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The document outlines various solutions a retail professional could pursue to find a career that better aligns with their desire to help others and support philanthropic efforts. It categorizes the solutions into four groups: solutions from within the workplace like creating a committee or proposing charity partnerships; career changes such as joining the Peace Corps or working for a philanthropic organization; personal contributions through donations or volunteer work; and more imaginative "blue sky" solutions.
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- Celebrity endorsement, where celebrities are used to encourage people to buy a product and make it seem trustworthy.
- Escape, showing an enjoyable scene to make people want to purchase a product to experience that scene instead of something boring.
- Peer approval, suggesting a product will help you fit in socially and gain friends.
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Summer 2014 Sample Assignment 2
Presented By: Jennifer Smith
Dr. Karen Mountain
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Strayer University
Thursday, June 5, 2014
Executive Summary
Branding Strategy- Name, Logo, slogan and product extension:
Jenny’s Closet Party LLC is a local clothing exchanging company. Our exclusive features which gives us competitive advantage, is that we create a new trendy way to enjoy shopping and recycling by creating the ultimate shopping experience with fashion, food, fun and friends. Our events are held at the Porter County Expo Center centered around unique themes, for example: we have the summer theme where we ask ladies to bring tropical and vacation items (bathing suits, sandals, sun hats and sundresses) and as we approach colder weather we have winter themes when ladies are asked to bring items for winter (Boots, snow pants/coats, hats and scarves). Our slogan is Jenny’s Closet, “A great excuse to clean out your closet”. The picture represents our logo:
Having an array of high end fashionable clothing, accessories and shoes to choose from is the treasure you can receive just by donating. Our goal is to extend this concept to other cities in the area as we grow our appeal.
Brand Strategy
Jenny’s Closet Party goal is to change future shopping by providing an unparalleled swapping experience; whether a customer is budget-savvy or a shopper with disposable income. From the moment our customers come through the door, they will feel that wave of excitement, boasting our passion “Fashion, Food, Fun and Friends”. As they enter the event, they will be warmly welcomed by the soft silhouette of jazz, and greetings of the hostesses, as they walk around offering Champagne or sparkling cider. Around the room there will also be a banquet of cheeses, fruits, and cakes, which are highlighted by the cascades of a chocolate fondue fountain. The shopping area will be decorated with racks of items to choose from, centered with mirrors and dedicated fitting areas. Jenny’s Closet Party goal is to create an indulging environment of “Fashion, Food, Fun and Friends” in hopes that our customers will spread the word and others will too be inspired and have “A great excuse to clean their closets”!
Develop a Marketing Strategy with execution timeframes:
First and foremost before we begin to promote Jenny’s Closet Party LLC we must have capital. We will work with the Small Business Association and advisors on our Business Plan. Our goal is to seek investors and sponsorships donations for the start-up company. Once we have achieved this we will do the following:
Promotion
Jenny’s Closet Party will implement the following processes within the first 30 days to formulate our brand image and create brand awareness:
· Since we trying to ignite a different way to shop, we will start by introducing ourselves to the community so that they ...
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The document provides information about organizing and fundraising for the American Lung Association's Fight for Air Walk event. It includes tips for team captains on recruiting team members, fundraising strategies like creating an online fundraising page and sending letters/emails, and ideas for fundraising events and activities. The overall goal is to raise awareness and funds to support the American Lung Association's efforts to prevent lung disease.
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The document discusses the benefits of including sharing and philanthropy as part of one's financial plan. It notes that sharing can provide happiness, pride, and a sense of purpose. The document recommends starting to share and volunteer from a young age. It provides examples of organizations for teens to get involved with through donations, volunteering, or microloans. Overall, the document encourages teens to find causes they care about and begin sharing their time, money, or talents.
Momosphere
The document discusses the marketing potential of mom bloggers, noting that over half of women participate in social media regularly and influence most family purchasing decisions. It provides tips for pitching mom bloggers, such as personalizing the pitch, offering incentives like samples or giveaways, and avoiding inappropriate pitches. Examples are given of both effective and ineffective pitch emails to mom bloggers from various companies.
