HCL Technologies moved their website from ASP to Drupal in order to improve their online presence, user experience, and search functionality while reducing maintenance costs. They selected Drupal due to its abilities for content management, search engine optimization, and security through frequent updates as an open source platform. The transition faced challenges with content migration and performance optimization but provided benefits like enhanced content discovery, social sharing, and SEO friendliness. The project was successful and won an award with a small dedicated team.

1. Case study of hcltech.com
Moving from ASP to Drupal
Abhishek Anand
Digital Center of Excellence
HCL Technologies

2. About HCL Technologies
 HCL Technologies, A leading offshore IT & software development company
 A market capitalization of more than $5 billion
 Compounded annual growth rate greater than 25 per cent during the past five years
 85,335 plus employees
 Offices in 31 countries

3. Business Objectives
 Improve online presence of the company with a state of art website.
 Move to a Content Management System for easy content changes, management and
maintenance of website.
 Improve the user experience, performance of the website in terms of UX/UI, SEO, Page
Load time
 Access to the content of the website with improved search function seamlessly
 Integrate the website with our online social channels
 Integrate our blogging platform with the corporate website
 Reduce the maintenance cost of the website

4. Why Drupal
 Ability to create/ update content through admin interface
 Revision Control of content
 Search Engine Optimization (SEO) friendly website
 Open Source - Less cost and vibrant community
 Security – Frequent update of drupal ensures less security vulnerabilities

5. Technology Stack

6. Design process and iteration
Surface Visual Design
Interface Design
Skeleton
Information Design
Structure Interaction Design
Scope Functional Specifications
User Needs
Strategy
Site Objective

7. Key Modules Used
 Content :CCK, Views, Node Hierarchy , Nodequeue, Organic Groups, Webforms
 Performance: Boost, CDN, CSSembed, Memcache
 SEO: Page title, Pathauto, Global Redirect, SEO Checklist, Nodewords
 Migration/ Deployment: Features, Deploy, Migrate, Backup Migrate,
 UI: Jquery_ui, Jquery Pluggins, Jcarousal, CKEditor, Calender, Date
 Search: Apache Solr , Facet API
 Development: Devel, Coder, Drush

8. Challenges faced
 Content Migration – Moving from a folder based ASP website had challenge is content
integration
 Performance Optimization (Memcached, Nginx)
 CSS/JS Synchronization
 Security Threats

9. Benefits of the new website
 Built completely on Drupal
 Fully open source
Browser
Versions
7+ 3+ 4+ 5+
 Enhanced content discovery (Advanced Site Search & Global Rich Navigation)
 Global Social Share features
 SEO friendly construct
 Ad Serving through Google Ad Manager (geo targeted house ads)
 Fully internally managed project construct delivered with just 2 dedicated
resources
 Cost saving with a very high control over the entire project
 Site stickiness increased by 26% (from launch date)
 Time consumed for web content operations has shrunk by 50%
 Site technical performance indicators are at highest among competition

10. Achievement
Won 2012 W3 Silver Award
Silver Award
Website Features - Structure
and Navigation for HCLT
Corporate Website
Only other IT company to get this award was Accenture and they have a large team for
corporate web identity management and that we pulled it off with with a very small
and young team

11. Team
Abhishek Anand
Developer
Deputy Manager
HCL Technologies
Venkat Raghavan
Project Manager
AGM – Head of Digital COE
Aradhana Sharma
Developer
HCL Technologies Associate Manager
HCL Technologies
Suresh Loganathan
Developer
Associate Manager
HCL Technologies

12. THANK YOU
OUESTIONS?