The proposed business model for the new football academy in Uganda has already been tried and tested, with a successful venture in West Africa.

1. Case Study: Football
Academy in West Africa
Jonathan Bennion-Pedley
Business

2. Page 2 | Jonathan Bennion-Pedley
Case Study: Football Academy in
West Africa
The proposed business model for the new football
academy in Uganda has already been tried and
tested, with a successful venture in West Africa.
Football in Africa
Until recently, footballers in Africa were limited by a
lack of contacts within the industry, a lack of coach-
ing, and a lack of focus. The project in West Africa
changed this and gave 24 gifted players the abili-
ty to change their lives, the lives of their families,
and their communities forever. These 24 talented
footballers have all been placed with contracts in
professional teams.

3. Jonathan Bennion-Pedley I Page 3
“
These 24 gifted players from West Africa proved the in-
vestment model being proposed for the Ugandan acad-
emy. Each time a player is placed or transferred, both
the academy and its backers will receive a fee in return.
Proving the Investment Model
These 24 gifted players from West Africa proved
the investment model being proposed for the
Ugandan academy. Each time a player is placed or
transferred, both the academy and its backers will
receive a fee in return.
Through this model, the West African football acad-
emy has more than doubled investor funds in five
years and is projected to do so again over the fol-
lowing three years. None of the fees collected by
the academy are at the players’ cost.

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Bennion-Pedley.
Jonathan
Bennion-Pedley