Cellware was founded in 2007 as the first mobile social networking site, allowing users to design, create, customize and share ringtones, wallpapers, videos and games for free. Users can build a profile, invite friends, browse and download content, earn credits to exchange for cash, and communicate with other Cellware users. Cellware integrates with sites like Facebook to bring people and ideas together through social networking and content sharing across multiple platforms.

1. Michael Molinaro Ray Shipley Amy Sturgeon

2. Founded in 2007 by John Ferber First mobile social networking site Offers ringtones, wallpaper, videos, games, & applications Design, create, customize and share free ringtones Sponsored by Google Practical use and Creative

4. Make a profile Customize profile with pictures, content, and contact information. Quick links to create ringtones, wallpaper and video Records amount of credits that you earn in order to make cash! Manage a network Invite friends Communicate with other Cellware users (Cellware Chat) View friends’ content

5. Browse from over 33,000 FREE ringtones, 7,000 wallpapers, and 850 games Search for a specific ringtone Browse by category and rating Preview content before you download Upload your own

6. Open with or send video files to… Cellware Video player Cell phone Facebook Delicious Stumbleupon

7. Site Actions Earn credits by signing up, inviting users, uploading/downloading content Offers Click on ads within Cellware site to respond to offers and take part in web-based surveys Points to cash At the end of each month, users can turn their credits into their cash value!

8. DEMO

9. Brings together people and ideas through social networking Is synched with other Web 2.0 sites such as Facebook Users can “mash-up” two different songs All Cellware developers maintain a blog Users are able to express creativity by generating their own content.