Ofcom reports that as of 2014, 80 percent of children aged 15 own a mobile phone in the UK. However the UK’s communication regulator also flagged up that “Almost two thirds (62%) of parents of 12-15 year olds say they know less about the internet than their child.”

1. Children’s Media Use and Attitudes Report
20142014
0
Section 3 – Children’s take-up of
media

2. 71
65
51
51
5
7
84
57
87
66
84
91
89
74
84
84
88
80
91
83
87
91
82
68
75
78
Internet (PC/ laptop/
netbook based) Games console/ player
Aged 5-7
Aged 5-15
Figure 1 :Availability of key platforms in the home, by age : 2007, 2009, 2011,
2013 & 2014
Tablet computer
Aged 3-4
2011 2013 201420092007
71
75
65
48
54
53
7
8
5
85
88
77
89
91
78
93
94
84
88
87
93
89
93
87
84
94
91
88
95
90
87
77
71
81
85
Aged 8-11
Aged 12-15
Aged 5-7
QP3D/E/H/I – I’m going to read out a list of different types of media devices that you may or may not have in your home, and which your child may or may not use (prompted
responses, single coded)
Base: Parents of children aged 3-4 or 5-15 (685 aged 3-4 in 2013, 731 aged 3-4 in 2014, 3696 aged 5-15 in 2007, 2131 aged 5-15 in 2009, 1717 aged 5-15 in 2011, 1689 aged 5-
15 in 2013, 1660 aged 5-15 in 2014, 985 aged 5-7 in 2007, 576 aged 5-7 in 2009, 573 aged 5-7 in 2011, 533 aged 5-7 in 2013, 453 aged 5-7 in 2014, 1354 aged 8-11 in 2007, 774
aged 8-11 in 2009, 586 aged 8-11 in 2011, 587 aged 8-11 in 2013, 609 aged 8-11 in 2014, 1357 aged 12-15 in 2007, 781 aged 12-15 in 2009, 558 aged 12-15 in 2011, 569 aged
12-15 in 2013, 598 aged 12-15 in 2014) - significance testing shows any differences between 2013 and 2014.
Source: Ofcom research, fieldwork carried out by Saville Rossiter-Base in April to June 2014
1

3. 87
71
66
51
11
7
85
84
85
87
92
91
93
84
82
84
89
91
98
88
99
91
98
91
93
82
91
75
82
90
Internet (PC/ laptop/
netbook based) Games console/ player
AB
Aged 5-15
Tablet computer
Figure 2: Availability of key platforms in the home, by socio-economic group for
children aged 5-15: 2007, 2009, 2011, 2013 & 2014
2011 2013 201420092007
55
72
75
41
50
54
5
7
6
81
87
83
84
89
89
88
94
91
82
87
89
84
91
74
90
94
83
91
95
80
91
96
53
72
85
67
90
C1
C2
DE
QP3D/E/H/I – I’m going to read out a list of different types of equipment that you may or may not have in your home, and which your child may or may not use (prompted
responses, single coded). Base: Parents of children aged 5-15 (697 AB in 2007, 374 AB in 2009, 386 AB in 2011, 343 AB in 2013, 340 AB in 2014, 949 C1 in 2007, 507 C1 in
2009, 493 C1 in 2011, 473 C1 in 2013, 492 C1 in 2014, 844 C2 in 2007, 472 C2 in 2009, 332 C2 in 2011, 338 C2 in 2013, 337 C2 in 2014, 1147 DE in 2007, 751 DE in 2009, 506
DE in 2011, 535 DE in 2013, 491 DE in 2014) - significance testing shows any differences between 2013 and 2014. Source: Ofcom research, fieldwork carried out by Saville
Rossiter-Base in April to June 2014
2

4. 74
68
75
77
76
81
84
88
86
87
86
39
38
12
13
15
73
68
73
75
76
65
66
39
19
21
36
Radio set (DAB or AM/FM)DVR*
Aged 5-7
Aged 5-15
Smart TV**
2011 2013 201420092007
Aged 3-4
Figure 3: Availability of key platforms in the home, by age : 2007,2009, 2011,
2013 and 2014
75
73
72
79
77
75
84
87
90
88
89
90
41
37
38
13
15
12
QP3C/J/A– I’m going to read out a list of different types of equipment that you may or may not have in your home, and which your child may or may not use (prompted
responses, single coded) – NB – *Question wording changed in 2011 for DVR.** In previous years the questions about Smart TVs was a standalone question but in 2014 it was
incorporated into the question grid at QP3
Base: Parents of children aged 3-4 or 5-15 (685 aged 3-4 in 2013, 731 aged 3-4 in 2014, 3696 aged 5-15 in 2007, 2131 aged 5-15 in 2009, 1717 aged 5-15 in 2011, 1689 aged 5-
15 in 2013, 1660 aged 5-15 in 2014, 985 aged 5-7 in 2007, 576 aged 5-7 in 2009, 573 aged 5-7 in 2011, 533 aged 5-7 in 2013, 453 aged 5-7 in 2014, 1354 aged 8-11 in
2007, 774 aged 8-11 in 2009, 586 aged 8-11 in 2011, 587 aged 8-11 in 2013, 609 aged 8-11 in 2014, 1357 aged 12-15 in 2007, 781 aged 12-15 in 2009, 558 aged 12-15 in
2011, 569 aged 12-15 in 2013, 598 aged 12-15 in 2014) - significance testing shows any differences between 2013 and 2014. Source: Ofcom research, fieldwork carried out by
Saville Rossiter-Base in April to June 2014
76
71
73
75
75
73
68
65
22
23
36
43
Aged 8-11
Aged 12-15
3

