A presentation on changing trends of insurance sector in india.This is for presentation purpose only.

2. • Oriental Life Insurance Company,1818
• 1870, Bombay Mutual Life Assurance Society became the first Indian
insurer.
• 1956, Life Insurance sector and Life Insurance Corporation came into
existence
• 1971,General Insurance Corporation Of India
• Late 90’s Insurance sector was reopened to the private sector

3. • To give individual & corporate a competitive environment that can
deliver products & services in tune with their requirements.
• Industry to benefit from technology transfer & capital from global
insurance players.
• India is a signatory to WTO committed to open insurance & banking.

4. • Ensure their stability, transparency and financial strength, new
entrants
• Guidelines that limit exposure in certain class of assets and also sets
threshold limits for some assets
• To ensure an orderly transition towards a deregulated insurance
market and risk-based pricing
• Guidelines to de-tariff various segments.

5. • 1994 -- marine cargo, personal accident, health, banker liability and
aviation
• 2005-06 -- marine hull segment
• 2007 - fire, engineering and motor own damage (OD)
The only segment that remains under a tariff regime is the third
party motor business

6. • Sep 2013,IRDA launches 'Insurance Repository' services
• Enables policy holders to buy and keep insurance policies in
dematerialized or electronic form
• Single account called electronic insurance account for policy holders.
• NSDL, Central Insurance Repository Limited , SHCIL Projects Limited,
Karvy Insurance repository Limited, CAMS Repository Services Limited

7. • “unproven/experimental treatment”->"Treatment including drug
experimental therapy which is not based on established medical
practice in India, is treatment experimental or unproven.“
• “in-patient bed requirement”
• Relaxations made for maternity expenses or treatment.

8. Growth Drivers
Demand Growth for Insurance products set to accelerate:
 India’s robust economy expected to sustain growth in insurance
premiums underwritten
 Higher personal disposable incomes  higher household savings and financial
savings
 Emergence of affluent middle class  increased demand for life and non-life
insurance
 Growing number of young professionals health and motor insurance
 Growth of specific insurance segments such as
motor insurance and marine insurance

9. Favorable Policy Measures
• Covered under EEE method
• Tax benefit of approximately 30 % on select
investments
Tax Incentives
• Insurance (Amendment) Bill
• Rashtriya Swasthya Bima Yojana (RSBY)
Union Budget 2013-
14
• Insurance companies that have completed 10 years
of operations can raise capital through IPOs
• Need to have embedded value of twice the paid up
equity capital
Life Insurance
companies allowed to
go public
• Increase in FDI limit
• Revival package by government
Approval of Increase
in FDI limit

10. Indian Insurance Industry
Strong demand
•Growing interest in insurance among
people; innovative products and
distribution channels aiding growth
•Increasing demand for insurance
offshoring
•Growing use of internet has started
increasing demand
Attractive opportunities
•Life insurance in low-income urban areas
•Health insurance, pension segment
•Strong growth potential for
microinsurance, especially from
rural areas
Increasing investments
•Rising participation by private players
has increased their market share in the
life insurance market to 27.3 per cent in
FY13 from 2 per cent in FY03
•Increase in FDI limit to 49 per cent from
26 per cent, as proposed in 2012, will
further fuel investments
Policy support
•Tax incentives on insurance products
•Passing of Insurance Bill gives IRDA
flexibility to frame regulations
•Clarity on rules for insurance IPOs would
infuse liquidity in the industry
•Repeated attempts to make the sector
more lucrative for foreign participants
Advantage
India

11. Current Scenario
Source:http://www.ibef.org/industry/insurance-sector-india.aspx
• In FY 2013, India stood 10th among 147 countries in life
insurance
• Growth in non-life insurance outperformed average global
growth
• Total Insurance market expanded from USD 14.7 in FY03
billion to USD 64.5 billion in FY13
• Total gross written premiums increased at a CAGR of 16%
• Crop insurance market in India is the largest in the world and
covers around 30 million farmers
•Strong growth in the automotive industry over the next
decade to be a key driver of motor insurance
•Health insurance continues to be one of the most rapidly
growing sectors in the Indian insurance industry, and reported
18.66 per cent growth in gross premiums in FY13

