Current issues and pain points seen within a large academic center. Finding access and managing out-of-pocket barriers to copay assistance programs. Understand the process once a patient enrolls in a copay program. What's working and what's not from the patient perspective and where improvements could make a big impact.
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CBI 2017 Coupon & Copay: Mapping the Copay Journey in Pharmacy and Medical Benefit Settings
1. Mapping the Copay
Journey in Pharmacy
and Medical Benefit
Settings
Melissa Paige
Darrah Seawell
5th Annual
COUPON and COPAY
2. Talking Points
• Current issues and pain points seen
within a large academic center
• Finding access and managing out-of-
pocket barriers to copay assistance
programs
• Understand the process once a patient
enrolls in a copay program
• What’s working and what’s not from the
patient perspective and where
improvements could make a big impact
Disclaimer: The views and opinions expressed are those of the
author and do not necessarily reflect those of UVA.
4. • Nurses
– Everything sent to PA
– Different Hubs
• Multiple Clinics
• Loose Interaction with
Billing Department
– No Follow Up
• Inconsistent Process
– Inconsistent Results
Large Academic Center
Everyone is trying to help
6. • Close Interaction
– Pharmacy
– Financial Coordinators/Billing
• Not
– Clinic
– Nurses
Large Academic Center
Where should Coupon & Copay Live
7. • Time Consuming for HCP’s
– Manual Process
• Portals
– NPI vs Facility Tax ID
– Multiple Notifications
• Payment to Account
Coupon & Copay
Some resistance from HCP
8. • Website Navigation
– FRM Training
• How to get Coupon or
Copay Assistance
– Enroll - Portal
– PDF - Fax
• How to use the benefits
• How to get a claim paid
– Either on Medical or Pharmacy
Benefits
Finding Access
Three Clicks or Less
9. • All Infusion Product Copay
Programs need
– Pharmacy Billing Info
– Medical Billing Info
• Some Infusion Brands Copay
Assistance is not set up to be
utilized through pharmacy
benefits
Coupon & Copay
Pharmacy vs. Medical Benefits
10. • Patient exhausting
Insurance Max Benefits
• Patient exhausting
Copay Card Max
Benefits
• Day 31
Coupon & Copay
Pharmacy Benefit Pain Points
11. • Expensive Specialty Drug
• High patient out-of-pocket copay
• Copay card approved
• Insurance max benefits reached
• Copay max benefits reached
• Now patient has to pay full price for all other
Rx
• Total Care of the Patient
Case Study 1
Pharmacy Benefit Copay Assistance
12. Coupon & Copay
Medical Benefit Reimbursement
Reimbursement
Bundled Payments
• Have a process to still be
able to pay on these
claims
• Pt starts treatment based
on Copay Assistance
Submission
Portals
• High % of claims rejected
when faxed. (Not legible)
• High % of claims
approved the first time
when uploaded.
Challenges
Faxed Claim
• Need Notification
• When received
• Approved or Denied
13. • Marketing Materials
• Patients given option to
receive check or card
• 3rd party copay vendors being
educated on what to look for
– J-Code, does not spell out drug
name
– No EOB that we have run across
yet that has a J-Code and the
drug name on it.
Coupon & Copay
Medical Benefit Pain Points
14. • Medical Benefits mandating to use Pharmacy
• Coupon & Copay follow the Medication
• Impact on Medical Deductible and Yearly Out
of pocket
• Manufacturer having options to help with
Infusion costs
Case Study 2
Medical Benefit Copay Assistance
15. • Not Working
– Required to have
physical card before
enrollment
– Manufacturer requires
patient to enroll
Working & Not Working
Coupon & Copay Programs
• Working
– Instant online
portal/web enrollment
– Consistent
manufacturer
engagement
16. • Manufacturer Representative Meet with Account
– Oral/Infused
– Misc. J-code/Revenue Code
– Bundle Billing
• Follow-up meeting with HCP Account
– Pharmacy/Patient Assistance Department
– Financial Coordinators
– Billing Department
• Determine how to fold into existing process
Coupon & Copay
Recommendations
17. • Copay Portal
– Field Reimbursement Education
– Beta Test
• Copay Card
– Payment to the HCP
• Portal setup
– HCP, make easy (list of NPIs)
Coupon & Copay
Recommendations
18. • Make it easy for HCP to
re-verify patients
– Comprehensive list of all
patients enrolled
• Portal
• FRM
• Current State
– Email
– Fax
– Phone
Infusion Re-Verification
Re-Verification