1) Cover letters should be 1 page maximum, use a professional font and layout, and match the resume. The introduction should state the position of interest and how you learned of it. Middle paragraphs showcase relevant qualifications and experience that fit the job. The closing restates interest and requests next steps. 2) Employers can identify generic cover letters. Tailor each letter specifically for the role and company by completing a T-chart linking their needs to your abilities. Have the letter proofread to ensure strong writing skills. 3) Consider the cover letter a writing sample, not an email body. Attach it to emphasize qualifications for the role in a targeted, error-free manner that leaves the employer wanting further contact