Sachlav Tour Advisor is a leading tour organizer offering services around the globe. Sachlav sought to generate new leads, connect directly with their target market (young adults 18-25) and increase sales and revenue; however, their website alone did not support their goals. The site didn’t effectively drive traffic or provide an opportunity to continue relationships with potential customers after the initial point of contact. The national tour advisor chose to utilize Facebook to overcome these challenges and reach its goals.
Cognizant has created a proof of concept, called EON, to demonstrate its vision of a next-generation, socially-connected, cross-platform content delivery service, where people will spend their time consuming media and entertainment.
Activate Performing Arts main aim was to create a campaign using a range of digital channels, with the main focus to raise awareness for ‘A Dance a Day’, and to analyse the statistics to find the most effective means of communicating with “silver surfer” audiences. Through effective measurement, Activate were able to assess the propensity of on-line activity to reach their target market, and to refocus their activity accordingly.
The document outlines guidance for master's thesis students on developing their research plans. It discusses defining the research context, justifying the importance of the research, reviewing earlier studies on the topic, identifying central concepts and theoretical frameworks, establishing research aims and questions, selecting appropriate methods and types of data, and roles and responsibilities of the researcher. Students worked in groups to define parts of their "research puzzles" and presented their preliminary plans to receive feedback from peers.
1) Property rights are defined as the combination of a resource (something that generates wealth in limited quantities) and an individual (a legal entity).
2) For property rights to be economically efficient and beneficial, resources must be used productively to generate societal wealth, rather than be left in common or without an owner which could lead to underuse or overuse.
3) Owners have an incentive to use resources sustainably to maximize long-term profits while avoiding overuse or underuse.
Lulworth focused on improved website, analytics and SEO, linked to social media activity and customer relationship management. The project enabled Lulworth to review print requirements v on-line; to be more aware of their requirements when approached for on-line support and to gain control and give focus to their on going on-line activity.
The document discusses the three pillars of inbound marketing: SEO, social media, and content. It promotes an inbound or "pull" marketing strategy using these three approaches to generate and nurture leads. Specific tactics covered include optimizing websites for search engines, engaging users on social media, and developing valuable content. The document also emphasizes using metrics and marketing automation to measure the effectiveness of these inbound marketing activities.
Jurassic Jaunts: for us Digital Destinations has accommodated our wish to have a platform for shared experiences, best practice planning plus, enhanced communications and networking opportunities with local organisations. At the start of the project we were content with our web site. Our Twitter coverage was achieving a good number of followers and our Search Engine Optimisation was very positive but we realised that we needed to look further at Facebook and other options which have been discussed fully during the Seminars. We now feel in a more informed position to make decisions relating to the progression of our social media.
Cognizant has created a proof of concept, called EON, to demonstrate its vision of a next-generation, socially-connected, cross-platform content delivery service, where people will spend their time consuming media and entertainment.
Activate Performing Arts main aim was to create a campaign using a range of digital channels, with the main focus to raise awareness for ‘A Dance a Day’, and to analyse the statistics to find the most effective means of communicating with “silver surfer” audiences. Through effective measurement, Activate were able to assess the propensity of on-line activity to reach their target market, and to refocus their activity accordingly.
The document outlines guidance for master's thesis students on developing their research plans. It discusses defining the research context, justifying the importance of the research, reviewing earlier studies on the topic, identifying central concepts and theoretical frameworks, establishing research aims and questions, selecting appropriate methods and types of data, and roles and responsibilities of the researcher. Students worked in groups to define parts of their "research puzzles" and presented their preliminary plans to receive feedback from peers.
1) Property rights are defined as the combination of a resource (something that generates wealth in limited quantities) and an individual (a legal entity).
2) For property rights to be economically efficient and beneficial, resources must be used productively to generate societal wealth, rather than be left in common or without an owner which could lead to underuse or overuse.
3) Owners have an incentive to use resources sustainably to maximize long-term profits while avoiding overuse or underuse.
Lulworth focused on improved website, analytics and SEO, linked to social media activity and customer relationship management. The project enabled Lulworth to review print requirements v on-line; to be more aware of their requirements when approached for on-line support and to gain control and give focus to their on going on-line activity.
The document discusses the three pillars of inbound marketing: SEO, social media, and content. It promotes an inbound or "pull" marketing strategy using these three approaches to generate and nurture leads. Specific tactics covered include optimizing websites for search engines, engaging users on social media, and developing valuable content. The document also emphasizes using metrics and marketing automation to measure the effectiveness of these inbound marketing activities.
Jurassic Jaunts: for us Digital Destinations has accommodated our wish to have a platform for shared experiences, best practice planning plus, enhanced communications and networking opportunities with local organisations. At the start of the project we were content with our web site. Our Twitter coverage was achieving a good number of followers and our Search Engine Optimisation was very positive but we realised that we needed to look further at Facebook and other options which have been discussed fully during the Seminars. We now feel in a more informed position to make decisions relating to the progression of our social media.