12. Currently, the life insurance sector has 23 private players
compared to only four in FY02
 LIC is still the market leader, with 72.7 per cent share in FY13,
followed by ICICI Prudential, with 4.7 per cent share
 The industry is witnessing a shift towards the traditional non-
linked insurance plans
 The non-life insurance market grew from USD3.4 billion in FY04
to USD11.6 billion in FY13
 Motor insurance forms the largest non-life segment
 The market share of private sector companies rose from 14.5 per
cent in FY04 to 44.4 per cent in FY13
 New India leads the market with 15.9 per cent market share.
Private players are not far behind and compete better in the non-
life insurance segment
Indian Insurance Market

13. Trends
 Multi-distribution i.e. increasing penetration through new modes of
distribution such as the internet, direct and telemarketing and NGOs
Product innovation i.e. increased levels of customization through product
innovation
Claims management i.e. timely and efficient management of claims to
prevent delays which can increase the claims cost
Profitable growth i.e. expanding product range, developing innovative
products and expanding distribution channels
Regulatory trends i.e. mandated regulatory changes by the IRDA to
promote a competitive environment in both the life and non-life insurance
sectors

14. Changing Trends In Life Insurance Policy
Features ULIPS Traditional Policies
Description Insurer allows policy holder to direct part of their
premiums into different type of funds like equity,
dept, money market, hybrid etc. and risk of
investment is borne by policy holder
Insurer allows policy holder to direct
part of their premiums into different
type of funds like equity, dept,
money market, hybrid etc. and risk of
investment is borne by policy holder
Flexibility of
Investment
Policy allowed choosing their investment
avenues as per their risk profile.
Policy holders are not allowed
to choose their investment avenues
Transparency Policy holder can track their portfolio. They are also
informed about the value and number of fund units
they hold
Individual can not track their
Portfolio
Maturity benefit
payouts
At the time of maturity, policy holder redeems the
unit collected at the then prevailing unit prices.
Some plan also offers royalty or additional units
annually or at the time of maturity.
At the time of maturity policy
holder get the sum assured plus
bonuses(if applicable)

15. Insurance Challenges that a Business faces
Needing a trusted advisor
•Are you receiving valuable advice through a consultative approach?
•Is your broker proactive in addressing your insurance needs?
•Do you have a “true business partner” in your insurance broker?
Finding the proper insurance program
•Is your current insurance program competitively priced in the current market
environment?
•Has a risk management analysis been conducted recently on your insurance
exposures?
•Does your broker offer coverage options and recommendations?
Managing risk
•How competitive is your Risk Management Program?
•How are you controlling your exposure to loss sources?
•Do you have a Contractual Risk Transfer Program in place to limit potential
lawsuits?

16. Choosing a strong insurance company
•Does your insurance company have financial strength and strong claims
paying ability?
•Is your insurance company a leader in your industry?
•Does your insurance carrier provide consistent delivery of valued services?
Delivering customized employee benefits
•Is your Employee Benefits Program cost-effective?
•Are you able to attract and retain employees with a benefits program that is
competitive within your industry?
Protecting personal assets
•Are you taking advantage of recent competitive rating reforms to automobile
insurance?
•Do you have personal property and liability limits to protect your assets from
loss?
•Do you regularly review your life insurance benefits following life cycle
events?

17. Life Insurance : Challenges
In FY12, the life insurance industry witnessed a decline in the first year
premium collected which dropped from INR1, 258 billion in FY11 to INR1, 142
billion, a drop of approximately 10%. This was owing to the following
challenges that the industry faced in
Product strategy and design
Cost
Taxation
Distribution
 Prospects and challenges of various channels
 Compensation
 Customer service
 Governance and regulatory issues

18. Health Insurance : Challenges before the
insurers
 Low awareness among the population about the benefits of health insurance
 Trust-deficit in the customer/consumers which needs to be immediately closed
out
High incidence of doubtful/suspect claims: According to a McKinsey
report(2010), at least 20% of health claims in India are suspected or doubtful
 Rise in moral hazard among all the stake holders in the insurance – treatment
value chain resulting in large variations in healthcare costs for the same
ailment/treatment
Limited product range in coverage resulting in mismatch between demand and
supply of insurance