5. 80
74
83
77
90
84
92
90
90
87
88
87
46
39
24
13
82
73
82
75
71
66
44
23
28
21
39
47
Radio set (DAB or AM/FM)DVR*
AB
Aged 5-15
Smart TV**
2011 2013 201420092007
Figure 4: Availability of key platforms in the home, by socio-economic group for
children aged 5-15: 2007, 2009, 2011, 2013 and 2014
66
73
76
69
77
80
78
86
86
85
89
89
87
87
32
41
38
9
13
10
QP3C/J/A– I’m going to read out a list of different types of equipment that you may or may not have in your home, and which your child may or may not use (prompted
responses, single coded) – NB – *Question wording changed in 2011 for DVR.** In previous years the questions about Smart TVs was a standalone question but in 2014 it was
incorporated into the question grid at QP3. Base: Parents of children aged 5-15 (697 AB in 2007, 374 AB in 2009, 386 AB in 2011, 343 AB in 2013, 340 AB in 2014, 949 C1 in
2007, 507 C1 in 2009, 493 C1 in 2011, 473 C1 in 2013, 492 C1 in 2014, 844 C2 in 2007, 472 C2 in 2009, 332 C2 in 2011, 338 C2 in 2013, 337 C2 in 2014, 1147 DE in 2007, 751
DE in 2009, 506 DE in 2011, 535 DE in 2013, 491 DE in 2014) - significance testing shows any differences between 2013 and 2014. Source: Ofcom research, fieldwork carried
out by Saville Rossiter-Base in April to June 2014
61
78
76
61
81
79
52
76
70
16
22
39
28
47
C1
C2
DE
4

6. 62 6531 13 9
46
20 13
Child has a smartphone Child has a non-smartphone
Total mobile phone
ownership
52
43
48
33
87
82
Figure 5: Smartphone and non-smartphone ownership, by age : 2011, 2013, 2014
41
32
78
0
20
29
12
18 20
41
62 6531 13 9
5
36
15 11
31
2013 2014 2011 2013 2014 2011 2013 2014 2011 2013 2014 2011 2013 2014
5
QP3F/ QP4 - I’m going to read out a list of different types of equipment that you may or may not have in your home, and which your child may or may not use (prompted
responses, single coded)/ You mentioned that your child has their own mobile phone. Is this a Smartphone? A Smartphone is a phone on which you can easily access
emails, download apps/ applications and other files as well as view websites and generally surf the internet/ go online. Popular brands of Smartphone include
iPhone, BlackBerry and Android phones such as the Samsung Galaxy. (spontaneous responses, single coded)
Base: Parents of children aged 3-4 or 5-15 (685 aged 3-4 in 2013, 731 aged 3-4 in 2014, 1717 aged 5-15 in 2011, 1689 aged 5-15 in 2013, 1660 aged 5-15 in 2014, 573
aged 5-7 in 2011, 533 aged 5-7 in 2013, 453 aged 5-7 in 2014, 586 aged 8-11 in 2011, 587 aged 8-11 in 2013, 609 aged 8-11 in 2014, 558 aged 12-15 in 2011, 569 aged
12-15 in 2013, 598 aged 12-15 in 2014) - significance testing shows any differences between 2013 and 2014
Source: Ofcom research, fieldwork carried out by Saville Rossiter-Base in April to June 2014
Aged 5-15 Aged 5-7 Aged 8-11 Aged 12-15
5
Aged 3-4
8
31 0
4
32

7. 60%
80%
100%
Any mobile
Smartphone
Figure 6: Smartphone ownership, by age of child: 2014
Rise in smartphone
ownership
Smartphone dominance
over non-smartphones
6
0%
20%
40%
Age 3 Age 4 Age 5 Age 6 Age 7 Age 8 Age 9 Age 10 Age 11 Age 12 Age 13 Age 14 Age 15
Non-
smartphone
QP3F/ QP4 - I’m going to read out a list of different types of equipment that you may or may not have in your home, and which your child may or may not
use (prompted responses, single coded)/ You mentioned that your child has their own mobile phone. Is this a Smartphone? A Smartphone is a phone on
which you can easily access emails, download apps/ applications and other files, as well as view websites and generally surf the internet/ go online.
Popular brands of Smartphone include iPhone, Blackberry, and Android phones such as the Samsung Galaxy. (spontaneous responses, single coded)
Base: Parents of children aged 3-4 or 5-15 (433 aged 3, 298 aged 4, 183 aged 5, 124 aged 6, 146 aged 7, 227 aged 8, 132 aged 9, 143 aged 10, 107
aged 11, 203 aged 12, 127 aged 13, 116 aged 14, 152 aged 15)
Source: Ofcom research, fieldwork carried out by Saville Rossiter-Base in April to June 2014

