Business Lens is an innovative toolkit designed to give you a comprehensive overview of the most important functional areas and business dimensions in your company. It brings into focus the critical “soft spots” and most powerful "growth enablers" showing you where best to start in order to transform your company. Business Lens reveals the hidden forces you can harness to grow your business.
Businesses are complex structures. The closer you are to your business and the more involved you are in its day-to-day operations, the harder it is to stand back and consider the company as a whole. It is difficult to understand a business from every angle with a high level of granularity.
Business Lens provides a valuable guide to this complex process. By answering a series of structured questions, you are made aware of potential issues in your business and can identify some ‘quick fixes’ to apply right away to push your company to the next level.
Business Lens draws upon an impressive and invaluable body of research. The assessment toolkit uses the latest concepts validated by leading experts in the most relevant fields: growth strategy (Michael Porter, Gary Hamel, Jay Abraham); management (Peter Drucker, Tom Peters, Gary Hamel); marketing (Philip Kotler, David Ogilvy*, Seth Godin); sales (Zig Ziglar, Tom Hopkins, Chet Holmes); leadership (Stephen R. Covey, Ken Blanchard, Tom Peters, Marshall Goldsmith, Robin Sharma); motivation (Daniel Pink, Daniel Goleman); and personal development (Stephen R. Covey*, Anthony Robbins). The instrument also draws on the fundamentals of business developed by classic writers such as Dale Carnegie and Napoleon Hill.
The tool is designed to:
- Give you a structured approach to business and the way it should be viewed and analysed
- Walk you through the essential elements of a business, including the 16 most important functions and dimensions
- Identify where you stand personally and how your organization is positioned today in those areas that can "make or break” a business
- Reveal which areas you should focus on immediately in order to bring significant improvement to your company
- Challenge you to ask yourself important questions about your business
- Arm you with a series of tactics you can adopt in your company, in order to take it to the next level
Presentation ea sports_marketing_brazilBruno Moreira
EA SPORTS MARKETING has over 16 years of experience in event and hospitality services in stadiums across Brazil. They have worked major sporting events like multiple FIFA World Cups and the Olympics. The company represents the Copa Libertadores in Brazil and has expertise in areas like visual communications, press conferences, catering, and full event production. They are offering their services for the 2014 FIFA World Cup in Brazil.
Stable Creative is an event branding and design company that has worked on many major sporting events around the world. They provide services such as 3D visualization, design for print, brand identity creation, and event mapping. Their portfolio includes projects for the America's Cup, Olympics, Ryder Cup, and other sailing, golf, and rugby events. They aim to help clients pitch sponsors and visualize event designs through high-quality graphic services.
1. The document discusses strategies for using social media and inbound marketing to engage prospects and generate sales leads. It provides tips for finding prospects on various social networks like Twitter and LinkedIn, as well as tools for automating content distribution and prospect follow up.
2. The focus is on engaging with prospects before they become active buyers by participating in their online communities and customizing approaches. It also stresses the importance of publishing valuable content to attract prospects.
3. Additional topics covered include mapping the sales and buying processes, creating customer profiles, content planning and distribution, and common content marketing mistakes to avoid.
The document provides time management tips and secrets for improving productivity. It discusses managing meetings effectively, avoiding unnecessary emails and phone calls, focusing on important tasks, minimizing distractions, and developing daily routines and schedules. The key recommendations are to prioritize important tasks, avoid multitasking, limit technology use for non-work purposes, and maintain discipline in implementing new time management strategies.
Borne from the hate of bad activations we add value by strategically engineering creative solutions to make brands live and breath in the real world...
Deliver turn-key brand activation solutions to the ICC (Cricket World Cup 2011, ICC Champions Trophy, ICC World T20) as well as to the BCCI (DLF IPL and Champions League)
Conceptualised and ran two of the highest rated fan experiences at the FIFA World Cup for MTN at MonteCasino and V&A Waterfront.
Ran the FIFA Mascot programme for 18 months pre and during the World Cup.
Manage and stage the SA Cricket Awards, and associated live broadcast as well as the SAB Sports Media and SAB Environmentalist of the Year awards.
Retail based activation clients include Samsung, FNB, PayPal, Nestle and Standard Bank
Specialties
Integrated creative strategy.
Brand Activation
Sports Marketing.
Sponsorship Strategy and Activation.
Event Activation and Management.
