2. How many pieces of Fried Chicken are
consumed each year in the US?
a. 5 Billion
b. 15 Billion
c. 25 Billion
d. 35 Billion
3. Of the 3,000 items served “out of home”,
in terms of purchasing frequency, prepared
chicken ranks as:
a. 1st
b. 2nd
c. 3rd
d. 9th
4. Of all the prepared chicken purchased
“out of home”, what percentage is fried?
a. Less than 40%
b. Less than 50%
c. More than 50%
d. More than 60% Roughly 66%
5. “Branded” Fried Chicken programs have
potential to outsell “generic” Fried Chicken
programs in the deli environment by up to:
a. 5%
b. 10%
c. 30%
d. 50%
6. Retailers that have partnered with Charley
Biggs to convert from frozen chicken to
fresh witnessed daily sales increase by:
a. 25%
b. 50%
c. 75%
d. More than100%
7. How many retail locations are now
partnered with the Charley Biggs Food
Company for their fried chicken program?
a. 100 locations
b. 200 locations
c. 300 locations
d. More than 500 locations
8. Most retailers should be striving to
achieve Fried Chicken sales of:
a. $100 per location, per day
b. $200 per location, per day
c. $300 per location, per day
d. $400 per location, per day
9. Why did the chicken cross the road?
a. He had a high chicken IQ
b. Because our marketing person
insisted on having this question
added to the quiz
10. Thank you for taking our quiz!
You have now increased your
Chicken IQ!
