Join the conference at The Business school, University of Jammu, Jammu

2. 3- NTERNATIONAL CON FERENCE
I 3. Cross Cuttural Opportunities in Gtobat
..CROSS . Marketing context
CULTURAL MANAGEMENT
PRACTICE AND RESEARCH"
4. lntra-NationaI and RegionaI diversity within
Nations
MARCH 03-05, 2011 5. Cross Cultural Research Methodotogies
lnternational Centre for Cross Cuttural Research and 6. Doctoral workshop on qualitative and
Human Resource Management (ICCCR & HRM), at The comparative research
Business Schoot, University of Jammu, fottowing the
Besides the above, some of the other indicative
success of two lnternational Conferences on: "Cross
areas within the ambit of broad theme are:
Cultural Management: Practice and Research" held
in February 2009 and February 2010 respectively, ' BiculturatismandMutticulturatism
announces the 3'd lnternational Conference on the ' Cuttural Diversity
said theme during March 03-05, 201 1 . ' Workptace Stress and We[[ Being across Cultures
CONFERENCE FOCUS
! Cross-CutturaI inftuences on organisational
learning
ln the era of gtobat interdependence, organisations
and work situations have to be viewed as ' Cultural Change and its lmpact
laboratories for inter-cuttural cooperation. ' Cross Culturat Leadership
Managing individuats and organisations successfutly ' Cutture and strategy
in turbulent and highty diverse environments ' Leadership in mutticultural context
require, among others, a better understanding of
commonalities and differences of these contexts.
' CutturaI Consumer Behaviour
Accordingty, the present times advocate the need
' CrossCutturalMarketing
for appreciating cross-cuttural perspectives and ' Cutture and Marketing Practices
orientations in the way the chattenges of ' Cross - cutturatcommunication
workforce/ consumer diversity are addressed. This ' CutturaI value orientations
Conference thus, aims at identifying mutticultural ' Cross - cultura[ tourism
contexts and, debating upon various cross- cultural ' Work-tife balance: cross-cutturaI perspectives
issues confronting today's business leaders for ' Comparativemanagement
effective management of gtobat enterprises.
' Strategic attiances among internationaI firms
CON FERENCE OBJ ECTIVES AN D TAKE AWAYS ' lnternationaI Ethics and Vatues across Cultures
The main objective of the conference is to set a ' Cross Cultural Research Methodotogies
synergetic platform for discussions and closer
interactions among participants coming from CONFERENCE PATRON
different backgrounds and countries. The detegates Prof. Varun Sahni
witt have the opportunity to present their Vice-ChanceItor
contributions besides establishing networks among Universityof Jammu, Jammu, lndia
those who wish to communicate study and research
CONFERENCE CONVENER
on the issues, concerns and prospects in the fietd of
cross-cu ltu raI management.
Prof. Neelu Rohmetra
Di rector, nternational Centre for Cross- Cu [tu ral
The Conference aims to bring together management I
practitioners, academicians, policy makers, Research and Human Resource Management (lcccR
& HRM)
researchers and other experts to share their insights
on the subject, as visuatised from nationat/global CONFERENCE SECRETARI ES
perspective and past/current/future standpoints. Dr. Parikshat S. Manhas, The Business Schoot, JU
The Conference, in particular seeks to hightight the Dr. Anil Gupta, The Business School, JU
emerging research domains across various
dimensions of cross-cultural management. The CON FERENCE COORDI NATORS
Conference will consist of plenary sessions and Dr. Amisha Gupta, The Business Schoot, JU
concu rrent tracks/ workshops. Dr. Jaya Bhasin, The Business Schoot, JU
CONFERENCE TRACKS - 20 1 1 Dr. Rachna Gupta, The Business Schoot, JU
We invite research paper presentations across atl Dr. Neelika Arora, ICCCR & HRM, JU
the dimensions of Cross - Cuttural Management. Ms. Saloni Devi, The Business School, JU
However, the major deliberations and debate shatl ADVISORY/REVI EW PAN ELIEXPECTED
revotve around the fottowing sub -..themes: SPEAKERS
1. Cross Cultural Strategic Management in the Dr. Ani[ Khandelwal, Ex-Chairman and Managing
Age of Gtobatization
Director, Bank of Baroda
2. Cross Cultural Chattenges in Human Dr. Rajan Saxena, Vice Chancettor and
Resource Management
Distinguished Professor of Marketing, NMIMS

3. -
n
I
7nt n
'1,
University, Mumbai citation
Prof. G.S.L. Devra, Former Vice Chancetlor, Category: Academician Presenter/ Practisi ng
Vardhaman Mahaveer Open University, Kota Professional
Prof . Neharika Vohra, lndian lnstitute of b) Best Research Paper Cash Award ( T 5000)
Management, Ahmedabad (llM- A) Category: Research Scholar/Student Presenter
Prof. Vipin Gupta, Catifornia State University, San C) Keynote Address during lnaugurat by Dr. Anit
Bernardino, USA Kandelwat, Ex-Chairman and Managing Director,
Prof. Hedley Malloch, l'eseg SchooI of Management, Bank of Baroda.