Blacksmiths House B&B had some elements of on-line marketing linked to their website, which were not being used. It was apparent that the basics were in place Twitter, Facebook Google Analytics all linked to the website. However, there was not enough time/money or capacity, to benefit the business, employing someone to use social media. An existing face to face offer was used as a focus for an email to existing customers, using Mail Chimp and this provided the student with the necessary data to complete her assignment.
Many professional associations offer classroom based courses and certificate programs. In some cases, converting these courses into an eLearning format can be beneficial for both the learner and the organization. This presentation explores a successful journey by the Community Associations Institute
Cada vez hay más oferta de formación ejecutiva virtual. Menores costos, flexibilidad de horarios y programas a medida son claves de su potencial.
La oferta de educación online a nivel ejecutivo viene creciendo fuerte en el último lustro; no le pierde pisada a las tendencias laborales que marcan cada vez más teletrabajo e importante movilidad de los mandos medios y altos entre las diferentes sedes de empresas con presencia en distintos países. Los expertos coinciden en que, por ahora y a mediano plazo, son los MBA los que se mantienen al margen del avance virtual, puesto que la red de contactos que se genera a través de las clases presenciales son un ingrediente clave de estas
propuestas.
El documento resume la tendencia del (RE)COMMERCE, donde los consumidores sacan más valor de sus compras pasadas a través de iniciativas como programas de intercambio de marcas, plataformas de reventa online y mercados móviles. Estas opciones permiten a los consumidores "canjear y obtener más valor", aliviar tensiones financieras y abordar preocupaciones ambientales y éticas.
This document summarizes a conference on fostering creativity and entrepreneurship in schools. It discusses progress that has been made since Sir Ken Robinson's 1999 report calling for education systems to better support creativity. While some initiatives have recognized the importance of skills like collaboration, more needs to be done to reform education. External organizations are leading the way in innovative approaches like social enterprises in schools. The document outlines a poor report card on addressing the fundamental changes needed and highlights themes for the future, such as more personalized learning approaches.
The document summarizes a pilot activity in the Czech Republic that aimed to introduce entrepreneurship education through an e-learning program for career counselors and teachers. 10 schools participated in focus groups, an e-learning program, and mentoring sessions introducing concepts like entrepreneurship, creativity, and career management skills. Student and teacher feedback found the program increased understanding of entrepreneurship and improved students' skills like creative thinking, presentation skills, and teamwork. The program was found to be most impactful when supplemented by meetings with real entrepreneurs.
The Digital Destinations project is an ESRC-funded research project run by Bournemouth University that aims to help local tourism businesses improve their use of digital technologies. Pioneer Expeditions, a small adventure tour operator, participated in workshops covering online marketing strategies. Pioneer's objectives were to increase engagement on their website and through email campaigns. Tactics included redesigning email newsletters and optimizing website content and calls to action. While full outcomes were not achieved due to time constraints, Pioneer saw increased email open rates and plans to continue digital improvements. Challenges included balancing the project timeline with their busy season.
Getting Messaging Right - Notes - Kathryn Roy at ProductCamp Boston, April 2011ProductCamp Boston
ProductCamp Boston, April 2011 *****
You crafted positioning and messaging for the new solution the right way - consulting sales, investigating competitors. Everyone said the new materials were fantastic. Now, 2 months later, sales is complaining that you missed the mark. This session will describe where marketers can get into trouble and how to avoid trouble.*****
Kathryn Roy helps B2B technology and service companies boost the effectiveness of their sales and marketing organizations
Sesión 15: Regulaciones Internacionales de Telecomunicaciones (ITR) Indotel RD
Richard Hill
ITU/TSB
Seminario sobre los aspectos económicos y financieros de las telecomunicaciones
Grupo Regional de la Comisión de Estudio 3 para América Latina y El Caribe (SG3RG-LAC)
This document discusses expertise and how it is developed. It defines experts as those who are highly skilled and knowledgeable in a specific domain. Experts think differently than novices - they can recognize problems more easily and solve them efficiently. The document discusses how expertise is built through a process of competence development over time, involving the construction of knowledge, expert-like performance, and self-regulation. Novice learners can develop "islands of expertise" in areas they are personally interested in through collaborative learning experiences. True expertise requires extensive experience and practice within a domain.
Ain't Nobody Got Time For That!: Media Services Inservice Presentationlewisandclarkcc
This document introduces Media Services at Lewis and Clark Community College and describes the various services they offer to save time and money for clients. Media Services has expertise in communications, web design, graphic design, photography, printing, and more. They can handle tasks like press releases, social media, website content, advertisements, designs, photos, and printing. Media Services aims to promote clients' goals cost-effectively using the most appropriate media and maintaining the college's brand standards.