8. 68 70
37
43
30 33
41
48
43
53
55
47 40
29
45
55
Don't know
Other
Postpay/
Contract
%
Figure 7: Mobile phone tariff for child’s mobile phone, by age, gender of children aged 12-
15 and socio-economic group of children aged 5-15: 2013 and 2014
61
55
68 66
57
50
54
46 43
51
57
70
54
43
Contract
Prepay/ PAYG
7
Aged 5-15 Aged 8-11 Aged 12-15
Boys
12-15
Girls
12-15
AB C1 C2 DE Aged
8-11
Aged
12-15
with a
smartphone
QP66 Which of these best describes the mobile package your child uses most often? (prompted responses, single coded)
Base: Parents of children with a mobile phone (674 aged 5-15 in 2013, 651 aged 5-15 in 2014,188 aged 8-11 in 2013, 169 aged 8-11 in 2014, 467 aged 12-15 in 2013, 463 aged
12-15 in 2014, 236 boys aged 12-15 in 2014 , 237 girls aged 12-15 in 2014 , 151 AB in 2014, 193 C1 in 2014 , 132 C2 in 2014, 175 DE in 2014,103 aged 8-11 with a smartphone
in 2014, 378 aged 12-15 with a smartphone in 2014) – significance testing shows any differences between 2013 and 2014 or between boys and girls aged 12-15 in 2014 or by
socio –economic group compared to all children aged 5-15 in 2014. Source: Ofcom research, fieldwork carried out by Saville Rossiter-Base in April to June 2014
2013 2014 2013 2014 2013 2014
Aged 5-15

9. Figure 8: Tablet ownership, by age of child : 2011, 2013, 2014
3
11
2
19
34
0
13
2
18
34
4
26
43
23
2013 2014 2011 2013 2014 2011 2013 2014 2011 2013 2014 2011 2013 2014
8
QP3E - I’m going to read out a list of different types of equipment that you may or may not have in your home, and which your child may or may not use (prompted
responses, single coded)
Base: Parents of children aged 3-4 or 5-15 (685 aged 3-4 in 2013, 731 aged 3-4 in 2014, 1717 aged 5-15 in 2011, 1689 aged 5-15 in 2013, 1660 aged 5-15 in 2014, 573
aged 5-7 in 2011, 533 aged 5-7 in 2013, 453 aged 5-7 in 2014, 586 aged 8-11 in 2011, 587 aged 8-11 in 2013, 609 aged 8-11 in 2014, 558 aged 12-15 in 2011, 569 aged
12-15 in 2013, 598 aged 12-15 in 2014) - significance testing shows any differences between 2013 and 2014
Source: Ofcom research, fieldwork carried out by Saville Rossiter-Base in April to June 2014
Aged 5-15 Aged 5-7 Aged 8-11 Aged 12-15
8
Aged
3-4

10. 69
60
66 65
61 62
52
47
TV* Games console/
Games player
%
Radio set
(DAB or AM/FM)
Figure 9 : Media in children’s bedrooms, among 5-15s : 2007, 2009, 2011, 2013 and
2014
Internet (PC/ laptop/
netbook based)
9
11
43
16
32
22 24
47
20
15
46
41
20
14
9
QP3A/B/H/I/D– I’m going to read out a list of different types of equipment that you may or may not have in your home, and which your child may or may not
use. (prompted responses, single coded) *In 2014 this measure is derived from those parents who say their child has either a standard or a Smart TV in the
bedroom, while in previous years they were not asked specifically about Smart TVs
Base: Parents of children aged 5-15 (3696 aged 5-15 in 2007, 2131 aged 5-15 in 2009, 1717 aged 5-15 in 2011, 1689 aged 5-15 in 2013, 1660 aged 5-15 in
2014). Significance testing shows any change between 2013 and 2014
Source: Ofcom research, fieldwork carried out by Saville Rossiter-Base in April to June 2014
2011
2014
2009
2007
2013
2011
2014
2009
2007
2013
2011
2014
2009
2007
2013
2011
2014
2009
2007
2013

11. 52
49
4545 44
69
64
67
71
61
69
53 53
45 44
81
69
56
77
74
49
74
70
62
5756
50
TV* in bedroom Games console/ player
in bedroom
Internet (PC/ laptop/
netbook based) in bedroom
Figure 10: Media in children’s bedroom, by age : 2007, 2009, 2011, 2013 and 2014
Radio set (DAB or AM/FM)
in bedroom
22
11
0 2
19
10
1 2
41
2
25
45
3
15
45 44
4
10
37
28
4 5
35
27
4 6
9
43
12
32
14
25
15
18
45 44
15 14
20
31
43
34
38
19
38
19
QP3A/B/H/I/D – I’m going to read out a list of different types of equipment that you may or may not have in your home, and which your child may or may not use (prompted
responses, single coded) *In 2014 this measure is derived from those parents who say their child has either a standard or a Smart TV in the bedroom, while in previous years they
were not asked specifically about Smart TVs
Base: Parents of children aged 3-4 or 5-15 (685 aged 3-4 in 2013, 731 aged 3-4 in 2014, 985 aged 5-7 in 2007, 576 aged 5-7 in 2009, 573 aged 5-7 in 2011, 533 aged 5-7 in
2013, 453 aged 5-7 in 2014, 1354 aged 8-11 in 2007, 774 aged 8-11 in 2009, 586 aged 8-11 in 2011, 587 aged 8-11 in 2013, 609 aged 8-11 in 2014, 1357 aged 12-15 in
2007, 781 aged 12-15 in 2009, 558 aged 12-15 in 2011, 569 aged 12-15 in 2013, 598 aged 12-15 in 2014) – significance testing shows any change between 2013 and 2014.
Source: Ofcom research, fieldwork carried out by Saville Rossiter-Base in April to June 2014
10
Aged
3-4
Aged
5-7
Aged
12-15
Aged
8-11
2013
2014
2007
2011
2009
2013
2014
2007
2011
2009
2013
2014
2007
2011
2009
2013
2014
Aged
3-4
Aged
5-7
Aged
12-15
Aged
8-11
2013
2014
2007
2011
2009
2013
2014
2007
2011
2009
2013
2014
2007
2011
2009
2013
2014
Aged
3-4
Aged
5-7
Aged
12-15
Aged
8-11
2013
2014
2007
2011
2009
2013
2014
2007
2011
2009
2013
2014
2007
2011
2009
2013
2014
Aged
3-4
Aged
5-7
Aged
12-15
Aged
8-11
2013
2014
2007
2011
2009
2013
2014
2007
2011
2009
2013
2014
2007
2011
2009
2013
2014

