Recommended
More Related Content
Viewers also liked
Viewers also liked (18)
Similar to CGAT 09
Similar to CGAT 09 (20)
CGAT 09
- 1. Over The Top Is it TV?
- 3. TV Time Increasing 60 12 50 10 40 8 time per channel (h) weekly use (h) 30 6 Weekly Use 20 4 Time per Channel 10 2 MediaDynamics & Bear Stearns 0 0 1950 1960 1970 1980 1990 2000
- 4. How do you use your TV? Watch DVDs 91% Watch TV Programs 88% Watch DVR Content 54% View Digital Video Files 47% Play Video Games 46% View Digital Photos 44% Access the Internet 29% Listen to PC Audio 29% Email 20% Video Conferencing 17% Access PC Documents 16% Other 1% Consumer Electronics Association
- 5. “When” is up to you… 45% 40% VOD DVR 35% 30% 25% 20% 15% 10% 5% eMarketer, November 2006 0% 2005 2006 2007 2008 2009 2010
- 6. VOD Revenue Increasing 14 VOD Revenue by Operator Type $Billions iSuppli 2006 12 10 Cable IPTV Internet Download 8 6 4 2 0 2004 2005 2006 2007 2008 2009 2010
- 7. Online Video
- 8. New Behavior, New DNA? Source: “Fluid Lives”, Isobar/Yahoo! (Feb 06) Multi-Tasking has reached warp speed… it has become routine to conduct six IM conversations, watch American Idol on TV and Google the names of last season’s finalists all at once” - Time, 19 Mar 06
- 9. Multi Tasking Really Possible? University of California Study ! Average of 3 minutes on a task – 2 minutes if using an electronic tool ! Working Sphere: “a unit of work that, from the perspective of Not Really the individual, has a unique time frame and is oriented towards a specific purpose” ! Spent only 12 minutes within a working sphere ! Self interruption as often as external interuption G. Mark, N. Su, Communication Chains and Multitasking, University of California, Irvine, 2008 G. Mark, et al, No Task Left Behind? Examining the nature of Fragmented Work, University of California, Irvine, 2007
- 10. Brain Bottleneck ! Time resolved functional MRI identified the posterior lateral pre- frontal cortex as a key bottleneck ! Inability to make two decisions at once, second task is queued and postponed ! Not at perceptual or motor stages of processing. They work in parallel. Dux et al, Isolation of a Central Bottleneck of Information Processing, 2006. Center for Integrative and Cognitive Neurosciences, Vanderbilt University
- 11. Salesmen Beware! Impairments from using a cell phone while driving can be as profound as those while driving drunk Phone: – Delayed Braking – More accidents Drunk: – More aggressive – Follow closer – Harder braking Strayer et al, A Comparison of the Cell Phone Driver and the Drunk Driver, 2006. University of Utah, Salt Lake City
- 12. The Rise of IPTV
- 13. IPTV Subscribers 80,000 70,000 60,000 50,000 40,000 Informa 30,000 MRG 20,000 10,000 - 2003 2004 2005 2006 2007 2008 2009 2010 2011
- 15. The Battle Rages US Data Households ! 111 to 118 million ! 6% growth Subscription Base ! 79% in 2005 ! 82% in 2011
- 16. Cable Topology - Local VOD Encoder CH1 CH2 CH3 Server Multiplexor Amp Encoder QAM RF Slots Modulator Encoder TS 1 Encoder Content Feed CH1 CH2 CH3 VOD Encoder Server Multiplexor Encoder Amp QAM RF Slots Modulator Encoder TS 2 Encoder Content Feed RF Combiner VOD Encoder Server Multiplexor CH1 CH2 CH3 Encoder Modulator Amp QAM RF Slots Encoder TS 3 Encoder Content Feed
- 17. Cable Topology - Remote IP VOD Encoder CH1 CH2 CH3 Server Multiplexor EdgeQAM Encoder IP Encap QAM RF Slots Encoder TS 1 192.16.15.1 Session & Resource Encoder Content Feed Manager VOD Encoder Server CH1 CH2 CH3 Multiplexor Encoder EdgeQAM IP Encap QAM RF Slots Encoder TS 2 192.16.15.2 Encoder Content Feed 192.16.15.3 VOD Encoder Server Multiplexor Edge Manager Encoder IP Encap CH1 CH2 CH3 Encoder EdgeQAM TS 3 QAM RF Slots Encoder Content Feed
- 18. Cable CH1 CH2 CH3 Amp QAM RF Slots CH1 CH2 CH3 RF Combiner Amp QAM RF Slots CH1 CH2 CH3 Amp QAM RF Slots
- 19. Switched Video CH1 CH2 CH3 Edge QAM QAM RF Slots CH1 CH2 CH3 Edge QAM QAM RF Slots IP Router CH1 CH2 CH3 Edge QAM QAM RF Slots
- 20. IP Delivery Topology Services IP Switching & Routing Simple Switching xDSL Encoder Encoder Network Management DSLAM VOD Server Backbone Aggregation TS Mux Network Middleware & Services xDSL Local Servers RX Encoder DSLAM Local Content Acquisition xDSL
- 21. Cultural Differences ENC ENC IP Edge DSLAM ENC Core Ethernet Network Router VOD DSLAM VOD
- 22. Cultural Differences ENC ENC DSLAM Edge Core IP ENC Network Ethernet Router VOD DSLAM VOD
- 23. IPTV Key Success Factor? Obtain and Retain
- 24. Poorest Customer Service Ranked by percentage of respondents who ranked a company's service " poor". Source : MSN-Zogby Poll
- 25. What Business Are You In? What I Ordered What I Got
- 26. The Cost of Content Content acquisition can account for as much as 40 percent of total costs by the fifth year of operation Accenture Estimate
- 27. Picture Problems
- 28. Zap Time vs QoE Kamal Ahmed, Lower bound for acceptable QoE FP6 Integrated project MUSE www.ist-muse.org 3.5 MOS means Zapping Time ! 0.43 s
- 29. Handy Manny
- 32. Monitor Points Service Provider (regional Headend) Local Content RX Encoder Acquisition PT1 VOD Server Content Provider Service Provider (central Headend) Network Provider End User PT 2 PT1 Encoder Edge VOD Server/ Core VOD multicast replication Server point Transcoder Home PT1 PT 2 Gateway STB IP Core IP Access Encoder Network Network PT 4 PT1 Services PT 3 Server PT 5 TV Metadata Metadata PT1 Domain Domain Domain Domain Domain A B C D E Monitoring, Management and Performance Analysis Platforms
- 33. Monitoring at Point 5 Measuring true Opinion Score means asking real people for their opinions… Or getting as close as possible to the point of perception. Infra-red Remote Control IP Traffic IP Traffic Audio Signal Monitoring Multicast Point Set Top Box Device Monitoring Video Signal Device Monitoring Point 4 Monitoring Point 5 D omain D D omain E
- 34. TV Success Factors ! Television of course! ! Existing Quality of Experience! ! Video on Demand ! xPVR pause, rewind ! Telephony Integration ! Better Quality of Experience!
- 35. We’re the TV Guys info@pixelmetrix.com www.pixelmetrix.com