Eastern Jungle Gym, an online retailer of playground equipment, hired 180fusion to improve their Google AdWords account after it had been deteriorating due to lack of management. 180fusion restructured the campaigns with better ad grouping, copy, and bids which immediately reduced costs per conversion by over 70%. After 4 months of management, conversions increased 255% and costs per conversion decreased 76% while average cost per click dropped 18%, greatly improving the account's profitability.