Building an Entire Investable Team - Boards vs Advisory Boards
It is an oft repeated truism that angels and venture capital firms invest in teams more than they invest in ideas and technologies. The team, Board, and Advisory Board are extremely valuable. This roundtable will provide investors’ perspectives on this dilemma, along with a discussion of other team-related topics, Board and Advisory Board building strategies and management.
www.thecapitalnetwork.org
Blacksmiths House B&B had some elements of on-line marketing linked to their website, which were not being used. It was apparent that the basics were in place Twitter, Facebook Google Analytics all linked to the website. However, there was not enough time/money or capacity, to benefit the business, employing someone to use social media. An existing face to face offer was used as a focus for an email to existing customers, using Mail Chimp and this provided the student with the necessary data to complete her assignment.
Many professional associations offer classroom based courses and certificate programs. In some cases, converting these courses into an eLearning format can be beneficial for both the learner and the organization. This presentation explores a successful journey by the Community Associations Institute
Cada vez hay más oferta de formación ejecutiva virtual. Menores costos, flexibilidad de horarios y programas a medida son claves de su potencial.
La oferta de educación online a nivel ejecutivo viene creciendo fuerte en el último lustro; no le pierde pisada a las tendencias laborales que marcan cada vez más teletrabajo e importante movilidad de los mandos medios y altos entre las diferentes sedes de empresas con presencia en distintos países. Los expertos coinciden en que, por ahora y a mediano plazo, son los MBA los que se mantienen al margen del avance virtual, puesto que la red de contactos que se genera a través de las clases presenciales son un ingrediente clave de estas
propuestas.
El documento resume la tendencia del (RE)COMMERCE, donde los consumidores sacan más valor de sus compras pasadas a través de iniciativas como programas de intercambio de marcas, plataformas de reventa online y mercados móviles. Estas opciones permiten a los consumidores "canjear y obtener más valor", aliviar tensiones financieras y abordar preocupaciones ambientales y éticas.
This document summarizes a conference on fostering creativity and entrepreneurship in schools. It discusses progress that has been made since Sir Ken Robinson's 1999 report calling for education systems to better support creativity. While some initiatives have recognized the importance of skills like collaboration, more needs to be done to reform education. External organizations are leading the way in innovative approaches like social enterprises in schools. The document outlines a poor report card on addressing the fundamental changes needed and highlights themes for the future, such as more personalized learning approaches.
The document summarizes a pilot activity in the Czech Republic that aimed to introduce entrepreneurship education through an e-learning program for career counselors and teachers. 10 schools participated in focus groups, an e-learning program, and mentoring sessions introducing concepts like entrepreneurship, creativity, and career management skills. Student and teacher feedback found the program increased understanding of entrepreneurship and improved students' skills like creative thinking, presentation skills, and teamwork. The program was found to be most impactful when supplemented by meetings with real entrepreneurs.
The Digital Destinations project is an ESRC-funded research project run by Bournemouth University that aims to help local tourism businesses improve their use of digital technologies. Pioneer Expeditions, a small adventure tour operator, participated in workshops covering online marketing strategies. Pioneer's objectives were to increase engagement on their website and through email campaigns. Tactics included redesigning email newsletters and optimizing website content and calls to action. While full outcomes were not achieved due to time constraints, Pioneer saw increased email open rates and plans to continue digital improvements. Challenges included balancing the project timeline with their busy season.
Getting Messaging Right - Notes - Kathryn Roy at ProductCamp Boston, April 2011ProductCamp Boston
ProductCamp Boston, April 2011 *****
You crafted positioning and messaging for the new solution the right way - consulting sales, investigating competitors. Everyone said the new materials were fantastic. Now, 2 months later, sales is complaining that you missed the mark. This session will describe where marketers can get into trouble and how to avoid trouble.*****
Kathryn Roy helps B2B technology and service companies boost the effectiveness of their sales and marketing organizations
Sesión 15: Regulaciones Internacionales de Telecomunicaciones (ITR) Indotel RD
Richard Hill
ITU/TSB
Seminario sobre los aspectos económicos y financieros de las telecomunicaciones
Grupo Regional de la Comisión de Estudio 3 para América Latina y El Caribe (SG3RG-LAC)
This document discusses expertise and how it is developed. It defines experts as those who are highly skilled and knowledgeable in a specific domain. Experts think differently than novices - they can recognize problems more easily and solve them efficiently. The document discusses how expertise is built through a process of competence development over time, involving the construction of knowledge, expert-like performance, and self-regulation. Novice learners can develop "islands of expertise" in areas they are personally interested in through collaborative learning experiences. True expertise requires extensive experience and practice within a domain.
