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>>>Turning Point Project




                                                                   
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o  Faisal	
  Im)az	
  (Pakistan)	
  
o  Liubov	
  Govorina	
  (Russia)	
  	
  
Turning	
  
             Our Research
                                           Point	
  
                                                                   Project	
  


Our primary hypothesis:
•  The unemployment problem in Russia and Pakistan has the same
   underlying reasons, so a similar “cure” can exist.

For testing our hypothesis, we have used 4 basic methods:
•  Statistical analysis of unemployment issues in both Pakistan and
   Russia;
•  Questionnaire polls of students about to graduate in our countries;
•  Focus groups with youth for revealing the causes of unemployment;
•  Interviews with HR-managers in small and big enterprises in Russia
   and Pakistan about employment chances in our countries.
Turning	
  
                     Statistics and Questionnaires
                                                                                                                                                                                                                                                                                                                                       Point	
  
                                 Results
                                                                                                                                                                                                                                                                                                                                               Project	
  

                  Unemplaoyment	
  rates	
  sta3s3cs	
                                                                                          According	
  to	
  the	
  ques3onnaire,	
  	
  	
  	
  	
  	
  
25	
                                                                                                                                           the	
  percentage	
  of	
  students	
  who:	
  
                                                                                                                                                                                                                                                                                                     94%	
  
20	
                                                                         Unemployment	
  rate,	
                                                                                                                       90%	
                                                                        85%	
  
                                                                             Pakistan	
                                                                                                                              80%	
                                           82%	
  

15	
                                                                         Unemployment	
  rate,	
  
                                                                             Russia	
                      48%	
  
                                                                                                              49%	
                                                                                                                                                                38%	
  
                                                                                                                                                                                             36%	
  
10	
                                                                         Youth	
  unemployment	
                                                                                                                                                                                                                                                25%	
  
                                                                             rate,	
  Pakistan	
                                               12%	
  9%	
                                                                                                                                                                                    10%	
  
                                                                                                                                                                                                       5%	
                                                                                                                                                                                 Russia	
  
  5	
                                                                        Youth	
  unemployment	
  
                                                                                                                                                                                                                                                                                                                                                                                            Pakistan	
  




                                                                                                              are	
  already	
  employed	
  




                                                                                                                                                                                                                       rely	
  on	
  their	
  degrees	
  


                                                                                                                                                                                                                                                            think	
  they	
  will	
  have	
  a	
  



                                                                                                                                                                                                                                                                                                     are	
  going	
  to	
  work	
  with	
  


                                                                                                                                                                                                                                                                                                                                               are	
  ready	
  to	
  start	
  own	
  
                                                                                                                                                                                         employment	
  aQer	
  
                                                                                                                                                will	
  have	
  jobs	
  as	
  they	
  
                                                                             rate,	
  Russia	
  




                                                                                                                                                                                                                                                              sound	
  salary	
  aQer	
  
                                                                                                                                                                                          are	
  sure	
  about	
  




                                                                                                                                                                                                                         for	
  employment	
  
  0	
  




                                                                                                                                                                                            gradua)on	
  




                                                                                                                                                                                                                                                                 gradua)on	
  


                                                                                                                                                                                                                                                                                                              their	
  major	
  
                                                                                                                                                          graduate	
  
   1998	
   2000	
   2002	
   2004	
   2006	
   2008	
   2010	
   2012	
  




                                                                                                                                                                                                                                                                                                                                                         business	
  
                                                                                                         In	
  both	
  countries	
  we	
  can	
  see	
  the	
  same	
  trends:	
  
                                                                                                         •  students	
  try	
  to	
  become	
  employed	
  as	
  they	
  s)ll	
  study	
  
                                                                                                         •  youth	
  is	
  not	
  sure	
  about	
  future	
  situa)on	
  with	
  jobs	
  
                                                                                                         •  biggest	
  part	
  of	
  students	
  rely	
  on	
  their	
  future	
  degree	
  
                                                                                                         •  students	
  are	
  stuck	
  to	
  their	
  majors	
  	
  
                                                                                                         •  there	
  are	
  some	
  amount	
  of	
  students	
  who’d	
  like	
  to	
  be	
  an	
  
                                                                                                                entrepreneur	
  	
  
      Credits:	
  hYp://www.bbc.co.uk,	
  hYp://www.indexmundi.com	
  	
  
Turning	
  
               Interviews and Focus Groups
                                                                                                                  Point	
  
