SlideShare a Scribd company logo
Case Study 
Social Media Campaign – Facebook, Twitter and Youtube
Client 
Callaway Golf India – A leading international brand of golf products. 
Agenda 
To manage the brand’s social media presence and reach out to golf lovers across the nation. 
Objective 
To increase engagement and awareness of the brand by reaching out to the niche ‘golf lovers’ 
segment.
Solution 
SocSer devised a social media marketing strategy covering the following online mediums: 
Facebook Twitter Youtube Mailers 
The campaign would: 
• Aim at increasing brand awareness . 
• Promoting the brand to the golf audience online. 
• Engage audiences on social media in sync with the ground activations.
Campaign was started…
Facebook
Twitter
Youtube
Youtube
Mailers
Contest 
JEEV MILKHA SINGH 
SocSer developed a facebook App to run a creative contest for client: 
• Hundreds of Delhi golfers took part in the contest. 
• It was promoted heavily on Facebook and Twitter. 
• Winner got a chance to play golf with Golfer Jeev Milkha Singh.
Results 
1,95,153 Overall Facebook Reach 
1,00,000 Twitter Impressions 
3000+ Youtube Impressions 
2,34,829 Google Impressions 
5,00,000+ Total Reach
For Further Insights 
Email- social@socser.in 
Contact- Sachit Bhatia, +91-9971600634

More Related Content

Viewers also liked

Callaway golf company (cgc)
Callaway golf company (cgc)Callaway golf company (cgc)
Callaway golf company (cgc)
Bent Qtr
 
Callaway Golf
Callaway GolfCallaway Golf
Callaway Golf
Bala
 
Callaway Golf Marketing Project Navin Bafna Gmba08 A125
Callaway Golf Marketing Project Navin Bafna Gmba08 A125Callaway Golf Marketing Project Navin Bafna Gmba08 A125
Callaway Golf Marketing Project Navin Bafna Gmba08 A125
Navin Bafna
 
Callaway golf company case
Callaway golf company  caseCallaway golf company  case
Callaway golf company case
Bent Qtr
 
PowerPoint Golf Ops History Example
PowerPoint Golf Ops History ExamplePowerPoint Golf Ops History Example
PowerPoint Golf Ops History Example
Jeff Buttitta
 
Callaway
CallawayCallaway
Callaway
Haroon Adil
 
The Strategic Report for The Callaway Golf
The Strategic Report for The Callaway GolfThe Strategic Report for The Callaway Golf
The Strategic Report for The Callaway Golf
guest7e3f391
 
Compettition in Golf Equippment Industry 2008
Compettition in Golf Equippment Industry 2008Compettition in Golf Equippment Industry 2008
Compettition in Golf Equippment Industry 2008
guest7e3f391
 

Viewers also liked (8)

Callaway golf company (cgc)
Callaway golf company (cgc)Callaway golf company (cgc)
Callaway golf company (cgc)
 
Callaway Golf
Callaway GolfCallaway Golf
Callaway Golf
 
Callaway Golf Marketing Project Navin Bafna Gmba08 A125
Callaway Golf Marketing Project Navin Bafna Gmba08 A125Callaway Golf Marketing Project Navin Bafna Gmba08 A125
Callaway Golf Marketing Project Navin Bafna Gmba08 A125
 
Callaway golf company case
Callaway golf company  caseCallaway golf company  case
Callaway golf company case
 
PowerPoint Golf Ops History Example
PowerPoint Golf Ops History ExamplePowerPoint Golf Ops History Example
PowerPoint Golf Ops History Example
 
Callaway
CallawayCallaway
Callaway
 
The Strategic Report for The Callaway Golf
The Strategic Report for The Callaway GolfThe Strategic Report for The Callaway Golf
The Strategic Report for The Callaway Golf
 
Compettition in Golf Equippment Industry 2008
Compettition in Golf Equippment Industry 2008Compettition in Golf Equippment Industry 2008
Compettition in Golf Equippment Industry 2008
 

