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Copyright © 2011 Pearson Education, Inc. Publishing as Longman
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
Chapter 9: Campaigns and
Voting Behavior
• The Nomination Game
• The Campaign Game
• Money and Campaigning
• The Impact of Campaigns
• Whether to Vote: A Citizen’s First Choice
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
Chapter 9: Campaigns and
Voting Behavior
• How Americans Vote: Explaining
Citizens’ Decisions
• The Last Battle: The Electoral College
• Understanding Campaigns and Voting
Behavior
• Summary
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
Chapter Outline and Learning
Objectives
• The Nomination Game
• LO 9.1: Evaluate the fairness of our current
system of presidential primaries and
caucuses.
• The Campaign Game
• LO 9.2: Explain the key objectives of any
political campaign.
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
Chapter Outline and Learning
Objectives
• Money and Campaigning
• LO 9.3: Outline how fund-raising for federal
offices is regulated by campaign finance
laws.
• The Impact of Campaigns
• LO 9.4: Determine why campaigns have an
important yet limited impact on election
outcomes.
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
Chapter Outline and Learning
Objectives
• Whether to Vote: A Citizen’s First Choice
• LO 9.5: Identify the factors that influence
whether people vote or not.
• How Americans Vote: Explaining Citizens
’ Decisions
• LO 9.6: Assess the impact of party
identification, candidate evaluations, and
policy opinions on voting behavior.
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
Chapter Outline and Learning
Objectives
• The Last Battle: The Electoral College
• LO 9.7: Evaluate the fairness of the
Electoral College system for choosing the
president.
• Understanding Campaigns and Voting Beha
• LO 9.8: Assess the advantages and
disadvantages of the U.S. system of
campaigns and elections.
The Nomination Game
LO 9.1: Evaluate the fairness of our
current system of presidential primaries
and caucuses.
• Nomination
• The official endorsement of a candidate for
office by a political party.
• Success in the nomination game requires
momentum, money, and media attention.
• Campaign Strategy
• Master game plan that guides a
candidate’s electoral campaign.
To Learning Objectives
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
The Nomination Game
• Competing for Delegates
• The Convention Send-Off
To Learning Objectives
LO 9.1
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
The Nomination Game
• Competing for Delegates
• National Party Convention – The
supreme power within each party.
• McGovern-Fraser Commission – In
response to demands for reform by
minority groups and others seeking better
representation.
• Super-delegates – Party leaders
automatically get delegate slots at the
national party convention. To Learning Objectives
LO 9.1
To Learning Objectives
LO 9.1
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
The Nomination Game
• Competing for Delegates (cont.)
• Caucus – A system for selecting
convention delegates used in about a
dozen mostly rural states in which voters
must show up at a set time and attend an
open meeting to express their presidential
preference.
To Learning Objectives
LO 9.1
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
The Nomination Game
• Competing for Delegates (cont.)
• Presidential primaries are elections in
which a state’s voters go to the polls to
express their preference for a party’s
nominee for president.
• Frontloading – Recent tendency of states
to hold primaries early in the calendar to
capitalize on media attention.
To Learning Objectives
LO 9.1
To Learning Objectives
LO 9.1
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
The Nomination Game
• Competing for Delegates (cont.)
• Evaluating the Primary and Caucus
System – Disproportionate attention goes
to early ones; prominent politicians do not
run; money plays too big a role;
participation is low and unrepresentative;
and too much power goes to the media.
To Learning Objectives
LO 9.1
To Learning Objectives
LO 9.1
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
The Nomination Game
• The Convention Send-Off
• Rallying point for parties.
• Key note speaker on first day of
Convention.
• Party platform (2nd
day) – Goals and
policies for next 4 years.
• Formal nomination of president and vice-
president candidates on third and fourth
days.
To Learning Objectives
LO 9.1
The Campaign Game
LO 9.2: Explain the key objectives of any
political campaign.
• Organizing the Campaign
• Get a campaign manager.
• Get a research staff and policy advisers.
• Hire a pollster.
• Get a good press secretary.
• Establish a website.
To Learning Objectives
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
Money and Campaigning
LO 9.3: Outline how fund-raising for
federal offices is regulated by campaign
finance laws.
• The Maze of Campaign Finance
Reforms
• The Proliferation of PACs
• Does Money Buy Victory?
• The Media and the Campaign
To Learning Objectives
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
Money and Campaigning
• The Maze of Campaign Finance
Reforms
• Federal Election Campaign Act of 1974
created Federal Election Commission;
provided public financing for presidential
primaries and general elections; limited
presidential campaign spending; required
disclosure; and limited contributions.
To Learning Objectives
LO 9.3
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
Money and Campaigning
• The Maze of Campaign Finance
Reforms (cont.)
• Soft Money – Contributions for party
building expenses or generic party
advertising not subject to contribution
limits.
• McCain-Feingold Act (2002) bans soft
money, increased amount of individual
contributions, and limited issue ads.
To Learning Objectives
LO 9.3
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
Money and Campaigning
• The Maze of Campaign Finance
Reforms (cont.)
• 527 Groups – Independent groups seek to
influence the political process but are not
subject to contribution limits because they
do not directly seek election of particular
candidates.
• The name 527 Groups comes from Section
527 of the federal tax code by which they
are governed.
To Learning Objectives
LO 9.3
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
Money and Campaigning
• The Proliferation of PACs
• Political Action Committees are funding
vehicles created by the 1974 campaign
finance reforms.
• A corporation, union, or some other interest
group can create a political action
committee (PAC) and register it with the
Federal Election Commission.
To Learning Objectives
LO 9.3
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
Money and Campaigning
• The Proliferation of PACs (cont.)
• There were 4,611 PACs during the 2007–
2008 election cycle, which contributed
$412.8 million to House and Senate
candidates.
• PACs donate to candidates who support
their issue.
• PACs do not buy candidates, but give to
candidates who support them in the first
place. To Learning Objectives
LO 9.3
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
Money and Campaigning
• Does Money Buy Victory?
• The more incumbents spend – The
worse they do when they face a tough
opponent because they must raise more
money to meet the challenge.
• Doctrine of sufficiency – Spend enough
money to get a message across to
compete effectively.
To Learning Objectives
LO 9.3
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
Money and Campaigning
• The Media and the Campaign
• Media coverage determined by how
candidates use their advertising budget,
and the free attention they get as news
makers.
• 2008 campaign media coverage had far
more stories about the horse race and
strategy than about candidates’ policies
and public records.
To Learning Objectives
LO 9.3
To Learning Objectives
LO 9.3
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
The Impact of Campaigns
LO 9.4: Determine why campaigns have an
important yet limited impact on election
outcomes.
• Campaigns Have Three Effects On
Voters
• Reinforcement – Reinforce voters’
preferences for candidates.
• Activation – Voters contribute money or
ring doorbells.
• Conversion – Convert, changing voters’
minds.
To Learning Objectives
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
The Impact of Campaigns
• Some factors tend to weaken
campaigns’ impact on voters.
• Selective perception – Most attention to
things they agree with and interpret events
according to predispositions.
• Party identification influences voting
behavior.
• Incumbents – Advantage of name
recognition and a track record.
To Learning Objectives
LO 9.4
Whether to Vote: A Citizen’s First
Choice
LO 9.5: Identify the factors that influence
whether people vote or not.
• Suffrage
• The legal right to vote, in the United States
gradually extended to virtually all citizens
over the age of 18.
To Learning Objectives
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
Whether to Vote: A Citizen’s First
Choice
• Deciding Whether to Vote
• Registering to Vote
• Who Votes?
To Learning Objectives
LO 9.5
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
Whether to Vote: A Citizen’s First
Choice
• Deciding Whether to Vote
• Anthony Downs – People who see policy
differences between the parties are more
likely to vote.
• Political Efficacy – Belief that one’s vote
does matter and can actually make a
difference.
• Civic Duty – Belief that a citizen should
vote to support democratic government.
To Learning Objectives
LO 9.5
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
Whether to Vote: A Citizen’s First
Choice
• Registering to Vote
• Voter Registration – A system adopted by
the states that requires voters to register
prior to voting.
• Motor Voter Act – A 1993 act that requires
states to permit people to register to vote
when they apply for their driver’s license.
To Learning Objectives
LO 9.5
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
Whether to Vote: A Citizen’s First
Choice
• Who Votes?
• Education – People with a higher than
average education vote more than people
with less education.
• Age – Older people vote more than
younger people.
• Race – Racial minorities are usually
underrepresented among voters relative to
their share of the citizenry.
To Learning Objectives
LO 9.5
To Learning Objectives
LO 9.5
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
Whether to Vote: A Citizen’s First
Choice
• Who Votes? (cont.)
• Gender – Women participate in elections
more than men do.
• Marital status – Married people vote more
than unmarried people.
• Government employment – Workers for
the government vote more than people
who have jobs in the in private sector.
To Learning Objectives
LO 9.5
To Learning Objectives
LO 9.5
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
Whether to Vote: A Citizen’s First
Choice
• Who Votes? (cont.)
• Possessing several of these traits (being
elderly, well educated, and married) adds
significantly to one’s likelihood of voting.
• Conversely, being young, poorly educated,
and single is likely to add up to a very low
probability of voting.
To Learning Objectives
LO 9.5
How Americans Vote: Explaining
Citizens’ Decisions
LO 9.6: Assess the impact of party
identification, candidate evaluations, and
policy opinions on voting behavior.
• Mandate Theory of Elections
• The idea that the winning candidate has a
mandate from the people to carry out his or
her platforms and politics.
• Politicians like the theory better than
political scientists do.
