Slide 1: Introduction Welcome and overview of the presentation Topic: ChatGPT and AI in the Innkeeping and Lodging Industry. Slide 2: what is AI Slide 3: KEY WAYS AI IS BEING UTILIZED INTO INNKEEPING AND LODGING INDUSTRY Slide 4: BENEFITS OF CHATGPT Slide 5: INDUSTRY TRENDS FOR 2024 and beyond Slide 5: LEARNING FROM HOTEL VS B&B Slide 6: BOOKING.COM & EXPEDIA AI USAGE Slide 7: ONLINE BOOKING REVENUES Slide 8: CHALLENGES AND PRACTICAL USAGE Slide 9: MARKETING SHARE OF LEADING Generative Ai Platforms Slide 10: ChatGPT Vs Gemini Slide 11: LIMITATIONS OF CHATGPT & GEMINI Slide 12: Pros of ChatGPT for content generationfor content generation Slide 13: CONS OF CHATGPT FOR CONTENT CREATION Slide 14: PROS OF GEMINI FOR CONTENT CREATION Slide 15: ADDITIONAL AI TOOLS

2. ChatGPT
ChatGPT, which stands for
Chat Generative Pre-trained
Transformer

3. ARTIFICIAL INTELLIGENCE (AI)
ARTIFICIAL INTELLIGENCE (AI) IS THE ABILITY OF MACHINES TO PERFORM TASKS THAT ARE TYPICALLY
ASSOCIATED WITH HUMAN INTELLIGENCE, SUCH AS LEARNING AND PROBLEM-SOLVING

4. KEY WAYS AI IS BEING UTILIZED INTO INNKEEPING AND
LODGING INDUSTRY

5. KEY WAYS AI IS BEING UTILIZED INTO INNKEEPING AND
LODGING INDUSTRY
• CUSTOMER SERVICE AND COMMUNICATION
• Reservation and Booking Management
• Guest Experience Enhancement
• Operations and Efficiency
• Security and Safety
• Data Analytics and Insights
• Revenue Management
• Health and Hygiene

7. • CHATGPT WITH ITS ADVANCED NATURAL
LANGUAGE PROCESSING CAPABILITIES, IT CAN
HANDLE GUEST INQUIRIES AND REQUESTS
WITH EASE, FREEING UP STAFF TO FOCUS ON
OTHER TASKS.
• Complete content generation for your Welcome
emails, Thank You emails, contracts and legal
documents – all of them need to be fine-tuned.

8. • CHATGPT CAN ALSO PROVIDE PERSONALIZED
RECOMMENDATIONS FOR GUESTS BASED ON THEIR
PREFERENCES AND PAST BEHAVIOR. THIS NOT ONLY
IMPROVES THE GUEST EXPERIENCE BUT ALSO
INCREASES REVENUE BY ENCOURAGING ADDITIONAL
PURCHASES AND UPGRADES.
• Market Research: Researchers can use it to analyze and
summarize large volumes of data, identify trends, and
generate reports.

9. • SUMMARIZE ARTICLES : IT CAN USE TO
SUMMARIZE WEBSITES AND PAGES OF
CONTENT IN A FEW LINES
• Seamless.ai – lead generation

10. Customer Service
and Communication
Chabot's and Virtual Assistants:
• To handle basic customer queries and requests,
such as room availability, booking inquiries, and
FAQs.
Tools
https://www.revinate.com/

11. Customer Service
and Communication
Personalized Guest Messaging:
• AI-driven platforms can send personalized messages to
guests before, during, and after their stay, enhancing
communication and satisfaction.

12. Reservation and
Booking Management
Dynamic Pricing:
Analyze market conditions, demand, and historical data to
adjust room prices in real-time, maximizing revenue for
hoteliers.
Tools: www.takeup.ai

13. Reservation and
Booking Management
Predictive Analytics
AI can predict future booking patterns, helping hotels
optimize room inventory and pricing strategies.
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14. Reservation and
Booking Management
Voice Recognition
Some hotels are integrating voice-activated AI assistants
into rooms, allowing guests to make reservations or request
services through voice commands.

15. Reservation and
Booking Management
Recommendation Engines
AI algorithms analyze guest preferences and behavior to
suggest personalized amenities, services, and local
attractions.

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19. THE DYNAMIC PRICING USING AI
• In the last couple of years several companies have rolled out the concept of Dynamic
pricing based on Machine Learning and AI.
• Some of the models followed by these software's provide a Dynamic AI rate
optimization platform that maximizes revenue for independent lodging, giving the
confidence to price courageously

20. THE DYNAMIC PRICING USING AI
• For example, www.Takeup.ai – a dynamic pricing software company say that “TakeUp’s AI actually
learns the demand and price sensitivity for an individual property, and then continuously adapts
the rate strategy to optimize for revenue. Unlike traditional yield management which depends on
static rule sets, or some other solutions which try to use regional trends to predict demand,
TakeUp provides a solution that is property-specific, automated, truly dynamic, and always
adjusting to create the biggest boost for that property.”
• These types of software's are already changing the revenue model for small properties where the
property owners can maximize their ADR.

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22. BED & BREAKFAST & HOSTEL
ACCOMMODATIONS
HOTEL AND RESORT INDUSTRY
B&B and hostel industry market size in the U.S.. In 2022, the
sector was forecast to reach 2.55 billion U.S. dollars
Hotels Market was valued at USD 898.56 Billion in 2022, and it is
expected to reach USD 1663.82 Billion by 2029
While the average annual occupancy rate for B&Bs may fall
within the 50% to 60% range
Average U.S. hotel occupancy is projected to reach 63.8% in
2023 – just shy of 2019's level (65.9%)

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28. MARKETING SHARE
OF LEADING
Generative Ai
Platforms

30. Inaccurate
information &
hallucinations
Lack of common
sense/ ability to
reason
Potential for biased
outputs
Limited long-term
coherence
LIMITATIONS OF CHATGPT & GEMINI

31. Inaccurate
information &
hallucinations
Lack of common
sense/ ability to
reason
Potential for biased
outputs
Limited long-term
coherence
Pros of ChatGPT for content generationfor
content generation

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36. SO, WHICH IS THE BETTER TOOL?
Let's get ready to rumble!
Note: This experiment was conducted using the FREE
versions of both tools.

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49. • ChatGPT and AI in the Hotel Industry
• AI Marketing Tools for Hospitality Industry to Elevate
Your Business

50. THANK YOU !