Digital Creative 02/11/14 – to date CASPIAN DESIGN/ETHOS MEDIA Current projects vary from Video Production, Motion Graphics and Graphic Design. I am presently developing smart (dynamic) content systems for video and motion graphics. See www.caspiandesign.me.

1. Résumé
Caspian Batory
Digital Creative
Employment
History
Digital Creative
02/11/14 – to date
CASPIAN DESIGN/ETHOS MEDIA
Current projects vary from Video
Production, Motion Graphics and
Graphic Design.
I am presently developing smart (dynamic)
content systems for video and motion
graphics. See www.caspiandesign.me.
Brand Manager
01/12/2011 – 02/11/14
UNIVERSAL BUSINESS TEAM
Primary responsibilities at UBT were to
develop and oversee the execution of a
brand refresh for the business’ Global
Operations.
Delivery of this objective was structured
around establishing clear vision, mission
and value statements and defining a brand
hierrachy in which all products and services
could be placed. From that base oversaw
the rolling out of a strong corporate
identitly that aligned closely with the above
brand strategy.
Creative Director
01/11/08 – 01/12/2011
CASPIAN DESIGN
Operating primarily within video production
I completed numerous productions for The
University of Adelaide and SA Wineries.
Creative Director
02/02/08 – 01/11/08
FAT CITY DIGITAL MEDIA
Fat City was a boutique digital design
agency. As creative director I headed up
the design studio overseeing all creative
development for print, website
development and video projects.
GUI Designer
14/11/06 – 02/02/08
STERIA LTD
Steria Ltd is one of the five largest IT
Consultancies in Europe and my work
was chiefly situated with UK GOVERNMENT
projects for the Criminal Justice IT.
My responsibilities included interpreting
UML process maps and activity diagrams
into wireframe designs, aligning user
interface functionality with refined business
processes and policing consistent HCI
patterns to ensure optimal usabilbity.
Digital All-rounder
13/06/03 – 14/11/06
CASPIAN DESIGN
Using a specialist graphics package (VIZRT)
I designed and implemented a suite of
broadcast graphics for the London Stock
Exchange’s television studios which were
used by clients such BCC, SKY, CNBC, CNN
to present live market reports. I continued
to maintain and update these for the
following three years.
Between projects I freelanced as a graphic
designer for J WALTER THOMPSON, OGILVY
ONE and CLARKE MACKAY AND WALPOLE
working on accounts such as CHICAGO
TOURIST BOARD, RENAULT UK, BT. Whilst
at OGILVY I wrote brand guidelines for the
AMERICAN EXPRESS GOLD ‘CENTURIAN
CARD’.
OTHER CLIENTS:
H.M. PRISON SERVICE, REUTERS, LONDON
STOCK EXCHANGE, BRITISH LAND PLC,
ROYAL OPERA HOUSE, NHS - NATIONAL
HEALTH SERVICE, BMW, DIXONS GROUP
