This document provides an overview of CFAO, a French company operating in Africa, French overseas territories, Vietnam, and Cambodia. Some key details:
- CFAO operates in 34 countries in Africa, 7 French overseas territories, Vietnam, and Cambodia.
- In 2015, CFAO generated €3.4 billion in revenue, with 78% coming from Africa. It employs over 12,000 people.
- CFAO operates across three main business sectors: equipment and services (54% of revenue), healthcare (36% of revenue), and consumer goods (10% of revenue).
- CFAO has seen average annual growth double that of African GDP over the last 15 years.
- C
THE GLOBAL PARTNER NETWORK OF FRENCH TRADE SHOWSPromosalons AB
Promosalons’ mission is to promote trade exhibitions run by French organisers abroad in order to encourage the international presence of exhibitors, visitors and trade press.
Today Promosalons’ network spans across 120 countries on 5 continents. We are the World’s most unique promotion network. Drawing on more than 40 years of expertise, we work to ensure optimal conditions for international exhibitors, visitors and the press who attend the exhibitions we represent.
The Future of Digital Business Models in sub-Saharan Africa, Team Finland Fut...Team Finland Future Watch
From the perspective of the African future, digital business models have a vital role in influencing the development of African societies. For the first time African economies are able to create equal economic links with Western economies and are able to attract interest from all over the world. Growth numbers in digital market are staggering, although the future is not as straightforward as one could expect. Now it is great moment to look at what are the successful digital business models in Africa and how does the future looks like for African digitalization.
This article is the second part of a three-part series. In the first part, we discussed the current state of intra-African trade, the AfCFTA and its importance, and highlighted businesses that have successfully leveraged regional integration in ASEAN.
Since the publication of the first part of this article, Nigeria has joined the CFTA. With Nigeria in the CFTA, Nigerian businesses have direct access to a market of over one billion people. Therefore, they must prepare to take advantage of the new markets that the AfCFTA grants access to. However, the Nigerian market is now directly open to intra-African competition from businesses in countries with comparative advantage.
In this part, we discuss the current state of trade in Nigeria, and highlight African countries with businesses with the capacity to compete with Nigerian businesses in the Processed Agriculture, Retail and Trade, and FMCG sectors.
Ecommerce - Presentation by Daniel Raab, Managing Director of Seven Ventures at the NOAH Conference London 2016, Old Billingsgate on the 10th of November 2016.
THE GLOBAL PARTNER NETWORK OF FRENCH TRADE SHOWSPromosalons AB
Promosalons’ mission is to promote trade exhibitions run by French organisers abroad in order to encourage the international presence of exhibitors, visitors and trade press.
Today Promosalons’ network spans across 120 countries on 5 continents. We are the World’s most unique promotion network. Drawing on more than 40 years of expertise, we work to ensure optimal conditions for international exhibitors, visitors and the press who attend the exhibitions we represent.
The Future of Digital Business Models in sub-Saharan Africa, Team Finland Fut...Team Finland Future Watch
From the perspective of the African future, digital business models have a vital role in influencing the development of African societies. For the first time African economies are able to create equal economic links with Western economies and are able to attract interest from all over the world. Growth numbers in digital market are staggering, although the future is not as straightforward as one could expect. Now it is great moment to look at what are the successful digital business models in Africa and how does the future looks like for African digitalization.
This article is the second part of a three-part series. In the first part, we discussed the current state of intra-African trade, the AfCFTA and its importance, and highlighted businesses that have successfully leveraged regional integration in ASEAN.
Since the publication of the first part of this article, Nigeria has joined the CFTA. With Nigeria in the CFTA, Nigerian businesses have direct access to a market of over one billion people. Therefore, they must prepare to take advantage of the new markets that the AfCFTA grants access to. However, the Nigerian market is now directly open to intra-African competition from businesses in countries with comparative advantage.
In this part, we discuss the current state of trade in Nigeria, and highlight African countries with businesses with the capacity to compete with Nigerian businesses in the Processed Agriculture, Retail and Trade, and FMCG sectors.
Ecommerce - Presentation by Daniel Raab, Managing Director of Seven Ventures at the NOAH Conference London 2016, Old Billingsgate on the 10th of November 2016.