                         Results
                                                                                                                          Project	
  

Focus Groups have revealed the                                                      Featured answers of HR-managers:
following causes of unemployment:
                                                  -­‐	
  	
  For	
  some	
  posi)ons	
  it’s	
  not	
  a	
  must	
  for	
  candidates	
  
   Popula3on	
                                                                      to	
  have	
  related	
  experience	
  or	
  background.	
  
    problems	
                                   Compromised	
                                                                     Insurance	
  company,	
  Russia	
  
                                                   quality	
  of	
  
  R:40%	
  /	
  P:	
  20%	
  
                                                   educa3on	
                       -­‐	
  	
  There	
  are	
  such	
  posi)ons	
  that	
  you	
  need	
  to	
  have	
  to	
  
                                                  R:	
  3%	
  /	
  P:30%	
          study	
  for	
  decades.	
  
                         Wrong	
                                                                                                             company,	
  Pakistan	
  
                       government	
  
                         policies	
                                                 -­‐	
  	
  There	
  is	
  no	
  correla)on	
  between	
  age	
  and	
  
                                                  Lack	
  of	
  interest	
          promo)on	
  of	
  employees.	
  
                       R:41%	
  /	
  P:45%	
       by	
  co-­‐operate	
                                                    Transporta)on	
  company,	
  Russia	
  	
  
                                                          sector	
  
                                                   R:	
  16%	
  /	
  P:	
  5%	
     -­‐	
  	
  There	
  is	
  a	
  no)ceable	
  tendency	
  for	
  new	
  graduates	
  
                                                                                    to	
  develop	
  own	
  small	
  enterprises.	
  
There	
   were	
   some	
   difference	
   in	
   our	
   focus	
                                                                              company	
  ,Pakistan	
  
groups	
   results,	
   but	
   youth	
   in	
   both	
   countries	
  
independently	
   agreed	
   that	
   there	
   is	
                                Assuming	
  the	
  results	
  of	
  our	
  research,	
  we	
  have	
  
something	
   wrong	
   with	
   the	
   system	
   itself,	
                          some	
  to	
  a	
  conclusion,	
  that	
  our	
  primary	
  
and	
   that	
   is	
   what	
   causes	
   unemployment	
   in	
                       hypothesis	
  was	
  true,	
  and	
  here	
  are	
  our	
  	
  
our	
  countries!	
                                                                                      teamwork	
  results!	
  
Turning	
  
      Our Solution – Idea Title
                                                                                     Point	
  
                                                                                                                   Project	
  



                                                                          What	
  THE	
  PROJECT	
  is?	
  
                                                                 §    A	
  social	
  project	
  in	
  the	
  form	
  of	
  
                Internet	
  Plaeorm	
                                  an	
  on-­‐line	
  plaeorm	
  for	
  young	
  
                                                                       professionals;	
  
                                                                 §    A	
  project	
  aimed	
  at	
  figh)ng	
  with	
  
                                                                       unemployment	
  in	
  Russia,	
  
Young	
                                         Link	
  of	
           Pakistan,	
  and	
  worldwide;	
  
professionals	
                                 different	
       §    A	
  way	
  for	
  young	
  entrepreneurs	
  
                                                regions	
              and	
  job	
  hunters	
  to	
  meet	
  
                                                                       together;	
  
                                                                 §    A	
  place	
  for	
  best	
  talents	
  of	
  our	
  
                                                                       countries	
  to	
  collaborate	
  for	
  
               Entrepreneurship	
                                      helping	
  each	
  other;	
  
                   &	
  	
  	
  	
  Small	
                      §    A	
  sustainable	
  way	
  to	
  start	
  and	
  
                  Enterprises	
                                        do	
  business	
  on	
  the	
  Internet	
  
                                                                       and	
  not	
  only.	
  	
  
Turning	
  
                       How it will work?
                                                                                 Point	
  
                                                                                                                        Project	
  


         What	
  can	
  you	
  do	
  with	
  our	
  plaOorm:	
  
         •  Meet	
  like-­‐minded	
  people;	
  
         •  Get	
  a	
  job	
  by	
  working	
  for	
  one	
  of	
  the	
  projects;	
  
         •  Discuss	
  employment	
  opportuni)es	
  with	
  colleagues;	
  
         •  Help	
  or	
  be	
  helped	
  by	
  other	
  young	
  professionals;	
  
         •  Enter	
  markets	
  in	
  other	
  countries	
  with	
  your	
  products	
  or	
  services;	
  
         •  Collaborate	
  with	
  youth	
  to	
  fight	
  unemployment	
  problems.	
  


