Laura Mitchell, GrandCare\'s VP Marketing, at CEDIA 2011
We all know the statistics and can agree that technology and aging is the future, so now what? This course takes you on a journey from choosing your home health technologies to promoting and educating to sales and support. Prepare to see real-life case studies on how actual home automation installers started their business, promoted, sold and supported this new caregiving network clientele. Discuss why it\'s not your ordinary sale and how you can be prepared for this brand new $20 billion dollar market! If you think home health technology might be your next market, you cannot afford to miss this rare opportunity.
This talk is not about wireframes, although it's not guaranteed you won't have to see some. This talk is about how to identify and create customer touchpoints throughout your service. Wolf will lay out different approaches on how to incorporate your communication concept into your app or website, discuss best-practice examples and provide insights from the latest application redesign he was going through. You should walk away from this talk with a flair for transforming your visitors into customers and a better understanding of the magic behind turning a like into love.
Maximizing the use of video communications by AVI-SPLguest14baeca
This seminar covers the various aspects of implementing and managing your company’s video communications deployment to maximize its effectiveness and user satisfaction within your organization. From the choice of technology, operations and support to internal marketing communications that make video an important communication tool in any organization.
Watson DevCon 2016 - From Jeopardy! to the FutureIBM Watson
Spotlight talk given by Eric Brown and Rob High at Watson DevCon 2016.
Since the beginning of the computer age, scientists have been working to improve the ways computers understand us, reason through problems, and essentially ‘think’— ideas that represent the heart of artificial intelligence. In 2011, IBM took a giant leap forward with Watson, a cognitive computing technology that could answer Jeopardy! questions with the same level of skill as a human grand champion. Since then, Watson’s capacity to understand, interact, reason, and learn has grown exponentially. Here’s an insider's look at the origin of Watson— and its future.
Digital Measurement Framework Summary by Martin WalshMartin Walsh
This is a single slide outlining a conceptual Digital Marketing Measurement Framework, in this case a B2B version.
This slide is from my broader Digital Marketing Measurement Framework PowerPoint which is available here - http://www.slideshare.net/martinwalsh/digital-marketing-measurement-framework-martin-walsh
Atlassian Based DevOps Command Center: Adding Opsgenie to the Powerful Mix!Cprime
Atlassian’s acquisition of Opsgenie peaked organizations' interest in integrating these technologies into a powerful DevOps solution. While these integrations are currently available to cloud users only, there are still innovative ways to tap into capabilities and integrate product such as Jira Cloud, Jira Software, Jira Service Desk, Opsgenie and other 3rd party apps into a powerhouse DevOps solution. In the cloud or behind the firewall. Learn more about these integrations and explore some fresh ideas, new use cases you can implement right now, combined with instructive hands-on examples.
Sss14curry SEHTA health assisted living tele careJustin Hayward
CIR’s Events upcoming are always listed at http://www.hvm-uk.com Go there to plan your excellent networking and tech learning schedule!
CIR is proud to present the takeaways from the Smart Systems Summit 2014 at the prestigious Institute of Directors in Pall Mall, West London 1-2 October. This year's programme was truly excellent, with over 30 speakers.
smart, energy, grids, power, homes. transport, living, sensors, IOT, M2M, Industrial internet, technology, industry, markets, value, innovation, marketing, products, services, monetisation, growth, better
Social media analytics for the pr industry Mexico City 5-24-12Marshall Sponder
Here's my presentation to a conference that happened in Mexico City this week. I don't have the url of the conference but I was asked to pre-record it (which is up on my blog and in YouTube). Here's the deck by itself.
This talk is not about wireframes, although it's not guaranteed you won't have to see some. This talk is about how to identify and create customer touchpoints throughout your service. Wolf will lay out different approaches on how to incorporate your communication concept into your app or website, discuss best-practice examples and provide insights from the latest application redesign he was going through. You should walk away from this talk with a flair for transforming your visitors into customers and a better understanding of the magic behind turning a like into love.
Maximizing the use of video communications by AVI-SPLguest14baeca
This seminar covers the various aspects of implementing and managing your company’s video communications deployment to maximize its effectiveness and user satisfaction within your organization. From the choice of technology, operations and support to internal marketing communications that make video an important communication tool in any organization.
Watson DevCon 2016 - From Jeopardy! to the FutureIBM Watson
Spotlight talk given by Eric Brown and Rob High at Watson DevCon 2016.
