Murfatlar winery has won over 273 medals since 2002, including over half being gold medals, from prestigious international wine competitions. In 2010, Murfatlar launched its winery franchise concept to offer its products and services close to consumers. Franchisees provide the retail space while Murfatlar supplies the brand, products, promotions and training. To further stimulate sales in its franchises, Murfatlar created a point-based incentive program for selling its wine varieties. Edenred's Compliments gift cards provided an elegant solution for franchisees to redeem their earned points for cash rewards according to Murfatlar's scoring scheme.

1. Edenred Romania S.R.L.
Telefon: 021 301 33 11
Fax: 021 301 33 44
www.edenred.ro
The wine, the franchise and Compliments®
card
Murfatlar won 273 medals since 2002 to date, out of which more than half are golden medals. The
most prestigious international competitions where Murfatlar won medals are: Brussels World
Contest, Chardonnay du monde, Les Citadelles du vin, Vinitaly, Muscats du Monde. The most recent
gold medal was awarded at the Rose du Monde competition in May 2014 .
With such a palmers, in 2010 is launched the Murfatlar Winery concept, designed to offer the widest
range of products close to home and a counseling service type. And all without the need for re-
educating the market.
"Wine tasting is free, the choice being made ​​directly by the client. Murfatlar comes with the brand,
the know how, the promotions the training and also with the stock merchandise. The investor comes
with the location and manages the winery. In this way, the consumer benefits from a civilized
environment, same prices and promotions for all the locations of this type, plus the winery
atmosphere induced by the unitary design of Murfatlar Wineries " - says Daniel Negrescu - Brand
Manager, Murfatlar.
And as if all this were not enough, Murfatlar wanted to also create a system to stimulate sales in the
wineries, through a mechanism of points by product type, activated differently from one month to
another, so it would gradually cover the whole range of wines offered for sale through the franchises.
The only issue left was to find the most elegant and efficient solution to support this type of sales
contest and everything was ready. And it was really a simple choice: the Compliments®
cards from
Edenred. Through these cards, the points earned for the sale of wine from the monthly incentive
program turns into money, according to the scoring scheme set by Murfatlar, starting for minimum
amount of 100 lei.
And that's not all! Edenred Romania has proven
expertise and timeliness of providing advice and
support to achieve a design of the card, cover letter
and envelope to perfectly support the concept for
Murfatlar Wineries.