• Register	
  on	
             Step	
  2	
       • Check	
  the	
  list	
  of	
          Step	
  4	
          • Work	
  for	
  the	
  
 the	
  plaeorm	
                                  exis)ng	
  projects	
                                      chosen	
  project	
  
                         • Get	
  approval	
        or	
  create	
  your	
          • Pick	
  up	
  a	
       and	
  earn	
  some	
  
                                   for	
                  own	
  one	
              project	
  of	
  SE	
          money	
  
                           membership	
                                             that	
  fits	
  you	
  
     Step	
  1	
                                            Step	
  3	
               and	
  your	
                  Step	
  5	
  
                                                                                    background	
  
Turning	
  
          How it will be done?
                                                                                            Point	
  
                                                                                                                         Project	
  



                 • Design	
  and	
  idea	
                                           Tools	
  for	
  making	
  the	
  plaOorm:	
  
                   adapta)on	
  for	
  
                   realiza)on	
                                      •  PHP,	
  MYSQL,	
  FTP,	
  SSL,	
  GD,	
  Joomla,	
  etc.	
  
Phase	
  1	
  
                 • 1	
  months	
                              •  Photoshop	
  and	
  other	
  graphic	
  editors	
  for	
  design	
  
                                                                                                                      •  Forum	
  
                                        • Programing	
                                 •  Limited	
  access	
  for	
  projects	
  
                   Phase	
  2	
         • 2	
  months	
                •  Advanced	
  access	
  for	
  registered	
  users	
  


                                                            • Tes)ng	
  &	
  Promo)on	
  
                                           Phase	
  3	
  
                                                            • 3	
  weeks	
  


                                                                                • Publishing	
  
                                                              Phase	
  4	
   • 1	
  day	
  


                                                                                   Start	
  
                                                                                 working!!!	
  
Turning	
  
               Financial Support
                                                                        Point	
  
                                                                                                       Project	
  

                                                                             Dona3on	
  system	
  	
  
                  Ini3al	
  Investments	
                           for	
  paying	
  opera)ng	
  expenses	
  
The	
  plaeorm	
  crea)on	
                         €	
  1000	
  
Domain	
  name	
  registra)on	
  	
                 €	
  7,5	
  
Hos)ng	
  payments	
  (a	
  month)	
                €	
  11.5	
  
Design	
                                            €	
  300	
  
                                         Total	
   €	
  1319	
  

       Opera3ng	
  Expenses	
  per	
  month	
  
Domain	
  name	
  payments	
                        €	
  1,4	
  
Hos)ng	
  payments	
                                €	
  11.5	
  
Suppor)ng	
  stuff	
  salary	
  (3	
  admin+1	
   €	
  1500	
        Those	
   par)cipants	
   who	
   has	
  
IT)	
                                                               succeeded	
   with	
   our	
   plaeorm	
  
                                                                    can	
   support	
   it	
   with	
   their	
  
                                         Total	
   €1512.9	
  
                                                                    dona)ons	
   up	
   to	
   required	
   sum	
  
                                                                    a	
  period.	
  
Turning	
  
            Promotion
                                                                            Point	
  
                                                                                                Project	
  


                                                 §    Working	
  with	
  Challenge	
  Future,	
  
                                                       180	
  Degrees	
  Consul)ng,	
  AIESEC,	
  
                                                       and	
  Red	
  Cross	
  can	
  help	
  to	
  involve	
  
             Youth	
  organiza3ons	
                   most	
  ac)ve	
  youth	
  in	
  the	
  project;	
  
                                                 §    Constantly	
  growing	
  popularity	
  of	
  
                                                       social	
  networks	
  (e.g.	
  FB,	
  LinkedIn)	
  
                        Social	
  Networks	
  
                                                       aids	
  to	
  achieve	
  our	
  target	
  audience;	
  
                                                 §    Business	
  magazines	
  can	
  also	
  be	
  
Marketing                   Periodical	
               useful	
  for	
  sharing	
  info	
  about	
  the	
  
                            magazines	
                plaeorm;	
  
                                                 §    Contac)ng	
  some	
  par)cular	
  
                        Emails	
                       individuals	
  interested	
  in	
  
                                                       collabora)on	
  is	
  vital	
  as	
  the	
  project	
  
                                                       starts;	
  
              Real	
  Life	
  Events	
  
                                                 §    Promo)ng	
  the	
  plaeorm	
  at	
  
                                                       universi)es	
  and	
  organizing	
  events	
  
                                                       can	
  help	
  to	
  link	
  the	
  on-­‐line	
  
                                                       plaeorm	
  with	
  real	
  life.	
  