To Learning Objectives
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
How Americans Vote: Explaining
Citizens’ Decisions
• Party Identification
• Candidate Evaluations: How
Americans See the Candidates
• Policy Voting
• 2008: An Election About Change
To Learning Objectives
LO 9.6
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
How Americans Vote: Explaining
Citizens’ Decisions
• Party Identification
• People still generally vote for a party that
they agree with.
• Parties’ hold on voters declined in the
1960s and 1970s with rise of candidate-
centered politics.
• Many floating voters make an individual
voting decision and are up for grabs each
election.
To Learning Objectives
LO 9.6
To Learning Objectives
LO 9.6
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
How Americans Vote: Explaining
Citizens’ Decisions
• Candidate Evaluations: How
Americans See the Candidates
• 3 most important dimensions of candidate
image are integrity, reliability, and
competence.
• Image plays a role in voting when a
candidate is perceived to be incompetent
or dishonest.
To Learning Objectives
LO 9.6
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
How Americans Vote: Explaining
Citizens’ Decisions
• Policy Voting
• Electoral choices that are made on the
basis of the voters’ policy preferences and
where the candidates stand on policy
issues.
To Learning Objectives
LO 9.6
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
How Americans Vote: Explaining
Citizens’ Decisions
• 2008: An Election About Change
• Obama’s main issue was changing the
health care system to extend coverage to
everyone.
• McCain’s main issue was making changes
to improve the economy and the financial
institutions.
To Learning Objectives
LO 9.6
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
How Americans Vote: Explaining
Citizens’ Decisions
• 2008: An Election About Change
(cont.)
• Popular Votes – Obama 53% and McCain
46%.
• Electoral College Votes – Obama 365
and McCain 173.
• Obama won and became the 1st
African-
American president.
To Learning Objectives
LO 9.6
To Learning Objectives
LO 9.6
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
To Learning Objectives
LO 9.6
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
The Last Battle: The Electoral
College
LO 9.7: Evaluate the fairness of the
Electoral College system for choosing the
president.
• Electoral College
• A unique American institution, created by
the Constitution, providing for the selection
of the president by electors.
• Less populated states are
overrepresented.
• Winner-take-all concentrates campaigns
on close states. To Learning Objectives
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
The Last Battle: The Electoral
College
• How Electoral College Works
• Electoral votes for each state equals its
members in Congress.
• 48 states use winner-take-all system (not
Maine and Nebraska).
• State electors vote in December following
the November election.
• January – Congress counts votes.
• House of Representatives picks president
if no majority vote.
To Learning Objectives
LO 9.7
To Learning Objectives
LO 9.7
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
The Last Battle: The Electoral
College
• Important Electoral College
• The less populated states are
overrepresented because states get 2
electors for the senators regardless of
population.
• Winner-take-all means candidates will
focus on winning the states where the polls
show that there appears to be a close
contest.
To Learning Objectives
LO 9.7
Understanding Campaigns and
Voting Behavior
LO 9.8: Assess the advantages and
disadvantages of the U.S. system of
campaigns and elections.
• Are Nominations and Campaigns Too
Democratic?
• Do Elections Affect Public Policy?
• Do Campaigns Lead to Increases in
the Scope of Government?
To Learning Objectives
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
Understanding Campaigns and
Voting Behavior
• Are Nominations and Campaigns Too
Democratic?
• Campaigns are open to almost everyone.
• Campaigns consume much time and
money.
• Campaigns promote individualism in
American politics.
To Learning Objectives
LO 9.8
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
Understanding Campaigns and
Voting Behavior
• Do Elections Affect Public Policy?
• The greater the policy differences between
candidates, the more likely voters will be
able to steer government policy by their
choices.
• Retrospective voting – Voters vote based
on what a candidate has done for them
lately.
To Learning Objectives
LO 9.8
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
Understanding Campaigns and
Voting Behavior
• Do Big Campaigns Lead to an
Increased Scope of Government?
• Candidates make numerous promises
especially to state and local interests.
• Hard for politicians to promise to cut size of
government.
To Learning Objectives
LO 9.8
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
Understanding Campaigns and
Voting Behavior
• Do Big Campaigns Lead to an
Increased Scope of Government?
(cont.)
• Elections generally support government
policies and power.
• Voters feel they are sending a message to
government to accomplish something.
• So the government expands to fill the
needs of the voters.
To Learning Objectives
LO 9.8
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
LO 9.1
Summary
• The Nomination Game
• The presidential primaries and caucuses lead
to nomination at the national party
conventions, and allow tens of millions of
Americans to participate in the selection of the
Democratic and Republican nominees for
president.
• The system gives some states much greater
influence than others.
To Learning Objectives
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
LO 9.1
Summary
• The Nomination Game (cont.)
• Iowa, with the first caucus, and New
Hampshire, with the first primary, have
disproportionate power stemming from the
massive media attention devoted to these early
contests and the momentum generated by
winning them.
To Learning Objectives
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
LO 9.1
Summary
• The Nomination Game (cont.)
• Some other common criticisms of the
nomination process are that money plays too
big a role, that turnout rates are lower than in
the general election, and that the mass media
exercises too much power in determining
which candidates are considered to be serious
contenders.
To Learning Objectives
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
Which of the following is a major
criticism of the primary and
caucus system?
A. Disproportionate attention goes to
the early caucuses and primaries.
B. Prominent politicians do run.
C. Both money and media play too
little a role.
D. Participation is high and
representative.
To Learning Objectives
LO 9.1
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
Which of the following is a major
criticism of the primary and
caucus system?
A. Disproportionate attention goes to
the early caucuses and primaries.
B. Prominent politicians do run.
C. Both money and media play too
little a role.
D. Participation is high and
representative.
To Learning Objectives
LO 9.1
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
LO 9.2
Summary
• The Campaign Game
• Political campaigns involve the allocation of
scarce resources of time, money, and energy
to achieve the goal of winning elections for
political office and this requires effective
organization and use of high-tech media.
• One important goal of any campaign is simply
to get attention.
To Learning Objectives
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
LO 9.2
Summary
• The Campaign Game (cont.)
• Campaigns seek to control the political
agenda, getting the media and the public to
focus on the issues that they wish to
emphasize.
To Learning Objectives
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
Why is a campaign manager
important to a well-organized
campaign?
A. To assist the candidate in
responding to reporters.
B. To tell the candidate how he or she
is viewed by voters.
C. To feed the candidate the
information needed to keep up with
events.
D. To keep the candidate from getting
bogged down in organizational
details.
To Learning Objectives
LO 9.2
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
Why is a campaign manager
important to a well-organized
campaign?
A. To assist the candidate in
responding to reporters.
B. To tell the candidate how he or she
is viewed by voters.
C. To feed the candidate the
information needed to keep up with
events.
D. To keep the candidate from getting
bogged down in organizational
details.
To Learning Objectives
LO 9.2
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
LO 9.3
Summary
• Money and Campaigning
• Direct contributions limits to federal campaigns
are $2,400 for individuals and $5,000 for
political action committees (PACs).
• Matching funds – For presidential nomination
candidates who agree to limit their overall
spending, but candidates may not accept
matching funds because they can raise money.
To Learning Objectives
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
LO 9.3
Summary
• Money and Campaigning (cont.)
• Grant of approximately $85 million is available
to each party nominee to finance their entire
campaign; candidates who turn down the grant
can raise an unlimited total.
• The McCain-Feingold Act eliminated
unlimited soft money contributions to the
political parties.
To Learning Objectives
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
LO 9.3
Summary
• Money and Campaigning (cont.)
• McCain-Feingold Act (2002) also sought to
restrict corporations and unions from
electioneering during the last two months of a
campaign, but the Supreme Court ruled that
this was an unconstitutional restriction on free
speech in the case of Citizens United v.
Federal Election Commission (2010).
To Learning Objectives
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
According to the textbook, the
main benefit of campaign finance
laws has been to
A. make political campaigns more
open and honest.
B. limit spending by candidates.
C. limit spending by corporations.
D. limit unregulated money spent in
campaigns.
To Learning Objectives
LO 9.3
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
According to the textbook, the
main benefit of campaign finance
laws has been to
A. make political campaigns more
open and honest.
B. limit spending by candidates.
C. limit spending by corporations.
D. limit unregulated money spent in
campaigns.
To Learning Objectives
LO 9.3
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
LO 9.4
Summary
• The Impact of Campaigns
• Campaigning serves primarily to reinforce
citizens’ views and to activate voters rather
than to change views.
• Factors such as selective perception, party
identification, and the incumbency advantage
tend to weaken the ability of campaigns to
influence voters’ decisions.
To Learning Objectives
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
Which is true about the impacts
that political campaigns have on
voters?
A. Always convert voters, but rarely
activate voters.
B. Reinforce party images and always
convert voters.
C. Reinforce preferences and activate
voters, but rarely convert voters.
D. Always convert voters, but rarely
reinforce voters.
To Learning Objectives
LO 9.4
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
Which is true about the impacts
that political campaigns have on
voters?
A. Always convert voters, but rarely
activate voters.
B. Reinforce party images and always
convert voters.
C. Reinforce preferences and activate
voters, but rarely convert voters.
D. Always convert voters, but rarely
reinforce voters.
To Learning Objectives
LO 9.4
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
LO 9.5
Summary
• Whether to Vote: A Citizen’s First Choice
• In order to vote citizens must go through the
registration process.
• Registration reform was thought to be the
answer to low turnout, but the Motor Voter Act
of 1993 has yet to produce the benefit of
greater voter participation that most people
hoped for.
To Learning Objectives
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
LO 9.5
Summary
• Whether to Vote: A Citizen’s First Choice
(cont.)
• Turnout in 2008 was virtually identical to what it
was in 1992, and in 2010 only about 40
percent of the eligible electorate voted.
