The document discusses the web communication strategy at Universiteit Leiden, which focuses on content management and user navigation for its extensive online presence. It outlines the university's structure, the challenges of managing 496 separate websites, and emphasizes the importance of understanding visitor needs. The aim is to improve the user experience by organizing content thematically and streamlining the web management process.

1. Centralised Websites with Decentralised Authors Universiteit Leiden ICS Web Communication / Infra Adriaan M. Bloem, Project Manager

2. Universiteit Leiden Founded in 1575 Currently 17.251 Students Staff of 3.935 People Number 58 Position in “The World's Top 100 Science Universities ”, The Times Higher Education Supplement

3. ICS Web Communication Department Web Communication of Expertise Centre ICS PAUW Programme: Target Audiences & Content Navigation & Design Organisation Infrastructure

4. Scope All Web Content in the “leidenuniv.nl” and “leiden.edu” domains, with the Exception of Content other than “Traditional” Web Content; DAM, LCMS E.g., Blackboard, D-space, Hive, ActiveMedia, blogs, wiki’s… Information Systems with Web Interfaces E.g., U-Twist, ZRS, ISIS, SAP, …

5. Getting the General Idea

6. Visitor Navigation

7. Visitor Behaviour – If we believe this: Mixed Link Dominant Search Dominant Source: Jakob Nielsen,"Designing Web Usability"

8. University Homepage?

9. Search Results 1.630.000 pages 361.000 pages 380.000 pages According to…

10. Define Target Audiences

11. “ Ask not what you can do for your website … John F. Kennedy Ask what your visitor wants from you !”

12. Organise Sites in Themes

13. Utopia of Content Management

14. Producing Content Institute for Law of Sanskrit- Speaking Parrots

15. Looking for Content Students

16. Paradox Faculty of Law Sanskrit Parrots University

17. Re-use of Content Faculty of Law Sanskrit Parrots University

18. Fixing the Plumbing

19. Current CMS: Statistics 496 Separate Websites 33.424 Unique Pages 4.448 User Accounts

20. Structure: Present and Future 496 Separate Instances of the CMS Structure: Present Publications Within 1 Instance of the CMS

21. Content Flow Structure: Present

22. Structured Decentralised Sites News Info Events

23. Categorise Structured Items ? Title Paragraph Text Paragraph Title Abstract Paragraph Text Paragraph Title

24. Inheritance GLOBAL CONTENT LANGUAGE A LANGUAGE B OU SITE OU SITE OU SITE THEME A HOMEPAGE LANGUAGE A THEME B THEME C ♠ ♥ ♣ ♦ ♠ ♥ ♣ ♠ ♥ ♠ ♠ ♥ ♣ ♦ ♠ ♥

25. Group Items in Themes Research Inherited Content

26. Overview of Resulting Process Organisational Unit Website Decentralised Organisational Chapters OU Theme Chapters Targeted Websites University Homepage

27. Are You a CM Pro? http://www.cmprofessionals.org/