Expected results of 




                                                                                                                     
                     Turning	
  Point	
  Project	
  

•    Providing	
  youth	
  with	
  new	
  employment	
  opportuni)es;	
  
•    Crea)ng	
  a	
  plaeorm	
  to	
  discuss	
  and	
  realize	
  ideas	
  faster;	
  
•    Improving	
  rela)onships	
  between	
  employers	
  and	
  employees;	
  
•    Assis)ng	
  youth	
  with	
  crea)ng	
  sound	
  networking;	
  
•    Making	
  a	
  sound	
  impact	
  to	
  figh)ng	
  unemployment	
  with	
  rela)vely	
  small	
  expenses.	
  




                      500	
                               75	
                             25%	
  
                  par)cipants	
                         projects	
                      successful	
  
                                                                                         projects	
  
                               15%	
  growth	
                         120	
  new	
  
                                rate	
  a	
  year	
                    posi)ons	
  

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[Challenge:Future] >>>Turning Point Project

  • 1. >>>Turning Point Project Search…  Find…  Work…  Enjoy!   o  Faisal  Im)az  (Pakistan)   o  Liubov  Govorina  (Russia)    
  • 2. Turning   Our Research Point   Project   Our primary hypothesis: •  The unemployment problem in Russia and Pakistan has the same underlying reasons, so a similar “cure” can exist. For testing our hypothesis, we have used 4 basic methods: •  Statistical analysis of unemployment issues in both Pakistan and Russia; •  Questionnaire polls of students about to graduate in our countries; •  Focus groups with youth for revealing the causes of unemployment; •  Interviews with HR-managers in small and big enterprises in Russia and Pakistan about employment chances in our countries.
  • 3. Turning   Statistics and Questionnaires Point   Results Project   Unemplaoyment  rates  sta3s3cs   According  to  the  ques3onnaire,             25   the  percentage  of  students  who:   94%   20   Unemployment  rate,   90%   85%   Pakistan   80%   82%   15   Unemployment  rate,   Russia   48%   49%   38%   36%   10   Youth  unemployment   25%   rate,  Pakistan   12%  9%   10%   5%   Russia   5   Youth  unemployment   Pakistan   are  already  employed   rely  on  their  degrees   think  they  will  have  a   are  going  to  work  with   are  ready  to  start  own   employment  aQer   will  have  jobs  as  they   rate,  Russia   sound  salary  aQer   are  sure  about   for  employment   0   gradua)on   gradua)on   their  major   graduate   1998   2000   2002   2004   2006   2008   2010   2012   business   In  both  countries  we  can  see  the  same  trends:   •  students  try  to  become  employed  as  they  s)ll  study   •  youth  is  not  sure  about  future  situa)on  with  jobs   •  biggest  part  of  students  rely  on  their  future  degree   •  students  are  stuck  to  their  majors     •  there  are  some  amount  of  students  who’d  like  to  be  an   entrepreneur     Credits:  hYp://www.bbc.co.uk,  hYp://www.indexmundi.com    
  • 4. Turning   Interviews and Focus Groups Point   Results Project   Focus Groups have revealed the Featured answers of HR-managers: following causes of unemployment: -­‐    For  some  posi)ons  it’s  not  a  must  for  candidates   Popula3on   to  have  related  experience  or  background.   problems   Compromised   Insurance  company,  Russia   quality  of   R:40%  /  P:  20%   educa3on   -­‐    There  are  such  posi)ons  that  you  need  to  have  to   R:  3%  /  P:30%   study  for  decades.   Wrong   company,  Pakistan   government   policies   -­‐    There  is  no  correla)on  between  age  and   Lack  of  interest   promo)on  of  employees.   R:41%  /  P:45%   by  co-­‐operate   Transporta)on  company,  Russia     sector   R:  16%  /  P:  5%   -­‐    There  is  a  no)ceable  tendency  for  new  graduates   to  develop  own  small  enterprises.   There   were   some   difference   in   our   focus   company  ,Pakistan   groups   results,   but   youth   in   both   countries   independently   agreed   that   there   is   Assuming  the  results  of  our  research,  we  have   something   wrong   with   the   system   itself,   some  to  a  conclusion,  that  our  primary   and   that   is   what   causes   unemployment   in   hypothesis  was  true,  and  here  are  our     our  countries!   teamwork  results!  