Liltie, France d) Student Workshop/ Seminar on 'Post-Migration
Prof. Masyuku Susai, Executive Vice-President, Experiences of Skitled lmmigrants from India
Professor of lnternationaI Finance, Graduate School Living in Canada'
of Economics, Nagasaki University, Japan Facilitator: Prof. Scott Walsworth, Hanlon Schotar
Prof. Monica Lee, Executive Secretary University in lnternationaI Business, Edward School of
forum for HRD, UK and Editol Routledge'Studies in Business, University of Saskatchewan, Canada.
HRD'Book Series e) Certificate of Participation/Paper
Prof. lrena Marinko, Dean of IBS lnternationa[ Presentation.
Business Schoot; Director, Cotlege forExecutive f) Accepted papers to be published in the
Secretaries and Director, School of Foreign conference Volume/book with ISBN indicated.
Languages, Lj ubtjana, Stovenia
IMPORTANT DATES
Prof. Lynda Moore, Simmons SchooI of ExtendedAbstract Submission: Janu ary 15, 201 1
Management, Boston, USA
Full Paper Submission: January 31 ,2011
Prof. Alla Nazren ,Moscow State university, Moscow
Registration Deadline: February 28, 201
Dr. Prabir Pal, President, Association of lndian 1
Management Schools (AIMS) REGISTRATION FEES
Mr. Rajeev Kapoor, President and CEO, Fiat lndia ' lndian delegates
Automobite Pvt. Ltd. Academia: T 3000
Dr. D.K. Bakshi, Chief Mentor & CEO, Gtobat Tatent Corporate: 5000 t
Consultants Co. Ltd. and Executive Director lndia- ' Foreign delegate: USD 250
Thai Chamber of Commerce ' Students / PhD Scholars
Mr. G.P. Rao, Head - HR and MS, Retiance Group, lndian: T 1000; Foreign: USD 100
Recron Mataysia The registration fees cover the conference kit,
Prof. A.K. Saihjpal, Director, University lnstitute of conference material, conference lunch, tea and
Apptied Management Sciences, Panjab University, dinner. Registration fees may be sent by demand
Chandigarh draft in favour of Director, lCccR & HRM, University
Prof. 5. B. Dash, lndian lnstitute of Management- of Jammu payabteatJammu, J&K, lndia.
Lucknow (llM-L) ACCOMMODATION
Prof. Ashok Ogra, Director, Apeejay lnstitute of Limited accommodation is avaitable in the Guest
Mass Communication, New Delhi House of University of Jammu, Jammu, on payment
Prof. Rajen Gupta, Management Devetopment basis. The detegates may contact the Conference
lnstitute (MDl), Gurgaon Secretariat in that regard.
Prof. 5. Bhargava, Shaitesh J. Mehta School of All queries regarding the Conference be
Management, I lT, Mumbai directed to:
Dr. Dinesh Sharma, Professor, Shaitesh J. Mehta Prof. Neelu Rohmetra
Schootof Management, llf, Mumbai Director, lnternational Centre for Cross- Cuttural
Prof. Voicu Sucala, TechnicaI University, Ctuj Research and Human Resource Management
Napoca, Romania (ICCCR & HRM), The Business Schoot, University of
Prof. R.K. Mishra, Director, lnstitute of Pubtic Jammu, Jammu -180006, J&K, lndia.