Similar to Case study-Callaway By SocSer

Case Study: Selfie-licious campaign for Green Trends
Case Study: Selfie-licious campaign for Green TrendsCase Study: Selfie-licious campaign for Green Trends
Case Study: Selfie-licious campaign for Green Trends
Digitally Inspired Media
 
Influencer Marketing & e-Commerce | Case Study
Influencer Marketing & e-Commerce | Case StudyInfluencer Marketing & e-Commerce | Case Study
Influencer Marketing & e-Commerce | Case Study
Rachael Wachstein
 
case study starwood hotels and resorts worldwide discuss
case study starwood hotels and resorts worldwide discusscase study starwood hotels and resorts worldwide discuss
case study starwood hotels and resorts worldwide discuss
Mediabistro
 
Noid credential 2018
Noid credential 2018Noid credential 2018
Noid credential 2018
MichelleKamto
 
FEI social media strategy
FEI social media strategy FEI social media strategy
FEI social media strategy
Michele Harman
 
7 Steps to Social Contest Success
7 Steps to Social Contest Success7 Steps to Social Contest Success
7 Steps to Social Contest Success
451 Marketing
 
Final case study cadbury laure herve
Final case study cadbury laure herveFinal case study cadbury laure herve
Final case study cadbury laure herve
YOUPo
 
Seasonal Facebook Campaigns: Strategies for Success
Seasonal Facebook Campaigns: Strategies for SuccessSeasonal Facebook Campaigns: Strategies for Success
Seasonal Facebook Campaigns: Strategies for Success
Digital Visitor
 
Fashion branding through social media
Fashion branding through social mediaFashion branding through social media
Fashion branding through social media
Petros Calafatidis
 
Golf Industry Social Media Marketing | Subscriber Growth Case Study
Golf Industry Social Media Marketing | Subscriber Growth Case StudyGolf Industry Social Media Marketing | Subscriber Growth Case Study
Golf Industry Social Media Marketing | Subscriber Growth Case Study
Rachael Wachstein
 
Social Media Showcase SMC Dallas 9/22/11
Social Media Showcase SMC Dallas 9/22/11Social Media Showcase SMC Dallas 9/22/11
Social Media Showcase SMC Dallas 9/22/11
Social Media Dallas
 
Seasonal Facebook Campaigns. Bath & Bristol Marketing Network. 09.09.14
Seasonal Facebook Campaigns. Bath & Bristol Marketing Network. 09.09.14Seasonal Facebook Campaigns. Bath & Bristol Marketing Network. 09.09.14
Seasonal Facebook Campaigns. Bath & Bristol Marketing Network. 09.09.14
Noisy Little Monkey
 
Kestrel digital, social media and integrated campaigns
Kestrel digital, social media and integrated campaignsKestrel digital, social media and integrated campaigns
Kestrel digital, social media and integrated campaigns
Independant
 
Remedy Oak Golf Club
Remedy Oak Golf ClubRemedy Oak Golf Club
Social Media Case Study: How 6th Street Yogurt Created Awareness About their ...
Social Media Case Study: How 6th Street Yogurt Created Awareness About their ...Social Media Case Study: How 6th Street Yogurt Created Awareness About their ...
Social Media Case Study: How 6th Street Yogurt Created Awareness About their ...
Social Samosa
 
Social Media Strategy - Social Media Campaign 2013 for 6th Street Yogurt
Social Media Strategy - Social Media Campaign 2013 for 6th Street YogurtSocial Media Strategy - Social Media Campaign 2013 for 6th Street Yogurt
Social Media Strategy - Social Media Campaign 2013 for 6th Street Yogurt
EnterpriseSocialMedia
 
Increase Fan Engagement through Social Promotions
Increase Fan Engagement through Social PromotionsIncrease Fan Engagement through Social Promotions
Increase Fan Engagement through Social Promotions
DigitalSherpa
 
Kunal biswas profile
Kunal biswas profileKunal biswas profile
Kunal biswas profile
Kunal Biswas
 
Professional Golf Association (PGA) Case Study
Professional Golf Association (PGA) Case StudyProfessional Golf Association (PGA) Case Study
Professional Golf Association (PGA) Case Study
Wes Purcell
 