19. ¤ LIC services less than 100 million policies, only 65 million Indians have been introduced to
insurance which is a penetration of just 6%.
¤ Only about 60% of motor vehicles and only 46% of two-wheelers are insured.
¤ The future of Indian insurance sector looks bright. The sector which stood at a strong
US$72 billion a few years back has the potential to grow to US$280 billion by 2020.
¤ Health insurance currently caters for 10% of the overall US$30 billion expenditure in India.
The life insurance segment contributes about 4% to India’s GDP in terms of total premiums
annually.
¤ The general insurance industry grew by 19.6% in April-May period of FY 13-14.
¤ The current size of aviation insurance hovers around US$78.86 million.
¤ It is anticipated that 60% of non-life insurance companies to record an average growth of
more than 10%. The raising FDI limit from 26% to 49% in the sector has been viewed as key
element to promote the insurance industry in India.

20. Indian insurance market is poised for strong growth in the long run delivering
“stable profitable growth”
× Significant latent market - Expected to do well in the coming decades
leading to increase in per capita incomes and awareness
× Channelizing industry focus - Three areas of focus could be
+ product innovation
+ reengineering the distribution
+ making sales and marketing more responsible
× Distribution - Distribution channels evolved in response to market
dynamics and changing consumer preferences
× Regulation - Regulations need to drive transparency and simplification of
products and services

21. • Multi-channel distribution footprint - Managing the expectations
of channel partners, viz., banks, corporate agents, brokers, and
advisory force, and keeping the acquisition costs at manageable
proportions at the same time will help the new players reach break-
even relatively sooner
• Technological advancement - technological advancement will be
critical to functions like data management, underwriting, fund
management, actuarial efficiency, and the end-to-end service delivery
process.
• Quality of manpower - The quality of manpower attracted and
retained by insurers and how their abilities and ambitions are
harnessed would be the litmus test for the industry.

22. • Investment strategy and fund management - Expertise in fund
management is the value proposition that any insurance company offers
and the quality of asset-liability management (ALM) in a falling or stable
interest rate regime will thus be a key challenge.
• Acquisition costs - Acquisition costs which is a sum total of
technological, operational, and distribution costs, will be the key
differentiating factor in the initial years. While the initial hits on the
technology and process costs have already been absorbed by a majority
of the new insurers, intermediary costs of distribution is a critical variable.

23. In medium & long term, growth trend in automobiles sales, emergence
of large organized collaborators are expected to provide the growth
momentum for this segment
Expected to grow at a robust pace driven by increased penetration in
tier II and III cities increasing urbanization, demographic shifts and
medical Inflation
The growth in gross capital formation, including in the infrastructure
sector, would continue to drive growth in this segment in the long term
Drivers for the marine segment would continue to be the growth in
GDP leading to increased international trade
expected to grow in the near term on the back of increased
penetration, especially in non-metro markets, and growth in the gross
capital formation of the country

24. • The leaps in technology helps to track relationship with the customer & give
information to analyze the changing needs/profile of the consumer
• Reduction in turnaround time as well as multiple interaction points with the
customer through emails, websites, and ATMs, etc.
Improved disclosure to policy holders
Resulted in
Increase in pure protection products, a refreshing look at unit-linked plans
with rising protection components, launch of customized plans to suit niche
requirements, improved positioning and market communication by players,
and last but not the least, improved service levels which will get redefined
with every passing day
Future of Insurance is defined as

25. † The future in life insurance will be determined by the increase in pure protection products, a
refreshing look at unit-linked plans, launch of customized plans, and improved service levels
† The insurance sector will grow steadily rather than rapidly, the regulator’s challenge lies in
monitoring compliance
† The opportunity for financial services is increasing all over the world. Big domestic
companies with significant market shares have opportunities to commence business in other
markets
† Keeping in mind the complexities of the industry, multi-product, multi-channel, and multi-
segment route needs to be followed for growth
† The challenge of successfully implementing bancassurance lies in training the staff,
integrating the insurance products, and ensuring best quality service
† Agents in the insurance sector are critical for its success and, in order to gain competitive
advantage, quality people are needed but attracting and retaining agents is a challenge