The CEO of Canadian Tire sends a message to customers about COVID-19, letting them know the company feels the same unease and wants to help. They have taken precautions like enhanced cleaning and limiting store hours. While some essential products have limited supply, the company is working with suppliers to replenish quickly. Canadian Tire is doing its best to navigate these times and support customers and employees through flexibility and understanding during this uncertain period.

1. A message from our CEO about COVID-19
Canadian Tire <eflyerfeedback@email.canadiantire.ca>
Sun 2020-03-15 11:42 PM
To: paul_young_cga@hotmail.com <paul_young_cga@hotmail.com>
Dear valued customer,
I know that the growing concern around COVID-19 has everyone feeling uneasy, especially
as we face more changes to our daily routines and future plans. This is why I am personally
reaching out to you today: to let you know that at Canadian Tire Corporation, we feel it
too, and we want to help where we can.
I know that your main priorities are keeping your families safe, and ensuring that you have
the essentials. Although our family of companies includes multiple banners, we understand
that many people are looking to our Canadian Tire stores to fulfill these needs. Like
everyone, we have been taking further precautions, such as enhanced cleaning across all of
our stores, offering hand sanitizers and wipes at work stations and gathering spots, and
encouraging strong hygiene practices among our team members.
To encourage social distancing, we are limiting the hours of operation at certain banners,
such as at our Mark’s and SportChek stores. Please visit their websites, or check with your
local store, for updated hours of operation. At this time, we plan to maintain standard
hours at Canadian Tire stores, allowing us to continue providing the essentials that
Canadians need.
We’ve also done our best to stock up on the products that you may need. It’s true that the
supply of some essentials is becoming increasingly limited, and for customers, that’s
frustrating. Know that we are working closely with our suppliers to ensure that we are
replenishing as quickly as possible. To allow everyone to get what they need, many of our
stores have put limits on the number of high demand products, such as hand sanitizer and
bathroom tissue, that a customer can purchase at one time.
Just like you, we are doing the best that we can to navigate these uncertain times as they
continue to evolve. We are working to help protect the well-being of our customers, and
our tens of thousands of employees across Canada. They are facing uncertainty, and we are
offering our support, flexibility, and understanding to help them manage both their health
https://outlook.live.com/mail/0/inbox/id/AQQkADAwATY3ZmYAZS0...
1 of 2 3/16/2020, 4:14 AM

2. and peace of mind.
I realize this may not be the first e-mail of this nature that you have received. Every
retailer is doing their best to help right now. I find that reassuring, because I personally
believe it’s a testament to people’s true natures: in times of uncertainty, we want to offer
our support to one another. So, let’s continue to do just that, and move forward together.
Sincerely,
Greg Hicks
President and CEO, Canadian Tire Corporation
https://outlook.live.com/mail/0/inbox/id/AQQkADAwATY3ZmYAZS0...
2 of 2 3/16/2020, 4:14 AM