Social Media Presentation - Round Two
Social Media Presentation - Round TwoSocial Media Presentation - Round Two
Social Media Presentation - Round Two
Carl Burgmann
 

Similar to Case study-Callaway By SocSer (20)

Case Study: Selfie-licious campaign for Green Trends
Case Study: Selfie-licious campaign for Green TrendsCase Study: Selfie-licious campaign for Green Trends
Case Study: Selfie-licious campaign for Green Trends
 
Influencer Marketing & e-Commerce | Case Study
Influencer Marketing & e-Commerce | Case StudyInfluencer Marketing & e-Commerce | Case Study
Influencer Marketing & e-Commerce | Case Study
 
case study starwood hotels and resorts worldwide discuss
case study starwood hotels and resorts worldwide discusscase study starwood hotels and resorts worldwide discuss
case study starwood hotels and resorts worldwide discuss
 
Noid credential 2018
Noid credential 2018Noid credential 2018
Noid credential 2018
 
FEI social media strategy
FEI social media strategy FEI social media strategy
FEI social media strategy
 
7 Steps to Social Contest Success
7 Steps to Social Contest Success7 Steps to Social Contest Success
7 Steps to Social Contest Success
 
Final case study cadbury laure herve
Final case study cadbury laure herveFinal case study cadbury laure herve
Final case study cadbury laure herve
 
Seasonal Facebook Campaigns: Strategies for Success
Seasonal Facebook Campaigns: Strategies for SuccessSeasonal Facebook Campaigns: Strategies for Success
Seasonal Facebook Campaigns: Strategies for Success
 
Fashion branding through social media
Fashion branding through social mediaFashion branding through social media
Fashion branding through social media
 
Golf Industry Social Media Marketing | Subscriber Growth Case Study
Golf Industry Social Media Marketing | Subscriber Growth Case StudyGolf Industry Social Media Marketing | Subscriber Growth Case Study
Golf Industry Social Media Marketing | Subscriber Growth Case Study
 
Social Media Showcase SMC Dallas 9/22/11
Social Media Showcase SMC Dallas 9/22/11Social Media Showcase SMC Dallas 9/22/11
Social Media Showcase SMC Dallas 9/22/11
 
Seasonal Facebook Campaigns. Bath & Bristol Marketing Network. 09.09.14
Seasonal Facebook Campaigns. Bath & Bristol Marketing Network. 09.09.14Seasonal Facebook Campaigns. Bath & Bristol Marketing Network. 09.09.14
Seasonal Facebook Campaigns. Bath & Bristol Marketing Network. 09.09.14
 
Kestrel digital, social media and integrated campaigns
Kestrel digital, social media and integrated campaignsKestrel digital, social media and integrated campaigns
Kestrel digital, social media and integrated campaigns
 
Remedy Oak Golf Club
Remedy Oak Golf ClubRemedy Oak Golf Club
Remedy Oak Golf Club
 
Social Media Case Study: How 6th Street Yogurt Created Awareness About their ...
Social Media Case Study: How 6th Street Yogurt Created Awareness About their ...Social Media Case Study: How 6th Street Yogurt Created Awareness About their ...
Social Media Case Study: How 6th Street Yogurt Created Awareness About their ...
 
Social Media Strategy - Social Media Campaign 2013 for 6th Street Yogurt
Social Media Strategy - Social Media Campaign 2013 for 6th Street YogurtSocial Media Strategy - Social Media Campaign 2013 for 6th Street Yogurt
Social Media Strategy - Social Media Campaign 2013 for 6th Street Yogurt
 
Increase Fan Engagement through Social Promotions
Increase Fan Engagement through Social PromotionsIncrease Fan Engagement through Social Promotions
Increase Fan Engagement through Social Promotions
 
Kunal biswas profile
Kunal biswas profileKunal biswas profile
Kunal biswas profile
 
Professional Golf Association (PGA) Case Study
Professional Golf Association (PGA) Case StudyProfessional Golf Association (PGA) Case Study
Professional Golf Association (PGA) Case Study
 