Ain't Nobody Got Time For That!: Media Services Inservice Presentationlewisandclarkcc
This document introduces Media Services at Lewis and Clark Community College and describes the various services they offer to save time and money for clients. Media Services has expertise in communications, web design, graphic design, photography, printing, and more. They can handle tasks like press releases, social media, website content, advertisements, designs, photos, and printing. Media Services aims to promote clients' goals cost-effectively using the most appropriate media and maintaining the college's brand standards.
Building an Entire Investable Team - Boards vs Advisory Boards
It is an oft repeated truism that angels and venture capital firms invest in teams more than they invest in ideas and technologies. The team, Board, and Advisory Board are extremely valuable. This roundtable will provide investors’ perspectives on this dilemma, along with a discussion of other team-related topics, Board and Advisory Board building strategies and management.
www.thecapitalnetwork.org
1.
www.zibaba.com|info@zibaba.com
Case Study:
SACHLAV TOUR ADVISOR
National Tour Advisor Seeks To Increase Traffic & Revenue from Social Media & Mobile
CHALLENGE
Sachlav Tour Advisor is a leading tour organizer offering services around the globe. Sachlav sought to
generate new leads, connect directly with their target market (young adults 18-25) and increase sales and
revenue; however, their website alone did not support their goals. The site didn’t effectively drive traffic or
provide an opportunity to continue relationships with potential customers after the initial point of contact. The
national tour advisor chose to utilize Facebook to overcome these challenges and reach its goals.
GOALS
• Improve Sachlav Tour Advisor brand awareness
• Increase traffic and generate more leads
• Maximize sales and revenue
METHOD
50% of consumers value a Business’s Facebook Page more than its Website (Lab42), and 90% of all
purchases are subject to social media influence (Ambassador 2013), therefore, Sachlav Tour Advisor chose
to harness the power of Facebook and mobile via Zibaba’s all-in-one social and mobile platform.
Build Brand Awareness
Create a professional and engaging FACEBOOK PAGE.
• Chose an enticing cover photo with fun travel activities
• Add photos, videos & travel tips to engage users & encourage sharing
Create an informative WELCOME TAB where users could find:
• Contact details: phone numbers, local address, Google Map
• Contact form: direct access to the sales team
• Social Sharing Buttons: integrated with Facebook’s Social Graph
Engage With Fans
Generate unique CONTENT to maximize engagement & Page activity.
• Manage & schedule content via the Content Manager
• Monitor & track the social activity around each post.
• Reply to consumer inquires & engage fans in travel conversations
Offer COUPONS/ DAILY DEALS that fans can claim & share with their friends.
• Offer Daily Deals to encourage immediate purchase on services
• Offer Coupons to push traffic to less popular services
2.
www.zibaba.com|info@zibaba.com
• Build fanbase & increase Loyalty Club membership with
Fan Gate on all deals
Boost Sales
Create a FACEBOOK STORE to drive sales and increase ROI.
• Showcase/ sell tour packages, activities &
accommodations
• Commerce & lead generation capability within Facebook
• Encourage fans to leave reviews on products & services
Offer a MOBILE FRIENDLY SITE to target consumers on the go.
• Fully synched with Facebook presence,
• Consumers purchase services & claim deals via mobile
• Redirect mobile users to their Zibaba mobile site.
Create highly targeted FACEBOOK ADS (desktop/tablet/mobile)
• Target relevant audience based on demographics &
interests
• Target friends of fans to maximize the social aspect of
traveling
• Direct mobile users to complete purchase via Mobile Site
• Link advertising to specific services, coupons or deals
• Utilize existing leads (email) to encourage repeat business
ACHIEVEMENTS
• More than 100% increase in online sales
• For a little over $300, Sachlav saw a return of almost
$22,000 in sales.
• A steadily growing fanbase
• Increase in traffic to Sachlav Tour Advisor website & local
offices
• Higher customer acquisition rates at lower costs compared
to other channels
After realizing the need to be present on
Facebook in order to better connect with
our customers and strengthen our
relationships with them, we set out to
acquire new leads and increase our
revenue via Facebook.
In order to manage our Facebook page
professionally and efficiently, we chose
to work with Zibaba, which enables us to
manage our entire social media activity
from a single dashboard, at a minimal
investment.
Through Zibaba we are able to showcase
our tour packages, offer deals and
coupons, manage our content and run
targeted Facebook advertising.
Simultaneously, Zibaba even created a
mobile application for us, which is a mirror
of our Facebook Page, thus saving us the
need to invest more time and money.
We couldn't be happier with the results
achieved so far, which led us to increase
our Facebook advertising budget, after
receiving an incredible return on our
minimal investment.
Roi Iron
VP Marketing, Sachlav Tour Advisor
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