SlideShare a Scribd company logo
China Online Advertising Industry  Report, 2010-2011 Mar. 2011
[object Object],[object Object],[object Object],[object Object],Please visit our website to order this report and find more information about other titles at  www.researchinchina.com Related Products China Online Shopping Market Survey Report, 2010 China Online Shopping Industry Report, 2010 Global and China LBSNS (Location-Based Social Networking Service) Market Report, 2010 Global and China Mobile Phone RF (Radio Frequency) Industry Report, 2010-2011 Global and China PCB Industry Report, 2010-2011 Global and China Notebook PC Industry Report, 2010
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Abstract In 2010, China’s Online advertising market continued to maintain  high-speed growth, and the market size increased substantially  by 58.7% year on year to RMB 32.7 billion.  China’s Online advertising market consists of segments including  integrated portal, search and guide website, video website, and  vertical portal. Search and guide websites refer to the large  websites such as Baidu, Google, Taobao, and Qihoo 360 that  lead users to small and medium-sized websites.  In China’s online advertising market in 2010, integrated portals  accounted for 16.2% of the advertising income, a decrease  compared with the 22.9% in 2009; search and guide websites  and video websites delivered an excellent performance, and  vertical portals expanded their share slightly.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],In 2010, China’s online advertising market was still highly concentrated, with top 14 Internet media accounting for 68% of the advertising income. Baidu, Taobao and Google China were the top three Internet enterprises in terms of advertising income.  Baidu achieved advertising income of RMB7.9 billion, occupying 24% market share; benefiting from the substantial increase in its platform turnover, Taobao achieved advertising income of RMB3.9 billion, promoting its market share from the third place in 2009 to the second place. Impacted by the withdrawal from China, Google China saw decelerated advertising revenue growth and its market share drop from the second place in 2009 to the third place.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1. China’s Internet Advertising Market in 2010 1.1 Industry Review 1.2 Development Trend in 2010-2011 1.3 Operating Trend  1.4 Advertisers in 2010 1.5 Competition 2. Integrated Portal Advertising Market in China  2.1 Market Profile 2.2 Sina 2.2.1 Business Profile 2.2.2 Online Advertising Business 2.2.3 Mobile Internet Layout 2.2.4 Microblog Business 2.3 Sohu 2.3.1 Business Profile 2.3.2 Internet Advertising Business 2.3.3 Online Video Business 2.3.4 Sogou Business 2.4 Tencent 2.4.1 Business Profile 2.4.2 Advertising Business 2.4.3 Value-added Internet Services  2.5 NetEase 2.5.1 Business Profile 2.5.2 Advertising Business 2.5.3 Mobile Internet Layout Table of contents
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Selected  Charts
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Selected  Charts
[object Object],[object Object],[object Object],[object Object],[object Object],Choose type of format Hard copy  ………………………..1600 USD PDF (Single user license) ……….....1500 USD PDF (Enterprisewide license)….. .....2300 USD ※  Reports will be dispatched immediately once full payment has been received. Payment may be made by wire transfer or credit card via Paypal. Room 1008, A2, Tower A, Changyuan Tiandi Building, No. 18, Suzhou Street, Haidian District, Beijing, China 100080  Phone: +86 10 82600828 ● Fax: +86 10 82601570 ● www.researchinchina.com ●  [email_address] How to Buy Party A: Name: Address: Contact Person: Tel E-mail: Fax Party B: Name: Beijing Waterwood Technologies Co., Ltd  (ResearchInChina) Address: Room 1008, A2, Tower A, Changyuan Tiandi Building, No. 18, Suzhou Street, Haidian District, Beijing, China 100080 Contact Person: Liao Yan Phone: 86-10-82600828 E-mail: [email_address] Fax: 86-10-82601570 Bank details: Beneficial Name: Beijing Waterwood Technologies Co., Ltd Bank Name: Bank of Communications, Beijing Branch Bank Address: NO.1 jinxiyuan shijicheng,Landianchang,Haidian District,Beijing Bank Account No #: 110060668012015061217 Routing No # : 332906 Bank SWIFT Code: COMMCNSHBJG Title Format  Cost Total

More Related Content

More from ResearchInChina

China beer industry report, 2010 2012
China beer industry report, 2010 2012China beer industry report, 2010 2012
China beer industry report, 2010 2012
ResearchInChina
 
Global and china coating industry report, 2010 2011
Global and china coating industry report, 2010 2011Global and china coating industry report, 2010 2011
Global and china coating industry report, 2010 2011
ResearchInChina
 
Global and china automotive lighting industry report, 2010 2011
Global and china automotive lighting industry report, 2010 2011Global and china automotive lighting industry report, 2010 2011
Global and china automotive lighting industry report, 2010 2011
ResearchInChina
 