• Among the factors that make people more
likely to vote are being better educated, older,
and married.
To Learning Objectives
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
Which of the following is NOT
true about Americans’ voting
behavior?
A. A college graduate is more likely to
vote than a high school graduate.
B. A single person is more likely to
vote than a married person.
C. Women are more likely to vote than
men.
D. A 50-year-old is more likely to vote
than a 22-year-old.
To Learning Objectives
LO 9.5
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
Which of the following is NOT
true about Americans’ voting
behavior?
A. A college graduate is more likely to
vote than a high school graduate.
B. A single person is more likely to
vote than a married person.
C. Women are more likely to vote than
men.
D. A 50-year-old is more likely to vote
than a 22-year-old.
To Learning Objectives
LO 9.5
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
LO 9.6
Summary
• How Americans Vote: Explaining
Citizens’ Decisions
• Party affiliation is the best predictor of voting
behavior as it represents a standing decision to
vote with one’s party.
• Candidate evaluations and policy opinions can
sway people to defect from their preferred
party and help Independents make decisions.
To Learning Objectives
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
LO 9.6
Summary
• How Americans Vote: Explaining
Citizens’ Decisions (cont.)
• Candidate evaluations involve performance-
relevant factors such as competence, integrity,
and reliability.
• Policy voting – Voters see clear differences
between candidates and determine whose
stance on issues best represents their own
opinions.
To Learning Objectives
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
Party identification the
political world for many voters.
A.simplifies
B.confuses
C.does not influence
D.none of the above
To Learning Objectives
LO 9.6
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
Party identification the
political world for many voters.
A.simplifies
B.confuses
C.does not influence
D.none of the above
To Learning Objectives
LO 9.6
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
LO 9.7
Summary
• The Last Battle: The Electoral College
• Electoral College gives voters in the less
populated states greater weight in choosing
the president.
• The winner of the national popular vote does
not always prevail in the Electoral College as
happened most recently in the 2000 contest
between Bush and Gore.
To Learning Objectives
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
LO 9.7
Summary
• The Last Battle: The Electoral College
(cont.)
• Because all but two states allocate all their
electors in a winner-take-all fashion and
because many states lean solidly toward one
party or the other (CA and NY), the candidates
focus much of their energies on winning 15
battleground states (FL and OH).
To Learning Objectives
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
The Electoral College
encourages candidates to
campaign in
battleground states.
A.small
B.large
C.southern
D.northern
To Learning Objectives
LO 9.7
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
The Electoral College
encourages candidates to
campaign in
battleground states.
A.small
B.large
C.southern
D.northern
To Learning Objectives
LO 9.7
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
LO 9.8
Summary
• Understanding Campaigns and Voting
Behavior
• American election campaigns are easily the
most open and democratic in the world—some
say too open.
• They are also extraordinarily long, perhaps
excessively burdening politicians and leading
politicians to make many promises that
increase the scope of government.
To Learning Objectives
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
LO 9.8
Summary
• Understanding Campaigns and Voting
Behavior (cont.)
• On the other hand, long campaigns give little-
known candidates a chance to emerge and
provide a strenuous test for all the candidates.
To Learning Objectives
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
Today’s campaigns clearly
promote in
American politics.
A.egalitarianism
B.elitism
C.populism
D.individualism
To Learning Objectives
LO 9.8
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
Today’s campaigns clearly
promote in
American politics.
A.egalitarianism
B.elitism
C.populism
D.individualism
To Learning Objectives
LO 9.8
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
Text Credits
• The Pew Research Center’s Project for Excellence in Journalism;
“Winning the Media Campaign: How the Press Reported the 2008
Presidential General Election,” Oct 22, 2008,
http://www.journalism.org/sites/journalism.org/files/WINNING%20THE
%20MEDIA%20CAMPAIGN%20FINAL.pdf.
• Federal Election Commission. Copyright Center for Responsive
Politics, www.opensecrets.org.
Copyright © 2011 Pearson Education, Inc. Publishing as Longman
Photo Credits
• 275: Bruce Ely/The Oregonian
• 279: AP Photos
• 281: Jim Ruyman/Landov
• 285: John Cole
• 299: TIM SLOAN/AFP/Getty Images
• 308: TIM SLOAN/Getty Images

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Chapter 9

  • 1. Copyright © 2011 Pearson Education, Inc. Publishing as Longman
  • 2. Copyright © 2011 Pearson Education, Inc. Publishing as Longman
  • 3. Copyright © 2011 Pearson Education, Inc. Publishing as Longman Chapter 9: Campaigns and Voting Behavior • The Nomination Game • The Campaign Game • Money and Campaigning • The Impact of Campaigns • Whether to Vote: A Citizen’s First Choice
  • 4. Copyright © 2011 Pearson Education, Inc. Publishing as Longman Chapter 9: Campaigns and Voting Behavior • How Americans Vote: Explaining Citizens’ Decisions • The Last Battle: The Electoral College • Understanding Campaigns and Voting Behavior • Summary
  • 5. Copyright © 2011 Pearson Education, Inc. Publishing as Longman Chapter Outline and Learning Objectives • The Nomination Game • LO 9.1: Evaluate the fairness of our current system of presidential primaries and caucuses. • The Campaign Game • LO 9.2: Explain the key objectives of any political campaign.
  • 6. Copyright © 2011 Pearson Education, Inc. Publishing as Longman Chapter Outline and Learning Objectives • Money and Campaigning • LO 9.3: Outline how fund-raising for federal offices is regulated by campaign finance laws. • The Impact of Campaigns • LO 9.4: Determine why campaigns have an important yet limited impact on election outcomes.
  • 7. Copyright © 2011 Pearson Education, Inc. Publishing as Longman Chapter Outline and Learning Objectives • Whether to Vote: A Citizen’s First Choice • LO 9.5: Identify the factors that influence whether people vote or not. • How Americans Vote: Explaining Citizens ’ Decisions • LO 9.6: Assess the impact of party identification, candidate evaluations, and policy opinions on voting behavior.
  • 8. Copyright © 2011 Pearson Education, Inc. Publishing as Longman Chapter Outline and Learning Objectives • The Last Battle: The Electoral College • LO 9.7: Evaluate the fairness of the Electoral College system for choosing the president. • Understanding Campaigns and Voting Beha • LO 9.8: Assess the advantages and disadvantages of the U.S. system of campaigns and elections.
  • 9. The Nomination Game LO 9.1: Evaluate the fairness of our current system of presidential primaries and caucuses. • Nomination • The official endorsement of a candidate for office by a political party. • Success in the nomination game requires momentum, money, and media attention. • Campaign Strategy • Master game plan that guides a candidate’s electoral campaign. To Learning Objectives Copyright © 2011 Pearson Education, Inc. Publishing as Longman
  • 10. Copyright © 2011 Pearson Education, Inc. Publishing as Longman The Nomination Game • Competing for Delegates • The Convention Send-Off To Learning Objectives LO 9.1
  • 11. Copyright © 2011 Pearson Education, Inc. Publishing as Longman The Nomination Game • Competing for Delegates • National Party Convention – The supreme power within each party. • McGovern-Fraser Commission – In response to demands for reform by minority groups and others seeking better representation. • Super-delegates – Party leaders automatically get delegate slots at the national party convention. To Learning Objectives LO 9.1
  • 12. To Learning Objectives LO 9.1 Copyright © 2011 Pearson Education, Inc. Publishing as Longman
  • 13. Copyright © 2011 Pearson Education, Inc. Publishing as Longman The Nomination Game • Competing for Delegates (cont.) • Caucus – A system for selecting convention delegates used in about a dozen mostly rural states in which voters must show up at a set time and attend an open meeting to express their presidential preference. To Learning Objectives LO 9.1
  • 14. Copyright © 2011 Pearson Education, Inc. Publishing as Longman The Nomination Game • Competing for Delegates (cont.) • Presidential primaries are elections in which a state’s voters go to the polls to express their preference for a party’s nominee for president. • Frontloading – Recent tendency of states to hold primaries early in the calendar to capitalize on media attention. To Learning Objectives LO 9.1
  • 15. To Learning Objectives LO 9.1 Copyright © 2011 Pearson Education, Inc. Publishing as Longman
  • 16. Copyright © 2011 Pearson Education, Inc. Publishing as Longman The Nomination Game • Competing for Delegates (cont.) • Evaluating the Primary and Caucus System – Disproportionate attention goes to early ones; prominent politicians do not run; money plays too big a role; participation is low and unrepresentative; and too much power goes to the media. To Learning Objectives LO 9.1
  • 17. To Learning Objectives LO 9.1 Copyright © 2011 Pearson Education, Inc. Publishing as Longman
  • 18. Copyright © 2011 Pearson Education, Inc. Publishing as Longman The Nomination Game • The Convention Send-Off • Rallying point for parties. • Key note speaker on first day of Convention. • Party platform (2nd day) – Goals and policies for next 4 years. • Formal nomination of president and vice- president candidates on third and fourth days. To Learning Objectives LO 9.1
  • 19. The Campaign Game LO 9.2: Explain the key objectives of any political campaign. • Organizing the Campaign • Get a campaign manager. • Get a research staff and policy advisers. • Hire a pollster. • Get a good press secretary. • Establish a website. To Learning Objectives Copyright © 2011 Pearson Education, Inc. Publishing as Longman
  • 20. Money and Campaigning LO 9.3: Outline how fund-raising for federal offices is regulated by campaign finance laws. • The Maze of Campaign Finance Reforms • The Proliferation of PACs • Does Money Buy Victory? • The Media and the Campaign To Learning Objectives Copyright © 2011 Pearson Education, Inc. Publishing as Longman
