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Chapter 3_The identification and development of business ideas.ppt
1.
©2019 Juta and
Company (Pty) Ltd Entrepreneurship and how to establish your own business 6e Chapter 3: The identification and development of business ideas • Setting up a business • Cultivating an entrepreneur’s creative attitude • Generating business ideas • Developing and evaluating business ideas
2.
©2019 Juta and
Company (Pty) Ltd Entrepreneurship and how to establish your own business 6e Learning outcomes • After you have studied this chapter, you should be able to: • Identify and explain the stages of setting up a business • Explain the cultivation of an entrepreneur’s creative attitude • Explain the generation of business ideas • Discuss the development and evaluation of business ideas
3.
©2019 Juta and
Company (Pty) Ltd Entrepreneurship and how to establish your own business 6e Introduction • Every entrepreneur shares a common responsibility: developing new products that customers find attractive and keeping the business running
4.
©2019 Juta and
Company (Pty) Ltd Entrepreneurship and how to establish your own business 6e Setting up a business • Business set-up is divided into three main stages: 1. The identification of a feasible and viable business idea (the idea sage) 2. The drawing up of a business plan (planning stage) 3. Implementation of the business plan (implementation stage)
5.
©2019 Juta and
Company (Pty) Ltd Entrepreneurship and how to establish your own business 6e
6.
©2019 Juta and
Company (Pty) Ltd Entrepreneurship and how to establish your own business 6e Cultivating a creative attitude • When your business idea is unique, you must convince people that there is a need for your products and services • If you are second or third, you must learn from the mistakes of others • Your ideas must distinguish you from other competitors
7.
©2019 Juta and
Company (Pty) Ltd Entrepreneurship and how to establish your own business 6e What is creativity? • Creativity - the generation of novel and useful ideas • Being creative is generating a variety of really different ideas • Creativity involves novelty or originality and usefulness or appropriateness
8.
©2019 Juta and
Company (Pty) Ltd Entrepreneurship and how to establish your own business 6e Am I creative? • Characteristics of creative people: - Solving problems in a different way - Thinking imaginatively - Seeing possibilities others have not seen - Initiating change
9.
©2019 Juta and
Company (Pty) Ltd Entrepreneurship and how to establish your own business 6e Am I creative? (cont.) • Creative thought can be divided into divergent and convergent reasoning: - Divergent thinking = Intellectual ability to think of many original, diverse and elaborate ideas - Convergent thinking = Intellectual ability to logically evaluate, critique and choose the best ideas from a selection of ideas
10.
©2019 Juta and
Company (Pty) Ltd Entrepreneurship and how to establish your own business 6e Am I creative? (cont.) • Divergent (creative) thinking is natural for right brain dominant people • Convergent(logical) thinking is natural for left brain dominant people
11.
©2019 Juta and
Company (Pty) Ltd Entrepreneurship and how to establish your own business 6e Am I creative? (cont.) • Possible to develop and improve our creative abilities with the following methods: - Actively seek ideas - Write ideas down - View a topic from another persons perspective - Break your routine - Explore the grey areas - Use a creative technique
12.
©2019 Juta and
Company (Pty) Ltd Entrepreneurship and how to establish your own business 6e Am I creative? (cont.) • Ways to enhance the creativity of a team: - Brain sketching - Card story boards - Bunches of bananas - Pin cards - Trigger sessions - Brainstorming - Creative problem solving (CPS) - Idea advocate - Superheroes
13.
©2019 Juta and
Company (Pty) Ltd Entrepreneurship and how to establish your own business 6e Generating business ideas • An entrepreneur deliberately looks and thinks creatively to generate ideas that can potentially be converted into a business
14.
©2019 Juta and
Company (Pty) Ltd Entrepreneurship and how to establish your own business 6e
15.
©2019 Juta and
Company (Pty) Ltd Entrepreneurship and how to establish your own business 6e The generation of ideas from the entrepreneur’s skills, expertise and aptitude • Consider the following: – Formal training does not necessarily guarantee success in a business enterprise – Skills can also be gained from working experience – Have you developed any skills through your hobbies or other non-career activities that could be used as ideas to start your own business?