China smart meter industry report, 2011 2012
China smart meter industry report, 2011 2012China smart meter industry report, 2011 2012
China smart meter industry report, 2011 2012
ResearchInChina
 
China mobile communication antenna industry report, 2011
China mobile communication antenna industry report, 2011China mobile communication antenna industry report, 2011
China mobile communication antenna industry report, 2011
ResearchInChina
 
China medical information system industry report, 2011
China medical information system industry report, 2011China medical information system industry report, 2011
China medical information system industry report, 2011
ResearchInChina
 
China high voltage switch industry report, 2010-2011
China high voltage switch industry report, 2010-2011China high voltage switch industry report, 2010-2011
China high voltage switch industry report, 2010-2011
ResearchInChina
 
China budget hotel industry report, 2011
China budget hotel industry report, 2011China budget hotel industry report, 2011
China budget hotel industry report, 2011
ResearchInChina
 
China banking intermediary business report, 2011
China banking intermediary business report, 2011China banking intermediary business report, 2011
China banking intermediary business report, 2011
ResearchInChina
 
Global and china low e glass industry report, 2010-2011
Global and china low e glass industry report, 2010-2011Global and china low e glass industry report, 2010-2011
Global and china low e glass industry report, 2010-2011
ResearchInChina
 
China heparin industry report, 2010 2011
China heparin industry report, 2010 2011China heparin industry report, 2010 2011
China heparin industry report, 2010 2011
ResearchInChina
 
China condiment industry report, 2010 2011
China condiment industry report, 2010 2011China condiment industry report, 2010 2011
China condiment industry report, 2010 2011
ResearchInChina
 
Latin america telecommunication market report, 2010 2011
Latin america telecommunication market report, 2010 2011Latin america telecommunication market report, 2010 2011
Latin america telecommunication market report, 2010 2011
ResearchInChina
 
Global and china memory industry report, 2011
Global and china memory industry report, 2011Global and china memory industry report, 2011
Global and china memory industry report, 2011
ResearchInChina
 
Global and china lens industry report, 2010 2011
Global and china lens industry report, 2010 2011Global and china lens industry report, 2010 2011
Global and china lens industry report, 2010 2011
ResearchInChina
 
Global and china galvanized sheet industry report, 2010 2011
Global and china galvanized sheet industry report, 2010 2011Global and china galvanized sheet industry report, 2010 2011
Global and china galvanized sheet industry report, 2010 2011
ResearchInChina
 
Global and china digital still camera (dsc) industry report, 2011
Global and china digital still camera (dsc) industry report, 2011Global and china digital still camera (dsc) industry report, 2011
Global and china digital still camera (dsc) industry report, 2011
ResearchInChina
 
China warehousing industry report, 2010 2011
China warehousing industry report, 2010 2011China warehousing industry report, 2010 2011
China warehousing industry report, 2010 2011
ResearchInChina
 
China tourism industry report, 2011
China tourism industry report, 2011China tourism industry report, 2011
China tourism industry report, 2011
ResearchInChina
 
China third party payment industry report, 2010-2013
China third party payment industry report, 2010-2013China third party payment industry report, 2010-2013
China third party payment industry report, 2010-2013
ResearchInChina
 

More from ResearchInChina (20)

China beer industry report, 2010 2012
China beer industry report, 2010 2012China beer industry report, 2010 2012
China beer industry report, 2010 2012
 
Global and china coating industry report, 2010 2011
Global and china coating industry report, 2010 2011Global and china coating industry report, 2010 2011
Global and china coating industry report, 2010 2011
 
Global and china automotive lighting industry report, 2010 2011
Global and china automotive lighting industry report, 2010 2011Global and china automotive lighting industry report, 2010 2011
Global and china automotive lighting industry report, 2010 2011
 
China smart meter industry report, 2011 2012
China smart meter industry report, 2011 2012China smart meter industry report, 2011 2012
China smart meter industry report, 2011 2012
 
China mobile communication antenna industry report, 2011
China mobile communication antenna industry report, 2011China mobile communication antenna industry report, 2011
China mobile communication antenna industry report, 2011
 
China medical information system industry report, 2011
China medical information system industry report, 2011China medical information system industry report, 2011
China medical information system industry report, 2011
 
China high voltage switch industry report, 2010-2011
China high voltage switch industry report, 2010-2011China high voltage switch industry report, 2010-2011
China high voltage switch industry report, 2010-2011
 
China budget hotel industry report, 2011
China budget hotel industry report, 2011China budget hotel industry report, 2011
China budget hotel industry report, 2011
 
China banking intermediary business report, 2011
China banking intermediary business report, 2011China banking intermediary business report, 2011
China banking intermediary business report, 2011
 
Global and china low e glass industry report, 2010-2011
Global and china low e glass industry report, 2010-2011Global and china low e glass industry report, 2010-2011
Global and china low e glass industry report, 2010-2011
 