  • 21. Copyright © 2011 Pearson Education, Inc. Publishing as Longman Money and Campaigning • The Maze of Campaign Finance Reforms • Federal Election Campaign Act of 1974 created Federal Election Commission; provided public financing for presidential primaries and general elections; limited presidential campaign spending; required disclosure; and limited contributions. To Learning Objectives LO 9.3
  • 22. Copyright © 2011 Pearson Education, Inc. Publishing as Longman Money and Campaigning • The Maze of Campaign Finance Reforms (cont.) • Soft Money – Contributions for party building expenses or generic party advertising not subject to contribution limits. • McCain-Feingold Act (2002) bans soft money, increased amount of individual contributions, and limited issue ads. To Learning Objectives LO 9.3
  • 23. Copyright © 2011 Pearson Education, Inc. Publishing as Longman Money and Campaigning • The Maze of Campaign Finance Reforms (cont.) • 527 Groups – Independent groups seek to influence the political process but are not subject to contribution limits because they do not directly seek election of particular candidates. • The name 527 Groups comes from Section 527 of the federal tax code by which they are governed. To Learning Objectives LO 9.3
  • 24. Copyright © 2011 Pearson Education, Inc. Publishing as Longman Money and Campaigning • The Proliferation of PACs • Political Action Committees are funding vehicles created by the 1974 campaign finance reforms. • A corporation, union, or some other interest group can create a political action committee (PAC) and register it with the Federal Election Commission. To Learning Objectives LO 9.3
  • 25. Copyright © 2011 Pearson Education, Inc. Publishing as Longman Money and Campaigning • The Proliferation of PACs (cont.) • There were 4,611 PACs during the 2007– 2008 election cycle, which contributed $412.8 million to House and Senate candidates. • PACs donate to candidates who support their issue. • PACs do not buy candidates, but give to candidates who support them in the first place. To Learning Objectives LO 9.3
  • 26. Copyright © 2011 Pearson Education, Inc. Publishing as Longman Money and Campaigning • Does Money Buy Victory? • The more incumbents spend – The worse they do when they face a tough opponent because they must raise more money to meet the challenge. • Doctrine of sufficiency – Spend enough money to get a message across to compete effectively. To Learning Objectives LO 9.3
  • 27. Copyright © 2011 Pearson Education, Inc. Publishing as Longman Money and Campaigning • The Media and the Campaign • Media coverage determined by how candidates use their advertising budget, and the free attention they get as news makers. • 2008 campaign media coverage had far more stories about the horse race and strategy than about candidates’ policies and public records. To Learning Objectives LO 9.3
  • 28. To Learning Objectives LO 9.3 Copyright © 2011 Pearson Education, Inc. Publishing as Longman
  • 29. The Impact of Campaigns LO 9.4: Determine why campaigns have an important yet limited impact on election outcomes. • Campaigns Have Three Effects On Voters • Reinforcement – Reinforce voters’ preferences for candidates. • Activation – Voters contribute money or ring doorbells. • Conversion – Convert, changing voters’ minds. To Learning Objectives Copyright © 2011 Pearson Education, Inc. Publishing as Longman
  • 30. Copyright © 2011 Pearson Education, Inc. Publishing as Longman The Impact of Campaigns • Some factors tend to weaken campaigns’ impact on voters. • Selective perception – Most attention to things they agree with and interpret events according to predispositions. • Party identification influences voting behavior. • Incumbents – Advantage of name recognition and a track record. To Learning Objectives LO 9.4
  • 31. Whether to Vote: A Citizen’s First Choice LO 9.5: Identify the factors that influence whether people vote or not. • Suffrage • The legal right to vote, in the United States gradually extended to virtually all citizens over the age of 18. To Learning Objectives Copyright © 2011 Pearson Education, Inc. Publishing as Longman
  • 32. Copyright © 2011 Pearson Education, Inc. Publishing as Longman Whether to Vote: A Citizen’s First Choice • Deciding Whether to Vote • Registering to Vote • Who Votes? To Learning Objectives LO 9.5
  • 33. Copyright © 2011 Pearson Education, Inc. Publishing as Longman Whether to Vote: A Citizen’s First Choice • Deciding Whether to Vote • Anthony Downs – People who see policy differences between the parties are more likely to vote. • Political Efficacy – Belief that one’s vote does matter and can actually make a difference. • Civic Duty – Belief that a citizen should vote to support democratic government. To Learning Objectives LO 9.5
  • 34. Copyright © 2011 Pearson Education, Inc. Publishing as Longman Whether to Vote: A Citizen’s First Choice • Registering to Vote • Voter Registration – A system adopted by the states that requires voters to register prior to voting. • Motor Voter Act – A 1993 act that requires states to permit people to register to vote when they apply for their driver’s license. To Learning Objectives LO 9.5
  • 35. Copyright © 2011 Pearson Education, Inc. Publishing as Longman Whether to Vote: A Citizen’s First Choice • Who Votes? • Education – People with a higher than average education vote more than people with less education. • Age – Older people vote more than younger people. • Race – Racial minorities are usually underrepresented among voters relative to their share of the citizenry. To Learning Objectives LO 9.5
  • 36. To Learning Objectives LO 9.5 Copyright © 2011 Pearson Education, Inc. Publishing as Longman
  • 37. Copyright © 2011 Pearson Education, Inc. Publishing as Longman Whether to Vote: A Citizen’s First Choice • Who Votes? (cont.) • Gender – Women participate in elections more than men do. • Marital status – Married people vote more than unmarried people. • Government employment – Workers for the government vote more than people who have jobs in the in private sector. To Learning Objectives LO 9.5
  • 38. To Learning Objectives LO 9.5 Copyright © 2011 Pearson Education, Inc. Publishing as Longman
  • 39. Copyright © 2011 Pearson Education, Inc. Publishing as Longman Whether to Vote: A Citizen’s First Choice • Who Votes? (cont.) • Possessing several of these traits (being elderly, well educated, and married) adds significantly to one’s likelihood of voting. • Conversely, being young, poorly educated, and single is likely to add up to a very low probability of voting. To Learning Objectives LO 9.5
  • 40. How Americans Vote: Explaining Citizens’ Decisions LO 9.6: Assess the impact of party identification, candidate evaluations, and policy opinions on voting behavior. • Mandate Theory of Elections • The idea that the winning candidate has a mandate from the people to carry out his or her platforms and politics. • Politicians like the theory better than political scientists do. To Learning Objectives Copyright © 2011 Pearson Education, Inc. Publishing as Longman
  • 41. Copyright © 2011 Pearson Education, Inc. Publishing as Longman How Americans Vote: Explaining Citizens’ Decisions • Party Identification • Candidate Evaluations: How Americans See the Candidates • Policy Voting • 2008: An Election About Change To Learning Objectives LO 9.6
  • 42. Copyright © 2011 Pearson Education, Inc. Publishing as Longman How Americans Vote: Explaining Citizens’ Decisions • Party Identification • People still generally vote for a party that they agree with. • Parties’ hold on voters declined in the 1960s and 1970s with rise of candidate- centered politics. • Many floating voters make an individual voting decision and are up for grabs each election. To Learning Objectives LO 9.6
  • 43. To Learning Objectives LO 9.6 Copyright © 2011 Pearson Education, Inc. Publishing as Longman
  • 44. Copyright © 2011 Pearson Education, Inc. Publishing as Longman How Americans Vote: Explaining Citizens’ Decisions • Candidate Evaluations: How Americans See the Candidates • 3 most important dimensions of candidate image are integrity, reliability, and competence. • Image plays a role in voting when a candidate is perceived to be incompetent or dishonest. To Learning Objectives LO 9.6
  • 45. Copyright © 2011 Pearson Education, Inc. Publishing as Longman How Americans Vote: Explaining Citizens’ Decisions • Policy Voting • Electoral choices that are made on the basis of the voters’ policy preferences and where the candidates stand on policy issues. To Learning Objectives LO 9.6
  • 46. Copyright © 2011 Pearson Education, Inc. Publishing as Longman How Americans Vote: Explaining Citizens’ Decisions • 2008: An Election About Change • Obama’s main issue was changing the health care system to extend coverage to everyone. • McCain’s main issue was making changes to improve the economy and the financial institutions. To Learning Objectives LO 9.6
  • 47. Copyright © 2011 Pearson Education, Inc. Publishing as Longman How Americans Vote: Explaining Citizens’ Decisions • 2008: An Election About Change (cont.) • Popular Votes – Obama 53% and McCain 46%. • Electoral College Votes – Obama 365 and McCain 173. • Obama won and became the 1st African- American president. To Learning Objectives LO 9.6
  • 48. To Learning Objectives LO 9.6 Copyright © 2011 Pearson Education, Inc. Publishing as Longman
  • 49. To Learning Objectives LO 9.6 Copyright © 2011 Pearson Education, Inc. Publishing as Longman
  • 50. The Last Battle: The Electoral College LO 9.7: Evaluate the fairness of the Electoral College system for choosing the president. • Electoral College • A unique American institution, created by the Constitution, providing for the selection of the president by electors. • Less populated states are overrepresented. • Winner-take-all concentrates campaigns on close states. To Learning Objectives Copyright © 2011 Pearson Education, Inc. Publishing as Longman
  • 51. Copyright © 2011 Pearson Education, Inc. Publishing as Longman The Last Battle: The Electoral College • How Electoral College Works • Electoral votes for each state equals its members in Congress. • 48 states use winner-take-all system (not Maine and Nebraska). • State electors vote in December following the November election. • January – Congress counts votes. • House of Representatives picks president if no majority vote. To Learning Objectives LO 9.7
  • 52. To Learning Objectives LO 9.7 Copyright © 2011 Pearson Education, Inc. Publishing as Longman
  • 53. Copyright © 2011 Pearson Education, Inc. Publishing as Longman The Last Battle: The Electoral College • Important Electoral College • The less populated states are overrepresented because states get 2 electors for the senators regardless of population. • Winner-take-all means candidates will focus on winning the states where the polls show that there appears to be a close contest. To Learning Objectives LO 9.7