12. 81
64
91
86
75
8988
82 81
61
81 81
77
67
77 77
72
65
Internet – PC/ laptop/
netbook based
DVD player/
recorder/ Blu-ray
recorder
Games console/
Games player
Figure 11: Media used by children aged 5-15 at home: 2007, 2009, 2011, 2013 and
2014
%
Digital Video
Recorder (DVR)*
11
11
QP3H/I/C/K/C – I’m going to read out a list of different types of equipment that you may or may not have in your home, and which your child may or may not
use. (prompted responses, single coded) *Question wording changed in 2011 for DVR
Base: Parents of children aged 5-15 (3696 aged 5-15 in 2007, 2131 aged 5-15 in 2009, 1717 aged 5-15 in 2011, 1689 aged 5-15 in 2013, 1660 aged 5-15 in
2014). Significance testing shows any change between 2013 and 2014
Source: Ofcom research, fieldwork carried out by Saville Rossiter-Base in April to June 2014
2011 201420092007 2013 2011 201420092007 2013 2011 201420092007 2013 2011 201420092007 2013

13. 59
67
59 6060
50
57
62
55
Figure 12: Media used by children aged 5-15 at home: 2007, 2009, 2011, 2013 and
2014
%
Radio set
(DAB or AM/FM)
Portable Media
Player
Mobile phoneTablet computer
12
16
5
50
36
42 42
3534
29
12
QP3E/F/ J/G I’m going to read out a list of different types of equipment that you may or may not have in your home, and which your child may or may not
use. (prompted responses, single coded)
Base: Parents of children aged 5-15 (3696 aged 5-15 in 2007, 2131 aged 5-15 in 2009, 1717 aged 5-15 in 2011, 1689 aged 5-15 in 2013, 1660 aged 5-15 in
2014). Significance testing shows any change between 2013 and 2014
Source: Ofcom research, fieldwork carried out by Saville Rossiter-Base in April to June 2014
2011 201420092007 2013 2011 201420092007 2013 2011 201420092007 2013 2011 201420092007 2013

14. 41
37 39
68
50
79
63
81
65
70
62
39
66
58
54
85
65
91
76
92
85
87
83
44
82
78
67
86
75
87
83
89
93
83
92
42
81
90
64
Internet – PC/ laptop/
netbook based
Games console/
Games player
Figure 13 : Media used by children at home, by age: 2007, 2009, 2011, 2013 and
2014
%
Tablet computer
13
29 28
37
32
39
2
39
6 6
QP3H/I/D/E – I’m going to read out a list of different types of equipment that you may or may not have in your home, and which your child may or may not
use. (prompted responses, single coded)
Base: Parents of children aged 3-4 or 5-15 (685 aged 3-4 in 2013, 731 aged 3-4 in 2014, 985 aged 5-7 in 2007, 576 aged 5-7 in 2009, 573 aged 5-7 in
2011, 533 aged 5-7 in 2013, 453 aged 5-7 in 2014, 1354 aged 8-11 in 2007, 774 aged 8-11 in 2009, 586 aged 8-11 in 2011, 587 aged 8-11 in 2013, 609
aged 8-11 in 2014, 1357 aged 12-15 in 2007, 781 aged 12-15 in 2009, 558 aged 12-15 in 2011, 569 aged 12-15 in 2013, 598 aged 12-15 in 2014) –
significance testing shows any change between 2013 and 2014. Source: Ofcom research, fieldwork carried out by Saville Rossiter-Base in April to June
2014
13
2013
Aged
5-7
Aged
8-11
Aged
12-15
2011
2007
2014
2009
2013
Aged
3-4
2014
2011
2007
2014
2009
2013
2011
2007
2014
2009
2013
2013
Aged
5-7
Aged
8-11
Aged
12-15
2011
2007
2014
2009
2013
Aged
3-4
2014
2011
2007
2014
2009
2013
2011
2007
2014
2009
2013
2013
Aged
5-7
Aged
8-11
Aged
12-15
2011
2007
2014
2009
2013
Aged
3-4
2014
2011
2007
2014
2009
2013
2011
2007
2014
2009
2013

15. 53
48
56
67
59 6061
52
50
42
50
90
77
93
70
90
57
51
89
50
47
84
Figure 14 : Media used by children at home, by age: 2007, 2009, 2011, 2013 and
2014
%
Portable Media
Player
Radio set (DAB or
AM/FM)
Mobile phone
14
20
25
9
19
16
5
21
15
5
19
37
14
22
30
20
22
24
16 17
36
42
33
35
31
25
40
37
14
QP3F/J/ G – I’m going to read out a list of different types of equipment that you may or may not have in your home, and which your child may or may not use. (prompted
responses, single coded)
Base: Parents of children aged 3-4 or 5-15 (685 aged 3-4 in 2013, 731 aged 3-4 in 2014, 985 aged 5-7 in 2007, 576 aged 5-7 in 2009, 573 aged 5-7 in 2011, 533 aged 5-7 in
2013, 453 aged 5-7 in 2014, 1354 aged 8-11 in 2007, 774 aged 8-11 in 2009, 586 aged 8-11 in 2011, 587 aged 8-11 in 2013, 609 aged 8-11 in 2014, 1357 aged 12-15 in
2007, 781 aged 12-15 in 2009, 558 aged 12-15 in 2011, 569 aged 12-15 in 2013, 598 aged 12-15 in 2014) – significance testing shows any change between 2013 and 2014.
Source: Ofcom research, fieldwork carried out by Saville Rossiter-Base in April to June 2014
2013
Aged
5-7
Aged
8-11
Aged
12-15
2011
2007
2014
2009
2013
Aged
3-4
2014
2011
2007
2014
2009
2013
2011
2007
2014
2009
2013
2013
Aged
5-7
Aged
8-11
Aged
12-15
2011
2007
2014
2009
2013
Aged
3-4
2014
2011
2007
2014
2009
2013
2011
2007
2014
2009
2013
2013
Aged
5-7
Aged
8-11
Aged
12-15
2011
2007
2014
2009
2013
Aged
3-4
2014
2011
2007
2014
2009
2013
2011
2007
2014
2009
2013

