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Local Search Changes That Matter in 2018

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Google is constantly releasing new features and changing how things work. What updates/changes in 2018 do you need to be aware of and how should you change your SEO strategy as a result of these?

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Local Search Changes That Matter in 2018

  1. 1. Local Search Changes that Matter in 2018 By: Joy Hawkins Pubcon Las Vegas 2018
  2. 2. www.sterlingsky.ca/google-local-changes
  3. 3. January 2018 Google Updates the Review Filter
  4. 4. If you have reviews on disappear, it could be 1 of 3 things.
  5. 5. 1. They were removed manually by Google due to violating policies. 3244 to 622
  6. 6. 2. There is a bug that caused them to disappear
  7. 7. 3. They got removed automatically by the algorithm. ● There are some trigger words that will cause reviews to get filtered. ● These don’t seem to vary based on language. ● They are the same words that will cause a Google Post to get rejected.
  8. 8. Words that Trigger Removals ● Tool ● Bite Me ● Yuk ● Coon (as in Coon Rapids) ● Stripping (as in weather stripping)
  9. 9. Google Adds Opening Date in GMB February 2018
  10. 10. Source: https://plus.google.com/+TimColling/posts/TGwnZ46dQjy
  11. 11. https://searchengineland.com/google-my-business-testing-future-opening-dates-in-the-local-panel-for-new-businesses-305376
  12. 12. Google Launches Product Posts March 2018
  13. 13. Google Updates Review Guidelines April 2018
  14. 14. “Don’t discourage or prohibit negative reviews or selectively solicit positive reviews from customers.”
  15. 15. Are you happy with our service? Leave us a Google Review! Private Feedback Form
  16. 16. This was not a new policy, just a clarification.
  17. 17. Recent Case: ● 400+ Reviews ● Over 80% were removed ● Dating back 2 years ● Average rating dropped by 0.2
  18. 18. Google Emails Customers Review Responses May 2018
  19. 19. June 2018 Google Launches the GMB Agency Dashboard
  20. 20. Easier to Manage Pending Invitations
  21. 21. Easier to Get Employees Access to Listings
  22. 22. GMB Launches Search Queries July 2018
  23. 23. ★ July 2018: GMB Search Queries Launches ★ August 2018: Became available for everyone
  24. 24. Yes, You Need to Pay Attention to These.
  25. 25. They report on 3-packs that return no websites which are not reported in Search Console.
  26. 26. Use UTM Codes in GMB! 1/2 the impressions, yet twice the clicks.
  27. 27. More than 4x the Conversions
  28. 28. Google Releases the (Medic) Algorithm Update August 2018
  29. 29. According to a study done by Nifty Marketing in 2016: 75% of ranking local listings also rank organically on the first page
  30. 30. local algorithm = organic algorithm + some local factors
  31. 31. I have personally witnessed several factors that are not organic ranking factors impact local ranking.
  32. 32. The gap between organic and local is increasing.
  33. 33. Don’t be shocked when you see listings without websites outranking you.
  34. 34. [auto insurance + NYC] July 17, 2018 August 9, 2018
  35. 35. [auto insurance] July 17, 2018 August 9, 2018
  36. 36. localfalcon.com
  37. 37. Be happy you’re not these guys...
  38. 38. Stay In Touch! 1. www.localsearchforum.com 2. www.sterlingsky.ca/newsletter 3. https://localu.org/experts-guide-local-seo/ * *PROMO Code: PUBCON15 (15% off until October 31st)

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