Since the beginning of the computer age, scientists have been working to improve the ways computers understand us, reason through problems, and essentially ‘think’— ideas that represent the heart of artificial intelligence. In 2011, IBM took a giant leap forward with Watson, a cognitive computing technology that could answer Jeopardy! questions with the same level of skill as a human grand champion. Since then, Watson’s capacity to understand, interact, reason, and learn has grown exponentially. Here’s an insider's look at the origin of Watson— and its future.
Digital Measurement Framework Summary by Martin WalshMartin Walsh
This is a single slide outlining a conceptual Digital Marketing Measurement Framework, in this case a B2B version.
This slide is from my broader Digital Marketing Measurement Framework PowerPoint which is available here - http://www.slideshare.net/martinwalsh/digital-marketing-measurement-framework-martin-walsh
Atlassian Based DevOps Command Center: Adding Opsgenie to the Powerful Mix!Cprime
Atlassian’s acquisition of Opsgenie peaked organizations' interest in integrating these technologies into a powerful DevOps solution. While these integrations are currently available to cloud users only, there are still innovative ways to tap into capabilities and integrate product such as Jira Cloud, Jira Software, Jira Service Desk, Opsgenie and other 3rd party apps into a powerhouse DevOps solution. In the cloud or behind the firewall. Learn more about these integrations and explore some fresh ideas, new use cases you can implement right now, combined with instructive hands-on examples.
Sss14curry SEHTA health assisted living tele careJustin Hayward
CIR’s Events upcoming are always listed at http://www.hvm-uk.com Go there to plan your excellent networking and tech learning schedule!
CIR is proud to present the takeaways from the Smart Systems Summit 2014 at the prestigious Institute of Directors in Pall Mall, West London 1-2 October. This year's programme was truly excellent, with over 30 speakers.
smart, energy, grids, power, homes. transport, living, sensors, IOT, M2M, Industrial internet, technology, industry, markets, value, innovation, marketing, products, services, monetisation, growth, better
Social media analytics for the pr industry Mexico City 5-24-12Marshall Sponder
Here's my presentation to a conference that happened in Mexico City this week. I don't have the url of the conference but I was asked to pre-record it (which is up on my blog and in YouTube). Here's the deck by itself.
Understanding user behaviour in the omni channel world- jwtB2B Marketing
How to best leverage data insights from multi-channel platforms to impact ongoing marketing strategies and revenues. This includes customer behaviour across digital platforms and integrated online and offline user experience journey.
This presentation includes advice on how behaviours impact customers’ decision-making processes, practical advice on how to garner insights and how to measure and structure marketing campaigns across multi-channel platforms.
The session will also feature a case study example of applying the above and increasing ROI for B2B brands.
Benefits
Practical advice on managing multi-channel marketing activities
Customer insights in the digital world
Real life examples
How this impacts business objectives and ROI
Measurement of ROI retained via digital and social media
So much of the mobile experience is context and location specific. App use tends to be more immediate, reactive and transient, prompted by something that happens in the users' environment rather than by their work schedule.
Traditional lab methods really don't work too well to capture these behaviors. From a physical perspective there is seldom a video-out port to capture screen images, and there is no easy way to capture gestures or button presses. From a behavioral perspective, it's often hard to "set the scene" for your app's use when your user is sitting inside a sterile office room.
So how do we cheaply and quickly gather feedback on the mobile apps that we develop? What techniques can we use to balance ecological validity with solid data collection?
Best Practices for TelehealthALLURA L. RALSTON, M.A.DEP.docxjasoninnes20
Best Practices
for Telehealth*
ALLURA L. RALSTON, M.A.
DEPARTMENT OF PSYCHOLOGY, UNIVERSITY OF NEBRASKA-
LINCOLN
*Note: This webinar will not address recent OMH guidance on Telehealth.
For OMH guidance on Telehealth during this time, please visit https://ctacny.org/covid-19-resources
March 23, 2020
https://ctacny.org/covid-19-resources
Overview
• Types of telehealth
• Dos and Don’ts of each type
• Common barriers and overcoming them
Poll Question
What are some concerns you have in using
technology for telehealth?