The Art and Science of Lead Generation - Ken Krogue & Amanda HolmesInsideSales.com
Featuring Ken Krogue, President, Founder and Chief Strategy Officer at InsideSales.com and Amanda Holmes, CEO of The Chet Holmes Institute
Is your marketing being heard through the noise of your competitors? Does your sales team maximize the leads marketing generates? Learn the art and science of lead generation and management strategies that leverage your marketing spend and increase response rates.
After listening to this webinar you will be able to:
Get 9x the response from your marketing spend and Increase Response 342%
Learn 7 proven ways to increase your response rates
Understand 5 reasons your marketing isn't working like it should (and know how to fix it)
Business Lens is an innovative toolkit designed to give you a comprehensive overview of the most important functional areas and business dimensions in your company. It brings into focus the critical “soft spots” and most powerful "growth enablers" showing you where best to start in order to transform your company. Business Lens reveals the hidden forces you can harness to grow your business.
Businesses are complex structures. The closer you are to your business and the more involved you are in its day-to-day operations, the harder it is to stand back and consider the company as a whole. It is difficult to understand a business from every angle with a high level of granularity.
Business Lens provides a valuable guide to this complex process. By answering a series of structured questions, you are made aware of potential issues in your business and can identify some ‘quick fixes’ to apply right away to push your company to the next level.
Business Lens draws upon an impressive and invaluable body of research. The assessment toolkit uses the latest concepts validated by leading experts in the most relevant fields: growth strategy (Michael Porter, Gary Hamel, Jay Abraham); management (Peter Drucker, Tom Peters, Gary Hamel); marketing (Philip Kotler, David Ogilvy*, Seth Godin); sales (Zig Ziglar, Tom Hopkins, Chet Holmes); leadership (Stephen R. Covey, Ken Blanchard, Tom Peters, Marshall Goldsmith, Robin Sharma); motivation (Daniel Pink, Daniel Goleman); and personal development (Stephen R. Covey*, Anthony Robbins). The instrument also draws on the fundamentals of business developed by classic writers such as Dale Carnegie and Napoleon Hill.
The tool is designed to:
- Give you a structured approach to business and the way it should be viewed and analysed
- Walk you through the essential elements of a business, including the 16 most important functions and dimensions
- Identify where you stand personally and how your organization is positioned today in those areas that can "make or break” a business
- Reveal which areas you should focus on immediately in order to bring significant improvement to your company
- Challenge you to ask yourself important questions about your business
- Arm you with a series of tactics you can adopt in your company, in order to take it to the next level
Presentation ea sports_marketing_brazilBruno Moreira
EA SPORTS MARKETING has over 16 years of experience in event and hospitality services in stadiums across Brazil. They have worked major sporting events like multiple FIFA World Cups and the Olympics. The company represents the Copa Libertadores in Brazil and has expertise in areas like visual communications, press conferences, catering, and full event production. They are offering their services for the 2014 FIFA World Cup in Brazil.
Stable Creative is an event branding and design company that has worked on many major sporting events around the world. They provide services such as 3D visualization, design for print, brand identity creation, and event mapping. Their portfolio includes projects for the America's Cup, Olympics, Ryder Cup, and other sailing, golf, and rugby events. They aim to help clients pitch sponsors and visualize event designs through high-quality graphic services.
1. The document discusses strategies for using social media and inbound marketing to engage prospects and generate sales leads. It provides tips for finding prospects on various social networks like Twitter and LinkedIn, as well as tools for automating content distribution and prospect follow up.
2. The focus is on engaging with prospects before they become active buyers by participating in their online communities and customizing approaches. It also stresses the importance of publishing valuable content to attract prospects.
3. Additional topics covered include mapping the sales and buying processes, creating customer profiles, content planning and distribution, and common content marketing mistakes to avoid.
The document provides time management tips and secrets for improving productivity. It discusses managing meetings effectively, avoiding unnecessary emails and phone calls, focusing on important tasks, minimizing distractions, and developing daily routines and schedules. The key recommendations are to prioritize important tasks, avoid multitasking, limit technology use for non-work purposes, and maintain discipline in implementing new time management strategies.
Borne from the hate of bad activations we add value by strategically engineering creative solutions to make brands live and breath in the real world...
Deliver turn-key brand activation solutions to the ICC (Cricket World Cup 2011, ICC Champions Trophy, ICC World T20) as well as to the BCCI (DLF IPL and Champions League)
Conceptualised and ran two of the highest rated fan experiences at the FIFA World Cup for MTN at MonteCasino and V&A Waterfront.
Ran the FIFA Mascot programme for 18 months pre and during the World Cup.
Manage and stage the SA Cricket Awards, and associated live broadcast as well as the SAB Sports Media and SAB Environmentalist of the Year awards.