INTERNATIONAL PLC (THE LINK AND PC WORLD
DIVISIONS), CINEWORLD, KNIGHT FRANK PLC
Design Manager
12/09/00 – 13/06/03
THE LONDON STOCK EXCHANGE
Managing the design and development of
the corporate website for the London Stock
Exchange. This required gathering and
writing business requirements from various
areas of the Exchange. Developing briefing
documents and project plans for agencies
and web suppliers.
At LSE I was responsible for creating a
complete set of branding guidelines for
the corporate web site and rolling this out
across a site that was in excess of 3000
pages. Building effective relationships
with leading web development and IT
consultants was crucial to the success of
this role.
Graphic/Web Designer
12/06/00 – 15/09/00
OCEAN HOME SHOPPING
Designing mail order catalogues for Ocean
Home Shopping and Artroom whilst
overseeing the design and production of all
associated marketing collateral. Designing
and building www.oceancatalogue.com and
www.artroom.com
* AWARD WINNER *
Best Mail Order Catalogue
ECMOD Europe 2000
The Ocean Catalogue
Graphic Designer
21/02/00 – 06/00
TACTICAL MARKETING
Designing a wide range of material from
brochures to exhibition panels. Clients
included COCA–COLA, WORTHINGTON
BITTER, NESTLÉ AND MADAME TUSSAUD’S.
Designer/Finished Artist
02/08/99 – 05/01/00
SMITH AND GILMOUR
Designing for the music and publishing
industries. Projects ranged from non-fiction
books, CD packaging, brochures catalogues
and exhibition stands. Clients included
MACMILLAN PUBLISHING, PENGUIN, LITTLE
BROWN, UNIVERSAL and WARNER.
Graphic Designer
09/09/97 – 02/08/99
ARBITER GROUP PLC
Working in-house with the advertising and
marketing department of Europe’s largest
distributor of musical instruments.
* AWARD WINNER *
Best Illustrated Catalogue 1998
ECMOD Europe 2000
‘The Illustrated Catalogue for
Fender Guitars’
REFERENCES
PIERS LINCOLN – IPAS
The Institute for Photonics and Advanced
Sensing (University of Adelaide)
piers.lincoln@adelaide.edu.au
BRAD JOYCE – UBT
Ex Marketing Director - UBT
brad.joyce@ubteam.com
HTML 6
COLOR GRADING – AFTRS – 2011
AFTER EFFECTS – CORPS TRAINING LONDON – 2009
DIPLOMA
MANAGMENT
AEGIS ASPIRE - AUSTRALIA – 2014
BACHELOR OF ARTS – HONOURS
HISTORY OF DRAWING AND PRINTMAKING
THE UNIVERSITY OF THE ARTS (LONDON) – 1994
A’LEVELS
ENGLISH, ART & ART HISTORY, GEOGRAPHY
AYLESBURY GRAMMAR SCHOOL – 1989
CSS 6
JAVA SCRIPT 3
PROGRAM KNOWLEDGE
SCRIPTING LANGUAGES
EDUCATION
TRAINING
PHOTOSHOP 9
AFTER EFFECTS 8
PREMIERE 8
ILLUSTRATOR 8
INDESIGN 7
FLASH 6
DREAMWEAVER 6
FINAL CUT PRO 8
MOTION 6
ELEMENT 3D 7
CINEMA 4D 7
VIZRT 5
CASPIAN BATORY – WWW.CASPIANDESIGN.ME – CASPIAN@CASPIANDESIGN.ME T +61 (0) 0401 040 933 – SKYPE BATORYCASPIAN – 84 LONGWOOD ROAD, HEATHFIELD, ADELAIDE, SOUTH AUSTRALIA, 5153