1. I have no concerns
2. Logistical use (I'm not tech savvy)
3. Participant engagement
4. Confidentiality
5. Other
Telemental Health
• Phone conferencing (e.g.
by telephone or cell phone)
• Videoconferencing
• Text messaging
Phone Conferencing
• Phone conferencing is the most simplistic form of telehealth – it just
requires both parties to have a landline or mobile phone
• Generally, phone conferencing is not the most ideal option as it makes
it difficult for both the client and therapist to read social cues
• It can also be difficult to complete certain elements of treatment – such
as exposure therapy
• However, while trying to establish a new norm phone conferencing can
be a better alternative than not providing services at all
• Additionally, many insurance carriers now cover providing services by
telephone which has not been true in the past
Phone Conferencing – Dos and Don’ts
Do’s
✓ Decide what phone number you’d like to provide clients
✓ When working from home – find a quiet place you won’t be disturbed
✓ Limit distractions (e.g. set phone to silent or do not disturb, turn off
computer, etc.)
Don’ts
✓ Forget to set boundaries with clients if you provide them with your
personal cell phone number
✓ Forget to be kind to yourself if it feels like conducting therapy by phone
does not feel the same as in-person
Video Conferencing
• This is the best studied and most widely used technology for
disseminating mental health treatments
• Studies examining the use of video conferencing to provide treatment
have shown similar reductions in anxiety, depression, and PTSD
compared to in-person treatment
• There are few therapy techniques that cannot be completed via video
conferencing
• In fact, our clinic ran a study examining whether treatment for social
anxiety could be conducted according to a standardized protocol with
limited modifications and found that treatment was executed the same
way and with the same beneficial results
Programs for Telehealth via Video
• There are numerous programs that can be used for telehealth – our
training clinic at UNL uses VSee
• Zoom is another popular option
• Both provide encrypted video services and messaging features which can
be incorporated into therapy
• This link provides a nice overview about selecting a vendor and common
vendors used to provide telehealth services:
https://nosorh.org/wp-content/uploads/2016/11/NOSORH-Telehealt ...
Best Practices for TelehealthALLURA L. RALSTON, M.A.DEP.docxrichardnorman90310
Best Practices
for Telehealth*
ALLURA L. RALSTON, M.A.
DEPARTMENT OF PSYCHOLOGY, UNIVERSITY OF NEBRASKA-
LINCOLN
*Note: This webinar will not address recent OMH guidance on Telehealth.
For OMH guidance on Telehealth during this time, please visit https://ctacny.org/covid-19-resources
March 23, 2020
https://ctacny.org/covid-19-resources
Overview
• Types of telehealth
• Dos and Don’ts of each type
• Common barriers and overcoming them
Poll Question
What are some concerns you have in using
technology for telehealth?
1. I have no concerns
2. Logistical use (I'm not tech savvy)
3. Participant engagement
4. Confidentiality
5. Other
Telemental Health
• Phone conferencing (e.g.
by telephone or cell phone)
• Videoconferencing
• Text messaging
Phone Conferencing
• Phone conferencing is the most simplistic form of telehealth – it just
requires both parties to have a landline or mobile phone
• Generally, phone conferencing is not the most ideal option as it makes
it difficult for both the client and therapist to read social cues
• It can also be difficult to complete certain elements of treatment – such
as exposure therapy
• However, while trying to establish a new norm phone conferencing can
be a better alternative than not providing services at all
• Additionally, many insurance carriers now cover providing services by
telephone which has not been true in the past
Phone Conferencing – Dos and Don’ts
Do’s
✓ Decide what phone number you’d like to provide clients
✓ When working from home – find a quiet place you won’t be disturbed
✓ Limit distractions (e.g. set phone to silent or do not disturb, turn off
computer, etc.)
Don’ts
✓ Forget to set boundaries with clients if you provide them with your
personal cell phone number
✓ Forget to be kind to yourself if it feels like conducting therapy by phone
does not feel the same as in-person
Video Conferencing
• This is the best studied and most widely used technology for
disseminating mental health treatments
• Studies examining the use of video conferencing to provide treatment
have shown similar reductions in anxiety, depression, and PTSD
compared to in-person treatment
• There are few therapy techniques that cannot be completed via video
conferencing
• In fact, our clinic ran a study examining whether treatment for social
anxiety could be conducted according to a standardized protocol with
limited modifications and found that treatment was executed the same
way and with the same beneficial results
Programs for Telehealth via Video
• There are numerous programs that can be used for telehealth – our
training clinic at UNL uses VSee
• Zoom is another popular option
• Both provide encrypted video services and messaging features which can
be incorporated into therapy
• This link provides a nice overview about selecting a vendor and common
vendors used to provide telehealth services:
https://nosorh.org/wp-content/uploads/2016/11/NOSORH-Telehealt.