16. 98 99
TV set PC/ laptop/
netbook
Games console/
player (fixed or
portable)
Mobile phoneTablet computer Any device
other than a TV
set
Portable media
player
%
Figure 15: Devices ever used by children aged 5-15 to watch television programmes
at home (2013) or elsewhere (2014)
15
32
15 14
18
7
45
21 20
11 10
4
38
QP5 – Does your child ever use any of these devices to watch television programmes at home or elsewhere? (prompted responses, multi-coded)
Base: Parents of children aged 5-15 (1689 aged 5-15 in 2013, 1660 aged 5-15 in 2014). In 2014 responses are taken from the child aged 8-11 or 12-15
rather than the parent. In 2013 the response for 12-15 was taken from the child and the parent for 5-7s and 8-11s. Significance testing shows any change
between 2013 and 2014. Source: Ofcom research, fieldwork carried out by Saville Rossiter-Base in April to June 2014
15
2013 2014 2013 2014 2013 2014 2013 2014 2013 2014 2013 2014 2013 2014

17. 98
98
98
98
99
99
98
58
100
TV set PC/ laptop/
netbook
Mobile phone Any device
other than a TV
set
Portable media
player
%
Figure 16: Devices ever used to watch television programmes at home (2013) or
elsewhere (2014), by age
Games console/
player (fixed or
portable)
Tablet computer
14
9
4
7
1
25
10
13
6
3
1
22
19
13
5
14
4
35
15
16
6
6
3
29
28
14
10
18
7
41
18
19
8
8
5
34
45
18
25
21
9
29
24
18
14
5
48
16
QP5 – Does your child EVER use any of these devices to watch television programmes at home or elsewhere? (prompted responses, multi-coded)
Base: Parents of children aged 3-4 or 5-15 (685 aged 3-4 in 2013, 731 aged 3-4 in 2014, 533 aged 5-7 in 2013, 453 aged 5-7 in 2014, 587 aged 8-11 in 2013, 609 aged 8-11 in
2014, 569 aged 12-15 in 2013, 598 aged 12-15 in 2014) In 2014 responses are taken from the child aged 8-11 or 12-15 rather than the parent. In 2013 the response for 12-15 was
taken from the child and the parent for 5-7s and 8-11s. Significance testing shows any change between 2013 and 2014
Source: Ofcom research, fieldwork carried out by Saville Rossiter-Base in April to June 2014
16
Aged
8-11
Aged
5-7
Aged
12-15
Aged
3-4
2013
2013
2014
2013
2014
2013
2014
2014
2013
2013
2014
2013
2014
2013
2014
2014
2013
2013
2014
2013
2014
2013
2014
2014
2013
2013
2014
2013
2014
2013
2014
2014
2013
2013
2014
2013
2014
2013
2014
2014
2013
2013
2014
2013
2014
2013
2014
2014
2013
2013
2014
2013
2014
2013
2014
2014
Aged
8-11
Aged
5-7
Aged
12-15
Aged
3-4
Aged
8-11
Aged
5-7
Aged
12-15
Aged
3-4
Aged
8-11
Aged
5-7
Aged
12-15
Aged
3-4
Aged
8-11
Aged
5-7
Aged
12-15
Aged
3-4
Aged
8-11
Aged
5-7
Aged
12-15
Aged
3-4
Aged
8-11
Aged
5-7
Aged
12-15
Aged
3-4

18. 15 32 49 2 2
0% 20% 40% 60% 80% 100%
Child watches on-demand TV services Child does not watch
Don't know whether child watches No access to on-demand TV services
Don't know whether has access to on-demand services No TV/ unsure of household TV service
Figure 17: Access to and use of, on-demand TV services, by age :2014
Aged 3-4
33
28
28
42
25
27
28
20
38
41
39
34
1
2
1
1
2
2
3
1
17
All aged 5-15
Aged 5-7
Aged 8-11
Aged 12-15
QP8/ QP9– Can you watch TV programmes or films 'on-demand' through a TV set, or any type of device that may be used to go online? By 'on-demand' I mean pay-per-view
programmes or 'standalone' subscription services or broadcaster catch-up services / Does your child use the television or any type of device that may be used to go online to
watch any of these types of 'on-demand' service at all? (prompted responses, single coded)
Base: Parents of children aged 3-4 or 5-15 (731 aged 3-4 , 1660 aged 5-15, 453 aged 5-7, 609 aged 8-11, 598 aged 12-15 )
Source: Ofcom research, fieldwork carried out by Saville Rossiter-Base in April to June 2014

