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Mapping the Copay
Journey in Pharmacy
and Medical Benefit
Settings
Melissa Paige
Darrah Seawell
5th Annual
COUPON and COPAY
Talking Points
• Current issues and pain points seen
within a large academic center
• Finding access and managing out-of-
pocket barriers to copay assistance
programs
• Understand the process once a patient
enrolls in a copay program
• What’s working and what’s not from the
patient perspective and where
improvements could make a big impact
Disclaimer: The views and opinions expressed are those of the
author and do not necessarily reflect those of UVA.
Manufacturer
Healthcare
Provider
Patient
Overcoming Barriers
Streamline from Manufacturer to Patient
• Nurses
– Everything sent to PA
– Different Hubs
• Multiple Clinics
• Loose Interaction with
Billing Department
– No Follow Up
• Inconsistent Process
– Inconsistent Results
Large Academic Center
Everyone is trying to help
Patient
Physician
Nurse
Coordinators
Financial
Counselor
Patient
Assistance/
Advocate
Pharmacy
Infusion
Pharmacy
• Right; Drug, Patient, Time
– OOP
– Documentation
– Procurement
– Billing
• Claims
– Payment
– Misc Codes
– Revenue Cycle
Challenges
Large Academic Center
• Close Interaction
– Pharmacy
– Financial Coordinators/Billing
• Not
– Clinic
– Nurses
Large Academic Center
Where should Coupon & Copay Live
• Time Consuming for HCP’s
– Manual Process
• Portals
– NPI vs Facility Tax ID
– Multiple Notifications
• Payment to Account
Coupon & Copay
Some resistance from HCP
• Website Navigation
– FRM Training
• How to get Coupon or
Copay Assistance
– Enroll - Portal
– PDF - Fax
• How to use the benefits
• How to get a claim paid
– Either on Medical or Pharmacy
Benefits
Finding Access
Three Clicks or Less
• All Infusion Product Copay
Programs need
– Pharmacy Billing Info
– Medical Billing Info
• Some Infusion Brands Copay
Assistance is not set up to be
utilized through pharmacy
benefits
Coupon & Copay
Pharmacy vs. Medical Benefits
• Patient exhausting
Insurance Max Benefits
• Patient exhausting
Copay Card Max
Benefits
• Day 31
Coupon & Copay
Pharmacy Benefit Pain Points
• Expensive Specialty Drug
• High patient out-of-pocket copay
• Copay card approved
• Insurance max benefits reached
• Copay max benefits reached
• Now patient has to pay full price for all other
Rx
• Total Care of the Patient
Case Study 1
Pharmacy Benefit Copay Assistance
Coupon & Copay
Medical Benefit Reimbursement
Reimbursement
Bundled Payments
• Have a process to still be
able to pay on these
claims
• Pt starts treatment based
on Copay Assistance
Submission
Portals
• High % of claims rejected
when faxed. (Not legible)
• High % of claims
approved the first time
when uploaded.
Challenges
Faxed Claim
• Need Notification
• When received
• Approved or Denied
• Marketing Materials
• Patients given option to
receive check or card
• 3rd party copay vendors being
educated on what to look for
– J-Code, does not spell out drug
name
– No EOB that we have run across
yet that has a J-Code and the
drug name on it.
Coupon & Copay
Medical Benefit Pain Points
• Medical Benefits mandating to use Pharmacy
• Coupon & Copay follow the Medication
• Impact on Medical Deductible and Yearly Out
of pocket
• Manufacturer having options to help with
Infusion costs
Case Study 2
Medical Benefit Copay Assistance
• Not Working
– Required to have
physical card before
enrollment
– Manufacturer requires
patient to enroll
Working & Not Working
Coupon & Copay Programs
• Working
– Instant online
portal/web enrollment
– Consistent
manufacturer
engagement
• Manufacturer Representative Meet with Account
– Oral/Infused
– Misc. J-code/Revenue Code
– Bundle Billing
• Follow-up meeting with HCP Account
– Pharmacy/Patient Assistance Department
– Financial Coordinators
– Billing Department
• Determine how to fold into existing process
Coupon & Copay
Recommendations
• Copay Portal
– Field Reimbursement Education
– Beta Test
• Copay Card
– Payment to the HCP
• Portal setup
– HCP, make easy (list of NPIs)
Coupon & Copay
Recommendations
• Make it easy for HCP to
re-verify patients
– Comprehensive list of all
patients enrolled
• Portal
• FRM
• Current State
– Email
– Fax
– Phone
Infusion Re-Verification
Re-Verification
• Satisfaction
• Adherence
Goals
Patient
• On Treatment
• Payment
HCP
Melissa Paige
mlp3w@virgina.edu
434-243-3383
Darrah Seawell
dls5pt@virginia.edu
434-243-3868
“To provide excellence, innovation
and superlative quality in the care of
patients”

