What is product market fit ? How do I know when I have achieved it ?
I answer these questions in this presentation crafted for the Rise / Next startup program that took place at Cocoon HK in June / July 2014. Product Market fit is an essential milestone to reach at the end of the Customer Discovery process.
The material for the workshop is here : https://dl.dropboxusercontent.com/u/18048904/Workshop%20-%20Have%20you%20reached%20Product-Market%20fit.pdf
Most of the material inspired by Steve Blank's Startup Owner Manual, Eric Ries's Lean Startup and Alexander Osterwalder's Business Model Generation and blog.
This document discusses Donald Norman's book "The Design of Everyday Things" and some of its key ideas. It mentions that Norman analyzes why everyday objects can be frustrating or confusing to use. The document also briefly outlines two principles from Norman's book: visibility of system status and a conceptual model that matches users' mental models. Finally, it notes that Norman advocates for design that incorporates users' needs, experiences, and understanding of how things work.
What is product market fit ? How do I know when I have achieved it ?
I answer these questions in this presentation crafted for the Rise / Next startup program that took place at Cocoon HK in June / July 2014. Product Market fit is an essential milestone to reach at the end of the Customer Discovery process.
The material for the workshop is here : https://dl.dropboxusercontent.com/u/18048904/Workshop%20-%20Have%20you%20reached%20Product-Market%20fit.pdf
Most of the material inspired by Steve Blank's Startup Owner Manual, Eric Ries's Lean Startup and Alexander Osterwalder's Business Model Generation and blog.
This document discusses Donald Norman's book "The Design of Everyday Things" and some of its key ideas. It mentions that Norman analyzes why everyday objects can be frustrating or confusing to use. The document also briefly outlines two principles from Norman's book: visibility of system status and a conceptual model that matches users' mental models. Finally, it notes that Norman advocates for design that incorporates users' needs, experiences, and understanding of how things work.
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