設計好網站的黃金準則 Ch7 (2010)

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設計好網站的黃金準則Prioritizing Web Usability 周寬怡 Nancy 20/May./2010 1

笑話一則 4 有個天兵，放了幾天假之後，在莒光作文簿寫著：「上周六，我放假回家，我好高興！　回到家裡一看到老婆，我好高興！　後來，又看到我的小孩，會叫爸爸了！我好高興！　可是，時間過得好快，幾天的假咻一下就過去，　想到要收假，我好難過… 。　回到部隊，天氣好冷，我好難過；　不過，想到放了幾天假，我還是很高興；　而且，再過10天又可以放假了，我好高興！」批閱的班長看了看：「………」「… 高興就好。」

寫作為什麼重要？ 5 作文是以文字為媒介，憑著個人不同程度的表達技術，以傳達思想與情感的一種藝術。無論是「內容」或「形式」都同樣重要。取自『彰化縣九年一貫電子報 - 「作文教學」到校輔導札記』http://enews.trsc.chc.edu.tw/96Webs/96paper12.htm

我要去國外出差，需要一些當地的旅遊資訊只要幫我解決印表機卡紙的問題就可以了！現在 NBA 的賽事比數是多少哩？人們造訪網站是為了到達目標、完成任務、解答問題人們為了資訊、內容而來他們只想讀能夠滿足所需的內容 (satisficing) 7

9 別讓我閱讀！清楚多了! ) 找不到資訊時，人們對網站會失去信心彈指很容易，平均在兩分鐘以內，使用者即可決定是否放棄一個網站 ~ from Nielsen & oranger 研究 )

14 範例：使用簡單的語言 (1/2) 家長會用這種方式發問嗎？譯：什麼是氣喘發病率臨床診斷是什麼意思？譯：兒童氣喘主要是靠臨床診斷

範例：使用簡單的語言 (2/2) 譯：什麼是氣喘發作？標題使用家長會發問的語言譯：…氣管的肌肉抽筋 (又名支氣管痙攣) 用淺顯的詞解釋術語，讓一般人也能瞭解譯：哪些症狀可能是氣喘？ 15

17 總結要點，保留精華這麼大篇，哪裡有我想要的資料呢？啊！就是它了！我要的東西！ ) ) 將內容分層次保持短小精悍

倒金字塔型寫作新聞事件 News 事 What 導言Leads 闡釋 Elaborations 因 Why 時 When 主體Body 地 Where 人Who 如何 How 意見補充資料企業背景 18

21 範例：對文字排版提高可讀性 (1/2) 兩大段的文字註腳的統計數字，讀者真的在意嗎？譯：北美約有 40% 的遊戲玩家採撥接上網

22 範例：對文字排版提高可讀性 (2/2) 型號不再埋於段落中，變成標題後突顯出來採用項目符號，用詞少，關鍵詞更明顯重點不是北美多少人撥接，而是你在撥接上網的環境中仍可使用

推薦讀物: Letting Go of the Words: Writing Web Content that Works 簡體版：勝於言傳(網站內容制勝寶典) 金字塔原理：思考、寫作、解決問題的邏輯方法 24

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