China heparin industry report, 2010 2011
China heparin industry report, 2010 2011China heparin industry report, 2010 2011
China heparin industry report, 2010 2011
 
China condiment industry report, 2010 2011
China condiment industry report, 2010 2011China condiment industry report, 2010 2011
China condiment industry report, 2010 2011
 
Latin america telecommunication market report, 2010 2011
Latin america telecommunication market report, 2010 2011Latin america telecommunication market report, 2010 2011
Latin america telecommunication market report, 2010 2011
 
Global and china memory industry report, 2011
Global and china memory industry report, 2011Global and china memory industry report, 2011
Global and china memory industry report, 2011
 
Global and china lens industry report, 2010 2011
Global and china lens industry report, 2010 2011Global and china lens industry report, 2010 2011
Global and china lens industry report, 2010 2011
 
Global and china galvanized sheet industry report, 2010 2011
Global and china galvanized sheet industry report, 2010 2011Global and china galvanized sheet industry report, 2010 2011
Global and china galvanized sheet industry report, 2010 2011
 
Global and china digital still camera (dsc) industry report, 2011
Global and china digital still camera (dsc) industry report, 2011Global and china digital still camera (dsc) industry report, 2011
Global and china digital still camera (dsc) industry report, 2011
 
China warehousing industry report, 2010 2011
China warehousing industry report, 2010 2011China warehousing industry report, 2010 2011
China warehousing industry report, 2010 2011
 
China tourism industry report, 2011
China tourism industry report, 2011China tourism industry report, 2011
China tourism industry report, 2011
 
China third party payment industry report, 2010-2013
China third party payment industry report, 2010-2013China third party payment industry report, 2010-2013
China third party payment industry report, 2010-2013
 

Recently uploaded

Introduction to AI for Nonprofits with Tapp Network
Introduction to AI for Nonprofits with Tapp NetworkIntroduction to AI for Nonprofits with Tapp Network
Introduction to AI for Nonprofits with Tapp Network
TechSoup
 
Thesis Statement for students diagnonsed withADHD.ppt
Thesis Statement for students diagnonsed withADHD.pptThesis Statement for students diagnonsed withADHD.ppt
Thesis Statement for students diagnonsed withADHD.ppt
EverAndrsGuerraGuerr
 
The basics of sentences session 6pptx.pptx
The basics of sentences session 6pptx.pptxThe basics of sentences session 6pptx.pptx
The basics of sentences session 6pptx.pptx
heathfieldcps1
 
The History of Stoke Newington Street Names
The History of Stoke Newington Street NamesThe History of Stoke Newington Street Names
The History of Stoke Newington Street Names
History of Stoke Newington
 
Main Java[All of the Base Concepts}.docx
Main Java[All of the Base Concepts}.docxMain Java[All of the Base Concepts}.docx
Main Java[All of the Base Concepts}.docx
adhitya5119
 
CACJapan - GROUP Presentation 1- Wk 4.pdf
CACJapan - GROUP Presentation 1- Wk 4.pdfCACJapan - GROUP Presentation 1- Wk 4.pdf
CACJapan - GROUP Presentation 1- Wk 4.pdf
camakaiclarkmusic
 
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective UpskillingYour Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Excellence Foundation for South Sudan
 
Digital Artefact 1 - Tiny Home Environmental Design
Digital Artefact 1 - Tiny Home Environmental DesignDigital Artefact 1 - Tiny Home Environmental Design
Digital Artefact 1 - Tiny Home Environmental Design
amberjdewit93
 
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Dr. Vinod Kumar Kanvaria
 
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptxChapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Mohd Adib Abd Muin, Senior Lecturer at Universiti Utara Malaysia
 
South African Journal of Science: Writing with integrity workshop (2024)
South African Journal of Science: Writing with integrity workshop (2024)South African Journal of Science: Writing with integrity workshop (2024)
South African Journal of Science: Writing with integrity workshop (2024)
Academy of Science of South Africa
 
How to Manage Your Lost Opportunities in Odoo 17 CRM
How to Manage Your Lost Opportunities in Odoo 17 CRMHow to Manage Your Lost Opportunities in Odoo 17 CRM
How to Manage Your Lost Opportunities in Odoo 17 CRM
Celine George
 
MARY JANE WILSON, A “BOA MÃE” .
MARY JANE WILSON, A “BOA MÃE”           .MARY JANE WILSON, A “BOA MÃE”           .
MARY JANE WILSON, A “BOA MÃE” .
Colégio Santa Teresinha
 
S1-Introduction-Biopesticides in ICM.pptx
S1-Introduction-Biopesticides in ICM.pptxS1-Introduction-Biopesticides in ICM.pptx
S1-Introduction-Biopesticides in ICM.pptx
tarandeep35
 
