The document discusses China's football industry and its future potential. It notes that China is currently ranked 84th in FIFA's world rankings, between Guatemala and Kenya. The Chinese government has made developing football a top priority and aims to reach the level of top European countries like Germany by 2025. If 20% of China's population of over 250 million people played football, it could create an enormous amateur player base and explosive growth in related markets valued at over $40 billion.

1. FOOTBALL INDUSTRY
REVEALED
CHINA’S FUTURE
’93
10
90
80
70
60
50
40
30
20
1
10
’94 ’95 ’96 ’97 ’98 ’99 ’00 ’01 ’02 ’03 ’04 ’05 ’06 ’07 ’08 ’09 ’10 ’11 ’12 ’13 ’14 ’15 ’16
DESPITE POOR PERFORMANCE
PRC FOOTBALL HAS A GLORIOUS FUTURE
RESEARCH BY DAXUE CONSULTING
FIFA
WORLD
RANKING
TODAY

2. CHINA IS TODAY RANKED AT THE 84TH POSITION IN THE FIFA’S WORLDWIDE RANKING.
BETWEEN GUATEMALA AND KENYA. (AS OF NOVEMBER 2016)
83 84 85
BASED ON THE SITUATION FOR THE ELITE PART OF FOOTBALL PRACTICE IN CHINA, THIS IS STILL A
VERY GOOD INDICATOR OF THE LACK OF OVERALL PRACTICE IN CHINA.
THE CHINESE GOVERNMENT HAS SETUP DEVELOPMENT OF THE FOOTBALL PRACTICE AS A TOP
PRIORITY. AND THE AMATEUR PRACTICE WILL CREATE AN EXPLOSIVE MARKET FOR RELATED BRANDS.
FALLEN BUT RESILIENT

3. Today’s number of active amateur players in China:
= 1 million amateur players
26 million
GOALS
Long term goals of the Chinese authorities
Amateur clubs
250 million
BY 2025:
1.1 million
= Men
= Women
The very long term goals of Xi Jinping and Chinese
authorities is to reach the top European countries level
For example Germany: 20% of total population practicing
football
The potential number of players in China: 250 million
FOR AMATEUR PRACTICE DEVELOPMENT
According to the plan from Chinese Football Association and National Development and Reform
commission, by 2025 there will be 50,000 new soccer academies and 60,000 new pitches
New soccer academies
50 thousand New pitches
60 thousand

4. POTENTIAL MARKET EXPLOSIONS
HIGH ESTIMATION OF POTENTIAL MARKETS TO EXPLODE
= 1 billion USD
Equiptment
(Jersey + shorts)
Kids Equiptment
(Including mini-football equiptment)
Football balls
Post Goals
Education
(Academies, e-learning, coaching)
20 Billion
12.5 Billion
8.25 Billion
2 Billion
1 Billion
400 Million
Football shoes