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CHAPTER 14 DISCUSSION QUESTIONS

1) Street & Smith's SportsBusiness Journal's most recent estimate is that the size of the sport
industry is what?
2) According to SGMA, how much did Americans spend on the purchase of sporting goods &
equipment in 2007?
3) Throughout the last decade, major professional men's sports leagues have seen their revenues
increase over what % annually?
4) What equation can be used to calculate the profit level for a sport organization?
5) At the turn of the century, the 30 MLB teams combined to lose how much in one season alone?
6) Define the economics of sport.
7) Define scarcity.
8) A market comprises what 2 fundamental aspects?
9) What is the overall economic impact of the Super Bowl?
10) Spending by corporate sponsors now exceeds of much in North America? Worldwide?
STREET & SMITH’S SPORTSBUSINESS JOURNAL’S MOST RECENT
ESTIMATE IS THAT THE SIZE OF THE SPORT INDUSTRY IS WHAT?

                      $213 BILLION
HOW MUCH DID AMERICANS SPEND ON THE PURCHASE OF SPORTING
               GOODS & EQUIPMENT IN 2007?

                       $70 BILLION
THROUGHOUT THE LAST DECADE, MAJOR PROFESSIONAL MEN’S
SPORTS LEAGUES HAVE SEEN THEIR REVENUES INCREASE OVER
                  WHAT % ANNUALLY?

                        10%
AT THE TURN OF THE CENTURY, THE 30 MLB TEAMS COMBINED TO
          LOSE HOW MUCH IN ONE SEASON ALONE?

                      $232 MILLION
ECONOMICS OF SPORT

THE STUDY OF HOW PEOPLE WITHIN THE SPORT INDUSTRY DEAL DEAL
                      WITH SCARCITY
SCARCITY

WHEN PEOPLE WANT MORE OF THE PRODUCT THAN IS FREELY
            AVAILABLE FOR CONSUMPTION
A MARKET COMPRISES WHAT 2 FUNDAMENTAL ASPECTS?


               DEMAND & SUPPLY
WHAT IS THE OVERALL ECONOMIC IMPACT OF THE SUPER BOWL?

                     $500 MILLION
SPENDING BY CORPORATE SPONSORS NOW EXCEEDS OF MUCH IN
                   NORTH AMERICA?

                     $15 BILLION

                    WORLDWIDE?

                     $40 BILLION

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Chapter 14

  • 1. CHAPTER 14 DISCUSSION QUESTIONS 1) Street & Smith's SportsBusiness Journal's most recent estimate is that the size of the sport industry is what? 2) According to SGMA, how much did Americans spend on the purchase of sporting goods & equipment in 2007? 3) Throughout the last decade, major professional men's sports leagues have seen their revenues increase over what % annually? 4) What equation can be used to calculate the profit level for a sport organization? 5) At the turn of the century, the 30 MLB teams combined to lose how much in one season alone? 6) Define the economics of sport. 7) Define scarcity. 8) A market comprises what 2 fundamental aspects? 9) What is the overall economic impact of the Super Bowl? 10) Spending by corporate sponsors now exceeds of much in North America? Worldwide?
  • 2. STREET & SMITH’S SPORTSBUSINESS JOURNAL’S MOST RECENT ESTIMATE IS THAT THE SIZE OF THE SPORT INDUSTRY IS WHAT? $213 BILLION
  • 3. HOW MUCH DID AMERICANS SPEND ON THE PURCHASE OF SPORTING GOODS & EQUIPMENT IN 2007? $70 BILLION
  • 4. THROUGHOUT THE LAST DECADE, MAJOR PROFESSIONAL MEN’S SPORTS LEAGUES HAVE SEEN THEIR REVENUES INCREASE OVER WHAT % ANNUALLY? 10%
  • 5. AT THE TURN OF THE CENTURY, THE 30 MLB TEAMS COMBINED TO LOSE HOW MUCH IN ONE SEASON ALONE? $232 MILLION
  • 6. ECONOMICS OF SPORT THE STUDY OF HOW PEOPLE WITHIN THE SPORT INDUSTRY DEAL DEAL WITH SCARCITY
  • 7. SCARCITY WHEN PEOPLE WANT MORE OF THE PRODUCT THAN IS FREELY AVAILABLE FOR CONSUMPTION
  • 8. A MARKET COMPRISES WHAT 2 FUNDAMENTAL ASPECTS? DEMAND & SUPPLY
  • 9. WHAT IS THE OVERALL ECONOMIC IMPACT OF THE SUPER BOWL? $500 MILLION
  • 10. SPENDING BY CORPORATE SPONSORS NOW EXCEEDS OF MUCH IN NORTH AMERICA? $15 BILLION WORLDWIDE? $40 BILLION