19. 83
88
83
80
69
49
%
Figure 18: Regular use of media devices, by age: 2014
TV set Mobile
phone
PC/ laptop Tablet Books, mag
azines, comi
cs
Games
console/
player
Radio DVD/ Blu ray
player
MP3 player
38 37 36 35
32
12
9 7
10
17
29
40
23
7 9
2
28
38 38 39
34
12
9
5
49
39
28
36
15
9
13
18
QC45 – Which of the following do you use almost every day? (prompted responses, multi-coded)
Base: Children aged 5-15 (1660 aged 5-15, 453 aged 5-7 in 2014, 609 aged 8-11 in 2014, 598 aged 12-15 in 2014)
Source: Ofcom research, fieldwork carried out by Saville Rossiter-Base in April to June 2014
18
Aged5-7
Aged5-15
Aged8-11
Aged12-15
Aged5-7
Aged5-15
Aged8-11
Aged12-15
Aged5-7
Aged5-15
Aged8-11
Aged12-15
Aged5-7
Aged5-15
Aged8-11
Aged12-15
Aged5-7
Aged5-15
Aged8-11
Aged12-15
Aged5-7
Aged5-15
Aged8-11
Aged12-15
Aged5-7
Aged5-15
Aged8-11
Aged12-15
Aged5-7
Aged5-15
Aged8-11
Aged12-15
Aged5-7
Aged5-15
Aged8-11
Aged12-15

20. 74% 76%
68%
75%
67%
15% 16%
36%
22%
18% 26%
36%
18%
14%
21%
34%
23%
18% 29%
38%
24%
20%
28%
10% 8%
17% 19% 17% 15% 13% 14%
10% 12% 15% 17% 17%
10%
23% 24% 23% 22%
40%
60%
80%
100%
Does not listen to radio Only listens through traditional radio Any digital radio listening
Figure 19: Radio listening at home (2009, 2011, 2013) or elsewhere (2014), by
age
74%
47%
58%
63%
58%
51%
68% 67%
51%
58%
64% 60%
39%
50%
55%
49%
0%
20%
2013 2014 2009 2011 2013 2014 2009 2011 2013 2014 2009 2011 2013 2014 2009 2011 2013 2014
19
Aged 5-7 Aged 8-11 Aged 12-15Aged 5-15Aged 3-4
QP21– Does your child ever listen to radio in these ways either at home or elsewhere? (prompted responses, multi coded) Responses from parent of child
aged 3-4 and 5-7 and child aged 8-11 and 12-15. NB In 2009-2013 responses were taken from parents of children aged 8-11, whereas in 2014 responses
were taken from the child aged 8-11. NB In 2009-2013 parents/ children were asked about radio listening at home whereas in 2014 they were asked about
radio listening at home or elsewhere
Base: Parents of children aged 3-4 or 5-15 (685 aged 3-4 in 2013, 731 aged 3-4 in 2014, 2131 aged 5-15 in 2009, 1717 aged 5-15 in 2011, 1689 aged 5-15 in
2013, 1660 aged 5-15 in 2014, 576 aged 5-7 in 2009, 573 aged 5-7 in 2011, 533 aged 5-7 in 2013, 453 aged 5-7 in 2014, 774 aged 8-11 in 2009, 586 aged 8-
11 in 2011, 587 aged 8-11 in 2013, 609 aged 8-11 in 2014, 781 aged 12-15 in 2009, 558 aged 12-15 in 2011, 569 aged 12-15 in 2013, 598 aged 12-15 in
2014) – significance testing shows any change between 2013 and 2014.
Source: Ofcom research, fieldwork carried out by Saville Rossiter-Base in April to June 2014

21. 84
60
84
65
87
66
Uses any
device to go
online
Laptop/
netbook
Games
console/
player (fixed
or portable)
Mobile
phone
Portable
media player
Tablet
computer
Figure 20: Devices ever used by children aged 5-15 to go online at home (2011,
2013) or elsewhere (2014)
%
E-readerSmart TVDesktop PC
60
2
14
43
17
7
23
27
30
17
9
2 2
42
36
32
19
7
4 2
2020
QP25A – Including any ways you may have already mentioned, does your child ever use any of the following devices to go online at home or elsewhere? (prompted
responses, single coded) *Shows responses given by 2% or more of all respondents in 2014. NB In 2014 responses are taken from the child aged 8-11 or aged 12-15 rather
than the parent. NB In 2011-2013 parents/ children were asked about going online at home whereas in 2014 they were asked about going online at home or elsewhere
Base : Parents of children aged 5-15 (1717 aged 5-15 in 2011, 1689 aged 5-15 in 2013, 1660 aged 5-15 in 2014)– significance testing shows any change between 2013 and
2014. Source: Ofcom research, fieldwork carried out by Saville Rossiter-Base in April to June 2014
11 13 14
NANA
11 13 14 11 13 14 11 13 14 11 13 14 11 13 14 11 13 14 11 13 14 11 13 14