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdfবাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
eBook.com.bd (প্রয়োজনীয় বাংলা বই)
 
Azure Interview Questions and Answers PDF By ScholarHat
Azure Interview Questions and Answers PDF By ScholarHatAzure Interview Questions and Answers PDF By ScholarHat
Azure Interview Questions and Answers PDF By ScholarHat
Scholarhat
 
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
IreneSebastianRueco1
 
A Strategic Approach: GenAI in Education
A Strategic Approach: GenAI in EducationA Strategic Approach: GenAI in Education
A Strategic Approach: GenAI in Education
Peter Windle
 
How to Fix the Import Error in the Odoo 17
How to Fix the Import Error in the Odoo 17How to Fix the Import Error in the Odoo 17
How to Fix the Import Error in the Odoo 17
Celine George
 
Aficamten in HCM (SEQUOIA HCM TRIAL 2024)
Aficamten in HCM (SEQUOIA HCM TRIAL 2024)Aficamten in HCM (SEQUOIA HCM TRIAL 2024)
Aficamten in HCM (SEQUOIA HCM TRIAL 2024)
Ashish Kohli
 

Recently uploaded (20)

Introduction to AI for Nonprofits with Tapp Network
Introduction to AI for Nonprofits with Tapp NetworkIntroduction to AI for Nonprofits with Tapp Network
Introduction to AI for Nonprofits with Tapp Network
 
Thesis Statement for students diagnonsed withADHD.ppt
Thesis Statement for students diagnonsed withADHD.pptThesis Statement for students diagnonsed withADHD.ppt
Thesis Statement for students diagnonsed withADHD.ppt
 
The basics of sentences session 6pptx.pptx
The basics of sentences session 6pptx.pptxThe basics of sentences session 6pptx.pptx
The basics of sentences session 6pptx.pptx
 
The History of Stoke Newington Street Names
The History of Stoke Newington Street NamesThe History of Stoke Newington Street Names
The History of Stoke Newington Street Names
 
Main Java[All of the Base Concepts}.docx
Main Java[All of the Base Concepts}.docxMain Java[All of the Base Concepts}.docx
Main Java[All of the Base Concepts}.docx
 
CACJapan - GROUP Presentation 1- Wk 4.pdf
CACJapan - GROUP Presentation 1- Wk 4.pdfCACJapan - GROUP Presentation 1- Wk 4.pdf
CACJapan - GROUP Presentation 1- Wk 4.pdf
 
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective UpskillingYour Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective Upskilling
 
Digital Artefact 1 - Tiny Home Environmental Design
Digital Artefact 1 - Tiny Home Environmental DesignDigital Artefact 1 - Tiny Home Environmental Design
Digital Artefact 1 - Tiny Home Environmental Design
 
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
 
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptxChapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
 
South African Journal of Science: Writing with integrity workshop (2024)
South African Journal of Science: Writing with integrity workshop (2024)South African Journal of Science: Writing with integrity workshop (2024)
South African Journal of Science: Writing with integrity workshop (2024)
 
How to Manage Your Lost Opportunities in Odoo 17 CRM
How to Manage Your Lost Opportunities in Odoo 17 CRMHow to Manage Your Lost Opportunities in Odoo 17 CRM
How to Manage Your Lost Opportunities in Odoo 17 CRM
 
MARY JANE WILSON, A “BOA MÃE” .
MARY JANE WILSON, A “BOA MÃE”           .MARY JANE WILSON, A “BOA MÃE”           .
MARY JANE WILSON, A “BOA MÃE” .
 
S1-Introduction-Biopesticides in ICM.pptx
S1-Introduction-Biopesticides in ICM.pptxS1-Introduction-Biopesticides in ICM.pptx
S1-Introduction-Biopesticides in ICM.pptx
 
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdfবাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
 
Azure Interview Questions and Answers PDF By ScholarHat
Azure Interview Questions and Answers PDF By ScholarHatAzure Interview Questions and Answers PDF By ScholarHat
Azure Interview Questions and Answers PDF By ScholarHat
 
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
 
A Strategic Approach: GenAI in Education
A Strategic Approach: GenAI in EducationA Strategic Approach: GenAI in Education
A Strategic Approach: GenAI in Education
 
How to Fix the Import Error in the Odoo 17
How to Fix the Import Error in the Odoo 17How to Fix the Import Error in the Odoo 17
How to Fix the Import Error in the Odoo 17
 
Aficamten in HCM (SEQUOIA HCM TRIAL 2024)
Aficamten in HCM (SEQUOIA HCM TRIAL 2024)Aficamten in HCM (SEQUOIA HCM TRIAL 2024)
Aficamten in HCM (SEQUOIA HCM TRIAL 2024)
 

China online advertising industry report, 2010 2011