2. CFAO at a glance
Operations in 34countries in Africa,
7 French Overseas Territories,
Vietnam and Cambodia
Registered office in France
2015 revenue of €3.4billion
of which 78 % in Africa
12,370 employees
145 operating subsidiaries
Listed on NYSE Euronext Paris
97 % owned by Toyota Tsusho Corporation
AFRICAN OPERATIONS
Algeria
Angola
Benin
Burkina Faso
Cameroon
Congo
Côte d’Ivoire
Gabon
Gambia
Ghana
Guinea
Guinea-Bissau
Equatorial Guinea
Mauritius
Kenya
Liberia
Madagascar
Malawi
Mali
Morocco
Mauritania
Niger
Nigeria
Uganda
Central African Republic
Democratic Republic of the Congo
São Tomé and Príncipe
Senegal
Sierra Leone
Tanzania
Chad
Togo
Zambia
Zimbabwe
FRENCH OVERSEAS TERRITORIES (FOTs),
VIETNAM AND CAMBODIA
French Guiana
French Polynesia
Guadeloupe
Martinique
New Caledonia
Reunion
Saint-Martin
Present in Africa for over160 years
2
4. An integrated offering for penetrate into the African
markets in a profitable and long-lasting way
Import Production
& Packaging Logistics Wholesale Retail E-commerce
4
5. 5
With ten plants and
a host of projects in the pipeline,
CFAO contributes to enriching
Africa's industrial fabric
6. 6
Average growth
double that of African GDP over the last 15 years
Revenue in € millions Recurring operating margin
1,049
1,247
1,477
1,620 1,718
1,859
2,034
2,219
2,535
2,864
2,582 2,676
3,124
3,585 3,628 3,560
3,435
9.8%
9.0% 9.1% 9.1% 9.2%
8.4% 8.2% 8.2%
9.2% 9.6%
8.4% 8.3% 8.2% 8.1%
7.4% 7.6% 7.8%
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
8. between $10 and $20/pers/day: 5%
The emergence of a middle class is driving African growth and
creating new opportunities for CFAO
0708
8
Below the poverty line
< $2/pers/day: 60%
Floating class
between $2 and $4/pers/day: 20%
Lower-middle
class
between $4 and $10/pers/day: 9%
Upper-middle
class
Uper
class
> $20/pers/day: 6%
Scope of the CFAO's study,
with Ipsos
Source: CFAO BearingPoint, based on ADB data, 2015
The middle class in Africa: realities and challenges?
A survey conducted at 2015 first-half:
- 5 countries: Morocco, Cameroon, Côte d'Ivoire, Nigeria, Kenya
- 4,000 interviews
- 50 ethnographic surveys
9. The emergence of a middle class guides CFAO
towards a best balance
9
B2B B2C
11. HEALTHCARE
7 business units 05
11
REVENUE
22 African countries, 7 FOTs,
Denmark, Portugal, Italy and India
€1,251 m
HEALTHCARE
8 countries in West and Central Africa
€5 m
REVENUE
An innovative e-commerce
offering in Africa
www.africashop.com
CONSUMER GOODS
REVENUE
€345 m
Production plants in 5 African countries
operations in 17 countries
REVENUE
€93 m
9 subsidiaries, 21 countries
EQUIPMENT & SERVICES
23 countries
€1,741 m
West Africa Eurafrica
Maghreb,
East Africa,
FOTs & Asia
REVENUE
12. Benin I Burkina Faso I Cameroon I Central African Republic I Congo I Côte d'Ivoire I Democratic Republic of Congo I Equatorial Guinea I
Gabon I Sao Tomé I Gambia I Ghana I Guinea I Guinea Bissau I Liberia I Mali I Mauritania I Niger I Nigeria I Senegal I Sierra Leone I Chad I Togo
12
Toyota 19 I Suzuki 16 I Mitsubishi 5
Peugeot 11 I Citroën 5 I Yamaha 17
Rental Services
Renault Trucks 10 I DAF Trucks 4 I Fuso 4
JCB 16 I Toyota Forklift 14 I Bridgestone 18
Otis 20 I Massey Ferguson® 5
13. MAGHREB, EAST AFRICA, FOTs & ASIA
MAGHREB EAST AFRICA FOTs
ASIA
Algeria & Morocco Kenya l Madagascar l Malawi l Mauritius
Uganda I Tanzania l Zambia l Zimbabwe
French Guiana
New Caledonia l Reunion
Vietnam & Cambodia
Chevrolet 2 I Opel 2 I Fuso
DAF Trucks 2 I JCB
Volkswagen 6 I Mercedes-Benz 4
Ford 2 I Hyundai 6 Audi 2
Toyota 2 I Ford 2 I Peugeot I Citroën 2
Mercedes-Benz 2 I Fuso
Opel I Chevrolet
13
14. Integration and maintenance of IT infrastructure and software
and telecommunications systems in partnership with leading
global brands (IBM, Cisco, Oracle, Microsoft, APC, etc.)
