In 2014, #CheerForPeace impacted over 1,500 individuals through celebrations in communities and schools across 10 countries. They recruited 80 volunteer ambassadors and had support from 35 companies. Events included "Fan Fest for the Rest" celebrations in marginalized areas of Curitiba and Rio de Janeiro during the World Cup, as well as delivering sports equipment to communities in Salvador and Belo Horizonte. They held educational workshops in schools, gathered ambassadors at a "Peace Oscars" event, and took 40 children from a nonprofit on a magical train ride. Looking ahead to 2015, they plan to adopt 50 schools and launch a crowdfunding platform for peace projects.

1. Annual Report 2014
#CheerForPeace

2. #Cheer For Peace is a star tup
social enter pr ise helping you
" Celebr ate your Path for Peace" .
We ar e r edefining the concept of
peace, leaving behind any
negativity and, instead, focusing
on the positive. our actions. We
empower Peace Am bassador s all
over the wor ld to find ways to
br ing the cultur e of peace to their
com munity.
Am ong the co-cr eated events
executed dur ing the 2nd half of
2014 ar e celebr ations acr oss select
com munities, businesses and
schools, with m or e than 1,500
individuals impacted, 35
suppor ting companies and 80
volunteer am bassador s r ecr uited
acr oss 10 countr ies, m obilized and
r eady to join in a Wor ldwide
Celebr ation of Peace.

4. CICI2014
80
Contributions in 72h
IndieGoGo
55
Contributions from 9
different countries
After the fir st pilot launch of
#Cheer For Peace in May, dur ing the
Inter national Confer ence of Innovative
Cities, an online cr owdfunding beta
campaign was held to r aise funds for the
activities that took place in par allel to the
2014 Wor ld Cup.
In June, the company was invited to the
incubation pr ogr am at the iCities Center
for Innovation, located in the Br azilian
Institute for Quality & Pr oductivity - IBQP.

6. 55
Ambassadors
500+
Beneficiaries
200
Organic meals
Par allel to the Wor ld Cup, we pr om oted 2 " Fan Fest for the
Rest" events which wer e celebr ations alike those of host
cities but located within m ar ginalized com munities and
included donnation of soccer gear (shir ts, shoes, etc.),
music, entr etainm ent, ar ts, spor ts and " Celebr Action" of
Peace in the cities of Cur itiba and Rio de Janeir o. We also
deliver ed spor ts equipm ent to com munities in the cities of
Salvador and Belo Hor izonte.

8. "Cup of all Cups" Expo
200+
Participanting
Visitors
600
Broadcast Views
37
Talks from 8
different countries

9. Students Engagement

10. 900+
Participating
Students
7
Unprecedented
Educational
WorkShops
52
Volunteer
Ambassadors
Week of Peace
Held Novem ber in a m ar ginalized public school located in São
José dos Pinhais, Par aná, adopted by Nutr im ental.

11. Peace Oscars
Gather ing of Peace Am bassador s and Par tner s to
celebr ate the successes of 2014.

12. Christmas Train Ride
In par tner ship with Ser r a Ver de Expr ess, we took 40
childr en fr om the NGO Nova Ter r a of Colom bo, Par aná,
on a m agical tr ain r ide to the coast of the state. 50
Chr istm as pr esents, t-shir ts, lunches and custom ized
tr avel Jour nals wer e distr ibuted to the youth.

13. 10+
National and
International Blog Posts
3
Television
Interviews
3
Radio Interviews

14. #Cheer For Peace has a live str eam channel within the
Bam buser platfor m .

15. Sponsorship
BeneficiaryEvents
Universities
Support
Involved Institutions
Junior Enterprises

16. Week of Peace
+
Peace Clubs
=
Schools of Peace
50
Schools
Adopted
Crowdfunding
Platform for
Peace Projects
1. Aggregated by
Ambassadors
2. Crowdsourced
Co-criation
3. Improved
Funding Prospects
Peace Concert
Tour
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