  • 5. Turning   Our Solution – Idea Title Point   Project   What  THE  PROJECT  is?   §  A  social  project  in  the  form  of   Internet  Plaeorm   an  on-­‐line  plaeorm  for  young   professionals;   §  A  project  aimed  at  figh)ng  with   unemployment  in  Russia,   Young   Link  of   Pakistan,  and  worldwide;   professionals   different   §  A  way  for  young  entrepreneurs   regions   and  job  hunters  to  meet   together;   §  A  place  for  best  talents  of  our   countries  to  collaborate  for   Entrepreneurship   helping  each  other;   &        Small   §  A  sustainable  way  to  start  and   Enterprises   do  business  on  the  Internet   and  not  only.    
  • 6. Turning   How it will work? Point   Project   What  can  you  do  with  our  plaOorm:   •  Meet  like-­‐minded  people;   •  Get  a  job  by  working  for  one  of  the  projects;   •  Discuss  employment  opportuni)es  with  colleagues;   •  Help  or  be  helped  by  other  young  professionals;   •  Enter  markets  in  other  countries  with  your  products  or  services;   •  Collaborate  with  youth  to  fight  unemployment  problems.   • Register  on   Step  2   • Check  the  list  of   Step  4   • Work  for  the   the  plaeorm   exis)ng  projects   chosen  project   • Get  approval   or  create  your   • Pick  up  a   and  earn  some   for   own  one   project  of  SE   money   membership   that  fits  you   Step  1   Step  3   and  your   Step  5   background  
  • 7. Turning   How it will be done? Point   Project   • Design  and  idea   Tools  for  making  the  plaOorm:   adapta)on  for   realiza)on   •  PHP,  MYSQL,  FTP,  SSL,  GD,  Joomla,  etc.   Phase  1   • 1  months   •  Photoshop  and  other  graphic  editors  for  design   •  Forum   • Programing   •  Limited  access  for  projects   Phase  2   • 2  months   •  Advanced  access  for  registered  users   • Tes)ng  &  Promo)on   Phase  3   • 3  weeks   • Publishing   Phase  4   • 1  day   Start   working!!!  
  • 8. Turning   Financial Support Point   Project   Dona3on  system     Ini3al  Investments   for  paying  opera)ng  expenses   The  plaeorm  crea)on   €  1000   Domain  name  registra)on     €  7,5   Hos)ng  payments  (a  month)   €  11.5   Design   €  300   Total   €  1319   Opera3ng  Expenses  per  month   Domain  name  payments   €  1,4   Hos)ng  payments   €  11.5   Suppor)ng  stuff  salary  (3  admin+1   €  1500   Those   par)cipants   who   has   IT)   succeeded   with   our   plaeorm   can   support   it   with   their   Total   €1512.9   dona)ons   up   to   required   sum   a  period.  
  • 9. Turning   Promotion Point   Project   §  Working  with  Challenge  Future,   180  Degrees  Consul)ng,  AIESEC,   and  Red  Cross  can  help  to  involve   Youth  organiza3ons   most  ac)ve  youth  in  the  project;   §  Constantly  growing  popularity  of   social  networks  (e.g.  FB,  LinkedIn)   Social  Networks   aids  to  achieve  our  target  audience;   §  Business  magazines  can  also  be   Marketing Periodical   useful  for  sharing  info  about  the   magazines   plaeorm;   §  Contac)ng  some  par)cular   Emails   individuals  interested  in   collabora)on  is  vital  as  the  project   starts;   Real  Life  Events   §  Promo)ng  the  plaeorm  at   universi)es  and  organizing  events   can  help  to  link  the  on-­‐line   plaeorm  with  real  life.  
  • 10. Expected results of Turning  Point  Project   •  Providing  youth  with  new  employment  opportuni)es;   •  Crea)ng  a  plaeorm  to  discuss  and  realize  ideas  faster;   •  Improving  rela)onships  between  employers  and  employees;   •  Assis)ng  youth  with  crea)ng  sound  networking;   •  Making  a  sound  impact  to  figh)ng  unemployment  with  rela)vely  small  expenses.   500   75   25%   par)cipants   projects   successful   projects   15%  growth   120  new   rate  a  year   posi)ons