CHAARG is hosting a new member beach workout event on October 10th at Grand Haven State Park beach. CHAARG stands for Changing Health, Attitudes + Actions to Recreate Girls and aims to help college-aged women maintain a healthy lifestyle. The event is meant to interest potential new members at Grand Valley State University in joining the organization by showing them a fun workout. Promotional strategies for the event include setting up an information table on campus, handing out and posting flyers, using sidewalk chalk advertisements, having members wear event t-shirts, creating a Twitter account, and placing an ad in the student newspaper.

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CHAARG
PROMOTIONAL
PLAN
New
Member
Beach
Workout
October
10,
2015
Kate
Lewislewiskd@mail.gvsu.edu

2. CHAARG
Beach
Workout
October
10,
2015
Grand
Haven
Beach
2
WHO?
CHAARG
stands
for
Changing
Health,
Attitudes
+
Actions
to
Recreate
Girls.
By
surrounding
yourself
with
positive,
healthy
influences,
CHAARG
hopes
to
help
girls
maintain
a
healthy
lifestyle.
This
organization
was
founded
original
by
Elisabeth
Tavierne.
CHAARG
is
currently
at
24
universities,
including
Grand
Valley
State
University,
where
the
president
is
Kaitlyn
Bowman.
WHAT?
CHAARG
is
hosting
an
event
for
all
new
members
wanting
to
join.
They
will
be
hosting
a
workout
event
at
the
beach,
free
to
all
new
potential
members
wanting
to
try
out
the
organization
before
joining.
WHERE?
This
event
will
be
located
at
Grand
Haven
State
Park
on
the
beach.
WHEN?
The
new
member
beach
workout
will
be
held
Saturday,
October
10,
2015!
WHY?

3. CHAARG
Beach
Workout
October
10,
2015
Grand
Haven
Beach
3
We
want
to
interest
all
new
potential
members
at
Grand
Valley
in
the
organization.
OBJECTIVE
Our
objective
of
holding
this
event
is
to
interest
female
students
at
Grand
Valley
in
the
organization
by
showing
them
a
fun
workout
and
the
benefits
this
club
can
bring
to
you.
TARGET
AUDIENCE
Our
target
audience
is
aimed
at
college-­‐aged
girls.
Grand
Valley’s
student
body
is
65%
female,
so
our
target
audience
is
large
for
this
school.
PROMOTIONAL
IDEAS
1. Setting
up
a
table
in
Kirkhof
Center:
For
the
first
promotional
idea,
we
would
set
up
a
table
in
Kirkhof
the
week
before
the
event.
Monday
through
Thursday
from
about
10am-­‐1pm
current
members
will
sit
with
the
table
and
hand
out
flyers,
provide
information
about
the
group,
and
show
the
fun
energy
that
the
organization
wants
to
present
to
the
GVSU
community

4. CHAARG
Beach
Workout
October
10,
2015
Grand
Haven
Beach
4
2. Handing
out
and
posting
flyers:
Besides
handing
out
the
flyers
at
the
table
in
Kirkhof,
current
members
will
walk
around
campus
and
hand
out
flyers
to
students.
Also,
posting
the
flyers
in
buildings
around
campus
that
have
high
traffic
such
as
Kirkhof,
the
library,
Lakes
Halls,
the
bookstore,
and
on
campus
dining
halls.
Another
high
traffic
area
would
be
the
clock
tower,
where
2
or
3
members
can
stand
and
pass
out
flyers
to
passing
students.
3. Sidewalk
Chalk:
Use
sidewalk
chalk
to
advertise
the
event
on
sidewalks
around
campus.
These
will
be
placed
the
beginning
Monday,
October
5.
Current
members
will
keep
up
the
advertisement
throughout
the
week.
4. T-­‐shirts:
Have
20
CHAARG
members
wear
t-­‐shirts
on
campus
the
day
before
the
event.
This
will
advertise
the
event,
as
well
as
members
telling
others
about
it
at
the
same
time.
5. Twitter:

5. CHAARG
Beach
Workout
October
10,
2015
Grand
Haven
Beach
5
Create
a
twitter
account
for
the
Grand
Valley
CHAARG
group
specifically,
since
there
is
a
twitter
account
for
the
organization
as
a
whole
but
not
specifically
for
Grand
Valley.
Tweet
about
the
event
and
post
pictures
of
current
organization
meetings
to
show
the
fun
energy
CHAARG
gives
off.
Current
members
can
retweet
these
tweets
so
their
followers
will
also
be
reached.
6. Ad
in
the
Lanthorn:
a. Place
an
ad
in
the
Grand
Valley
Lanthorn
about
the
event
the
week
before
it
takes
place.