  • 54. Understanding Campaigns and Voting Behavior LO 9.8: Assess the advantages and disadvantages of the U.S. system of campaigns and elections. • Are Nominations and Campaigns Too Democratic? • Do Elections Affect Public Policy? • Do Campaigns Lead to Increases in the Scope of Government? To Learning Objectives Copyright © 2011 Pearson Education, Inc. Publishing as Longman
  • 55. Copyright © 2011 Pearson Education, Inc. Publishing as Longman Understanding Campaigns and Voting Behavior • Are Nominations and Campaigns Too Democratic? • Campaigns are open to almost everyone. • Campaigns consume much time and money. • Campaigns promote individualism in American politics. To Learning Objectives LO 9.8
  • 56. Copyright © 2011 Pearson Education, Inc. Publishing as Longman Understanding Campaigns and Voting Behavior • Do Elections Affect Public Policy? • The greater the policy differences between candidates, the more likely voters will be able to steer government policy by their choices. • Retrospective voting – Voters vote based on what a candidate has done for them lately. To Learning Objectives LO 9.8
  • 57. Copyright © 2011 Pearson Education, Inc. Publishing as Longman Understanding Campaigns and Voting Behavior • Do Big Campaigns Lead to an Increased Scope of Government? • Candidates make numerous promises especially to state and local interests. • Hard for politicians to promise to cut size of government. To Learning Objectives LO 9.8
  • 58. Copyright © 2011 Pearson Education, Inc. Publishing as Longman Understanding Campaigns and Voting Behavior • Do Big Campaigns Lead to an Increased Scope of Government? (cont.) • Elections generally support government policies and power. • Voters feel they are sending a message to government to accomplish something. • So the government expands to fill the needs of the voters. To Learning Objectives LO 9.8
  • 59. Copyright © 2011 Pearson Education, Inc. Publishing as Longman LO 9.1 Summary • The Nomination Game • The presidential primaries and caucuses lead to nomination at the national party conventions, and allow tens of millions of Americans to participate in the selection of the Democratic and Republican nominees for president. • The system gives some states much greater influence than others. To Learning Objectives
  • 60. Copyright © 2011 Pearson Education, Inc. Publishing as Longman LO 9.1 Summary • The Nomination Game (cont.) • Iowa, with the first caucus, and New Hampshire, with the first primary, have disproportionate power stemming from the massive media attention devoted to these early contests and the momentum generated by winning them. To Learning Objectives
  • 61. Copyright © 2011 Pearson Education, Inc. Publishing as Longman LO 9.1 Summary • The Nomination Game (cont.) • Some other common criticisms of the nomination process are that money plays too big a role, that turnout rates are lower than in the general election, and that the mass media exercises too much power in determining which candidates are considered to be serious contenders. To Learning Objectives
  • 62. Copyright © 2011 Pearson Education, Inc. Publishing as Longman Which of the following is a major criticism of the primary and caucus system? A. Disproportionate attention goes to the early caucuses and primaries. B. Prominent politicians do run. C. Both money and media play too little a role. D. Participation is high and representative. To Learning Objectives LO 9.1
  • 63. Copyright © 2011 Pearson Education, Inc. Publishing as Longman Which of the following is a major criticism of the primary and caucus system? A. Disproportionate attention goes to the early caucuses and primaries. B. Prominent politicians do run. C. Both money and media play too little a role. D. Participation is high and representative. To Learning Objectives LO 9.1
  • 64. Copyright © 2011 Pearson Education, Inc. Publishing as Longman LO 9.2 Summary • The Campaign Game • Political campaigns involve the allocation of scarce resources of time, money, and energy to achieve the goal of winning elections for political office and this requires effective organization and use of high-tech media. • One important goal of any campaign is simply to get attention. To Learning Objectives
  • 65. Copyright © 2011 Pearson Education, Inc. Publishing as Longman LO 9.2 Summary • The Campaign Game (cont.) • Campaigns seek to control the political agenda, getting the media and the public to focus on the issues that they wish to emphasize. To Learning Objectives
  • 66. Copyright © 2011 Pearson Education, Inc. Publishing as Longman Why is a campaign manager important to a well-organized campaign? A. To assist the candidate in responding to reporters. B. To tell the candidate how he or she is viewed by voters. C. To feed the candidate the information needed to keep up with events. D. To keep the candidate from getting bogged down in organizational details. To Learning Objectives LO 9.2
  • 67. Copyright © 2011 Pearson Education, Inc. Publishing as Longman Why is a campaign manager important to a well-organized campaign? A. To assist the candidate in responding to reporters. B. To tell the candidate how he or she is viewed by voters. C. To feed the candidate the information needed to keep up with events. D. To keep the candidate from getting bogged down in organizational details. To Learning Objectives LO 9.2
  • 68. Copyright © 2011 Pearson Education, Inc. Publishing as Longman LO 9.3 Summary • Money and Campaigning • Direct contributions limits to federal campaigns are $2,400 for individuals and $5,000 for political action committees (PACs). • Matching funds – For presidential nomination candidates who agree to limit their overall spending, but candidates may not accept matching funds because they can raise money. To Learning Objectives
  • 69. Copyright © 2011 Pearson Education, Inc. Publishing as Longman LO 9.3 Summary • Money and Campaigning (cont.) • Grant of approximately $85 million is available to each party nominee to finance their entire campaign; candidates who turn down the grant can raise an unlimited total. • The McCain-Feingold Act eliminated unlimited soft money contributions to the political parties. To Learning Objectives
  • 70. Copyright © 2011 Pearson Education, Inc. Publishing as Longman LO 9.3 Summary • Money and Campaigning (cont.) • McCain-Feingold Act (2002) also sought to restrict corporations and unions from electioneering during the last two months of a campaign, but the Supreme Court ruled that this was an unconstitutional restriction on free speech in the case of Citizens United v. Federal Election Commission (2010). To Learning Objectives
  • 71. Copyright © 2011 Pearson Education, Inc. Publishing as Longman According to the textbook, the main benefit of campaign finance laws has been to A. make political campaigns more open and honest. B. limit spending by candidates. C. limit spending by corporations. D. limit unregulated money spent in campaigns. To Learning Objectives LO 9.3
  • 72. Copyright © 2011 Pearson Education, Inc. Publishing as Longman According to the textbook, the main benefit of campaign finance laws has been to A. make political campaigns more open and honest. B. limit spending by candidates. C. limit spending by corporations. D. limit unregulated money spent in campaigns. To Learning Objectives LO 9.3
  • 73. Copyright © 2011 Pearson Education, Inc. Publishing as Longman LO 9.4 Summary • The Impact of Campaigns • Campaigning serves primarily to reinforce citizens’ views and to activate voters rather than to change views. • Factors such as selective perception, party identification, and the incumbency advantage tend to weaken the ability of campaigns to influence voters’ decisions. To Learning Objectives
  • 74. Copyright © 2011 Pearson Education, Inc. Publishing as Longman Which is true about the impacts that political campaigns have on voters? A. Always convert voters, but rarely activate voters. B. Reinforce party images and always convert voters. C. Reinforce preferences and activate voters, but rarely convert voters. D. Always convert voters, but rarely reinforce voters. To Learning Objectives LO 9.4
  • 75. Copyright © 2011 Pearson Education, Inc. Publishing as Longman Which is true about the impacts that political campaigns have on voters? A. Always convert voters, but rarely activate voters. B. Reinforce party images and always convert voters. C. Reinforce preferences and activate voters, but rarely convert voters. D. Always convert voters, but rarely reinforce voters. To Learning Objectives LO 9.4
  • 76. Copyright © 2011 Pearson Education, Inc. Publishing as Longman LO 9.5 Summary • Whether to Vote: A Citizen’s First Choice • In order to vote citizens must go through the registration process. • Registration reform was thought to be the answer to low turnout, but the Motor Voter Act of 1993 has yet to produce the benefit of greater voter participation that most people hoped for. To Learning Objectives
  • 77. Copyright © 2011 Pearson Education, Inc. Publishing as Longman LO 9.5 Summary • Whether to Vote: A Citizen’s First Choice (cont.) • Turnout in 2008 was virtually identical to what it was in 1992, and in 2010 only about 40 percent of the eligible electorate voted. • Among the factors that make people more likely to vote are being better educated, older, and married. To Learning Objectives
  • 78. Copyright © 2011 Pearson Education, Inc. Publishing as Longman Which of the following is NOT true about Americans’ voting behavior? A. A college graduate is more likely to vote than a high school graduate. B. A single person is more likely to vote than a married person. C. Women are more likely to vote than men. D. A 50-year-old is more likely to vote than a 22-year-old. To Learning Objectives LO 9.5
  • 79. Copyright © 2011 Pearson Education, Inc. Publishing as Longman Which of the following is NOT true about Americans’ voting behavior? A. A college graduate is more likely to vote than a high school graduate. B. A single person is more likely to vote than a married person. C. Women are more likely to vote than men. D. A 50-year-old is more likely to vote than a 22-year-old. To Learning Objectives LO 9.5
  • 80. Copyright © 2011 Pearson Education, Inc. Publishing as Longman LO 9.6 Summary • How Americans Vote: Explaining Citizens’ Decisions • Party affiliation is the best predictor of voting behavior as it represents a standing decision to vote with one’s party. • Candidate evaluations and policy opinions can sway people to defect from their preferred party and help Independents make decisions. To Learning Objectives