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The #2030KaBharat campaign operates by assessing state-wise performance on global Sustainable Development Goals (SDGs) such as eradicating poverty, environmental conservation, diminishing economic inequality, ensuring universal peace and justice, and promoting quality education, among others. This entire initiative is built upon the fundamental principle of "No one is left behind."
The #2030KaBharat campaign is translating analytical efforts into reality through various means such as news, articles, blogs, video content, and more. Additionally, it takes into consideration the perspectives of government administrative officials, government policies, and the implementation of schemes as part of its approach.
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Atul Malikram believes that the Sustainable Development Goals have been created to cover every aspect of human life. The successful achievement of these goals within the given timeframe will lead to a more comfortable life for impoverished individuals worldwide, offering them improved opportunities for livelihood. Furthermore, it will ensure universal access to essential services such as education and healthcare. Ultimately, this collective effort will contribute to the creation of a happier world and an enhanced quality of life for everyone. The objective of the #2030KaBharat campaign is to raise awareness among both governments and citizens about these goals. By doing so, they can collaborate to construct a stronger nation that establishes its unique identity globally and serves as a supportive partner for other countries.
Advertising techniques
Advertising techniques discussed in the document include:
- Celebrity endorsement, where celebrities are used to encourage people to buy a product and make it seem trustworthy.
- Escape, showing an enjoyable scene to make people want to purchase a product to experience that scene instead of something boring.
- Peer approval, suggesting a product will help you fit in socially and gain friends.
- Rhetorical questions, making people question their choices to encourage a certain action like donating to a charity.
- Scientific/statistical claims, using numbers to suggest a product is trusted and high quality.
Advertising techniques
Advertising techniques discussed in the document include:
- Celebrity endorsement, where celebrities are used to encourage people to buy a product and make it seem trustworthy.
- Escape, showing an enjoyable scene to make people want to purchase a product to experience that scene instead of something boring.
- Peer approval, suggesting a product will help you fit in socially and gain friends.
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The document discusses various programs and initiatives aimed at improving living conditions for people in slum and rural areas. It focuses on education, health and hygiene awareness, employment opportunities, child labor issues, women's empowerment, environmental protection, and poverty reduction. Key points covered include the importance of clean water, sanitation, healthcare, nutrition, disease prevention, and the benefits of education.
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Win-Win Presentation
This is the presentation I designed and developed to promote vschools to headteachers, managers and senior staff. I would select about 10 topics for each school meeting and present a targeted and specific campaign for each school so they could see exactly how the programme is exactly what they are looking for.
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Jenny’s Closet Party LLC Market.docx
Jenny’s Closet Party LLC: Marketing Plan
Summer 2014 Sample Assignment 2
Presented By: Jennifer Smith
Dr. Karen Mountain
Marketing Management (MKT 500)
Strayer University
Thursday, June 5, 2014
Executive Summary
Branding Strategy- Name, Logo, slogan and product extension:
Jenny’s Closet Party LLC is a local clothing exchanging company. Our exclusive features which gives us competitive advantage, is that we create a new trendy way to enjoy shopping and recycling by creating the ultimate shopping experience with fashion, food, fun and friends. Our events are held at the Porter County Expo Center centered around unique themes, for example: we have the summer theme where we ask ladies to bring tropical and vacation items (bathing suits, sandals, sun hats and sundresses) and as we approach colder weather we have winter themes when ladies are asked to bring items for winter (Boots, snow pants/coats, hats and scarves). Our slogan is Jenny’s Closet, “A great excuse to clean out your closet”. The picture represents our logo:
Having an array of high end fashionable clothing, accessories and shoes to choose from is the treasure you can receive just by donating. Our goal is to extend this concept to other cities in the area as we grow our appeal.
