This document discusses how Communicator Corporation, an email service provider, uses Port25 Solutions' PowerMTA software to improve their email delivery capabilities. PowerMTA provides Communicator Corporation with visibility into email delivery metrics, control over individual email queues, and the ability to prioritize different types of emails. It also allows them to identify and address delivery issues in real-time. The customer testifies that PowerMTA is integrated into their unique delivery-focused approach and allows them to keep their promise of delivery beyond expectation.

1. This document contains confidential and proprietary information belonging to Port25 Solutions, Inc and Message Systems, Inc.. The information in this document may not be disclosed
to others, copied or reproduced in any way without the prior permission from Port25 Solutions, Inc and Message Systems Inc. Copyright © 2015-2016 All rights reserved.
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CASE STUDY
Communicator Corporation

2. www.port25.com This document contains confidential and proprietary information belonging to Port25 Solutions, Inc and Message Systems, Inc.. The information in this document may not be
disclosed to others, copied or reproduced in any way without the prior permission from Port25 Solutions, Inc and Message Systems Inc. Copyright © 2015-2016 All rights reserved.
1
TABLE OF CONTENTS
Benefits.................................................1
Solution Overview..................................1
Challenges............................................2
Actions..................................................2
Customer’s Point of View....................2-3
About Communicator Coroporation.......3
About Port25 Solutions, Inc...................3
Transparent Deliverability Metrics
paves way for Email Service Provider:
Communicator Corp
BUSINESS BENEFITS TO COMMUNICATOR CORPORATION
• Prioritized email delivery streams for different types of email (test emails,
notifications, marketing based emails)
• Large queue management and monitoring
• Complete visibility and control over individual email queues and delivery
configuration for each domain and ISP
• Centralized email installation to handle inbound email, bounce handling,
outbound email delivery, and secure email relaying
• Delivery investigation, which means:
- Current delivery issues can be identified and solved in real-time
- Customizable bounce handling shows individual bounce reasons for
each domain/ISP for each email campaign
- Ability to trace what happened to the email(s) for a specific individual,
domain or campaign
SOLUTION OVERVIEW
Communicator Corporation is an ESP with a different approach to email
delivery. Unlike other ESPs, they allow each client to take ownership of their
deliverability, which helps clients understand and appreciate that delivery is
not just something for which their ESP is responsible. Rather, delivery is a
result of proper data hygiene and depends upon how and where the data
is collected and segmented. We talk about data hygiene with clients a lot.
Poor data hygiene is the number one reason that legitimate, permission
based marketing ends up in the junk folder. Too many marketers don’t
remove abandoned addresses from their mailing lists. That said, the quality
and the relevancy of an email campaign correlates directly with stellar
deliverability and, ultimately, the responsiveness of the list itself.
Communicator Corporation’s decision to install PowerMTA™ not only
allowed greater flexibility and control of outbound mail queues, but also
the capacity to manage inbound streams, bounce processing, and secure
email relaying for transactional pattern streams PowerMTA’s ability to identify
delivery issues in real-time by alerting senders and showing the source of
the problem helped the decision making process.

