts (plus and minus) ofthis linkageRecruit locallyMay need to find “alternative routes” in toparticular (esp. to disadvantaged) populationsAdapt sampling strategies Sampling criteria have very different meanings indifferent parts of world• Income• Education• Usage of ICTs• Family constellation You may need to use very different methods ofobtaining participants depending on the requirementsof the sample such as:• Door-to-door• Posting on community bulletin boards (electronic or physical) “Screening” per se may not make sense, especially ifyou are working in rural areasorgAllow sufficient time Cross-cultural studies take more time to plan andexecute than mono-cultural studies Rapport-building is even more critical and is always thefirst goal of the study• Guests may need to share info about themselves• Observe rituals to build rapport Make sure local colleagues are also comfortable More background information is often needed so youcan make sense of the data Therefore, visits usually last longer Also allow more time between visits to recover
Use and adapt a mix of methods• e.g., Latin American website study– Usability evaluations found puzzling results– Ethnographies helped unravel the mysteryAlso consider other methods like artifactwalkthroughs, demonstrations, participatorydesign methods, cultural probes, etc.You may (will!) need to adapt these to yourlocal participants!
Keep an eye on the time – think about timezones when planning, working iwht partners Get better image of the clocksTransporting equipment & dataInternational Customs – nightmare storuies about getting into - or rather NOT getting into – Saudi Arabia . Ive had tto do some quick talkting to explain what an eye tracker when bringing it to Dubai Use the cloud for backup – things get lost, corruptedPilot test at home before going abroad – London of course cosmohttp://www.netlimiter.com/ band shaperEthnographic apraoch – saves you time of going to home environments , gets them talking, conmfortableThis a form of ethnography where the recruits are asked to document their daily life around 2-3 broad topics, and take lots of pictures. We then hand them digital cameras, disposable cameras, in some case where theft was a big issue we've even handed out polaroid cameras. We use this data then as an ice-breaker as well as a story trigger when we visit them in thier homes/ or context (never away from the context that they conduct these activities in as this already adulterates data). As you well know the gems of insight lie in the little stories people have in their daily life which rarely come through traditional qualitative research methods. As such this methodology has helped my team often identify opportunity spaces for innovation or reframing a product road map objective too. I have used this methodology in the US, South Africa, India, Vietnam, China, Mexico and Brazil - with almost always good success. The only fall back is that it tends to be a little time consuming as eventually we have a lot of photos (typically 1000-1500) per user. A good tagging protocol and a sorting software helps this process greatly. Hope this helps!RegardsAnjali
Tradeoff – UX expert vs language expert In China, for example, whenforeigners are part of the team, people might assume that they are the most important people and try to talk to them. If your plan was to quietly observe the interaction, that won’t work.Alternatively, participants may want to talk only to the local people on the team, even if they are just there to take notes.Interpreters can make or break a session. If you do researchacross languages, simultaneous interpreters are a fact of life. Agood one can seem completely transparent, but the quality is veymixed. When the quality is bad, it can be deadly. Some things towatch for are:The deadly monotone. Interpreters who give you a flow ofwords with no connection to the way the participant actuallyspoke. This happens more with interpreters working “behindthe glass” than when they are in the room with the participant.When it does, it can be very difficult to stay engaged.• Too much summarizing. Interpreters who summarize answersor interject their own explanations may not be accurately representingwhat the participant is saying.• Dialects and accents. Interpreters who speak a different localdialect may have trouble with the terminology or accent ofparticipants, or even of the moderator.If you do use an interpreter, make sure both the team and theparticipant understand the roles: who is running the interview orconversation, who is taking notes.One of the assumptions I made in a project in Hong Kong was thatif we screen for people who can speak English then we won’t needa translator. We realized after the first interview that “speakingEnglish” means different things for different people and we willneed a translator in some cases.