The document discusses developing and maintaining effective websites. It covers establishing website objectives based on the target audience and business goals. Important aspects of website design discussed include usability, navigation, presentation, and establishing trust. The document also outlines the website development process, including testing, deployment, measuring performance, and making improvements. Effective website design takes the customer experience into account and ensures the site is easy to navigate and use.
Chapter 1 Integrating Internet Marketing into the Marketing Communications MixTeachingInternetMarketing
The presentation that accompanies chapter 1 of Internet Marketing:Integrating Online and Offline Strategies. Adopters of the text receive access to the remainder of the chapter PPTs and the Instructors Manual.
Chapter 1 Integrating Internet Marketing into the Marketing Communications MixTeachingInternetMarketing
The presentation that accompanies chapter 1 of Internet Marketing:Integrating Online and Offline Strategies. Adopters of the text receive access to the remainder of the chapter PPTs and the Instructors Manual.
Clip art + questions suggests an interactive opportunity.If this doesn’t fit your style, you can hide or delete the slide.
Good way to start class discussion; students love talking about websites they use!
The answer is both and this slide leads to the next section
This web site I found to be unique because it clearly stated the characteristics of its target segment. It is worth it to take a look in class since we could not get permission to reproduce in the book or the slides.
http://www.youtube.com/watch?v=3cwUxYvpmfw is a fascinating video that shows heat tracking ‘live.’ There are other videos on YouTube as well.
FALSE; there should be several ways to navigate the site
TRUE: Most people won’t navigate below. It’s the old newspaper idea of a ‘headline’ situated ‘above the fold.’
Ask which ones the students find most appealing.
Wordpress also allows students to set up a personal page quite simply.
Do go to the site and enjoy; we wanted to show pictures but could not get permission.