This document outlines components of Lions Clubs International's Centennial celebration, including strategic goals to inspire more service, engage new partners, and promote the Lions' mission. It describes the Centennial Service Challenge to serve over 100 million people by 2018 in four areas. Worldwide, over 23,000 clubs have participated in over 245,000 activities serving over 42 million people so far. The Centennial also includes a membership challenge and awards to recognize growth. Clubs are encouraged to do legacy projects that benefit their communities and promote the Lions. Ideas for district celebrations are provided, and clubs are given resources and tools to participate.