Retail based activation clients include Samsung, FNB, PayPal, Nestle and Standard Bank
Specialties
Integrated creative strategy.
Brand Activation
Sports Marketing.
Sponsorship Strategy and Activation.
Event Activation and Management.
The Art and Science of Lead Generation - Ken Krogue & Amanda HolmesInsideSales.com
Featuring Ken Krogue, President, Founder and Chief Strategy Officer at InsideSales.com and Amanda Holmes, CEO of The Chet Holmes Institute
Is your marketing being heard through the noise of your competitors? Does your sales team maximize the leads marketing generates? Learn the art and science of lead generation and management strategies that leverage your marketing spend and increase response rates.
After listening to this webinar you will be able to:
Get 9x the response from your marketing spend and Increase Response 342%
Learn 7 proven ways to increase your response rates
Understand 5 reasons your marketing isn't working like it should (and know how to fix it)
The document discusses the fundamentals of a killer sales strategy. It emphasizes finding dream customers that share common criteria and identifying the top 100 dream customers. It also stresses developing a core story using "education based marketing" that appeals to 70% of the target audience and identifying a "smoking gun". The sales process involves establishing rapport, finding needs, building value, overcoming objections, closing, and following up. It also asks questions about the sales funnel and next steps.
Cornerstone Sport & Entertainment credentialsCornerstone_CSE
Established in 2008, Cornerstone is an end-to-end solutions agency in the spectrum of Sport and Entertainment alike. A one-stop-shop from analysis, conceptualization, to evaluation and implementation, we offer integrated, commercially viable services covering all facets to our clients. As the success story and relevance of Sport and Entertainment becomes increasingly stronger everyday, we at Cornerstone present ourselves as a young, forward thinking agency that keeps abreast of the rapidly and constantly changing market. We are always innovating so as to stay ahead of the curve and our undisputed reputation built over such a short span of time is testament to our understanding of the Business.
This document summarizes BUZ, an integrated management and marketing consultancy company in Dubai. BUZ offers expertise across various areas including marketing, events, PR, social media, and HR. It has experience managing projects such as conferences, trade shows, product launches, retail promotions, and in-mall events. Recent projects included PR activations, roadshows, and promotions for clients such as Danube, DEPE, DSMG, and Ibn Battuta Mall. BUZ aims to provide 360 degree solutions through a dedicated team and has received positive testimonials from satisfied clients.
Information packet regarding the 2016 Anchorage Mayor's Marathon & Half Marathon, presented by ConocoPhillips Alaska, Inc. and the Alaska Health & Fitness Expo, presented by Providence Alaska Medical Center.
The document provides guidance on effective marketing practices during economic downturns. It recommends consistently using multiple marketing channels, such as advertising, direct mail, public relations, and personal contact, to build brand awareness over time. Studies show companies that maintained or increased their marketing expenditures during recessions gained market share and experienced higher sales in subsequent years compared to companies that cut back on marketing.
The 5 secrets of building a winning sales culture - live@Saleshacker AmsterdamTerry van den Bemt
Nothing will grow your company as getting en keeping the right people. To be able to do so, you need to build a winning culture. Here I show you the 5 secrets to build that winning culture.
Sales Strategy: 27 Sales Campaigns to Scale Revenue - Ken KrogueInsideSales.com
Watch the recorded webinar here; http://www.insidesales.com/predictable-revenue-webinar
Ken Krogue - President & Founder at www.insidesales.com
Forbes Articles http://www.forbes.com/sites/kenkrogue/
LinkedIn Profile
http://www.linkedin.com/in/kenkrogue
Twitter
https://twitter.com/kenkrogue
Try InsideSales.com free for 10 days: PowerDialer™ — #1 Power Dialer Software for B2B Sales - http://www.insidesales.com/outbound_power_dialer.php
Strategy Versus Tactics Presentation 20081029Jeremiah Josey
Strategy involves planning and setting direction at a high level, while tactics are about implementing specific actions and tasks. Both are needed for success, but some people focus too much on one or the other due to human factors. To be effective, organizations need a balance of strategic planning and tactical execution tailored to each project's needs.
