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case_Hansraj College_The Crimson Consultants - Md Imran.pptx
- 1. The Crimson Consultants HansrajCollege, University of Delhi Md Imran | Sneha Sah | Arnav Sachdeva Yudhshastra IIM, Bangalore Parakram’ 24
- 2. EXPANSION STRATEGY FORNEW AREAS Exploring the expansion into new cities adhering to a specific time frame with a two-phase expansion strategies targeting tier 1 and 2 cities PROCUREMENT WAREHOUSING HUBS CONSUMPTION CITIES CONSUMPTION CITIES The supply chain for target cities in expansion PHASE 1 – Tier 1 Cities PHASE 2 – Tier 2 Cities Phases of Expansion Procurement Hub:- Pune Warehousing Hub:- Mumbai Warehousing Hub:- Chennai Procurement Hub:- Coimbatore Procurement Hub:- Jhajjar Warehousing Hub:- Delhi NCR Procurement Hub:- Hooghly Warehousing Hub:-Kolkata Dividing the regions into clusters Clusters consist of 1 procurement hub, 1 warehousing hub and multiple target markets Sub Clusters consist of 1 procurement hub, 1 warehousing hub and multiple target markets HIGHLIGHTS PHASE 1 Dividing the clusters into sub-clusters HIGHLIGHTS PHASE 2 18 Months 24 Months NORTH CLUSTER EAST CLUSTER WEST CLUSTER SOUTH CLUSTER PHASE 1 NORTH CLUSTER TARGET CONSUMPTION CITIES Delhi, Chandigarh, Jaipur, Lucknow WEST CLUSTER PROCUREMENT & WAREHOUSING HUBS Pune, Ahmedabad, Surat, Jaipur EAST CLUSTER Kolkata, Bhubaneshwar, Guwahati Coiambatore, Kochi, Tiruchirapalli SOUTH CLUSTER
- 3. PHASE 2 EXPANSION& CHANNEL OPTIMISATION Outlining the strategies for phase 2 expansion and the ways to optimize the channels of distribution – both online and offline channels PHASE 2 Partnering with Quick Commerce Platforms Leverage them for end-to-end delivery services by integrating it into supply chain. Utilise their existing customer base, logistical infrastructure, and delivery services Online Channel Optimisation Offline Channel Optimisation Utilizing physical retail stores Micro Fulfilment Centers Same day delivery Click & Collect services INTEGRATING Store Inventory Distribution Hub Investing in dedicated app for Farmerr Increasing the reach of website through SEO North West North East South East South West Central Target Consumption Cities NORTH WEST Amritsar, Shimla, Karnal NORTH EAST Shillong, Imphal, Agartala SOUTH EAST Puri, Cuttack, Vishakhapatnam CENTRAL Raipur, Ranchi, Patna Mangalore, Mysore, Udupi SOUTH WEST Procurement Hub-Ludhiana Distribution Hub- Chandigarh Procurement Hub- Siliguri Distribution Hub- Guwahati Procurement Hub- Hubli Distribution Hub- Mangalore Procurement Hub- Visakhapatnam Distribution Hub- Bhuvneshwar Procurement Hub- Raipur Distribution Hub- Ranchi
- 4. PROCUREMENT AND LOGISTICSSTRATEGY Framing out the strategies for the retrofitting of FCBTK technology to Zig-Zag technology and driving the ways to implement them Uni Economics Last Mile Delivery Cost- Leverage Quick commerce platforms for last mile delivery which have lower margins than third party vendors. Air Fare- Prioritize road transport to deliver from hubs X PROCUREMENT OF RARE SPECIES Long term contracts Diversified sourcing Collaborating with Local farmers and farmer cooperatives Farmers could offer premium time slots for an additional fee, catering to customers with specific needs. Subscription Model Growth Promote subscription models like "DIY Delight" and "Lazy Suzy" for repeat business and improve demand forecasting. Customers who take subscription models will get the option to choose a preferred time window for their flower deliveries. Inventory Control Time Slot Premium Selling Cross Docking JUST IN TIME INVENTORY Implement JIT inventory practices to minimize the time that products spend in inventory before being cross- docked and shipped out to stores or customers 2 RFID Tagging IoT Sensors Track inventory movements, monitor shelf life, and prevent stockouts or overstock situations . We will work closely with suppliers to implement JIT delivery for fresh flowers, ensuring that inventory levels are closely aligned with customer demand. Adopt a cross-docking strategy to streamline inbound and outbound logistics, reducing handling costs and transit times between warehouses and distribution centers. A special place will be designated at the distribution centers to expedite the flow of fresh flowers from procurement centers to outbound delivery vehicles which will lead to faster order fulfillment. Cross-Docking
- 5. OPTIMISING INTERCITY SHIPMENTS& LAST MILE DELIVERY Framing out the strategies for the retrofitting of FCBTK technology to Zig-Zag technology and driving the ways to implement them A Multimodal Transportation System + Less Time Sensitive Flowers Giving priority to ground delivery in this case Utilising procurement hubs for delivery of this nature of flowers Highly Perishable Flowers Prioritising air freight for longer distances and perishable flowers Charging customers in proportion to delivery charges Delivery Time Windows Morning Afternoon Evening Delivery Time Windows Offer customers wider delivery windows (e.g., morning vs afternoon) at lower costs than guaranteed same- day delivery Zone Based Pricing Implementing a zone-based pricing system based on distance from a fulfilment centre. This can incentivize customers closer to stores Regional Procurement Hubs smaller procurement hubs closer to flower-producing regions. This would reduce reliance on airfreight for common flowers sourced Crisis Management for Shortage The local flower vendors are to be used to fulfil the needs in case of shortage of supply Micro Fulfilment Centers Stock popular and locally sourced flowers for same-day delivery in nearby areas. Collaborative Logistics Capitalising on existing third party vendors and quick commerce platforms. Planning and collaborating with 3PL and the partner companies to enhance the strategy WAREHOUSE SHARING Having short-term commitment in newly explored areas Eliminates the burden of fixed costs Adapting to seasonal fluctuations Blue Link ERP ERP software for collaborative logistics
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