  • 81. Copyright © 2011 Pearson Education, Inc. Publishing as Longman LO 9.6 Summary • How Americans Vote: Explaining Citizens’ Decisions (cont.) • Candidate evaluations involve performance- relevant factors such as competence, integrity, and reliability. • Policy voting – Voters see clear differences between candidates and determine whose stance on issues best represents their own opinions. To Learning Objectives
  • 82. Copyright © 2011 Pearson Education, Inc. Publishing as Longman Party identification the political world for many voters. A.simplifies B.confuses C.does not influence D.none of the above To Learning Objectives LO 9.6
  • 83. Copyright © 2011 Pearson Education, Inc. Publishing as Longman Party identification the political world for many voters. A.simplifies B.confuses C.does not influence D.none of the above To Learning Objectives LO 9.6
  • 84. Copyright © 2011 Pearson Education, Inc. Publishing as Longman LO 9.7 Summary • The Last Battle: The Electoral College • Electoral College gives voters in the less populated states greater weight in choosing the president. • The winner of the national popular vote does not always prevail in the Electoral College as happened most recently in the 2000 contest between Bush and Gore. To Learning Objectives
  • 85. Copyright © 2011 Pearson Education, Inc. Publishing as Longman LO 9.7 Summary • The Last Battle: The Electoral College (cont.) • Because all but two states allocate all their electors in a winner-take-all fashion and because many states lean solidly toward one party or the other (CA and NY), the candidates focus much of their energies on winning 15 battleground states (FL and OH). To Learning Objectives
  • 86. Copyright © 2011 Pearson Education, Inc. Publishing as Longman The Electoral College encourages candidates to campaign in battleground states. A.small B.large C.southern D.northern To Learning Objectives LO 9.7
  • 87. Copyright © 2011 Pearson Education, Inc. Publishing as Longman The Electoral College encourages candidates to campaign in battleground states. A.small B.large C.southern D.northern To Learning Objectives LO 9.7
  • 88. Copyright © 2011 Pearson Education, Inc. Publishing as Longman LO 9.8 Summary • Understanding Campaigns and Voting Behavior • American election campaigns are easily the most open and democratic in the world—some say too open. • They are also extraordinarily long, perhaps excessively burdening politicians and leading politicians to make many promises that increase the scope of government. To Learning Objectives
  • 89. Copyright © 2011 Pearson Education, Inc. Publishing as Longman LO 9.8 Summary • Understanding Campaigns and Voting Behavior (cont.) • On the other hand, long campaigns give little- known candidates a chance to emerge and provide a strenuous test for all the candidates. To Learning Objectives
  • 90. Copyright © 2011 Pearson Education, Inc. Publishing as Longman Today’s campaigns clearly promote in American politics. A.egalitarianism B.elitism C.populism D.individualism To Learning Objectives LO 9.8
  • 91. Copyright © 2011 Pearson Education, Inc. Publishing as Longman Today’s campaigns clearly promote in American politics. A.egalitarianism B.elitism C.populism D.individualism To Learning Objectives LO 9.8
  • 92. Copyright © 2011 Pearson Education, Inc. Publishing as Longman Text Credits • The Pew Research Center’s Project for Excellence in Journalism; “Winning the Media Campaign: How the Press Reported the 2008 Presidential General Election,” Oct 22, 2008, http://www.journalism.org/sites/journalism.org/files/WINNING%20THE %20MEDIA%20CAMPAIGN%20FINAL.pdf. • Federal Election Commission. Copyright Center for Responsive Politics, www.opensecrets.org.
  • 93. Copyright © 2011 Pearson Education, Inc. Publishing as Longman Photo Credits • 275: Bruce Ely/The Oregonian • 279: AP Photos • 281: Jim Ruyman/Landov • 285: John Cole • 299: TIM SLOAN/AFP/Getty Images • 308: TIM SLOAN/Getty Images

Editor's Notes

  1. Chapter 9: Campaigns and Voting Behavior
  2. Brief Contents of Chapter 9: Campaigns and Voting Behavior
  3. Brief Contents of Chapter 9: Campaigns and Voting Behavior
  4. Lecture Tips and Suggestions for In-Class Activities The great length and cost of American campaigns is unusual when compared to the systems used in other nations. Refer to the systems used in other Western democracies for comparison and contrast. Ask students to reflect on what changes (such as types of candidates) might occur if the United States adopted a shorter campaign period. Preface the assignment with a reminder that reforms often are accompanied by unintended (and unforeseen) consequences, and ask your class to consider the implications of this possibility. Brief reading selections could be placed on reserve in the library to supplement this section. Using broadcast and print media sources and descriptive journal entries for each item, have students identify the policy positions of the candidate from these sources. In a short analytical essay, have them compare the information they obtained through news coverage of their candidates with information they obtained in campaign advertisements about the candidates’ issue positions. Alternatively, students could compare media images between competing candidates using the same format.
  5. Lecture Tips and Suggestions for In-Class Activities Review and discuss debates regarding passage of the McCain-Feingold Campaign Finance Act of 2002. What did its sponsors initially include in the bill? How and why did the final version differ? Did it influence the 2004 election? Tell students that people’s beliefs often guide what they pay the most attention to and how they interpret events. Ask students what issues did they pay the most attention to during the 2008 presidential election and why.
  6. Lecture Tips and Suggestions for In-Class Activities Ask students to research the legislative history of the Motor Voter Act. Who supported the act? Who opposed it? Why? Most political scholars have found that the Motor Voter Act has failed. Why? Divide your class into two sections and ask them to take opposing positions on the following question: Is it reasonable for a voter to look at personality and “character” traits as a basis for judging candidates for public office? Class discussion on this topic is often animated and responsive.
  7. Lecture Tips and Suggestions for In-Class Activities Tell students that 16 states were identified by the Obama and/or the McCain campaigns in 2008 as battleground states. All the other states were regarded by both campaigns as safely in the pocket of one candidate or the other. Ask students the following questions. If your state was a battleground state, what sorts of attention from the presidential candidates do you think it got that the non-battleground states did not? If your state was not a battleground state, how do you think the campaign might have been different for you if the presidential election had been decided by the popular vote rather than the Electoral College? Do you think it makes a difference that the presidential campaigns pay so much more attention to a select set of battleground states than to the other states? Why or why not? Tell students that most policies have consequences for the well-being of certain groups or the society as a whole. Those who feel better off as a result of certain policies are likely to support candidates who pledge to continue those policies, whereas those who feel worse off are inclined to support opposition candidates. Ask students as a voter answer the question “What have you done for me lately?” so that they can understand how policies can also affect elections.
  8. Lecture Outline The Nomination Game A nomination is a party’s official endorsement of a candidate for office. Success in the nomination game generally requires money, media attention, and momentum. Candidates attempt to manipulate each of these elements through campaign strategy.
  9. Lecture Outline It is very important to evaluate the fairness of our current system of presidential primaries and caucuses.
  10. Lecture Outline Competing for Delegates The goal of the nomination game is to win the majority of delegates’ support at the national party convention. From February through June of election year, the individual state parties choose their delegates to the national convention through caucuses or primaries. The Democratic Party began to reform its delegate selection procedures after a highly conflicted national convention in 1968; these reforms were proposed by the McGovern-Fraser Commission. Superdelegates are national party leaders who automatically get a delegate slot at the national party convention.
  11. LO 9.1 Image: Riots at the 1968 Democratic national convention led to the creation of the McGovern-Fraser Commission.
  12. Lecture Outline Competing for Delegates Party caucuses. At one time, all states selected their delegates to the national convention in a meeting of state party leaders, called a caucus. Today, caucuses are open to all voters who are registered with the party. The Democrats also require strict adherence to complex rules of representation. Only a minority of states hold caucuses today, and the earliest caucus is traditionally held in Iowa. Caucuses are usually organized like a pyramid.
  13. Lecture Outline Competing for Delegates Presidential primaries. Today, most of the delegates to the national conventions are selected in presidential primaries, in which voters in a state go to the polls and vote for a candidate or for delegates pledged to a candidate. The primary season begins in the winter in New Hampshire. At this early stage, the campaign is not for delegates but for images. Frontloading is the recent tendency of states to hold primaries early in the calendar in order to capitalize on media attention.
  14. LO 9.1 Image: Televised debates are a regular feature of the presidential nomination process.
  15. Lecture Outline Competing for Delegates Political scientists and commentators have a number of criticisms of the primary and caucus system: A disproportionate amount of attention goes to the early caucuses and primaries. Critics think America’s media-dominated campaigns are distorted by early primaries and caucuses. Running for the presidency has become a full-time job, and prominent politicians find it difficult to take time out from their duties to run. Money plays too big a role in the caucuses and primaries. Participation is low and is not representative of the voting population. Although about 50 percent of the population votes in the November presidential election, only about 20 percent casts ballots in presidential primaries. Voters in primaries and caucuses also tend to be better educated and more affluent than voters in general. Primaries and caucuses exaggerate regional factors in decision making. The system gives too much power to the media. (cont.)