‘2016 소셜미디어 운영 현황 및 트렌드 조사’는 KPR 소셜커뮤니케이션연구소에서 국내 기업 및 공공기관 소셜미디어 실무자를 대상으로 이뤄지는 연간 조사입니다. ‘국내 소셜미디어 환경’과 ‘소셜미디어 트렌드’를 파악하기 위한 조사로서 2012년 연구소 설립 이래 매년 실시해오고 있는 가운데, 올해로 4번째 조사가 이루어졌습니다. 이는 소셜미디어 트렌드와 실무자들의 인식 변화를 측정하는 추이 조사로는 국내에서 유일하게 정기적으로 실시하고 있는 조사입니다. 2016 보고서는 섹션 별로 1. 소셜미디어 운영 현황 2. 빅데이터의 활용으로 나눠졌으며, 각 섹션 별 저희 연구소의 인사이트가 담겨 있습니다. 본 보고서에 관해 궁금하신 사항이 있으시면 아래 연락처로 문의해주시길 부탁 드립니다.
(KPR 소셜커뮤니케이션연구소 socialcomm@kpr.co.kr / 02-3406-2136)
The English Lacrosse Association is responsible for managing the sport of lacrosse in England across all ages and programs. They came to Skylab wanting to build a website to promote the sport and make lacrosse a major team sport in England. Skylab developed a custom membership platform, integrated an online magazine and video content, and added tools for social media, finding local clubs, and purchasing equipment to help grow the sport's fanbase and participation. The new website provides a digital hub for lacrosse fans and gives the association modern tools to manage and increase interest in lacrosse in the UK.
The knowledge of craft and processes does little to help in the day-to-day relationship with teams and clients. That's because the actual practical skills are just part of the game: there are competences that go beyond that: soft skills, sensibility, empathy, relational abilities, proactivity, etc. All of these are rarely highlighted or taught, and even less often they are used in specific tasks such as team growth or hiring.
The Hybrid Traits is an effective model to frame these additional skills, allowing us to focus on them and embed them in our professional life. It's not easy however, because everything starts from the individual's desire to practice introspection.
This is an excerpt from the talk and workshop done at UXHK 2015.
The document discusses the fundamentals of a killer sales strategy. It emphasizes finding dream customers that share common criteria and identifying the top 100 dream customers. It also stresses developing a core story using "education based marketing" that appeals to 70% of the target audience and identifying a "smoking gun". The sales process involves establishing rapport, finding needs, building value, overcoming objections, closing, and following up. It also asks questions about the sales funnel and next steps.
Cornerstone Sport & Entertainment credentialsCornerstone_CSE
Established in 2008, Cornerstone is an end-to-end solutions agency in the spectrum of Sport and Entertainment alike. A one-stop-shop from analysis, conceptualization, to evaluation and implementation, we offer integrated, commercially viable services covering all facets to our clients. As the success story and relevance of Sport and Entertainment becomes increasingly stronger everyday, we at Cornerstone present ourselves as a young, forward thinking agency that keeps abreast of the rapidly and constantly changing market. We are always innovating so as to stay ahead of the curve and our undisputed reputation built over such a short span of time is testament to our understanding of the Business.
This document summarizes BUZ, an integrated management and marketing consultancy company in Dubai. BUZ offers expertise across various areas including marketing, events, PR, social media, and HR. It has experience managing projects such as conferences, trade shows, product launches, retail promotions, and in-mall events. Recent projects included PR activations, roadshows, and promotions for clients such as Danube, DEPE, DSMG, and Ibn Battuta Mall. BUZ aims to provide 360 degree solutions through a dedicated team and has received positive testimonials from satisfied clients.
Information packet regarding the 2016 Anchorage Mayor's Marathon & Half Marathon, presented by ConocoPhillips Alaska, Inc. and the Alaska Health & Fitness Expo, presented by Providence Alaska Medical Center.
The document provides guidance on effective marketing practices during economic downturns. It recommends consistently using multiple marketing channels, such as advertising, direct mail, public relations, and personal contact, to build brand awareness over time. Studies show companies that maintained or increased their marketing expenditures during recessions gained market share and experienced higher sales in subsequent years compared to companies that cut back on marketing.
The 5 secrets of building a winning sales culture - live@Saleshacker AmsterdamTerry van den Bemt
Nothing will grow your company as getting en keeping the right people. To be able to do so, you need to build a winning culture. Here I show you the 5 secrets to build that winning culture.
Sales Strategy: 27 Sales Campaigns to Scale Revenue - Ken KrogueInsideSales.com
Watch the recorded webinar here; http://www.insidesales.com/predictable-revenue-webinar
Ken Krogue - President & Founder at www.insidesales.com
Forbes Articles http://www.forbes.com/sites/kenkrogue/
LinkedIn Profile
http://www.linkedin.com/in/kenkrogue
Twitter
https://twitter.com/kenkrogue
Try InsideSales.com free for 10 days: PowerDialer™ — #1 Power Dialer Software for B2B Sales - http://www.insidesales.com/outbound_power_dialer.php
Strategy Versus Tactics Presentation 20081029Jeremiah Josey
Strategy involves planning and setting direction at a high level, while tactics are about implementing specific actions and tasks. Both are needed for success, but some people focus too much on one or the other due to human factors. To be effective, organizations need a balance of strategic planning and tactical execution tailored to each project's needs.