16.
©2019 Juta and
Company (Pty) Ltd Entrepreneurship and how to establish your own business 6e
17.
©2019 Juta and
Company (Pty) Ltd Entrepreneurship and how to establish your own business 6e Generating ideas from common needs • Everyone has needs • Not everyone’s needs are the same • Business idea should satisfy a need among a range of people for the same product or service • Individuals with common needs can usually be grouped together
18.
©2019 Juta and
Company (Pty) Ltd Entrepreneurship and how to establish your own business 6e Generating ideas from existing problems • Think of existing, unsolved problems • Knowing these problems enables the prospective entrepreneur to find the initial idea for a business that is based on the solution of a specific problem
19.
©2019 Juta and
Company (Pty) Ltd Entrepreneurship and how to establish your own business 6e
20.
©2019 Juta and
Company (Pty) Ltd Entrepreneurship and how to establish your own business 6e Generating ideas from everyday activities • Identify ideas by being aware of the activities that we perform everyday • Use the following methods: - Use print or electronic media - Look in other places - Explore your surroundings - Observe other cultures - Talk to other people - At work - Go shopping - Changes in your immediate area
21.
©2019 Juta and
Company (Pty) Ltd Entrepreneurship and how to establish your own business 6e Generating ideas from other sources
22.
©2019 Juta and
Company (Pty) Ltd Entrepreneurship and how to establish your own business 6e Developing and evaluating business ideas • Initial sifting of ideas happens with your ‘gut feel’ • One idea can be chosen and to choose the correct one, each one must be evaluated • Two methods: - Feasibility study: examine the potential of the idea to be converted into a business - Viability study: in-depth investigation of the profitability of the idea to be converted into a business
23.
©2019 Juta and
Company (Pty) Ltd Entrepreneurship and how to establish your own business 6e Developing and evaluating business ideas (cont.) • Before you start: Two things must be clear: - What the chief activities will be - Who the customers will be • Activities of the business will consist of two or more of the following: - Manufacture of a product - Provision of a service - Sale of other people’s products or services
24.
©2019 Juta and
Company (Pty) Ltd Entrepreneurship and how to establish your own business 6e Developing and evaluating business ideas (cont.) • Your customers will consist of: - Individuals and/or organisations
25.
©2019 Juta and
Company (Pty) Ltd Entrepreneurship and how to establish your own business 6e Developing and evaluating business ideas (cont.) • Bow- tie diagram can be used to develop your business idea in terms of: - The essence of the idea - The possible combination of ideas - The possibility of taking a new direction with idea
26.
©2019 Juta and
Company (Pty) Ltd Entrepreneurship and how to establish your own business 6e The development of your business ideas • Bow- tie diagram can be used to develop your business idea in terms of: - The essence of the idea - The possible combination of ideas - The possibility of taking a new direction with idea
27.
©2019 Juta and
Company (Pty) Ltd Entrepreneurship and how to establish your own business 6e
28.
©2019 Juta and
Company (Pty) Ltd Entrepreneurship and how to establish your own business 6e Feasibility of your business ideas • To determine weather your business idea is feasible, you must answer the following questions: - Do you want to do what the idea suggests? - IS there a market for your idea? - Can you meet the needs of your customer - Can you advertise the idea to your customer?
29.
©2019 Juta and
Company (Pty) Ltd Entrepreneurship and how to establish your own business 6e Summary • First step in setting up a business was to identify and develop a business idea • Planning and implementation phases • A business idea does not always have to be innovative • Entrepreneur must be able to think and act creatively • The techniques for generating business ideas
30.
©2019 Juta and
Company (Pty) Ltd Entrepreneurship and how to establish your own business 6e Summary (cont.) • Entrepreneur can generate a business idea from – their skills, expertise and aptitudes – common needs – existing problems – everyday activities – various other sources
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