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pitch your project
connecting with
communities for
better engagement
Closing the engagement gap between public sector
institutions and the local communities they serve is a top
priority for public services. By using a familiar format from
popular television, thinkpublic are helping The NHS and
councils circumvent bureaucratic barriers and jumpstart
meaningful, productive conversations. Read on to find out
more...




social innovation and design
Engaging with local communities is a top priority
for government at every level. But the gap between
institutional public service providers and the
volunteer groups that often best represent local
people is a difficult one to bridge. Working in
collaboration with the Department of Health and
national volunteering charity TimeBank, Pitch Your
                                                          PITCH YOUR PROJECT
Project is thinkpublic’s answer to closing that gap.




Pitch Your Project borrows the format of the
BBC’s Dragons’ Den and was initially set up to
connect NHS Foundation Trusts with people who
are running projects that make a contribution to
the health of their community, and to get them
talking to each other. Since 2007, thinkpublic have
been staging Pitch Your Project days at hospitals
around the country, reaching out to local volunteer
groups and inviting them to present their ideas to
a panel of four “Dragons”: a social entrepreneur, a
designer, a hospital Chief Executive and a member
of the local media.

The volunteers have ten minutes to pitch to the        Each of the schemes
Dragons. In return they receive advice on how             [seen] today has
to communicate what they are doing to public            targeted perhaps a
sector stakeholders and how to make their                group of folks that
resources go further. The volunteers also get            we wouldn’t have
a chance to win a £2,000 prize to put towards          engaged with... After
developing their group. Afterwards, in the Pitch        today I can go and
Your Project Green Room, the volunteers are             have conversations
given time with design and communications              with those groups and
specialists from thinkpublic to develop some of         build that contact.
                                                        Andrea Green, Director
the Dragons’ suggestions.
                                                          of Foundation Trust
                                                        Development, University
                                                           Hospital of North
                                                              Staffordshire
Pitch Your Project works because the Dragons’
Den format breaks down barriers – as one of the
BBC’s most popular shows, it is as familiar to
NHS bigwigs as it is to weekend football coaches.
It circumvents bureaucracy and jumpstarts
meaningful, productive communication across
the institution-grassroots gap. Both sides benefit:
volunteers gain advice and resources, and public
service managers gain valuable and long-lasting
connections with their local community.

Pitch Your Project winners include a breastfeeding
peer support group in Northumbria, a network
of wrestling clubs set up for young people in
deprived areas of Manchester, and a scheme in
Northamptonshire that helps elderly people
take a holiday in their own home.

                                                 Today’s been a fantastic
                                                   day... it’s really given
                                                  us a taster of the sort of
                                                 voluntary groups that are
                                                  out there and the way in
                                                 which we could help them
                                                as well as them helping us.
                                                    Christine Allen, Director of
                                                   Planning and Development,
                                                  Northampton Foundation Trust
find out more:

To find out how thinkpublic can
help design innovative ways to
connect with your community,
contact:

thinkpublic
5 Calvert Avenue
London E2 7JP

+44 (0) 207 033 9978
deborah.szebeko@thinkpublic.com
www.thinkpublic.com

www.journeystohealth.org

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Case study: Pitch your project

  • 1. pitch your project connecting with communities for better engagement Closing the engagement gap between public sector institutions and the local communities they serve is a top priority for public services. By using a familiar format from popular television, thinkpublic are helping The NHS and councils circumvent bureaucratic barriers and jumpstart meaningful, productive conversations. Read on to find out more... social innovation and design
  • 2. Engaging with local communities is a top priority for government at every level. But the gap between institutional public service providers and the volunteer groups that often best represent local people is a difficult one to bridge. Working in collaboration with the Department of Health and national volunteering charity TimeBank, Pitch Your PITCH YOUR PROJECT Project is thinkpublic’s answer to closing that gap. Pitch Your Project borrows the format of the BBC’s Dragons’ Den and was initially set up to connect NHS Foundation Trusts with people who are running projects that make a contribution to the health of their community, and to get them talking to each other. Since 2007, thinkpublic have been staging Pitch Your Project days at hospitals around the country, reaching out to local volunteer groups and inviting them to present their ideas to a panel of four “Dragons”: a social entrepreneur, a designer, a hospital Chief Executive and a member of the local media. The volunteers have ten minutes to pitch to the Each of the schemes Dragons. In return they receive advice on how [seen] today has to communicate what they are doing to public targeted perhaps a sector stakeholders and how to make their group of folks that resources go further. The volunteers also get we wouldn’t have a chance to win a £2,000 prize to put towards engaged with... After developing their group. Afterwards, in the Pitch today I can go and Your Project Green Room, the volunteers are have conversations given time with design and communications with those groups and specialists from thinkpublic to develop some of build that contact. Andrea Green, Director the Dragons’ suggestions. of Foundation Trust Development, University Hospital of North Staffordshire
  • 3. Pitch Your Project works because the Dragons’ Den format breaks down barriers – as one of the BBC’s most popular shows, it is as familiar to NHS bigwigs as it is to weekend football coaches. It circumvents bureaucracy and jumpstarts meaningful, productive communication across the institution-grassroots gap. Both sides benefit: volunteers gain advice and resources, and public service managers gain valuable and long-lasting connections with their local community. Pitch Your Project winners include a breastfeeding peer support group in Northumbria, a network of wrestling clubs set up for young people in deprived areas of Manchester, and a scheme in Northamptonshire that helps elderly people take a holiday in their own home. Today’s been a fantastic day... it’s really given us a taster of the sort of voluntary groups that are out there and the way in which we could help them as well as them helping us. Christine Allen, Director of Planning and Development, Northampton Foundation Trust
  • 4. find out more: To find out how thinkpublic can help design innovative ways to connect with your community, contact: thinkpublic 5 Calvert Avenue London E2 7JP +44 (0) 207 033 9978 deborah.szebeko@thinkpublic.com www.thinkpublic.com www.journeystohealth.org