Brand Strategy
Jenny’s Closet Party goal is to change future shopping by providing an unparalleled swapping experience; whether a customer is budget-savvy or a shopper with disposable income. From the moment our customers come through the door, they will feel that wave of excitement, boasting our passion “Fashion, Food, Fun and Friends”. As they enter the event, they will be warmly welcomed by the soft silhouette of jazz, and greetings of the hostesses, as they walk around offering Champagne or sparkling cider. Around the room there will also be a banquet of cheeses, fruits, and cakes, which are highlighted by the cascades of a chocolate fondue fountain. The shopping area will be decorated with racks of items to choose from, centered with mirrors and dedicated fitting areas. Jenny’s Closet Party goal is to create an indulging environment of “Fashion, Food, Fun and Friends” in hopes that our customers will spread the word and others will too be inspired and have “A great excuse to clean their closets”!
Develop a Marketing Strategy with execution timeframes:
First and foremost before we begin to promote Jenny’s Closet Party LLC we must have capital. We will work with the Small Business Association and advisors on our Business Plan. Our goal is to seek investors and sponsorships donations for the start-up company. Once we have achieved this we will do the following:
Promotion
Jenny’s Closet Party will implement the following processes within the first 30 days to formulate our brand image and create brand awareness:
· Since we trying to ignite a different way to shop, we will start by introducing ourselves to the community so that they ...
Four Leaf Clovers Presentation
Four Leaf Clovers is an organic clothing company we did in our branding class to marketing our company.
5 ways to help the needy with your volunteer services
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5 ways to help the needy with your volunteer services
Chez solutions
- 1. A highly qualified, bright, empathetic retail professional needs a career with a focus on helping others because the retail industry does not strongly support philanthropic efforts. PROBLEM STATEMENT Get hired at another company that is renowned for its philanthropic efforts Build your own company that is commited to helping people Join the Peace Corps Create a commitee at work that finds ways to donate to charities Transfer to the Human Resources Department Donate clothing samples from work to charitable organizations Propose a charity partnership to upper management that donates to while elevating public relations Donate a percentage of your check to a charity Become a famous actress and adopt a lot of less fortunate kids Create an organization that helps companies connect with charity organizations Use vacation time to deliver clean water 3rd world countries Develop a clothing line in which a percentage of the proceeds go to charity Expense lunches for homeless people Make clothes out of materials that are capapble of yeilding crops upon disposal Donate clothing that does not pass quality inspection to poor communities Schedule a food and clothing drive at work Build a department that is run by interns that come up with community and charity based solutions Become the President of the United States Become a firefighter Create a clothing production company that dontes a percentage of profits to various charities Use PTO to help build homes and feed the poor Plan a happy hour benefit event with co-workers Get a job with American Red Cross Share employee discounts with less fortunate people Invest in a philanthropic organization Have a charity bake sale at work Seek and internship with Doctors Without Borders Win the lottery and build a childrenʼs hospital Go back to school for medicine Become Angelina Jolieʼs personal assistant Become a student counselor Join the Design Thinking Action Lad team at Stanford university Become a social worker Give free hugs during lunch Build a college whoʼs majors are devoted to helping people in the world Create a program that matches purchases with clothing and shoe buys for people in 3rd world countries Go to shool to become a childrenʼs surgeon “Employee Vacation Buy Back” where employess can purchase vacation time via charity contributions from their paycheck Find ways to cut budget costs and donate the balance to charity Travel the world with toys for less fortunate children, but only during the month of July (Summer Santa) Marry Matt Damon - after he gets a divorce Encourage coworkers to donate haircuts to cancer charities Create a line of clothing that is knitted by the elderly in homes that pays for their housing and credits them in return Hold a silent auction at work where a percentage of proceeds go to charity Propose a celebrity car wash where participating celebrities wash your car for a charitable fee Encourage coworkers to brown bag their lunch and donate lunch money to charity for the day Stage a CEO-nap- ping - “Fake” kidnapp the CEO and send a ransom email asking for money to release him (from vacation) SOLUTIONS FROM WITHIN THE WORKPLACE SOLUTIONS THROUGH CAREER CHANGES SOLUTIONS THROUGH PERSONAL CONTRIBUTIONS BLUE SKY SOLUTIONS Become an activist Have an office 50/50 raffle (50% goes to charity) Pass out friends and family coupons to low income neighborhoods