Recent development of new high value-added services: audit
and advisory, outsourcing / managed services and
radiocommunications solutions
Turnkey installation of data centers as part of our rapid
development of cloud solutions for Africa
13
14
Countries with CFAO Technologies subsidiaries
Other countries in which CFAO Technologies operates
15. Import and resale in French-speaking Sub-Saharan Africa's
regulated markets and in the FOTs
Partner and agent to the world's leading laboratories for the
management of exports to Africa (pre-wholesale) and distribution in
English-speaking Sub-Saharan Africa
Development, within Missionpharma and Fazzini, of a range of
generics and medical supplies and equipment tailored to institutional
customers: hospitals, clinics, NGOs, public entities, etc.
FRENCH POLYNESIA, GUADELOUPE, MARTINIQUE,
SAINT-MARTIN, FRENCH GUIANA, NEW CALEDONIA, REUNION,
PORTUGAL, DENMARK , INDIA AND ITALY
Import and resale
Distribution agent
15
16. A 20-year partnership with Heineken
In the Brasseries du Congo joint venture.
Brewing more than 2 million hectoliters and marketing the
Coca-Cola range
Built a new brewery in Côte d’Ivoire with Heineken:
Brassivoire
A 40-year partnership with the BIC® group
Manufacturing pens and razors in 4 plants
in Nigeria, Côte d’Ivoire, Cameroon and Ghana.
Marketing BIC® products in 17 countries
A partnership with L’Oréal
Manufacturing and distributing beauty products across
Côte d’Ivoire
Partnerships with major brands in Nigeria and Ghana
Distributing brand products for Ferrero, FrieslandCampina,
and Mondelez among others
16
17. Developing and operating a network of
Carrefour stores in various formats in 8 major
markets in West and Central Africa: Cameroon,
Congo, Côte d’Ivoire, Gabon, Ghana, Nigeria,
Democratic Republic of Congo and Senegal
Opening of the first shopping center
PlaYce Marcory in December 2015 (Abidjan)
Setting up and operating a franchised network
of shops for international brands:
the CFAO Club of Brands
Building and operating a network of
welcoming PlaYce shopping centres:
• Carrefour stores
• CFAO Club of Brands
• Shops and services
• Food court
17
The CFAO Club of Brands
Mode/ Fashion
Bonobo (Beaumanoir group)
Cache Cache (Beaumanoir group)
Jules
Kaporal
La Halle Chaussures & Maroquinerie (Vivarte group)
La Halle Mode & Accessoires (Vivarte group)
Morgan (Beaumanoir group)
San Marina (Vivarte group)
Beauty
Beauty Success
L’Occitane en Provence
Games &Toys
La Grande Récré (Ludendo group)
Food court
Baïla Pizza
Brioche Dorée (Le Duff group)
El Rancho
Jeff de Bruges
18. An innovative e-commerce offering in Africa with
www.africashop.com, tailored to the needs of consumers
among the continent's emerging middle class. Launched in
Côte d'Ivoire and Senegal in April 2016.
Direct, easy access to leading international brands such as
La Redoute, Vertbaudet, Devred, Etam, Somewhere and Maty,
along with African designers like Sawa, De La Sébure and
Manoir Coloré.
Services:
• option to create a single, multi-brand basket
• points of sale
• adapted, secure payment solutions
• all-in-one offering including transport, customs clearance and
home delivery
18
19. Committed to sustainable development in Africa
ENVIRONMENT
HEALTHCARE &
SAFETY IN THE WORKEDUCATION AND TRAINING
ENVIRONMENTAL
MANAGEMENT SYSTEM
19
HEALTH, DISABILITY
AND DEATH INSURANCE
SCHOLARSHIP PROGRAM
Secondary and higher education
ROAD SAFETY
Let’s do the right thing!