  16. The current system also has powerful defenders, including many of the candidates themselves. George W. Bush has written that the system “brings presidential candidates into contact with the flesh-and-blood world.” Even losing candidates usually support the process. Senator Paul Simon argued that it is best to start the race in small states where people can meet the candidates face-to-face. Proposals for national and regional presidential primaries. Proponents of a national primary to select party nominees believe that this would bring directness and simplicity to the process for both the voters and the candidates. The length and cost of the campaign would be reduced, and concentration of media coverage on this one event would increase political interest and public understanding of the issues involved. (cont.) --- LO 9.1 Image: A Count of Clinton and Obama Events During the Nomination Campaign
  17. Lecture Outline Critics of a national primary respond that a national primary would almost inevitably require a runoff election between the top two finishers to avoid having a candidate win with only a plurality of the vote. Big money and intense attention from the national media would become more crucial than ever, and obscure candidates would never have a chance. There have also been proposals for regional primaries in which groups of states (such as those in a particular time zone) would vote one week, then another the following week, and so on. The major problem with the regional primary proposal is the advantage gained by whichever region goes first. --- The Convention Send-Off The “drama” has now been largely drained from conventions, as the winner is usually a foregone conclusion. The preferences of delegates selected in primaries and open caucuses are known before the conventions begin. (cont.)
  18. Lecture Outline The last time there was any doubt as to who would win at the convention was in 1976, when Gerald Ford barely defeated Ronald Reagan for the Republican nomination. Today’s conventions are carefully scripted to present the party in its best light. Although conventions are no longer very interesting, they are a significant rallying point for the parties. Conventions are also important in developing the party’s policy positions and in promoting political representation. --- The Campaign Game Organizing the Campaign Get a campaign manager. Get a research staff and policy advisers. Hire a pollster. Get a good press secretary. Establish a Web site.
  19. Lecture Outline It is so very important to outline how fundraising for federal offices is regulated by campaign finance laws.
  20. Lecture Outline The Maze of Campaign Finance Reforms Congress passed the Federal Election Campaign Act in 1974 with the goals of tightening reporting requirements for contributions and limiting overall expenditures. Provisions of the act (with subsequent amendments) included the following: A bipartisan Federal Election Commission (FEC) was created to administer campaign finance laws and enforce compliance with their requirements. It provided public financing for presidential primaries and general elections by establishing the Presidential Election Campaign Fund. Limits were established for presidential campaign spending. All candidates must file periodic financial disclosure reports with the FEC, listing who contributed funds and how the money was spent. It limited contributions, with individual contributions restricted to $1,000; the McCain-Feingold Act raised this limit to $2,000 as of 2004. PACs can give up to $5,000 per federal candidate per election. Impact of the act. Campaign spending reforms have made campaigns more open and honest. (cont.)
  21. Lecture Outline Small donors are encouraged, and the rich are restricted in terms of the money they can give directly to a candidate. All contribution and expenditure records are open, and FEC auditors try to make sure that the regulations are enforced. --- The Maze of Campaign Finance Reforms Limiting the impact of money is a difficult task—loopholes are hard to close. A 1979 amendment to the original FECA made it easier for political parties to raise money for voter registration drives and the distribution of campaign material at the grass roots level. Money used for these purposes was referred to as soft money, because it was a loophole that had few limitations. The 2002 McCain-Feingold Act finally banned soft money after years of complaints by public-minded observers.
  22. Lecture Outline The Maze of Campaign Finance Reforms Supposedly independent “527 groups” (named after a federal tax code section) are now the loophole of choice. They do not directly endorse candidates, but make strong and obvious attacks on their opponents.
  23. Lecture Outline The Proliferation of PACs Campaign reforms also encouraged the spread of Political Action Committees (PACs). The 1974 reforms created a new way for interest groups like business and labor to contribute to campaigns. Any interest group can now form its own PAC to directly channel contributions of up to $5,000 per candidate. A PAC is formed when a business association—or some other interest group—decides to contribute to candidates it believes will be favorable toward its goals. After the group registers with the FEC as a PAC, the PAC can collect money from interested parties and contribute money to candidates. (All expenditures must be accounted for to the FEC.)
  24. Lecture Outline The Proliferation of PACs PACs have proliferated in recent years and play a major role in paying for expensive campaigns. There were 4,611 PACs during the 2007–2008 election cycle, which contributed $412.8 million to House and Senate candidates. Critics of the PAC system believe that this has led to a system of open graft. They fear that the large amount of money controlled by PACs leads to PAC control over what the winners do once they are in office. However, the perception that PACs control officeholders may be misleading since most PACs give money to candidates who already agree with them. The impact of PAC money on presidents is even more doubtful since presidential campaigns are partly subsidized by the public and presidents have well articulated positions on most important issues.
  25. Lecture Outline Does Money Buy Victory? Perhaps the most basic complaint about money and politics is that there may be a direct link between dollars spent and votes received. Few have done more to dispel this charge than political scientist Gary Jacobson. His research has shown that the more congressional incumbents spend, the worse they do. It simply means that incumbents who face a tough opponent must raise more money to meet the challenge. When a challenger is not a serious threat (as they all too often are not), incumbents can afford to campaign cheaply. More important than having “more” money is having “enough” money. Herbert Alexander calls this “the doctrine of sufficiency.” As he writes, “Enough money must be spent to get a message across to compete effectively but outspending one’s opponent is not always necessary—even an incumbent with a massive ratio of higher spending.”
  26. Lecture Outline The Media and the Campaign Media coverage determined by two factors: (1) how candidates use their advertising budget and (2) the “free” attention they get as news makers. The focus of news coverage on strategies, speculation about what will happen next, poll results, and other aspects of the campaign game appears to stem from news organizations’ belief that policy issues are of less interest to voters than the campaign. A comprehensive study of 2008 campaign media coverage found that far more stories dealt with the horse race and strategy than with candidates’ policies and public records.
  27. Figure 9.1 The Focus of Media Stories During the 2008 General Election
  28. Lecture Outline The Impact of Campaigns Politicians tend to overestimate the impact of campaigns. Political scientists have found that campaigns have three major effects on voters: reinforcement, activation, and conversion. Campaigns can reinforce voters’ preferences for candidates; they can activate voters, getting them to contribute money or become active in campaigns; and they can convert by changing voters’ minds. Campaigns primarily reinforce and activate.
  29. Lecture Outline The Impact of Campaigns Only rarely do campaigns convert because several factors tend to weaken campaigns’ impact on voters: People have a remarkable capacity for selective perception—paying most attention to positions they already agree with and interpreting events according to their own predispositions. Although party identification is not as important as it once was, such factors still influence voting behavior. Incumbents start with a substantial advantage in terms of name recognition and an established record.
  30. Lecture Outline Whether to Vote: A Citizen’s First Choice Suffrage is the legal right to vote, in the United States gradually extended to virtually all citizens over the age of 18.
  31. Lecture Outline It is essential to identify the factors that influence whether people vote or not.
  32. Lecture Outline Deciding Whether to Vote One reason why many people vote is that they have a high sense of political efficacy— the belief that ordinary people can influence the government. Those who vote out of a sense of civic duty are people who vote simply to support democratic government (even if they are indifferent about the outcome).
  33. Lecture Outline Registering to Vote States adopted voter registration around the turn of the century, largely to prevent corruption associated with stuffing the ballot boxes. Registration procedures differ greatly from one state to another. States in the upper Great Plains and the Northwest make it easiest to register; there is no registration at all in North Dakota; and four states permit registration on election day. States in the South still face the most difficult forms of registration (and they also record lower voter turnout rates). This changed somewhat when the 1993 Motor Voter Act went into effect in 1996. The act requires states to permit people to register to vote at the same time citizens apply for driver’s licenses. The Motor Voter Act makes voter registration much easier by allowing eligible voters to simply check a box on their driver’s license application or renewal form.
  34. Lecture Outline Who Votes? Voting is a class-biased activity. People with higher than average education and income levels have a higher rate of voting. This is the most important factor affecting turnout. Young people have the lowest turnout rate. Whites vote with greater frequency than members of minority groups (but Blacks and other minority groups with high levels of income and education have a higher turnout rate than Whites with comparable socioeconomic status).
  35. LO 9.5 Image: Young people have one of the lowest rates of election turnout.
  36. Lecture Outline Who Votes? Women are slightly more likely than men to vote. Married people are more likely to vote than unmarried people. Government employees have higher than average turnout levels.
  37. Table 9.1 Reported Turnout Rates for Groups of U.S. Citizens in 2008
  38. Lecture Outline Who Votes? The political consequences of class bias in turnout. Research suggests that some political outcomes would be different if there was no class bias in turnout. Politicians pay attention to groups with high levels of turnout, because their fate may be in their hands at the next election.
  39. Lecture Outline How Americans Vote: Explaining Citizens’ Decisions Many journalists and politicians believe the winner of an election has a mandate from the people to carry out the policies he or she promised during the campaign.
  40. Lecture Outline It is so very important to assess the impact of party identification, candidate evaluations and policy opinions on voting behavior.
  41. Lecture Outline Party Identification Because of the importance of party identification in deciding how to vote, the parties tended to rely on groups that lean heavily in their favor to form their basic coalition. With the emergence of television and candidate-centered politics, the hold of the party on the voter eroded substantially during the 1960s and 1970s, and then stabilized at a new and lower level during the 1980s. Scholars singled out party affiliation as the single best predictor of a voter’s decision in the 1950s. Voting along party lines is less common today, particularly in elections for the House of Representatives, where incumbency is now of paramount importance.
  42. Table 9.2 Changing Patterns in Voting Behavior: 1960 and 2008 Compared
  43. Lecture Outline Candidate Evaluations: How Americans See the Candidates Political psychologists Shawn Rosenberg and Patrick McCafferty show that it is possible to manipulate a candidate’s appearance in a way that affects voters’ choices (even by substituting a good picture for a bad one). Research by Miller, Wattenberg, and Malanchuk shows that the three most important components of candidate image are integrity, reliability, and competence. In 2000, George W. Bush scored higher than Al Gore in the dimension of integrity. Integrity is not enough; a candidate must also be seen as being reliable, i.e., dependable and decisive. George H. W. Bush’s image of reliability suffered when he broke his “no new taxes” pledge prior to the 1992 campaign. The personal traits most often mentioned by voters involve competence, i.e., experience, which is one of the reasons it is hard to beat an incumbent president.
