This document provides an overview of best practices for promotional merchandise from a company with over 30 years of experience in the industry. It summarizes the company's capabilities and departments, including an in-house design studio, QA/QC department, and logistics department. It also lists several international clients and examples of promotional products and campaigns developed for brands like Nike, Bambix, Klaas Vaak, K-Swiss, and Coca-Cola. These include items like wristbands, boxes, plates, keyrings, USB sticks, and more.

1. Best practices

2. Introduction
• >30 years experience
• Specialist in promotional merchandise
• Steady base of international clients
• Top 5 full service distributor in Europe
• Staff: 35 in the Netherlands & 10 in Asia
• In-house Design studio
QA&QC department
Logistics department & warehouse

3. Introduction
• Social compliance
Affiliated US offices Sweden office
• Mostly issue in low cost labour nations (Asia) and pro
active role to improve working conditions
Amsterdam HQ
• Clear and fair Code of Conduct
Shanghai office
• Environmental & safety testing Hong Kong office
- NEN norm
- CE norm
- Food Grade (FDA)
All testing based on EU & international standards
• ISO 9001:2008 certified
ISO 14001:2004 certified

4. Introduction
Amongst others we work for:

5. Projects
NIKE, STAND UP SPEAK UP Wristband
Launched in 2005, Stand Up Speak Up
raised the issue of racism on the football
pitch on an international stage.
The symbol, black and white interlocking wristbands,
was worn across Europe and by top footballers
such as van Nistelrooy, Thierry Henry and Ronaldinho.

6. Projects
Bambix, box
Special designed box to hold 2 packs of Bambix porridge, in
a custom shape and with a beautiful full colour print.
At the “9 maanden beurs” , a fair especially for parents to
be, this box was given with 2 packages of Bambix porridge.
For free!
Since the kick-off there is also a lot of interest to use this box
for other promotions.

7. Projects
Klaas Vaak, night light and plate
On the 11th of December 2009 a new Hotel was opened in the
Efteling Amusementpark, it is called Bosrijk. Theme for the parc is
the fairy tale Klaas Vaak. The little sandmen walks through Bosrijk
as soon as the evening falls, and will try to find special sorts of
sand and beautiful dreams.
Klaas Vaak himself will make his appearance in Bosrijk in the
near future, however merchandise items can already be
purchased in the Bosrijk giftshop.
The melamine plate you can buy in the gift shop but is
also given as a consumer gift when a children’s pizza is
ordered.

8. Projects
K-Swiss, shoe keyring and USB stick
Free running is a new extreme sport; to run from A to B, in the
most original way possible is the main goal.
An extravagant sport goes with a special shoe. Therefore
K-Swiss designed the Ariake shoe. The first free running shoe
ever.
CCO Poulis developed a USB stick in the shape of the
Ariake packed in a little K-Swiss shoebox.
The keyring was developed in the same style.

9. Projects
’Starcollection by Dolce Luna’ for Sheba and Cesar
Cesar en Sheba presented the “Star collection by Dolce
Luna”, a beautiful series of colliers and collar hangers for
both cats & dogs.
To complement the relationship between men and pet, Star-
collection offered matching colliers for yourself.
Designer Daniëlle de Jong used only high standard
materials such as Swarovski chrystals.
Buying Cesar or Sheba products enabled consumers
to save for attractive discounts on the Starcollection.

10. Projects
Asics, zodiac keyrings
It was in 2009 when Onitsuka Tiger celebrated their 60 year
anniversary with a special collection based on the Zodiac
theme.
Each sneaker in this collection was inspired on one of the
zodiak animals.
CCO Poulis designed the clothing badges and the keyrings
with the zodiak animals together with Onitsuka Tiger.

11. Projects
Aptamil, bathrobe
Consumer loyalty; collect 10 barcodes, fill in the form and
receive this cute bathrobe for kids, with the name of your
baby. A real personal gift!

12. Projects
M&M’s, bowls
Buy 2 packages of M&M’s! Get a bowl for FREE!
For a retail promotion in the supermarkets for Mars, CCO
Poulis has designed, developed and produced this catchy
melamine bowl in cooperation with Mars.
Printed full colour with M&M’s dessin on both sides and
Yellow and Red on the bottom.

13. Projects
Fanta, lunchbox
Specially for a large consumer promotion for Fanta we de-
signed and produced a lunchbox in the shape of the Fanta-
Orange; complete with orange structure, flexible leafs and a
printed “sticker with the logo”.

14. Projects
Arke, little planes
Little airplanes alike the real ones ArkeFlys uses on a daily
basis. For example planes in scalemodel, inflatable or a little
toy with real sound and lights.
The planes were used as promotional give aways, but are
also available in their on board shop.

15. Projects
Westland Maaslander, lunchbox
Used to promote the cheese snack “Muizenhappen” to their
target group; children who go to school.
Kids use their lunchboxes daily, so this item is a good perfect
item for this target group.
Consumers who bought 2 packs of “Muizenhappen” could
buy the box for a reduced price.

16. Projects
Beiersdorf Nivea, toilet bag
For a variety of consumer promotions for Nivea, we develop-
ped their gifts.
For example; a great toilet bag with cosmetic products for
dad, for fathers day, a little toilet bag with Nivea minis for the
holidays or 2 tanning products in a transparant bag for sum-
merpromotion.
This kind of promotion is very popular in retail industry
because it is an eye-catcher in leaflets for customers.

17. Projects
Coca Cola, brainteaser
In 2008 Coca-Cola was one of the sponsors of the Olympics.
For a large consumer promotion we developed this brain-
teaser; Buy one sixpack of Coca-Cola and get a brainteaser
for free!

18. Projects
Henkel Sandwich, lipgloss
When a customer of Sandwich bought a clothing item
during the holidays they received a lipgloss.

19. Projects
Chocomel/Sprookjesboom, mug
Thousands of lights, fire places, various stands with hot cho-
colate and delicious winter treats, not to mention the ice
skating rinks.
Taste the atmosphere in the Winter Efteling; After enjoying
the ice skating, order a hot chocolat and get the famous
yellow mug as a gift.
This is a sponsorship between Chocomel and Efteling.

20. Projects
Jip’s, kids items
Specially for Jip’s little water friends CCO Poulis has made
various different items.
For example the Jip bathcape, a towel & bathrobe in one.
The Jip Toddle, a cuddle cloth for the little ones, made of
very soft material with crackle paper in the ears.

21. Projects
Plan, Because I’m a girl campaign
For Plan the Netherlands CCO Poulis produced the “Becau-
se I am a girl” T-shirt as an ongoing promotion.
By wearing this T-shirt (in the colours pink, black or white) you
show that you stand for the rights of girls in developing
countries.

22. Projects
Coca-Cola, table cloth
Buy Coca Cola and get a colorful Coca Cola table cloth for
free!
Red/ white checkered with Coca-Cola branding. A cheerful
appearance on your (picnic) table.
CCO Poulis developed the table cloths & the matching
display.

23. Projects
Canon, camera- and calculator pouch
Specially designed leather pouch for Canon Ixus camera,
which are sold in stores with Canon camera’s.
CCO Poulis also developed a pouch for the special calcula-
tor of Canon, made of all recycled material.