HEALTH PROGRAM
Health by CFAO
WASTE MANAGEMENT
Selective sorting
Partnerships with waste treatment facilities
NGO PARTNERSHIPS
ONG
PREVENTION OF
PROFESSIONAL RISKS
Prisk health-safety in the work
20. 3,978 employees received training in 2015
A training budget of €4.4 million
More than128,648 hours of training given
An average of 32 hours of training per employee
A program of cross-functional training
courses offered by CFAO
Operational/job-specific training
offered by the business units
Training: a priority area for CFAO
20
21. KEY FIGURES
A solid financial structure
Gearing (net debt/equity)Free operating cashflow
€47 m
ROCE (return on capital employed)
18.9 %
53 %
Recurring operating income
Net operating investments
€148 mGroup net income
€107 m
€269 m
19
French-speaking Sub-Saharan Africa47 %
FOTs and other**22 %
Maghreb6 %
English- and Portuguese-speaking Sub-Saharan Africa14 %
Direct sales to Africa*11 %
2015 revenue
€3,435.7m
(*) Export
(**) FOTs , Vietnam and Cambodge
Distribution revenue by geographic area
Intangible assets 261.8
Property, plant and equipment 521.5
Working capital requirement 727.3
Other assets and liabilities 41.8
Capital employed 1,552.1
1,012.2Total equity (including equity attributable
to non-controlling interests)
540Net debt
(in € millions) 2015
Simplified balance sheet
21
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3
4
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General Management Committee
Marc HIRSCHFELD
Chief Executive Officer
CFAO Automotive Equipment & Services Eurafrica
Marc FERREOL
Chief Executive Officer
CFAO Automotive Equipment & Services West Africa
Cécile DESREZ
Vice President
Human Resources and Corporate Social Responsibility
Jean-Marc LECCIA
Chairman and Chief Executive Officer
Eurapharma
Alain PÉCHEUR
Chief Financial Officer
and member of the Management Board
Toshimitsu IMAI
Vice Chairman of the Management Board
Corporate Planning and Alliance Development
Richard BIELLE
Chairman of the Management Board
Olivier MARZLOFF
Executive Vice President and Corporate
Secretary, and member of the Management
Board
Marc BANDELIER
Chief Executive Officer
CFAO FMCG Industries & Distribution
Richard NOUNI
Chief Executive Officer
CFAO Technologies
Xavier DESJOBERT
Chief Executive Officer
CFAO Retail
Françoise LE GUENNOU-REMARCK
Vice President
Institutional Relationship and Communications
23. CORPORATE
Eurapharma
Jean-Marc LECCIA
Chairman and
Chief Executive Officer
Guy FAUCHET
Head of French Overseas
Territories
Benoît JACQUOT
Pre-wholesale Director,
head of English- and Portuguese-
speaking Africa zone &
the Maghreb
Ken ACCAJOU
Head of French-speaking
Africa & Madagascar zone
Denis MAURICE
Corporate Development Director
and Director of Healthcare
Institutional Clients
23
Executive committee
CFAO Automotive Equipment & Services
Marc HIRSCHFELD
Chief Executive Officer
Pascal LAFFARGUE
Chief Operating Officer
East Africa
Richard NOUNI
Chief Executive Officer
CFAO Technologies
West Africa
Eurafrica
Marc FERREOL
Chief Executive Officer
Patrick CESSANS
Chief Operating Officer
General Management Committee members
CFAO FMCG Industries & Distribution
CFAO Retail
Marc BANDELIER
Chief Executive Officer
Xavier DESJOBERT
Chief Executive Officer
E-commerce Development
Olivier NGUYEN-KHAC
Chief Executive Officer
Africashop
SANTE CONSUMER GOODSHEALTHCAREEQUIPMENT
Richard BIELLE
Chairman of the Management Board
Toshimitsu IMAI
Vice Chairman of the Management Board,
Corporate Planning
and Alliance Development
Olivier MARZLOFF
Executive Vice President
and Corporate Secretary,
and member of the Management Board
Alain PÉCHEUR
Chief Financial Officer,
and member of the Management Board
Cécile DESREZ
Vice President Human Resources
and Corporate Social Responsibility
Françoise LE GUENNOU-REMARCK
Vice President Institutional Relationship
and Communications
Jun SHIRATORI
Vice President Alliance
Office – Corporate
Toshinari SAKABE
Vice President Alliance
Office – Business
Stéphane HENRY
AutoParts and LOXEA
Director
Didier LEFEBVRE
Goup Information Systems
Director
Pierre-Henri LEGRAND
General Counsel
Florent MONTAUBIN
Group Development and
Strategic Planning Director
Régis de PONCINS
Head of Safety, Insurances
and Risks
Emmanuel ROZIER
Head of Internal Audit
& Kaizen
Thomas GAJAN
Used Cars, Two Wheels and
Marine Director
Frédéric NONET
Equipment Director
24. Governing bodies
THE MANAGEMENT BOARD THE SUPERVISORY BOARD
Richard Bielle
Chairman
A graduate of the Ecole Supérieure de Commerce
de Paris (ESCP), Richard Bielle began his career
in the financial sector. In 1988, he joined Renault
Trucks where he held various financial
management positions. In 1997, he joined ING
Barings as Senior Manager in charge of project
financing, and then CFAO in 1999 as
Development Director for the Automotive
division’s operations. He became CFAO’s head of
finance in 2002 and he was appointed Chief
Operating Officer of CFAO Automotive in 2005.