7 dee finding the right methodologies marshall sponder - 9-12-12 - submittedMarshall Sponder
Marshall Sponder is a Web analytics and SEO/SEM specialist with expertise in market research, social media, networking, and public relations. As both an in-house team leader and consultant, he has used sophisticated analysis to optimize the social media marketing efforts of companies and brands including IBM, Monster, Porter Novelli, WCG, Gillette, Pfizer, Warner Brothers, Laughing Cow, The New York Times, and Havana Central. Sponder is a board member emeritus at the Web Analytics Association, a member of the Search Engine Marketing Professionals Organization (SEMPO), and a member of the Certified Institute of Public Relations Social Media Measurement Study Group (CIPR).
Why Remote Research Is (or isn't) Right for your projectGreenlight Guru
With the realities of social distancing likely impacting society for months, if not years, those of us who do physical product evaluation with users have spent the last few weeks reconfiguring our study designs to keep moving forward with a user-centered product development process. At Priority Designs, we’ve spent the last few weeks getting innovative and being realistic about how we move forward with design research in a socially distanced world. We’d like to share our experiences with remote research over the last few weeks, along with a perspective of 20 years of experience in design research. In this presentation, our intent is to help you understand when remote research supports good decision making, what to consider regarding your unique project, and when it might be best to wait for in-person research.
This session took place live at the Greenlight Guru True Quality Virtual Summit, a three-day event for medical device professionals to learn to get their devices to market faster, stay ahead of regulatory changes, and use quality as their multiplier to grow their device business.
Home Health Tech Is Here To Stay Are You 2011 Final Rough DraftLaura Mitchell
In an economy where markets are drying up left and right, there’s one market that we can guarantee will only grow: The Aging & Technology Industry. This year alone, 7000 boomers will turn 65 every day while demanding a NEW and sustainable “AGING IN PLACE” model of care. Delivered by a true integration expert, the solution combines standard home automation and smart home technologies – complete with wireless tele-medicine, brain fitness and socialization features. Learn about the future of aging and technology, why you should get involved and how to start.
Presentation by Laura Mitchell, GrandCare\'s VP Marketing, at CEDIA 2011
Panelists: Jim Gleason, Peter Radsliff
More Related Content
Similar to Cedia A How To Discussion Scenarios 2011
Understanding user behaviour in the omni channel world- jwtB2B Marketing
How to best leverage data insights from multi-channel platforms to impact ongoing marketing strategies and revenues. This includes customer behaviour across digital platforms and integrated online and offline user experience journey.
This presentation includes advice on how behaviours impact customers’ decision-making processes, practical advice on how to garner insights and how to measure and structure marketing campaigns across multi-channel platforms.
The session will also feature a case study example of applying the above and increasing ROI for B2B brands.
Benefits
Practical advice on managing multi-channel marketing activities
Customer insights in the digital world
Real life examples
How this impacts business objectives and ROI
Measurement of ROI retained via digital and social media
So much of the mobile experience is context and location specific. App use tends to be more immediate, reactive and transient, prompted by something that happens in the users' environment rather than by their work schedule.
Traditional lab methods really don't work too well to capture these behaviors. From a physical perspective there is seldom a video-out port to capture screen images, and there is no easy way to capture gestures or button presses. From a behavioral perspective, it's often hard to "set the scene" for your app's use when your user is sitting inside a sterile office room.
So how do we cheaply and quickly gather feedback on the mobile apps that we develop? What techniques can we use to balance ecological validity with solid data collection?
Best Practices for TelehealthALLURA L. RALSTON, M.A.DEP.docxjasoninnes20
Best Practices
for Telehealth*
ALLURA L. RALSTON, M.A.
DEPARTMENT OF PSYCHOLOGY, UNIVERSITY OF NEBRASKA-
LINCOLN
*Note: This webinar will not address recent OMH guidance on Telehealth.
For OMH guidance on Telehealth during this time, please visit https://ctacny.org/covid-19-resources
March 23, 2020
https://ctacny.org/covid-19-resources
Overview
• Types of telehealth
• Dos and Don’ts of each type
• Common barriers and overcoming them
Poll Question
What are some concerns you have in using
technology for telehealth?
