The document outlines a social media campaign conducted by SocSer for their client Callaway Golf India. The campaign aimed to increase brand engagement and awareness of Callaway Golf among golf enthusiasts in India through Facebook, Twitter, YouTube and mailers. As part of the campaign, SocSer developed a Facebook app to run a creative contest where the winner would get to play golf with professional golfer Jeev Milkha Singh. The campaign resulted in over 1.95 million Facebook impressions, 100,000 Twitter impressions, and a total reach of over 5 million across social media platforms and Google.