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CBI 2017 Coupon & Copay: Mapping the Copay Journey in Pharmacy and Medical Benefit Settings

  • 1. Mapping the Copay Journey in Pharmacy and Medical Benefit Settings Melissa Paige Darrah Seawell 5th Annual COUPON and COPAY
  • 2. Talking Points • Current issues and pain points seen within a large academic center • Finding access and managing out-of- pocket barriers to copay assistance programs • Understand the process once a patient enrolls in a copay program • What’s working and what’s not from the patient perspective and where improvements could make a big impact Disclaimer: The views and opinions expressed are those of the author and do not necessarily reflect those of UVA.
  • 4. • Nurses – Everything sent to PA – Different Hubs • Multiple Clinics • Loose Interaction with Billing Department – No Follow Up • Inconsistent Process – Inconsistent Results Large Academic Center Everyone is trying to help
  • 5. Patient Physician Nurse Coordinators Financial Counselor Patient Assistance/ Advocate Pharmacy Infusion Pharmacy • Right; Drug, Patient, Time – OOP – Documentation – Procurement – Billing • Claims – Payment – Misc Codes – Revenue Cycle Challenges Large Academic Center
  • 6. • Close Interaction – Pharmacy – Financial Coordinators/Billing • Not – Clinic – Nurses Large Academic Center Where should Coupon & Copay Live
  • 7. • Time Consuming for HCP’s – Manual Process • Portals – NPI vs Facility Tax ID – Multiple Notifications • Payment to Account Coupon & Copay Some resistance from HCP
  • 8. • Website Navigation – FRM Training • How to get Coupon or Copay Assistance – Enroll - Portal – PDF - Fax • How to use the benefits • How to get a claim paid – Either on Medical or Pharmacy Benefits Finding Access Three Clicks or Less
  • 9. • All Infusion Product Copay Programs need – Pharmacy Billing Info – Medical Billing Info • Some Infusion Brands Copay Assistance is not set up to be utilized through pharmacy benefits Coupon & Copay Pharmacy vs. Medical Benefits
  • 10. • Patient exhausting Insurance Max Benefits • Patient exhausting Copay Card Max Benefits • Day 31 Coupon & Copay Pharmacy Benefit Pain Points
  • 11. • Expensive Specialty Drug • High patient out-of-pocket copay • Copay card approved • Insurance max benefits reached • Copay max benefits reached • Now patient has to pay full price for all other Rx • Total Care of the Patient Case Study 1 Pharmacy Benefit Copay Assistance
  • 12. Coupon & Copay Medical Benefit Reimbursement Reimbursement Bundled Payments • Have a process to still be able to pay on these claims • Pt starts treatment based on Copay Assistance Submission Portals • High % of claims rejected when faxed. (Not legible) • High % of claims approved the first time when uploaded. Challenges Faxed Claim • Need Notification • When received • Approved or Denied
  • 13. • Marketing Materials • Patients given option to receive check or card • 3rd party copay vendors being educated on what to look for – J-Code, does not spell out drug name – No EOB that we have run across yet that has a J-Code and the drug name on it. Coupon & Copay Medical Benefit Pain Points
  • 14. • Medical Benefits mandating to use Pharmacy • Coupon & Copay follow the Medication • Impact on Medical Deductible and Yearly Out of pocket • Manufacturer having options to help with Infusion costs Case Study 2 Medical Benefit Copay Assistance
  • 15. • Not Working – Required to have physical card before enrollment – Manufacturer requires patient to enroll Working & Not Working Coupon & Copay Programs • Working – Instant online portal/web enrollment – Consistent manufacturer engagement
  • 16. • Manufacturer Representative Meet with Account – Oral/Infused – Misc. J-code/Revenue Code – Bundle Billing • Follow-up meeting with HCP Account – Pharmacy/Patient Assistance Department – Financial Coordinators – Billing Department • Determine how to fold into existing process Coupon & Copay Recommendations
  • 17. • Copay Portal – Field Reimbursement Education – Beta Test • Copay Card – Payment to the HCP • Portal setup – HCP, make easy (list of NPIs) Coupon & Copay Recommendations
  • 18. • Make it easy for HCP to re-verify patients – Comprehensive list of all patients enrolled • Portal • FRM • Current State – Email – Fax – Phone Infusion Re-Verification Re-Verification
  • 19. • Satisfaction • Adherence Goals Patient • On Treatment • Payment HCP
  • 20. Melissa Paige mlp3w@virgina.edu 434-243-3383 Darrah Seawell dls5pt@virginia.edu 434-243-3868 “To provide excellence, innovation and superlative quality in the care of patients”

Editor's Notes

  1. It’s fine to have a multipronged approach but I want run it electronically.