1. I have no concerns
2. Logistical use (I'm not tech savvy)
3. Participant engagement
4. Confidentiality
5. Other
Telemental Health
• Phone conferencing (e.g.
by telephone or cell phone)
• Videoconferencing
• Text messaging
Phone Conferencing
• Phone conferencing is the most simplistic form of telehealth – it just
requires both parties to have a landline or mobile phone
• Generally, phone conferencing is not the most ideal option as it makes
it difficult for both the client and therapist to read social cues
• It can also be difficult to complete certain elements of treatment – such
as exposure therapy
• However, while trying to establish a new norm phone conferencing can
be a better alternative than not providing services at all
• Additionally, many insurance carriers now cover providing services by
telephone which has not been true in the past
Phone Conferencing – Dos and Don’ts
Do’s
✓ Decide what phone number you’d like to provide clients
✓ When working from home – find a quiet place you won’t be disturbed
✓ Limit distractions (e.g. set phone to silent or do not disturb, turn off
computer, etc.)
Don’ts
✓ Forget to set boundaries with clients if you provide them with your
personal cell phone number
✓ Forget to be kind to yourself if it feels like conducting therapy by phone
does not feel the same as in-person
Video Conferencing
• This is the best studied and most widely used technology for
disseminating mental health treatments
• Studies examining the use of video conferencing to provide treatment
have shown similar reductions in anxiety, depression, and PTSD
compared to in-person treatment
• There are few therapy techniques that cannot be completed via video
conferencing
• In fact, our clinic ran a study examining whether treatment for social
anxiety could be conducted according to a standardized protocol with
limited modifications and found that treatment was executed the same
way and with the same beneficial results
Programs for Telehealth via Video
• There are numerous programs that can be used for telehealth – our
training clinic at UNL uses VSee
• Zoom is another popular option
• Both provide encrypted video services and messaging features which can
be incorporated into therapy
• This link provides a nice overview about selecting a vendor and common
vendors used to provide telehealth services:
https://nosorh.org/wp-content/uploads/2016/11/NOSORH-Telehealt ...
Best Practices for TelehealthALLURA L. RALSTON, M.A.DEP.docxrichardnorman90310
Best Practices
for Telehealth*
ALLURA L. RALSTON, M.A.
DEPARTMENT OF PSYCHOLOGY, UNIVERSITY OF NEBRASKA-
LINCOLN
*Note: This webinar will not address recent OMH guidance on Telehealth.
For OMH guidance on Telehealth during this time, please visit https://ctacny.org/covid-19-resources
March 23, 2020
https://ctacny.org/covid-19-resources
Overview
• Types of telehealth
• Dos and Don’ts of each type
• Common barriers and overcoming them
Poll Question
What are some concerns you have in using
technology for telehealth?
1. I have no concerns
2. Logistical use (I'm not tech savvy)
3. Participant engagement
4. Confidentiality
5. Other
Telemental Health
• Phone conferencing (e.g.
by telephone or cell phone)
• Videoconferencing
• Text messaging
Phone Conferencing
• Phone conferencing is the most simplistic form of telehealth – it just
requires both parties to have a landline or mobile phone
• Generally, phone conferencing is not the most ideal option as it makes
it difficult for both the client and therapist to read social cues
• It can also be difficult to complete certain elements of treatment – such
as exposure therapy
• However, while trying to establish a new norm phone conferencing can
be a better alternative than not providing services at all
• Additionally, many insurance carriers now cover providing services by
telephone which has not been true in the past
Phone Conferencing – Dos and Don’ts
Do’s
✓ Decide what phone number you’d like to provide clients
✓ When working from home – find a quiet place you won’t be disturbed
✓ Limit distractions (e.g. set phone to silent or do not disturb, turn off
computer, etc.)