Enterprise, Hyderabad Phone : ++9 1- 19 1 -24301 33 /
2452827
CONFERENCE HIGHLIGHTS Emait: icccr. iu@gmait.com
a) Best Research Paper Cash Award (T 5000) with a

4. ABOUT UNIVERSITY OF JAMMU AND themsetves in various academic, co-curricutar and
THE BUSINESS SCHOOL research activities.
TBS has won the "IMPACT" jury speciat award for
The University of Jammu was established in the year
1969 and today is accredited as A-Grade University by
outstanding B School in Marketing in 2008 and has
National Assessment and Accreditation Council of received DEWANG MEHTA award for Excetlence in
lndia (NMC). The University is spread across six Management Education (2009).
offsite campuses in Jammu Province and has 29 ABOUT ICccR E HRM
Government and 1 10 private cotteges affitiated to it. lnternational Centre for Cross Cultural Research
The University offers about 40 Post Graduate and Human Resource Management (lCccR & HRM)
Courses, 15 Undergraduate Courses and has a was estabtished in University of Jammu, Jammu in the
emptoyee base of over '1400 dedicated peopte. The year 2008 under the Facutty of Management Studies,
University CentraI Library is wetl equipped with over with an objective to:
5 Lac books, online databases and hosts ' Promote internationaI cooperation in the
lnternationaI Resource Centre. The University hosts domain of cross-cultural research
Academic Staff Cotlege, Directorate of Distance ' Encourage devetopment of shared research
Education for Distance Learning Programs, Centre projects
for Strategic Studies and other specialized Centres. ' Organise visits and exchange programmes
The state-of-the-art General Zorawar Singh '
Auditorium provides latest facilities. Conduct trainings and MDPs
The Business School (TBS) at University of Jammu is ' Run Academic programmes in the domain of
Cross Cuttural / lnternationaI Management
ranked'A+ Category' Business Schoo[ (Business lndia,
2010), and is one of the top 10 University Business ' Organise Workhops / /
Seminan Conferences on
School in the Country ( Outtook Survey, 2007). thesubject
Started in 1986, a total of 24 batches have The Centre is starting a 3-months' P.G. Certificate
successfutty passed out and are wetI ptaced at senior Course in'Cross - Cuttural lnternational Management'in
management positions in various internationa[ and January2011.
national companies. The students at TBS engage
GLIMPSES OF 1ST AND 2ND INTERNATIONAL CONFERENCE, FEBRUARY 2OO8 AND 2009.
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5. REGISTRATION FORM
3rd INTERNATIONAL CONFERENCE ON "CROSS - CULTURAL MANAGEMENT:
PRACTICE AND RESEARCH'' MARCH 03.05' 2011
Organised bY
lnternationalCentreforCrossCulturalResearchandHuman
Resource Management (lCccR & HRM)
University of Jammu, Jammu 180006 (J&K)' lndia
Name (Mr./Ms./Dr./Prof.):
U niversity/Organisation/l nstitute:
Designation.
Address:
City: .. ... CountrY: .. Postal Code
Phone
Title of Paper:
Presenting Paper: Yes ( No(
Draft No Date .....'.'..'....... Bank
drawn in favour of Director, lCccR & HRM, University of Jammu payable at Jammu, J&K,
lndia.
Bank Transfer USD """' onlY
Date . Place Signature
Please send the comPleted form to: Registration Fees (Tick whichever is applicable)
rlndian delegates:
Prof. Neelu Rohmetra -Academician: Rs.3000 [ l
Director, lnternational Centre for Cross- -Corporate delegate: Rs. 5000 t I
Cultural Research and Human Resource .Foreign delegate. USD 250
Management (lCccR & HRM), The
Business School, University of Jammu,
rStudents / PhD Scholars t
-lndian: Rs1000
Jammu -180006, J&K, lndia.
P hone: ++9 I -1 I 1 -2430 1 33 12452827
-Foreign. USD 100. I
Email: icccr.iu@qmail.com