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Tuplaa hintasi 4.5.2011 Ravintola Daphne. Pekka Aakko, Applifier Oy
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Case: Applifier
1.
PekkaAakko Toimitusjohtaja Applifier
Europe
2.
Uusiakäyttäjiäilmaiseksi Mainontaverkkotavoittaa 75miljoonaakäyttäjääkuukaudessa
3.
300 miljoonaa 1.25
miljardia $ social games market
4.
Käyttäjähankinnankustannukset? + Vähemmän
viraliteettia Enemmän kilpailua Mainostenhinnat
5.
Uusienasiakkaidenhankkiminen on kallista
6.
Ratkaisuomaan ongelmaamme
7.
Käyttäjätpelaavatuseampiapelejä Kokeileuutta!
8.
“Lähetänsinullekäyttäjänja sinälähetätminulle” Miljooniavaihdettujakäyttäjiä
9.
10.
Oikeitatuloksia
11.
>600peliä
12.
55miljoonaakäyttäjää alle 100
päivässä
13.
>100miljoonaaklikkiä
14.
=$25miljoonan edestäilmaistaliikennettä
15.
Liiketoimintamalli Julkaisijat Applifier
Maksetut kampanjat
16.
Hinnoittelu Mikä on
“klikin” hinta? Kysyasiakkailta! Tee useampitarjouserihinnoilla! Optimoihinta! Asiakkuusvaikuttaa!
17.
18.
19.
20.
Kysymyksiä?
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