Don’ts
✓ Forget to set boundaries with clients if you provide them with your
personal cell phone number
✓ Forget to be kind to yourself if it feels like conducting therapy by phone
does not feel the same as in-person
Video Conferencing
• This is the best studied and most widely used technology for
disseminating mental health treatments
• Studies examining the use of video conferencing to provide treatment
have shown similar reductions in anxiety, depression, and PTSD
compared to in-person treatment
• There are few therapy techniques that cannot be completed via video
conferencing
• In fact, our clinic ran a study examining whether treatment for social
anxiety could be conducted according to a standardized protocol with
limited modifications and found that treatment was executed the same
way and with the same beneficial results
Programs for Telehealth via Video
• There are numerous programs that can be used for telehealth – our
training clinic at UNL uses VSee
• Zoom is another popular option
• Both provide encrypted video services and messaging features which can
be incorporated into therapy
• This link provides a nice overview about selecting a vendor and common
vendors used to provide telehealth services:
https://nosorh.org/wp-content/uploads/2016/11/NOSORH-Telehealt.
7 dee finding the right methodologies marshall sponder - 9-12-12 - submittedMarshall Sponder
Marshall Sponder is a Web analytics and SEO/SEM specialist with expertise in market research, social media, networking, and public relations. As both an in-house team leader and consultant, he has used sophisticated analysis to optimize the social media marketing efforts of companies and brands including IBM, Monster, Porter Novelli, WCG, Gillette, Pfizer, Warner Brothers, Laughing Cow, The New York Times, and Havana Central. Sponder is a board member emeritus at the Web Analytics Association, a member of the Search Engine Marketing Professionals Organization (SEMPO), and a member of the Certified Institute of Public Relations Social Media Measurement Study Group (CIPR).
Why Remote Research Is (or isn't) Right for your projectGreenlight Guru
With the realities of social distancing likely impacting society for months, if not years, those of us who do physical product evaluation with users have spent the last few weeks reconfiguring our study designs to keep moving forward with a user-centered product development process. At Priority Designs, we’ve spent the last few weeks getting innovative and being realistic about how we move forward with design research in a socially distanced world. We’d like to share our experiences with remote research over the last few weeks, along with a perspective of 20 years of experience in design research. In this presentation, our intent is to help you understand when remote research supports good decision making, what to consider regarding your unique project, and when it might be best to wait for in-person research.
This session took place live at the Greenlight Guru True Quality Virtual Summit, a three-day event for medical device professionals to learn to get their devices to market faster, stay ahead of regulatory changes, and use quality as their multiplier to grow their device business.
Home Health Tech Is Here To Stay Are You 2011 Final Rough DraftLaura Mitchell
In an economy where markets are drying up left and right, there’s one market that we can guarantee will only grow: The Aging & Technology Industry. This year alone, 7000 boomers will turn 65 every day while demanding a NEW and sustainable “AGING IN PLACE” model of care. Delivered by a true integration expert, the solution combines standard home automation and smart home technologies – complete with wireless tele-medicine, brain fitness and socialization features. Learn about the future of aging and technology, why you should get involved and how to start.
Presentation by Laura Mitchell, GrandCare\'s VP Marketing, at CEDIA 2011
Panelists: Jim Gleason, Peter Radsliff
Name: Carolyn Sithong
Position: Occupational Therapist and Certified Aging in Place Specialist
Company: Home for Life, Consulting and Design
Personal Bio (1 paragraph for introduction): Carolyn has a Master\'s degree in occupational therapy and provides environmental modification solutions through her company, Home for Life, Consulting and Design. She is nationally certified as an Aging in Place Specialist by the National Association of Home Builders and is founder of the Central Florida Aging in Place Chapter, a grass roots organization created to increase Aging in Place awareness and promote a multi-disciplinary approach to healthy senior home and community living.
Topic Title: Occupational Therapy and Aging in Place: Ensuring Quality of Life in the Home
Topic Description (1-2 sentences): Occupational therapists play a key role in making sure an environment where someone lives is one that supports an ability to engage in life practices as opposed to one that inhibits. This presentation will invite you to see an environment through the eyes of an occupational therapist and describe how acess to all areas of the home leads to participation in activities of daily living and provides the opportunity to enjoy the world around them.
Speaker Name: Mike Dempsey
Position: Founder and CEO
Company: Independence Labs
Personal Bio: Independence Labs is a company whose mission is to help elders live in their own homes independent and safely for as long as possible.
Topic: Overview of a new Passive Fall Detection System We will review a system which can detect if people have fallen down but does not require them to wear anything, push any buttons or take any action.
Please join us! These web calls are open to anyone and everyone in the aging and/or technology industry! The purpose is to educate each other, learn and grow as an industry. Remember, the aging tsunami will float all boats!
