The document describes D.R.E.A.M., a multi-purpose creative center that enhances collaboration between creatives and technology. It collects data from members through interactive phone covers and allows them to analyze new technologies. It has a free dream space with an open glass roof and membrane that ripples according to brain activity. Marketing materials like promotional videos were created to increase membership and encourage companies to participate in challenges.

2. The Brief -
To challenge and spark curiosity within the niches of design and within new wearable tech-
nology, allowing Creatives a chance to explore different design methods.
The Concept -
D.R.E.A.M. is a multi-purpose creative centre, designed to enhance collaborations between
Creatives & Technology.
The Details -
D.R.E.A.M. stands for Design Research and Education in Aesthetic Memory.
It is a space for experience, offering a self learning & networking environment all under one
roof.
After 3 months of research, testing and designing prototypes, I created a space that is innova-
tive, open to challenges and interactive.
In 2016 a provocative question
was asked…
Would creative agencies
challenge their position
in the design world?

3. The Technology -
D.R.E.A.M. Collects data from
members when inside the building.
Each member is given an interactive
phone cover that records brain activ-
ity, location and allows members to
communicate.
The Device allows members to
analyse new technology that is being
tested at D.R.E.A.M. and discov-
er new ways to encourage creative
learning.
The Free Dream Space on your
left, was designed for Creatives to
de-clutter, the space is free from
visual stimuli - like advertising. The
space has a open glass roof to allow
large amounts of natural light.
Brain activity is monitored and used
to interact with the large white
membrane. Causing it to ripple
according to the amount of brain
activity in the space.
Software used -
Photoshop, After effects, InDe-
sign, Illustrator, Premier pro,
Keynote.
Material designed and produced -
Presentation, Promotional
videos, Brochure and magazine,
logo, 3D model, visual communi-
cation for spaces within model.
3D Model was designed to visualise space. -
-Pattern inspired by Brain cells.

4. https://www.youtube.com/watch?v=H1bxzB3oGZA
https://www.youtube.com/watch?v=tespA6eo3xU
MARKETING
MATERIAL
Promotional Video Links.
Magazine design
idea.
Designed to Promote and inform people about D.R.E.A.M. and the facili-
ties it provides.
The videos are made to increase membership and encourage companies to
sign up to the Dare 2 D.R.E.A.M. Challenge.

5. The Brief -
Design and produce an Event for people to attend.
The Concept -
Being highly influenced by the book, The
Secret Garden, my joy for walking and
the Artist Janet Cardiff.
I produced an audio track that people
would listen to and follow, it guided peo-
ple to a secret location in Medway.
The Details -
The walk took about an hour, along the
way participants would interact, find old
markings and see people dressed with
flowers as markers.
Collaborating with the fancy dress shop
Wendy’s Wardrobe to get 2 models in the
shop window.
The models would act like mannequins
until they saw someone with headphones.
The final site was a public alleyway -
On the day of the Event I decorated the
alleyway with flowers and placed benches
so it looked like a garden.
It was free for people to use and enjoy,
there was a particularly good view out
over the River Medway.
Skills -
Audition Adobe suite, Timings and Testing, Photo-
shop, InDesign, Managing People, use of public site
and gaining permission and decorating space with
time limit.
Secret Garden Audio Guided Walk.
Map participants used if
needed guidecne.
Steps on route.
Wendys Wardrobe.
Man reading tags left by
participants
Link to participant on walk - https://youtu.be/aFBasjrSIJ0

6. https://www.youtube.com/watch?v=e2agt1h17FE
Inner Goddess Perfume Launch - Brand &
marketing Project.
The Brief - Design and visualise the first perfume launch for the Prestigious Brand - Miu Miu.
The Concept - Art Nouveau inspired design that connotes the nautral beauty from within. Create 4 different scents
that represent playful & empowering titles, that all women/men can relate to.
The
Details-
The participants travel by
personalised train to Kew Gar-
dens
to experience a launch that allows the
participants to emulate the 4 different
scent figures.
Stained glass Domes are used to house
the 4 areas they include -
Rebellious Watch Cinema
Dress up Corner
The Disscussion Explorer
Cocktail Club

7. The Brief - Take a Angela Carter story and make it into a Theatre Production (conceptual).
The Concept -
Choosing The Courtship of Mr Lyon, I took inspiration from the lavish era of the 1930’s Art Deco
architecture, to create a Ballet.
The courtship of Mr lyon was a story based on Beauty and the Beast, my interpretation of the
storyline focused on Actions Create a Reaction.
The Details -
The set designed to make a mirrored floor, Costumes to incorporate mirror.
Symbolising the actions being reflected back.
Throughout the story Angela Carter plays with the gender roles of Beauty and the Beast.
In the ballet, this is shown through costumes and the mirrored set.
The Skills -
Using 3D model making skills to build and design the set. To visualise the scene changes
Photoshop allowed a realistic interpretation to how the scene would be lit and look.
Scenography for Creative Events.
Photoshop enhanced the design of the set, Mr Lyons study is projected onto the Art Deco
screen.
“lions are more beautiful by
far than we are” - Beauty.
Brilliant white light setting the winter
scene.
The library scene - projecting an never
ending library on the Art Deco screen.
Screen is brought for-
ward to centre Beauty
when she becomes
rich.

8. Art workshops for vulnerable people in Medway, then dis-
playing the work as an exhibition in a local art gallery.
Extra-circular project.
The Art workshops consisted of 6 weeks, learning new skills that help to communicate
the participants personality, through art.
Week 1. - Making a mask
Week 2. - Puppets making to produce a puppet show
Week 3. - Self portrait - Abstract
Week4. - Me as an animal
Week 5. - One word to describe self
Week 6. - Disposable camera taking pics of life at home
The art was exhibited at the Nucleus Art Gallery in Chatham, Kent.
Promotional video made to increase awareness for Caring Hands Organisation and a
video was made for the participants of the puppet show we performed.ow made by
the participants.
Caring Hands
Art Workshops.