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LIFESTYLE
CYCLING
SHOE
Logan Gross : 2018
Objective:
Analyze market and consumer
data to produce a lifestyle
cycling shoe that meets or excels
current consumer needs
GRIME
UNDERGROUND
URBAN
DANGER
James Garcia
Age: 26 Location: Lower Eastside, NYC
Customizable:
Shoes are unable to
accommodate multiple users
Aesthetics:
Current commuter footwear
offerings are underwhelming
Comfort:
Cycling shoes are too
uncomfortable to justify
performance gain
Daily Pain Points
ABS Cleat
Carrier
Cleat Plate
SPD Cleat
Cleat
Spacer
Eggbeater
Pedal
	
On Bike
Problems
Toe Rub
Crank Rash
Adjustability
	
Off Bike
Problems
Cleat Noise
Comfort
Cleat
Durability
Current Problems
Comfort	
Aesthetics	
Waterproof	
Safety	
Performance	
Security	
Durability	
Customization	
Versatility	
User Needs
Comfort Performance Versatility
Running to and from
drop off locations
Rides fixed gear
with no brakes
On and off
bike all day
User Needs
Current Solutions
Not Stiff
Best of Both Worlds?
Not Comfortable
Current cycling shoes are tailored to one specific task
commuter shoes attempt to merge both designs
resulting in a shoe that is mediocre at said tasks
Commuter shoes do not offer enough stiffness due to
the lack of retention and performance materials
needed for a cycling shoe
Cycling shoes are meant for peak performance
on the bike sacrificing comfort on and off the bike
Problem Statement
Current clipless cycling shoes
perform well when riding, but
are uncomfortable when off the
bike.
A hybrid shoe enables the user
to adjust to these changes and
keep the comfort of a sneaker
when off the bike as well as
peak performance when
clipped into your bike.
Cleat Alignment Arch Support Stiff Sole
Prevents hot
zones in forefoot
Evenly spreads
force across foot
Delivers maximum
power to crank
Cycling Necessities
Emulators
Inspiration
Ideation
FINAL CONCEPT
Cordura/Mesh
Dual Injection
Molded Outrigger
Injection
Molded heel
Neoprene
BOA
M3-C
EVA Midsole
3M Vinyl
Heat Transfer
Injection Molded
Toe Cup
BOA Wire
BOA S2
Description: Lifestyle Cycling Shoe Style #: LDG_V.6_2K18 Gender/Size: Unisex US 10
Description: Lifestyle Cycling Shoe Style #: LDG_V.6_2K18 Gender/Size: Unisex US 10
Hard Plastic
EVA
Vinyl
Hard Rubber
Neoprene
Soft Rubber
Upper Pattern
.25” material
allowance
3-4 mm stitch
offset
Design Solutions
Reinforced Heel Counter
Secures heel during upstroke
Over Molded Outrigger
Protects forefoot from pedal straps
Rear BOA Retention
Adjustable heel retention
offers adjustment on the fly
Asymmetric Upper
Removes the occurrence of
crank rash on medial side
Over Molded Toe Cap
Protects toe and forefoot from
tire rub when steering
Lateral BOA Retention
Adjustable retention up and
down forefoot
High Profile Vamp
Protects upper from road
rash and offers reflective
visibility
Spark
Cool
Grey Brush Rust
Colorways
Summary
Customizable:
Shoes are unable to
accommodate multiple users
Adaptable:
Commuters needs to respond
to their environment
Comfort:
Cycling shoes are too
uncomfortable to justify
performance gain
Adjustable:
BOA technology paired
with removable arch support
gives rider limitless options
Stiffness:
Having the option to remove
the shank enables control
On and Off bike setup:
No longer a need to compromise
having the best of both worlds is
now an option
Next Steps: Chroma
Continue to pattern and
sew upper
Model shoes by hand
and stitch upper off of last
THANK YOU
Wanna chat?
330-840-8039
Logangrossdesign@gmail.com

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CCAD Thesis