‘2016 소셜미디어 운영 현황 및 트렌드 조사’는 KPR 소셜커뮤니케이션연구소에서 국내 기업 및 공공기관 소셜미디어 실무자를 대상으로 이뤄지는 연간 조사입니다. ‘국내 소셜미디어 환경’과 ‘소셜미디어 트렌드’를 파악하기 위한 조사로서 2012년 연구소 설립 이래 매년 실시해오고 있는 가운데, 올해로 4번째 조사가 이루어졌습니다. 이는 소셜미디어 트렌드와 실무자들의 인식 변화를 측정하는 추이 조사로는 국내에서 유일하게 정기적으로 실시하고 있는 조사입니다. 2016 보고서는 섹션 별로 1. 소셜미디어 운영 현황 2. 빅데이터의 활용으로 나눠졌으며, 각 섹션 별 저희 연구소의 인사이트가 담겨 있습니다. 본 보고서에 관해 궁금하신 사항이 있으시면 아래 연락처로 문의해주시길 부탁 드립니다.
(KPR 소셜커뮤니케이션연구소 socialcomm@kpr.co.kr / 02-3406-2136)
The English Lacrosse Association is responsible for managing the sport of lacrosse in England across all ages and programs. They came to Skylab wanting to build a website to promote the sport and make lacrosse a major team sport in England. Skylab developed a custom membership platform, integrated an online magazine and video content, and added tools for social media, finding local clubs, and purchasing equipment to help grow the sport's fanbase and participation. The new website provides a digital hub for lacrosse fans and gives the association modern tools to manage and increase interest in lacrosse in the UK.
The knowledge of craft and processes does little to help in the day-to-day relationship with teams and clients. That's because the actual practical skills are just part of the game: there are competences that go beyond that: soft skills, sensibility, empathy, relational abilities, proactivity, etc. All of these are rarely highlighted or taught, and even less often they are used in specific tasks such as team growth or hiring.
The Hybrid Traits is an effective model to frame these additional skills, allowing us to focus on them and embed them in our professional life. It's not easy however, because everything starts from the individual's desire to practice introspection.
This is an excerpt from the talk and workshop done at UXHK 2015.
Grow Your Personal Leadership with Your Hybrid Traits
Chet holmes doing business during crisis brings out excellence
1. Chet Holmes: Doing Business during Crisis Brings Out Excellence
Chet Holmes is the kind of business leader who can demonstrate proficiency and business acumen
in all market conditions: when business flourished, he prospered; when business was stagnant, he
prospered still. Behind this almost unbelievable business growth lies one core principle: working
smartly.
While most business people would simply shrug their shoulders, lay off employees by the hundreds
and say there are bad times for business, Chet Holmes’ company in association with Tony Robbins,
Business Breakthroughs International, kept growing and hiring people. And Chet Holmes’ business
training courses kept selling like bread.
Unfortunately, not all of the business people who went through the training applied it correctly –
hence the continuous pitfall of the business environment of 2009-2010. Doing business in times of
crisis is a tough challenge, but with unexpected side benefits for the sharp-eyed entrepreneurs: a
huge amount of highly qualified workforce with lower salary expectations, bigger negotiation
opportunities with providers and suppliers, and a great opportunity to offer top quality at lower
costs than usual.
Chet Holmes proposed the model of virtual business even well before the economic crisis. After
all, Business Breakthroughs International is a 100% virtual company, and has been so since its
inception. Now, more and more businesses decide to go virtual, but not because they want to be
innovative, but because high maintenance costs for their headquarters nearly ran them out of
business.
Business excellence is taking a daring decision when it has the opportunity to bring you maximum
benefits, not when it is the last choice for survival. What Chet Holmes teaches is to be a top dog in
any situation. Applying discipline, time management, getting only the best employees are just some
of the qualities of a true leader. But they are essential. And for companies who take their business
virtual, these qualities are crucial, if you want to maintain the same consistent services and present
the same professional image to the clients.
Business in times of crisis is not an utter impossibility, it is a challenge, and Chet Holmes has
proven that business can prosper in such times. If nothing else, the difficulty must bring out
excellence in every entrepreneur, the pride for running a business combined with the skills to keep
it alive and take it to the next level.