3. www.port25.com This document contains confidential and proprietary information belonging to Port25 Solutions, Inc and Message Systems, Inc.. The information in this document may not be
disclosed to others, copied or reproduced in any way without the prior permission from Port25 Solutions, Inc and Message Systems Inc. Copyright © 2015-2016 All rights reserved.
2
CHALLENGES
Before Communicator Corporation began using PowerMTA™, they lacked
sufficient information to optimize delivery. They had little visibility into what
was being delivered, and more importantly, lacked insight into what was not
happening and why. Deliverability could not be granularly measured, which
has become a significant metric for marketing professionals. Additionally,
the ability to scale was a problem. Mail servers choked or bottlenecked
when queues became too large. As these inefficiencies mushroomed, it
created a workflow challenge. When you are sending 400K messages per
hour, per server, having any sort of downtime diminishes productivity and
rattles customer confidence. And, purchasing additional servers to handle
increased volume was not the answer. Communicator Corporation needed
sophisticated software that would easily scale, reduce the number of servers
being used, and manage increased volume more easily and efficiently.
Without the benefits of a commercial MTA, Communicator Corporation had
resorted to managing all email queues without the ability to prioritize them.
For example, a large email campaign could not be prioritized against the
“five” small test campaigns, which meant the test campaigns, had the same
priority as the marketing message. With PowerMTA’s queue prioritization,
this is not a problem. The feature allows both prioritization of queues
(like test emails vs. marketing campaigns) and granular measurement.
ACTIONS
Purchasing PowerMTA was a conscious business decision with many
competitive advantages. Besides scalability and performance, for which
PowerMTA is universally renowned, it provided deliverability insight and
intelligence to asynchronous queue management, as well as the ability to
customize and recalibrate the configuration for optimal sending patterns
or business requirements. Rather than requiring businesses to shift
requirements and resources to fit the MTA capabilities, PowerMTA revolves
around current and future business requirements.
A CUSTOMER’S POINT OF VIEW
Steve Henderson of Communicator Corporation had this praise for
PowerMTA™ and the affect it has had on his company:
“We provide our clients with the information, the expertise, the support
and the technology to help clients reach and maintain the highest delivery
rates possible. And to do that, we rely on PowerMTA. The Communicator
Intelligent Delivery Solution (IDS) uses hundreds of IP addresses across
different IP ranges, automatically responding to ISP/IEP policy changes,
based on sending rates of statistical analysis or previous campaigns,
protecting and/or preserving delivery reputation, while at the same time
allowing for the quickest inbox placement rates possible.

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This document contains confidential and proprietary information belonging to Port25 Solutions, Inc and Message Systems, Inc.. The information in this document may not be
disclosed to others, copied or reproduced in any way without the prior permission from Port25 Solutions, Inc and Message Systems Inc. Copyright © 2015-2016 All rights reserved.
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The Communicator Response Engine shows which mailing lists are generating
a good or bad reputation and why—which segments of the data are more
responsive than others and why. All of this relies on the sophistication and
agility of PowerMTA. PowerMTA is integrated into our unique delivery-focused
approach to email messaging. PowerMTA allows the delivery team to respond
to delivery issues in real-time, provides our clients with the qualitative and
quantitative information they need to make better business decisions and
provides Communicator Corporation the power and flexibility to keep our
promise of delivery beyond expectation.”
ABOUT COMMUNICATOR CORPORATION
Communicator Corp is an industry leader in the provision of enterprise
digital communications, providing technology-based solutions, strategy, and
expertise across the key digital channels of email, mobile, social and web.
The Communicator®
platform integrates seamlessly with clients’ existing
marketing, CRM and Finance systems, enabling one-to-one and one-to-
many email and mobile communications. Through the delivery of automated
marketing campaigns, customers experience significant revenue gain, while
the reduction of manual tasks and processes reduces costs, ensuring a
significant return on investment. Some of the biggest organizations in the
world have chosen Communicator Corp to help deliver their interactive
marketing strategy, including Adidas Group, Future plc, Thomson Reuters,
Scottish and Southern Energy plc, Travelex, and the WWF.
ABOUT Port25 SOLUTIONS, INC.
Port25 Solutions, Inc. has pioneered SMTP Server Software since 1999.
It provides enterprise clients and more than 125 email service providers
with the tools they need to undertake the considerable roadblocks involved
in the successful delivery of marketing materials and important customer
messaging. Port25’s innovative PowerMTA product allows clients to deliver
their email messages without the reputation tarnishing that can occur when
emails are not successfully navigated to a user’s inbox. The company does
this by supplying clients with an easy-to-control platform and the advanced
authentication features necessary to deliver their messages without fail.
Visit www.port25.com for more information and to evaluate PowerMTA v4.0.