22. 66
65
49
69
47
87
61
46
87
66
89
67
96
72
49
97
75
52
98
79
46
59
%
Uses any device to
go online
Laptop/ netbook Mobile phoneTablet computer
Figure 21: Devices ever used by children to go online at home (2011, 2013) or
elsewhere (2014), by age [1/2]
Desktop PC
24
12
6
8
38
22
20
12
10
44
1
2
31
49
21
6
22
47
33
17
21
3
9
46
27
18
31
43
28
32
3
29
49
22
36
46
39
33
QP25A – Including any ways you may have already mentioned, does your child ever use any of the following devices to go online at home or elsewhere? (prompted
responses, single coded) *Shows responses given by 2% or more of all respondents in 2014. NB In 2014 responses are taken from the child aged 8-11 or aged 12-15 rather than
the parent. NB In 2011-2013 parents/ children were asked about going online at home whereas in 2014 they were asked about going online at home or elsewhere
Base: Parents of children aged 3-4 or 5-15 (685 aged 3-4 in 2013, 731 aged 3-4 in 2014, 573 aged 5-7 in 2011, 533 aged 5-7 in 2013, 453 aged 5-7 in 2014, 586 aged 8-11 in
2011, 587 aged 8-11 in 2013, 609 aged 8-11 in 2014, 558 aged 12-15 in 2011, 569 aged 12-15 in 2013, 598 aged 12-15 in 2014)– significance testing shows any change
between 2013 and 2014. Source: Ofcom research, fieldwork carried out by Saville Rossiter-Base in April to June 2014
21
Aged
8-11
Aged
5-7
Aged
12-15
Aged
3-4
2013
2013
2014
2011
2014
2013
2014
2011
2013
2014
2011
Aged
8-11
Aged
5-7
Aged
12-15
Aged
3-4
2013
2013
2014
2011
2014
2013
2014
2011
2013
2014
2011
Aged
8-11
Aged
5-7
Aged
12-15
Aged
3-4
2013
2013
2014
2011
2014
2013
2014
2011
2013
2014
2011
Aged
8-11
Aged
5-7
Aged
12-15
Aged
3-4
2013
2013
2014
2011
2014
2013
2014
2011
2013
2014
2011
Aged
8-11
Aged
5-7
Aged
12-15
Aged
3-4
2013
2013
2014
2011
2014
2013
2014
2011
2013
2014
2011

23. 66
65
69
87
87
89
96
97
98
%
Games console/
player (fixed or
portable)
Portable media
player
Uses any device to
go online
Figure 22: Devices ever used by children to go online at home (2011, 2013) or
elsewhere (2014), by age [2/2]
E-readerSmart TV
3
1
1
1
38
4
1
1
8
2
8
4
2
1
9
2
1
1
19
5
19
10
2
3
18
7
4
1
23
12
22
11
3
2
29
11
5
3
33
2222
QP25A – Including any ways you may have already mentioned, does your child ever use any of the following devices to go online at home or elsewhere? (prompted
responses, single coded) *Shows responses given by 2% or more of all respondents in 2014. NB In 2014 responses are taken from the child aged 8-11 or aged 12-15 rather than
the parent. NB In 2011-2013 parents/ children were asked about going online at home whereas in 2014 they were asked about going online at home or elsewhere
Base: Parents of children aged 3-4 or 5-15 (685 aged 3-4 in 2013, 731 aged 3-4 in 2014, 573 aged 5-7 in 2011, 533 aged 5-7 in 2013, 453 aged 5-7 in 2014, 586 aged 8-11 in
2011, 587 aged 8-11 in 2013, 609 aged 8-11 in 2014, 558 aged 12-15 in 2011, 569 aged 12-15 in 2013, 598 aged 12-15 in 2014) Significance testing shows any change between
2013 and 2014. Source: Ofcom research, fieldwork carried out by Saville Rossiter-Base in April to June 2014
Aged
8-11
Aged
5-7
Aged
12-15
Aged
3-4
2013
2013
2014
2011
2014
2013
2014
2011
2013
2014
2011
Aged
8-11
Aged
5-7
Aged
12-15
Aged
3-4
2013
2013
2014
2011
2014
2013
2014
2011
2013
2014
2011
Aged
8-11
Aged
5-7
Aged
12-15
Aged
3-4
2013
2013
2014
2011
2014
2013
2014
2011
2013
2014
2011 Aged
8-11
Aged
5-7
Aged
12-15
Aged
3-4
2013
2013
2014
2011
2014
2013
2014
2011
2013
2014
2011
Aged
8-11
Aged
5-7
Aged
12-15
Aged
3-4
2013
2013
2014
2011
2014
2013
2014
2011
2013
2014
2011
NA
NA
NA
NA
NA
NA
22

24. 27
40
13
26
19
37
15
28
8
20
15
17 33
22
16
40
23 18
40 22 18 24
21
13
6 13
3
11
16
3 8
4 9 5
20
27
3 4 5 4
3
6 5 6 5 4
3 3 3 4 5 4 4 4 4
Other device
Games console
connected to a
TV
Mobile phone
Desktop PC
Figure 23: Device ‘mostly’ used by children to go online at home (2011, 2013) or
elsewhere (2014), by age
%
46
26
56
46
34
55
51
35
52
48
36
60
42
32
Tablet computer
Laptop/ netbook
23
QP25B – And when your child goes online at home or elsewhere, which device do they mostly use? (prompted responses, single coded) In 2014 responses are taken from the
child aged 8-11 or aged 12-15 rather than the parent
Base: Parents of children whose child ever goes online at home or elsewhere aged 3-4 or 5-15 (219 aged 3-4 in 2013, 272 aged 3-4 in 2014, 1421 aged 5-15 in 2011, 1429 aged
5-15 in 2013, 1412 aged 5-15 in 2014, 396 aged 5-7 in 2011, 381 aged 5-7 in 2013, 300 aged 5-7 in 2014, 496 aged 8-11 in 2011, 497 aged 8-11 in 2013, 528 aged 8-11 in
2014, 529 aged 12-15 in 2011, 551 aged 12-15 in 2013, 584 aged 12-15 in 2014). Significance testing shows any change between 2013 and 2014.
Source: Ofcom research, fieldwork carried out by Saville Rossiter-Base in April to June 2014
23
2013 2013
Aged 5-7 Aged 8-11 Aged 12-15Aged 5-15
20142011 2013 20142011 2013 20142011 2013 20142011
Aged 3-4
2014