Social Media Presentation - Round Two
Social Media Presentation - Round TwoSocial Media Presentation - Round Two
Social Media Presentation - Round Two
 

Recently uploaded

Science Around Us Module 2 Matter Around Us
Science Around Us Module 2 Matter Around UsScience Around Us Module 2 Matter Around Us
Science Around Us Module 2 Matter Around Us
PennapaKeavsiri
 
Prescriptive analytics BA4206 Anna University PPT
Prescriptive analytics BA4206 Anna University PPTPrescriptive analytics BA4206 Anna University PPT
Prescriptive analytics BA4206 Anna University PPT
Freelance
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
dpbossdpboss69
 
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital ExcellenceDigital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
Operational Excellence Consulting
 
GKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt PresentationGKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt Presentation
GraceKohler1
 
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
concepsionchomo153
 
PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...
PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...
PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...
Ksquare Energy Pvt. Ltd.
 
Industrial Tech SW: Category Renewal and Creation
Industrial Tech SW:  Category Renewal and CreationIndustrial Tech SW:  Category Renewal and Creation
Industrial Tech SW: Category Renewal and Creation
Christian Dahlen
 
Call8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessingCall8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessing
➑➌➋➑➒➎➑➑➊➍
 
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
taqyea
 
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip GEM Royalty TNR Gold Lithium PresentationKirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip
 
Pitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deckPitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deck
HajeJanKamps
 
Discover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling ServiceDiscover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling Service
obriengroupinc04
 
AI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your BusinessAI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your Business
Arijit Dutta
 
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdfThe Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
thesiliconleaders
 
Part 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 SlowdownPart 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 Slowdown
jeffkluth1
 
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
APCO
 

Recently uploaded (20)

Science Around Us Module 2 Matter Around Us
Science Around Us Module 2 Matter Around UsScience Around Us Module 2 Matter Around Us
Science Around Us Module 2 Matter Around Us
 
Prescriptive analytics BA4206 Anna University PPT
Prescriptive analytics BA4206 Anna University PPTPrescriptive analytics BA4206 Anna University PPT
Prescriptive analytics BA4206 Anna University PPT
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
 
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital ExcellenceDigital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
 
GKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt PresentationGKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt Presentation
 
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
 
PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...
PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...
PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...
 
Industrial Tech SW: Category Renewal and Creation
Industrial Tech SW:  Category Renewal and CreationIndustrial Tech SW:  Category Renewal and Creation
Industrial Tech SW: Category Renewal and Creation
 
Call8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessingCall8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessing
 
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
 
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip GEM Royalty TNR Gold Lithium PresentationKirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
 
Pitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deckPitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deck
 
Discover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling ServiceDiscover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling Service
 
AI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your BusinessAI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your Business
 
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdfThe Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
 
Part 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 SlowdownPart 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 Slowdown
 
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
 
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
 

Case study-Callaway By SocSer

  • 1. Case Study Social Media Campaign – Facebook, Twitter and Youtube
  • 2. Client Callaway Golf India – A leading international brand of golf products. Agenda To manage the brand’s social media presence and reach out to golf lovers across the nation. Objective To increase engagement and awareness of the brand by reaching out to the niche ‘golf lovers’ segment.
  • 3. Solution SocSer devised a social media marketing strategy covering the following online mediums: Facebook Twitter Youtube Mailers The campaign would: • Aim at increasing brand awareness . • Promoting the brand to the golf audience online. • Engage audiences on social media in sync with the ground activations.
  • 10. Contest JEEV MILKHA SINGH SocSer developed a facebook App to run a creative contest for client: • Hundreds of Delhi golfers took part in the contest. • It was promoted heavily on Facebook and Twitter. • Winner got a chance to play golf with Golfer Jeev Milkha Singh.
  • 11. Results 1,95,153 Overall Facebook Reach 1,00,000 Twitter Impressions 3000+ Youtube Impressions 2,34,829 Google Impressions 5,00,000+ Total Reach
  • 12. For Further Insights Email- social@socser.in Contact- Sachit Bhatia, +91-9971600634