2. ONLINE COACHING 2015
Reach YOUR Peak
Above – Intro sequence design concept. Camera zooms in on one of four screens containing intro of series theme. The four screens highlighted will
rotate images from Stages #1 - #5 pictured right. Finally, the four screen will combine to illustrate the current theme within the series.
OLC Watermark replaces UBT
watermark. This avoids the
needless repetion of UBT logos
with pages within Wistia and
supports a clear product hier-
archy for UBT branding.
Lower third video elements are
situated higher on-screen to
be visible above Wista video
controls.
Five “Achievement Badges”
create visual signposts for each
series theme.
Badges are 3D animations
utilised in lower third graphics
and chapter transitions within
each video (bumpers).
Typface: America Typewriter Bold. Used only within images.
Résumé
Caspian Batory
Work Examples
Winning Design Proposal
Universal Business Team
Online Coaching Webinar Series

3. Résumé
Caspian Batory
Work Examples
Great Southern Rail Page 6 of 11
© 2009 Via Media Communications Pty Ltd
The Journeys button (or hotlink) supports the notion that users may take destinations
as the starting point for planning their journey. This button therefore, links to a
Journeys page (See Figure 5 below) that lists the key destinations (Sydney, Perth, Darwin,
Adelaide, and Melbourne) and demonstrates which service connects to which city.
Figure 5: Wireframe illustrating the proposed layout of the Journeys Page.
Lite Dreaming Panel
On Level 2 landing pages a lighter version of the dreaming panel replaces that seen on the
homepage in order to allow room for service specific content.
We suggest the lite version has additional functionality in that it may be expanded thus giving
the user the option to refer back to all that aspiration, emotive content whilst browsing the
planning pages. Whetting the appetite further and exciting the senses.
This benefits the user by allowing more room for primary content helping them plan their trip.
Further more, the glossy pictures and videos are always available to refer back to whilst
planning one’s journey, keeping that attractive and highly emotive dream fresh in their minds.
Great Southern Rail Page 5 of 11
© 2009 Via Media Communications Pty Ltd
Figure 3: The Dreaming Panel as proposed with the video button selected.
Similarly, when the Map button, for example, is selected a sub-menu will offer further
interactive options. In this instance the map itself will contain interactive elements that
display information on rollover, such as place name, shaded regional areas, animated rail
routes etc. We want the user to understand the geographical implications of the journey. It is
an important part of their adventure. Adelaide to Darwin is almost 3000 kilometers. It’s a big
thing to cross Australia by train.
Figure 4: The Dreaming Panel as proposed with the map button selected.
Winning Design Proposal
Great Southern Railways
Website and Integrated Booking System

4. 1111
Linn Homepage
Content
Clean, pure design reflects the Linn philosophy –
‘Simply better’.
‘Hear for yourself’ introduction message to drive
visitor to book a demo.
Graphic treatment of mini banner ‘Book a demo’
reflects Linn product displays.
Homepage image changes on refresh to display
different products.
Navigation
Section navigation displays main product groups.
Search facility appears on every page.
‘Book a demo’ mini banner appears in site highlights
section to provide link to Book a demo page
Résumé
Caspian Batory
Work Examples
18
Linn the company
> About Linn
Content
Introductory text tells the story of ‘Single stage build’.
The Linn concept that one individual builds, tests,
signs and packs a complete product.
Image of a Linn team member with a finished product
and his signature on a metal plaque.
Navigation
‘Linn the company’ and ‘About Linn’ highlight in blue in
structural navigation.
13
Products
> Loudspeakers page
Content
‘Uncompromising playback’ text summarises Linn’s
approach to playback and provides a reference to the
key product areas: Source, Control, Playback.
Roll over image to display product name –
enables user to identify product.
Navigation
‘Products’ and ‘Loudspeakers’ highlight in blue in
structural navigation.
Disc player product range links appears in secondary
navigation area to the left.
Design Proposal
LINN – Luxury Audio Systems
Website and Integrated Booking System

5. Résumé
Caspian Batory
Work Examples
Winning Design Proposal
SACE – South Australian Certificate
of Education
Website and Results Portal