25. 70
66
74
67
64
Portable media
player
Figure 24: Devices used for gaming at home (2009, 2011, 2013) or elsewhere (2014)
%
Games console
connected to a TV
Handheld games
console
Computer, laptop
or netbook
Mobile phoneTablet
43
15
4
44
3
17
8
50
36
23 23
10
52
39
31 30
26
5
2424
NA
QP68– Does your child ever play games at home or elsewhere in any of these ways? (prompted responses, multi-coded) – only showing responses by more than 2% of all 5-15s
In 2014 responses are taken from the child aged 8-11 or aged 12-15 rather than the parent
Base: Parents of children aged 5-15 (2131 in 2009, 1717 in 2011, 1689 in 2013, 1660 in 2014). NB In 2009-2013 parents and children were asked about gaming at home
whereas in 2014 they were asked about gaming at home or elsewhere. Significance testing shows any change between 2013 and 2014
Source: Ofcom research, fieldwork carried out by Saville Rossiter-Base in April to June 2014
11 13 1409 11 13 1409 11 13 1409 11 13 1409 11 13 1409 11 13 1409

26. 58
60
63
66
54
51
41
75
74
43
78
77
48
69
57
42
56
44
73
64
49
79
57
45
66
43
56
Games console
connected to a TV
Handheld
games console
Computer, laptop
or netbook
Figure 25: Devices used for gaming at home (2009, 2011, 2013) or elsewhere (2014),
by age [1/2]
%
25
30
17
17
20
12
34
36
29
41
39
25
43
42
44
34
45
43
37
33
34
25
QP68– Does your child ever play games at home or elsewhere in any of these ways? (prompted responses, multi-coded) – only showing responses by more than 2% of all 5-15s
In 2014 responses are taken from the child aged 8-11 or aged 12-15 rather than the parent
Base: Parents of children aged 3-4 or 5-15 (685 aged 3-4 in 2013, 731 aged 3-4 in 2014, 576 aged 5-7 in 2009, 573 aged 5-7 in 2011, 533 aged 5-7 in 2013, 453 aged 5-7 in
2014, 773 aged 8-11 in 2009, 586 aged 8-11 in 2011, 587 aged 8-11 in 2013, 609 aged 8-11 in 2014, 781 aged 12-15 in 2009, 558 aged 12-15 in 2011, 569 aged 12-15 in
2013, 598 aged 12-15 in 2014). NB In 2009-2013 parents and children were asked about gaming at home whereas in 2014 they were asked about gaming at home or
elsewhere. Significance testing shows any change between 2013 and 2014. Source: Ofcom research, fieldwork carried out by Saville Rossiter-Base in April to June 2014
25
Aged
5-7
Aged
8-11
Aged
12-15
2013
Aged
3-4
2009
2013
2011
2014
2009
2013
2011
2014
2009
2013
2011
2014
2014
Aged
5-7
Aged
8-11
Aged
12-15
2013
Aged
3-4
2009
2013
2011
2014
2009
2013
2011
2014
2009
2013
2011
2014
2014
Aged
5-7
Aged
8-11
Aged
12-15
2013
Aged
3-4
2009
2013
2011
2014
2009
2013
2011
2014
2009
2013
2011
2014
2014

27. Mobile phoneTablet Portable media
player
Figure 26: Devices used for gaming at home (2009, 2011, 2013) or elsewhere (2014),
by age [2/2]
%
18
14
3
21
13
1
5
1
1
9
3
23
15
6
30
16
2
13
3
3
18
8
26
20
12
31
20
6
23
8
4
23
12
19
31
10
28
38
7
26
QP68– Does your child ever play games at home or elsewhere in any of these ways? (prompted responses, multi-coded) – only showing responses by 2% or more of all 5-15s In
2014 responses are taken from the child aged 8-11 or aged 12-15 rather than the parent
Base: Parents of children aged 3-4 or 5-15 (685 aged 3-4 in 2013, 731 aged 3-4 in 2014, 576 aged 5-7 in 2009, 573 aged 5-7 in 2011, 533 aged 5-7 in 2013, 453 aged 5-7 in
2014, 773 aged 8-11 in 2009, 586 aged 8-11 in 2011, 587 aged 8-11 in 2013, 609 aged 8-11 in 2014, 781 aged 12-15 in 2009, 558 aged 12-15 in 2011, 569 aged 12-15 in
2013, 598 aged 12-15 in 2014). NB In 2009-2013 parents and children were asked about gaming at home whereas in 2014 they were asked about gaming at home or
elsewhere. Significance testing shows any change between 2013 and 2014. Source: Ofcom research, fieldwork carried out by Saville Rossiter-Base in April to June 2014
26
Aged
5-7
Aged
8-11
Aged
12-15
2013
Aged
3-4
2009
2013
2011
2014
2009
2013
2011
2014
2009
2013
2011
2014
2014
Aged
5-7
Aged
8-11
Aged
12-15
2013
Aged
3-4
2009
2013
2011
2014
2009
2013
2011
2014
2009
2013
2011
2014
2014
Aged
5-7
Aged
8-11
Aged
12-15
2013
Aged
3-4
2009
2013
2011
2014
2009
2013
2011
2014
2009
2013
2011
2014
2014