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1. Facebook Retargeting
– concerns and discoveries –
@igloonet

2. @igloonet

3. @igloonet
Concern no. 1: Does it work?

4. Concern no. 1: Does it work?
@igloonet
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5. @igloonet
Concern no. 2: Is it profitable?

6. @igloonet
Concern no. 2: Is it profitable?
cpc = $ 0,06

7. @igloonet
Concern no. 2: Is it profitable?
ROAS = 1 886 %
(just FB costs)
ROAS = 1 288 %
(including the agency cost)

8. @igloonet
Concern no. 2: Is it profitable?
PNO = 5,3 %
(just FB costs)
PNO = 7,76 %
(including the agency cost)

9. @igloonet
Concern no. 3: It will collide with AdWords remarketing.

10. Concern no. 3: It will collide with AdWords remarketing.
@igloonet
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Facebook

11. Shocking discovery: Social impact.
@igloonet

12. @igloonet
Shocking discovery: Social impact.

13. @igloonet
CPF = $ 4,4
Shocking discovery: Social impact.

14. @igloonet
Major takeaways
PNO = 7,76 %
(inc. the agency cost)
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25 26 27 28 29 30 31 32 33 34 35 36 37 38
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RevenueCZK
● Facebook
It does work
No obvious collision
with AdWords remarketing
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AdWords
Facebook

15. @igloonet
Kompletní případovka na
igloonet.cz/fb-case
by our Facebook Mastermind
Veronika Jozifová
Thanks for your attention!