6. G U I D I N G O U R B R A N D C O M M U N I C A T I O N S — B R O C H U R E S 3 . 1
Position — level 1
Brochures that cover the
whole of, or a major part of,
the London Stock Exchange
(as opposed to separate
products or services) are
determined as ‘position’
documents. They are focused
on influencing the overall
perception of the Exchange.
Sell — level 2
When the content of the
brochure is about a specific
product, service, market or
initiative that the Exchange
is trying to sell to its
customers, it is determined
as a ‘sell’ document.
Inform — level 3
Brochures that are focused
on supplying supporting
information, rather than
giving a ‘sales’ message,
are determined as ‘inform’
documents.
A tight system To help achieve clarity and consistency, we have developed a strong and cohesive design
system for our literature. This divides the different types of brochures we publish into a number
of categories, with the aim of communicating in a more effective and efficient way. Each level
has a specific objective and design style within the overall scheme.
At level 1, the formation of
the perspective band and
the combination of images
and colour can and should
be unique to each brochure.
This is the only level
where highlight words
can be used over the
perspective band on the
cover.
At level 2, the band can
be used in an inventive way
to create pace and energy.
The lead colour and the
imagery used on the cover
of a level 2 brochure is
repeated for a level 3
brochure of the same
product, service or market.
Repeating the perspective
band from the corresponding
‘sell’ brochure enables
the reader to recognise a
particular product, service
or market. This level uses
black with the lead colour
repeated from level 2 and
therefore minimises the
production costs.
A fresh perspective
G U I D I N G O U R B R A N D C O M M U N I C A T I O N S
Part one — brochures
G U I D I N G O U R B R A N D C O M M U N I C A T I O N S — B R O C H U R E S 1 . 1
people and technology
customer focus
competitive spirit
outstanding people supported by excellent technology
enterprisingfinding better ways of
doing things for us and
our customers
exceptional understanding and relationships that deliver results
international
the capability and expertise of a world leader
the determination to always
achieve the very best
in scope and attitude
confident
Our brand style principles In this competitive business environment we earn our leadership
position because of our actions, not because of our history. Our success comes from being the
organisation that companies, institutions and other stakeholders most want to work with.
A positive, supportive company with long-term customer relationships, we deliver clear business
benefits to all those with whom we work. The strength of our organisation is built upon a number
of characteristics and these principles are the basis of our communication style and system.
Résumé
Caspian Batory
Work Examples
Brand Guidelines
The London Stock Exchange

7. U B T | B R A N D S T Y L E G U I D E S 2 0 1 4 V E R S I O N 1 . 160
< I N D E XSIGNAGE – BANNERS
U B T T R A I N I N G
L E A D E R S H I P ,
B U S I N E S S &
P E R S O N N E L
D E V E L O P M E N T
U B T C O N S U LT I N G
T A K I N G Y O U R
B U S I N E S S
F R O M G O O D
T O G R E A T
U B T P R O D U C T S
T O P R O D U C E
B E T T E R , F A S T E R
& S M O O T H E R
UBT ACCOUNTANTS
H E L P I N G Y O U S E T
AND ACHIEVE YOUR
FINANCIAL TARGETS
B R A N D S T Y L E G U I D E S | 2 0 1 4
V E R S I O N 1 . 1
U B T | B R A N D S T Y L E G U I D E S 2 0 1 4 V E R S I O N 1 . 125
< I N D E XUBT BROCHURES – SELLING
BROCHURE TITLE
(Futura Std Light 29/34.8 PT All Caps)
Brochure Subtitle (Futura Std Light 21/25.2 pt)
Description I Country (Futura Std Medium 17/20.4 pt)
SAMPLE
IMAGE
ONLY
BROCHURE TITLE
(Futura Std Light 29/34.8 PT All Caps)
Brochure Subtitle (Futura Std Light 21/25.2 pt)
Description I Country (Futura Std Medium 17/20.4 pt)
SAMPLE
IMAGE
ONLY
BROCHURE TITLE
(Futura Std Light 29/34.8 PT All Caps)
Brochure Subtitle (Futura Std Light 21/25.2 pt)
Description I Country (Futura Std Medium 17/20.4 pt)
SAMPLE
IMAGE
ONLY
BROCHURE TITLE
(Futura Std Light 29/34.8 PT All Caps)
Brochure Subtitle (Futura Std Light 21/25.2 pt)
Description I Country (Futura Std Medium 17/20.4 pt)
SAMPLE
IMAGE
ONLY
UBT TRAINING AND RESOURCE CONSULTING 3RD PARTY PRODUCTS
Résumé
Caspian Batory
Work Examples
Brand Guidelines
The London Stock Exchange

8. Résumé
Caspian Batory
Work Examples
Annual Report – CNBP
Centre for Nanoscale Biophotonics

9. Résumé
Caspian Batory
Work Examples
Annual Report – IPAS
Institute of Photonics and Advanced Sensing
The University of Adelaide

10. Résumé
Caspian Batory
Work Examples
Brochures and Handbooks
Various
The University of Adelaide
Universal Business Team

11. Résumé
Caspian Batory
Work Examples
For video examples please visit
www.caspiandesign.me
Thank you