  44. Lecture Outline Policy Voting Policy voting occurs when people base their choices in an election on their own issue preferences. True policy voting can take place only when several conditions are met. Voters must have a clear view of their own policy positions. Voters must know where the candidates stand on policy issues. Voters must see a difference between candidates on these issues. Voters must actually cast a vote for the candidate whose policy positions coincide with their own. One recurrent problem is that candidates often decide that the best way to handle a controversial issue is to cloud their positions in rhetoric; both candidates may be deliberately ambiguous. The media also may not be helpful, as they typically focus more on the “horse race” aspects of the campaign than on the policy stands of the candidates. Although it is questionable whether voters are really much more sophisticated now about issues, policy voting has become somewhat easier than in the past. Today’s candidates are compelled to take clear stands to appeal to their own party’s primary voters. Thus, it is the electoral process that has changed rather than the voters.
  45. Lecture Outline 2008: An Election About Change As the fall campaign began, the race seemed to be shaping up as a close battle between Obama’s perceived advantages on economic issues and personal intelligence versus McCain’s perceived advantages on foreign policy issues and political experience. But then the nation’s agenda changed dramatically as a credit crisis rocked the financial markets in late September. McCain took an aggressive approach, even suspending his campaign in order to try to stitch together a congressional coalition to address the crisis.
  46. Lecture Outline 2008: An Election About Change The people’s verdict in 2008, just as in 1800 and 1896, was that it was time for a change in Washington. Obama carried 53 percent of the popular vote, compared to 46 percent for McCain and 1 percent for third party candidates. This translated into a 365–173 margin in the Electoral College, with the Democrats winning nine states they had lost in 2004—Florida, Ohio, Indiana, Iowa, New Mexico, Colorado, Nevada, North Carolina, and Virginia.
  47. LO 9.6 Image: Many newsstands sold out of newspapers declaring Barack Obama the winner and the nation’s first African American president.
  48. Figure 9.2 The Electoral College Results for 2004 and 2008
  49. Lecture Outline The Last Battle: The Electoral College It is the Electoral College vote rather than the popular vote that actually determines the outcome of the presidential election. Because the founders wanted the president to be selected by the nation’s elite—and not directly by the people—they created the electoral college. Political practice since 1828 has been for electors to vote for the candidate who won their state’s popular vote.
  50. Lecture Outline The Last Battle: The Electoral College Each state, according to the Constitution, has as many electoral votes as it has U.S. senators and representatives. Forty-eight out of the fifty states employ a winner-take-all system in which all their electors are awarded to the presidential candidate who wins the most votes statewide. In Maine and Nebraska, an elector is allocated for every congressional district won, and whoever wins the state as a whole wins the two electors allotted to the state for its senators. In 2008, Obama won the congressional district around Omaha, Nebraska, whereas McCain won the other two districts and the overall state vote. Therefore, Nebraska’s electoral vote ended up being split with four for McCain and one for Obama. Electors meet in their states in December, following the November election, and then mail their votes to the vice president (who is also president of the Senate). The vote is counted when the new congressional session opens in January and is reported by the vice president. If no candidate receives an Electoral College majority, then the election is thrown into the House of Representatives (1800 and 1824 elections), which must choose from among the top three electoral vote winners.
  51. LO 9.7 Image: Members of the Electoral College cast the ballots that formally elect the president.
  52. Lecture Outline The Last Battle: The Electoral College The Electoral College is important to the presidential election for two reasons. First, it introduces a bias into the campaign and electoral process. Because each state gets two electors for its senators regardless of population, the less populated states are overrepresented. One of the key reasons that George W. Bush won the Electoral College vote in 2000 without winning the popular vote was that he did better in the less-populated states, as shown in Table 10.3. A second reason for the importance of the Electoral College is that the winner-take-all norm means candidates will necessarily focus on winning the states where the polls show that there appears to be a close contest.
  53. Lecture Outline It is very important to assess the advantages and disadvantages of having a long presidential campaign.
  54. Lecture Outline Are Nominations and Campaigns Too Democratic? The American political system allows citizens a voice at almost every point of the election process, unlike many countries where a political elite controls nominations and elections. As a result, party outsiders can get elected in a way that is virtually unknown outside the United States. The process has also led to what some call “the permanent campaign.” Some analysts believe the process of openness places numerous demands on citizens; many are overwhelmed by the process and do not participate. The burdens of the modern campaign can also discourage good candidates from entering the fray. The current system of running for office has been labeled by Wattenberg as the “candidate-centered age.” It allows for politicians to decide on their own to run, to raise their own campaign funds, to build their own personal organizations, and to make promises as to how they specifically will act in office.
  55. Lecture Outline Do Elections Affect Public Policy? The greater the policy differences between the candidates, the more likely it is that voters will be able to influence government policies by their choices. As long as politicians can take refuge in ambiguity, the possibility of democratic control of policy is lessened. When individual candidates offer a clear choice, voters are more able to guide the government’s policy direction. Most policies have consequences for the well-being of certain groups or for society as a whole. According to the theory of retrospective voting, voters essentially ask the question, “What have you done for me lately?” Public policy—especially the perception of economic policy impacts—can affect elections. In presidential elections, people who are unhappy with the state of the economy tend to blame the incumbent.
  56. Lecture Outline Do Big Campaigns Lead to an Increased Scope of Government? Because states are the key battlegrounds of presidential campaigns, candidates must tailor their appeals to the particular interests of each major state. Candidates end up supporting a variety of local interests in order to secure votes from each region of the country. The way modern campaigns are conducted is thus one of the many reasons why politicians always find it easier to expand the scope of American government than to limit it.
  57. Lecture Outline Do Big Campaigns Lead to an Increased Scope of Government? While the threat of election defeat constrains policymakers, it also helps to increase generalized support for government and its powers. Elections legitimize the power of the state, thereby making it easier to expand the scope of the government. When people have the power to dole out electoral reward and punishment, they are more likely to see government as their servant instead of their master. As a result, citizens in a democracy often seek to benefit from government (rather than to be protected from it). As democracy has spread, government has come to do more and more, and its scope has grown.
  58. LO 9.1: Evaluate the fairness of our current system of presidential primaries and caucuses.
  59. LO 9.1: Evaluate the fairness of our current system of presidential primaries and caucuses.
  60. LO 9.1: Evaluate the fairness of our current system of presidential primaries and caucuses.
  61. Which of the following is a major criticism of the primary and caucus system? A. Disproportionate attention goes to the early caucuses and primaries. (LO 9.1)
  62. Which of the following is a major criticism of the primary and caucus system? A. Disproportionate attention goes to the early caucuses and primaries. (LO 9.1)
  63. LO 9.2: Explain the key objectives of any political campaign.
  64. LO 9.2: Explain the key objectives of any political campaign.
  65. Why is a campaign manager important to a well-organized campaign? D. To keep the candidate from getting bogged down in organizational details. (LO 9.2)
  66. Why is a campaign manager important to a well-organized campaign? D. To keep the candidate from getting bogged down in organizational details. (LO 9.2)
  67. LO 9.3: Outline how fund-raising for federal offices is regulated by campaign finance laws.
  68. LO 9.3: Outline how fund-raising for federal offices is regulated by campaign finance laws.
  69. LO 9.3: Outline how fund-raising for federal offices is regulated by campaign finance laws.
  70. According to the textbook, the main benefit of campaign finance laws has been to A. make political campaigns more open and honest. (LO 9.3)
  71. According to the textbook, the main benefit of campaign finance laws has been to A. make political campaigns more open and honest. (LO 9.3)
  72. LO 9.4: Determine why campaigns have an important yet limited impact on election outcomes.
  73. Which is true about the impact that political campaigns have on voters? C. Reinforce preferences and activate voters, but rarely convert voters. (LO 9.4)
  74. Which is true about the impact that political campaigns have on voters? C. Reinforce preferences and activate voters, but rarely convert voters. (LO 9.4)
  75. LO 9.5: Identify the factors that influence whether people vote or not.
  76. LO 9.5: Identify the factors that influence whether people vote or not.
  77. Which of the following is NOT true about Americans’ voting behavior? B. A single person is more likely to vote than a married person. (LO 9.5)
  78. Which of the following is NOT true about Americans’ voting behavior? B. A single person is more likely to vote than a married person. (LO 9.5)
  79. LO 9.6: Assess the impact of party identification, candidate evaluations, and policy opinions on voting behavior.
  80. LO 9.6: Assess the impact of party identification, candidate evaluations, and policy opinions on voting behavior.
  81. Party identification the political world for many voters. A. simplifies (LO 9.6)
  82. Party identification the political world for many voters. A. simplifies (LO 9.6)
  83. LO 9.7: Evaluate the fairness of the Electoral College system for choosing the president.
  84. LO 9.7: Evaluate the fairness of the Electoral College system for choosing the president.
  85. The Electoral College encourages candidates to campaign in battleground states. B. large (LO 9.7)
  86. The Electoral College encourages candidates to campaign in battleground states. B. large (LO 9.7)
  87. LO 9.8: Assess the advantages and disadvantages of the U.S. system of campaigns and elections.
  88. LO 9.8: Assess the advantages and disadvantages of the U.S. system of campaigns and elections.
  89. Today’s campaigns clearly promote in American politics. D. individualism (LO 9.8)
  90. Today’s campaigns clearly promote in American politics. D. individualism (LO 9.8)