2. Home Health
Technology Case
Study: A How-To
Discussion
ESCR047 Home Health Technology Case Study: A
How-To Discussion
Catalog #: ESCR047-7
Thursday: 11:00 a.m. - 12:00 p.m.
{
CEU Value: 0.50
Instructor: Laura Mitchell, GrandCare Systems
We all know the statistics and can agree that technology
and aging is the future, so now what? This course takes
you on a journey from choosing your home health
technologies to promoting and educating to sales and
support. Prepare to see real-life case studies on how actual
home automation installers started their business,
promoted, sold and supported this new caregiving network
clientele. Discuss why it's not your ordinary sale and how
you can be prepared for this brand new $20 billion dollar
market! If you think home health technology might be your
next market, you cannot afford to miss this rare opportunity!
3. Laura Mitchell
VP Marketing
GrandCare Systems
laura@grandcare.com
262-338-6147
Join our Online Communities!
GC Website: www.grandcare.com
GC Forums: http://dealerweb.grandcare.com
GC Blog: http://grandcare.wordpress.com/
LinkedIn: www.linkedin.com/groups?about=&gid=2043956&trk=anet_ug_grppro
Twitter: @grandcare
Boomer Authority: GrandCare :
Facebook: http://www.facebook.com/pages/GrandCare-Systems-Corporate-HQ/163121913734858
Squidoo: http://www.squidoo.com/grandcare-systems
YouTube: http://www.youtube.com/gcsys
Blog: http://grandcare.wordpress.com
Convore: https://convore.com/grandcare-home-health-tech/
Digg: http://digg.com/grandcare
Industry Aging/Tech Webinar:
GrandCare hosts an industry-wide Aging/Technology Webinar (the 1st and 3rd Thursday of each month) at 2pm
Eastern Time (http://grandcaresystems.webex.com) for aging/technology industry participants, GrandCare
Distributors, GC-Partners and other interested individuals. It’s a free webinar and GrandCare staff is always
available to field questions, take suggestions, offer answers, etc. This webinar has been available since 2008 and is
thought of as a key aging/technology resource.
4. Agenda
Introduction of Scenarios (real life stories of home health technology)
Identifying the Customer & Customer Needs
Who?
Where?
How to reach potential customer
Marketing Tips
Outreach
Education
Credibility
The Sales Process
Closing the Sale
How?
When?
Overcoming Obstacles
The Price is Right
Choosing the Model/Sensor Package
The Installation
Assessment
Pre-installation procedures
Follow-up
Customer Feedback
Checking in
Support
Question/Answer Session
9. Identifying your customer
Independent/Assisted
At Home
Living
Where?
Hospital/Rehab/Hospice Group Home
10. Marketing Outreach
How to reach potential customer
•Marketing Tips
•Outreach
•Education
•Credibility
•The Sales Process
11. The Sale
Closing the Sale
•How?
•When?
•Overcoming Obstacles
•The Price is Right
•Customizing the Package
12. The Installation: Jim Gleason
The Installation
• Assessment
The • Pre-installation procedures
Installation
• Customer Feedback
• Checking in
Follow-up • Support
13. From Consultation to Installation
Family Discuss Needs
Discuss Potential Solutions
Client Interview (likes,
hobbies, interests – to help
Go through full explanation
– ensure Primary
to Assist Caregiver/Responder &
Consultation with Communications)
communicators
Determine Appt to Survey the Home
• Verify Internet Connection
Have client sign end user • Ensure there will be no signal /sensor
Model & Price & Payment Schedule
(renting/buying?)
licensing agreement/hipaa
agreement
placement troubles
• Verify exact sensors/placement
• Assess if router will be needed
Set Installation Date
Sensors
Prep work Family Orientation
• How to add more caregivers/users
• add communications before
for installation
• initial rules- train family on rules
Preset Sensors/Network (if
possible)
Set up family Online with
user names/passwords
installation
Perform Better to not SECURE
anything to walls until you
Rodeo Clown Theory (hit
the explanation sweet spot –
Set 2 week check-up with
KNOW it’s a good place for Family
Installation the sensor
not over, not under)
2 Week Assess information
Are they getting what they
Set Appropriate Rules Adjust sensors if needed
want?
Check-up
14. Laura Mitchell
Questions??
VP Marketing
GrandCare Systems
dealers@grandcare.com
262-338-6147
Thank You!