He was appointed Chairman of the Management
Board in 2009, and was succeeded by Alain Viry
in September 2012.
In December 2013, Richard Bielle resumed the
Chairmanship of the Management Board.
Olivier Marzloff
Executive Vice President
and Corporate Secretary
Olivier Marzloff graduated from ISG with a degree
in finance and accounting. He began his career as
a Manager in the audit practice of
PricewaterhouseCoopers. In 1994, he joined
Kering (formerly PPR) as head of the group’s
internal audit department and then joined Pinault
Distribution as Chief Financial Officer. He was
appointed Corporate Secretary of Pinault Bois et
Matériaux (PBM) in 1998, and continued to hold
this position after PBM was acquired by the
British group Wolseley in 2003. He returned to
Kering in May 2004 as Executive Vice-President
and Chief Financial Officer of Redcats USA in
New York.
Olivier Marzloff joined CFAO in June 2008 as
Corporate Secretary.
Toshimitsu Imai
Vice Chairman,
Corporate Planning and Alliance Development
Toshimitsu Imai holds a degree in Marketing of
Waseda University in Tokyo, Japan. He also
obtained USCPA (Certified Public Accountant).
He joined the Japanese company Toyota Tsusho
Corporation (TTC), where he has been involved in
Automotive Business of TTC. During his career at
TTC, he worked as Chief Representative of TTC
at Antananarivo (Madagascar) from 1990-1995,
General Manager of Toyota Tsusho Africa at
Johannesburg South Africa from 2000-2005 and
General Manager of TTC Automotive Division
Planning Department just before joining CFAO.
Toshimitsu Imai joined CFAO in France as
Vice President Alliance Office-Business in March
2013, the position he held until his appointment
as member and Vice Chairman of the
Management Board.
Alain Pécheur
Chief Financial Officer
Alain Pécheur is a graduate of the ESG where he
specialized in chartered accountancy. He also
holds an eMBA from HEC. He began his career at
CFAO as an auditor before becoming a financial
controller. In 1997, he was appointed Internal
Audit Manager and he later became the Secretary
General of the purchasing office. In 2002, he
became the Head of Financial Services of CFAO
and, in 2005, he joined CFAO Automotive as
Chief Financial Officer.
Alain Pécheur has held the position of Chief
Financial Officer of CFAO since March 2009.
Jean-Charles Pauze
Chairman
Member of the Supervisory Board since
February 8, 2011 and Chairman since
September 5, 2012
Nathalie Delapalme
Member of the Supervisory Board
since May 17, 2010
Yasuhiko Yokoi
Member of the Supervisory Board
since August 2, 2012
Corinne Le Goff
Member of the Supervisory Board
since October 28, 2014
Pierre Guénant
Vice Chairman
Member of the Supervisory Board since
November 16, 2009
Sylvie Rucar
Member of the Supervisory Board
since May 25, 2012
Takashi Hattori
Member of the Supervisory Board
since August 2, 2012
24
25. A stable shareholder structure
with a long-term vision
TTC owns 97 % of CFAO’s share capital
Revenue of (03/31/2015) : JPY 8,663 billion
in over 90countries
53,241 employees
Over 970 operating subsidiaries
Listed on the Tokyo Stock Exchange,
nearly 22% of TTC’s shares are owned by Toyota
Extensive logistics
and industrial expertise
TTC operates
in six different divisions
25
Metals
Chemicals & Electronics
Global Parts & Logistics
Automotive
Machinery, Energy & Project
Food & Consumer Services